Chapter 104 Lucky Draw

Since contacting Chen Ping during this period of time, Sun Gan's impression of Chen Ping has changed again and again, and each time Sun Gan has recognized Chen Ping more and more.

Up to now, Sun Gan has completely absorbed all his other thoughts and devoted himself to the preparatory work of Changping Supermarket.

In his opinion, being able to meet a boss like Chen Ping is also a kind of luck. , I am afraid that it is not so easy to meet a wise boss like Chen Ping.

After inquiring about the current preparation progress of Changping Supermarket, Chen Ping nodded with a smile, his eyes full of satisfaction.

In the company he worked for before, Sun Gan was only a vice president without real power, but his ability was unquestionable.

In a short period of time, the preparatory work of Changping Supermarket has been taken care of, and everything is in good order. Now in Changping Supermarket, the preparatory matters have been completely on the right track. It is said that in less than a month, Changping Supermarket will be officially opened in Fuhua Plaza.

But now, Chen Ping still has a few issues to discuss with Sun Gan.

After pondering for a while, Chen Ping said softly: "Mr. Sun, our staff training will start this afternoon, do you have enough time here? After all, we are still a little short of manpower, especially the management staff. , there are too many poor people, and it is not easy to find people with few people. At present, you are the only one who trains employees. If you have any difficulties, tell me as soon as possible, and I will find another way."

Sun Gan hesitated for a moment, after thinking for a while, he nodded heavily, and said in a deep voice, "Mr. Chen, don't worry, but I'm just busy, I have enough time now, and there are only some important training courses that I need to do in person. To come forward, some other ordinary etiquette courses, etc., do not require me to take action in person."

Chen Ping also nodded in agreement. Indeed, the staff training courses of Changping Supermarket involve all aspects. Each position has different training courses, such as cashier. The first thing that needs training is the cash register system that Changping Supermarket is about to introduce. If the operation speed is too slow, or if the operation is not performed at all, when Changping Supermarket opens, a large amount of passenger flow will inevitably accumulate at the cashier, which will greatly affect the reputation of Changping Supermarket.

In addition, there are some administrators in the supermarket, who also need to be familiar with all the layout of the supermarket. They need to be carefully trained for their work itself. After all, these ordinary employees are found in the city of Anhe. Before that, Anhe City did not have a large supermarket at all, so these people had no experience working in large supermarkets, and the ability of these jobs required short-term training.

In addition to these basic work ability trainings, there are also some etiquette trainings. After all, the supermarket has a huge flow of people, and it is the first time that such a large supermarket has appeared in Anhe City. It is very likely that there will be some disputes. Therefore, inside the supermarket staff, everyone needs to have the ability to deal with emergencies.

Of course, Chen Ping did not expect these people to be able to properly handle all emergencies, but at least they were able to maintain the scene and wait for the upper management to come and deal with it.

After discussing about employee training, Chen Ping nodded with a smile and asked the last question: "Mr. Sun,

Changping Supermarket will open in less than a month, so I think that during this time, our publicity campaign can also be launched. Do you have any plans in this regard? "

Sun Gan also smiled and nodded, then didn't say much, got up and went back to his desk. After searching, he found a document and handed it to Chen Ping.

Chen Ping's heart became more and more satisfied, and it seemed that Sun Gan had already made preparations.

At the moment, Chen Ping took a serious look at the propaganda plan. This propaganda plan is not complicated, but only involves several aspects of propaganda methods, including traditional media propaganda and various advertisements. In a small city like Anhe City, these methods are also the most effective.

Chen Ping was also extremely satisfied with this, but after reading these propaganda plans, Chen Ping gently closed the document, and then fell into deep thought.

After a long time, a decisive look appeared in Chen Ping's eyes, and he said in a deep voice, "Mr. Sun, our first store in Changping Supermarket has opened. If we want to attract a large-scale customer flow, we still need to hold some activities to help us. it is good!"

