Chapter 83 Countdown to the Pushing Army

Thinking of this, Chen Ping also sighed softly in his heart, feeling a little helpless.

After thinking about it for a long time, Chen Ping decided to hide his disgust for the uncle's family deeply, so that his parents would not know.

Chen Ping didn't feel good about making this decision, but for the sake of his parents, Chen Ping still made this decision. At least he couldn't make his parents feel sad because of his feelings. That's it.

Anyway, in this lifetime, Chen Ping will never let those tragic things that happened to him in his previous life happen again, and he won't look at the uncle's family's cold eyes again.

After sighing for a while, the door of Chen Ping's office was knocked gently, and then Xu Weihua walked in, said hello to Chen Ping, sat in front of Chen Ping, and said in a serious and soft voice, "Mr. The preparations for the push army are almost done now, and preparations for the establishment of the infrastructure will begin soon. Within half a month, the representatives of our push army will spread all over the country in cities, but this is also It's a lot of money, I'm here to make a final confirmation with President Chen, do you really want to form this army of pushers?"

Chen Ping smiled slightly, nodded slowly without hesitation, and then said softly, "That's natural, I also know your concerns, there are hundreds of cities across the country, and each city needs 2 to 3 pushers. The backbone of the army, there are almost a thousand people in total, and on average, each person needs a salary of about 3,000 yuan, which is already 300,000 yuan per month!"

"As for recruiting additional personnel, higher expenditures are required. About ten or twenty thousand dollars are spent in each city. On average, hundreds of cities across the country will require large-scale publicity. More than one million, this is by no means a small number!"

"But don't forget, this is national propaganda. If other traditional propaganda methods are used, the cost is estimated to be more than this amount. What's more, the propaganda efforts of the ground push army are not those traditional propaganda methods. Comparable, with this army of land pushers, we will save a lot of costs in all aspects of propaganda in the future, and even don’t forget, as long as we have this army of land pushers in our hands, we will even We can also cooperate with some advertising promotions, as long as the promotion army can make it this time, maybe in the future, when we promote, not only do we not need to invest a lot of money, but it is very likely that we will make a lot of money from it!”

Hearing what Chen Ping said, Xu Weihua was also completely relieved, then nodded slowly, and said softly: "Okay, then listen to President Chen, but President Chen, when the ground push army was preparing for the early stage, it was still If a large amount of money is needed, especially for the first advertising campaign for the game "Plants vs. Zombies", it can be implemented within half a month and promoted to the whole country. At that time, the required funds will not be enough. A small number."

Chen Ping nodded, and after pondering for a while, he asked softly, "Have you calculated how much money you need?"

Xu Weihua hesitated for a moment, and after a while, he said softly: "If we just promote the game "Plants vs. Zombies", it will probably require about 5 million funds, but Mr. Chen, I have a suggestion, I don't know if it is feasible or not. ?"

Chen Ping nodded and said with a smile: "Mr. Xu, you don't have to be so restrained. If you have any suggestions, just say it directly. You are the general manager of Guangyu Technology Company, not my assistant. You have some things yourself. The power to decide, really have constructive opinions, you can also directly say to me, as long as it is useful,

I will naturally follow the flow! "

Xu Weihua nodded lightly, and after pondering for a moment, he said softly: "The game "Plants vs. Zombies" is a computer game after all, and our ground force has covered all provinces and cities across the country, and even some Small cities such as county-level cities, but in those county-level cities, the promotion efforts can be smaller. For our company in the early stage of development, if we put all our efforts into publicity, the effect can be better, but In fact, the difference is not too big. I think we can reduce the intensity of propaganda and focus on those big cities. As for small cities within the county level, we can reduce some investment costs. A wave of local publicity is enough..."

Hearing Xu Weihua's words, Chen Ping also pondered slightly.

He is very clear that reducing the national promotion of the game "Plants vs. Zombies" will also have a certain impact on the development of "Plants vs. Zombies", but in fact, the impact is not too great.

Chen Ping's goal is to make the game "Plants vs. Zombies" download over 10 million levels in a short period of time on the game star website. Don't look at just 10 million levels, but this is almost the current domestic level. The pinnacle of single player gaming.

You must know that most young people in China now go to Internet cafes to play games. Computers have not yet spread to thousands of households, and not all households can afford computers.

A single-player game that can have tens of millions of users is already the pinnacle of single-player games.

Maybe in a few years or even ten years, a game may still be able to reach hundreds of millions of users, but now, this goal is too difficult to achieve.

Of course, tens of millions of users are still very possible for the game "Plants vs. Zombies".

In this regard, Chen Ping has always held 100% confidence. After all, this game has passed the severe test of the market for many years, and Chen Ping will never be disappointed.

And the size of the propaganda actually affects not the final level that "Plants vs. Zombies" can achieve, but time.

In Chen Ping's expectation, the ground push army was fully launched, after nationwide publicity, coupled with the continuous publicity on the game star website, under the combination of the two, whether in reality or on the Internet, both There will be a period of overwhelming propaganda, and by that time, the downloads of "Plants vs. Zombies" will reach a peak in a very short period of time.

Originally Chen Ping expected that this time would be about a week after the ground push army began to exert force.

However, if some propaganda forces are reduced, this time may be extended to about ten days. Although the difference is only three days before and after, it will have a great impact on Chen Ping's plan.

After all, the funds in Chen Ping's hands are used in a planned way. Once the turnover is abnormal, it is very likely that the capital chain of various industries under Chen Ping's name will break, but the impact is not small.

So Chen Ping was also thinking about it carefully, but after thinking for a while, Chen Ping suddenly asked with a smile in a soft voice: "According to your estimate, how long will it take to reduce the intensity of some propaganda? How much investment is needed? ?"

Xu Weihua's eyes also lit up, and then he quickly said softly: "Actually, the impact is not too big. If it is fully promoted, it will take about a week to push the game "Plants vs. Zombies" to its peak. The required investment It is about 5 million. If we reduce some publicity efforts, this time will be extended to ten to 12 days, and the required investment will be reduced by a part, which should be about 3 million. After all, in those small counties, we still need Some promotions are carried out, but the promotion efforts are smaller!"

Hearing Xu Weihua say this, Chen Ping also thought for a moment, then nodded slowly, and said, "Okay, since that's the case, let's do it according to your ideas, and the formation of the ground push army should be accelerated. I can't give you half a month, at most within a week, I will see the formation of the ground push army! That is to say, 20 days, you only have 20 days, the propaganda of the ground push army needs to be reported It's been a while!"

Hearing Chen Ping's words, Xu Weihua's face became completely serious. After pondering for a while, he nodded heavily.

Chen Ping's requirements are not unremarkable, and he directly compressed the half-month time required by Xu Weihua into seven days, which is also a big challenge for Xu Weihua.

However, he just joined the general manager of Coslight Technology Co., Ltd. This is also the first test Chen Ping gave Xu Weihua. Xu Weihua did not want to lose face.

Whether I can continue to work in Coslight Technology Company in the future, and whether I can occupy a crucial position in Coslight Technology Company, depends on this time.

It is precisely because of this that Xu Weihua did not reject Chen Ping's request.

In fact, if it is said that Chen Ping is very likely to come up with enough funds even if he is doing his best to promote it, even though the time required for this funding request is relatively short, as long as Chen Ping can sign a contract with Wanhua Group tomorrow, he will get To the 8.5 million advertising fees, this funding is naturally not a problem.

However, Chen Ping never fights unprepared battles. He doesn't have the money in his hands. Naturally, he will not count it. The funds for Xu Weihua will probably still be taken out of the income from the third phase of the group purchase.

If it is still not enough, Chen Ping is also ready to sell an advertising space at a low price.

However, this was the last resort, and Chen Ping didn't want to do it unless it was a last resort.

So it all depends on the negotiations tomorrow.

After sending Xu Weihua away, Xue Mingtao followed and walked into Chen Ping's office. Seeing the two people coming in one after the other, Chen Ping also smiled bitterly, and quickly let Xue Mingtao sit in front of him, and then Helplessly, he smiled softly and said, "Mr. Xue, the two of you have negotiated, will you come and give me a problem?"

Xue Mingtao was stunned for a moment, then laughed dryly, changed the subject quickly, and said in a deep voice, "Mr. Chen, I made a simple plan for the game you proposed earlier, please take a look at it. ."

Chen Ping was stunned for a moment. You must know that a plan for an online game is not so easy to make. Xue Mingtao was able to come up with a plan for this game so quickly. Presumably these days, he was almost at work. , This is the way to come up with this plan at such a fast speed.

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