Hearing Chen Ping's words, Sun Gan's eyes suddenly showed some doubts, and he asked softly in a puzzled voice: "Promotional activities have already been within the scope of our plan, within seven days of the opening of the supermarket. , all products will be sold and discounted in turn, isn't that enough?"

Chen Ping shook his head with a smile, and then said decisively: "Not enough! Although this can bring us a lot of passenger traffic, it will not create any sensation. This is the first shot of our Changping supermarket. It must not be No surprise, I let the name of Changping Supermarket be known by everyone in Anhe City, and even people in other cities in Dongjiang Province, I want them to hear about Changping Supermarket!"

Hearing Chen Ping's words, Sun Gan immediately widened his eyes in surprise. He did not expect that Chen Ping's ambition was so big, it was just the opening of a Changping supermarket, and Chen Ping actually wanted to make such a big move.

But for a while, Sun Qian really couldn't think of what activities were more effective than promotional activities?

This is also a method used by those large supermarkets in major cities. As for other emerging methods, they have not really appeared yet. After all, it is only 2003. There are many methods in shopping malls, although Chen Ping has seen However, it was unheard of for people like Sun Gan.

After pondering for a while, Chen Ping calculated and said with a chuckle: "That's good, within three days of the opening of Changping Supermarket, we will hold a lottery. You can participate in a lottery, and the lottery mode is very simple, as long as you set up a big box and let people with small tickets line up for the lottery!"

"There are 50,000 lottery tickets in the prize pool, of which 25,000 are unwinners, and the remaining 25,000 are all prizes!"

"The awards are set at six levels, the lowest level is the fifth prize, and the bonus is one yuan, a total of 20,000 copies."

"The fourth prize is ten yuan, a total of 3,000 copies!"

"The third prize, the bonus is 50 yuan, a total of 1500 copies!"

"Second prize, the bonus is 200 yuan, a total of 400 copies!"

"The first prize is a mobile phone, the market price is about 2,000 yuan, a total of 90 copies!"

"As for the grand prize, it's a laptop, and the market price is about 8,000 yuan. There are only ten copies in total!"

"In this way, there are a total of 465,000 prizes in our lottery prize pool. In addition, in the three-day lottery event, these prizes are released on average, that is to say, 1/3 of the total prizes are released every day. Around, and during the three-day lottery, there is also a mystery prize, which is temporarily set to a car worth more than 130,000!"

"In total, the total value of all prize pools is 600,000! In this lottery event, the value of all prizes are marked in our advertisements. We want to let all citizens of Anhe City know about this lottery event, so as to remember it thoroughly. The name of Changping supermarket!"

Hearing Chen Ping's words, Lin Yuwei and Sun Gan, who were in front of them, took a breath, and there was a look of disbelief in their eyes.

You know, don’t look at the current Changping supermarkets that seem to be worth millions, but in fact, the real investment of Changping supermarkets will not exceed 2 million in full.

After all, the store purchased by Changping Supermarket belongs to Chen Ping's private property and does not belong to Changping Supermarket Co., Ltd. Changping Supermarket is only borrowing it at present. As for other aspects, such as decoration and personnel investment, the overall addition is not enough. It will exceed 2 million, and even if you count the investment of Changping Supermarket in terms of payment, it will not exceed 5 million at most.

But now, just three days before the opening of a lottery, Chen Ping has to give out various prizes worth up to 600,000 yuan. This is an unprecedented large sum of money, let alone a supermarket like Changping Supermarket, which has just started. Even the famous large supermarket chains in other provinces would not have such great courage.

It's not that what Chen Ping did, no one really did before, but those people either failed, or they were completely different from the current situation in Changping Supermarket!

The current Changping supermarket is just in its infancy. Even the first store will take more than 20 days to officially open. No one will play such a big deal for such an emerging company!

Only Chen Ping!

In other supermarkets, there are also some large supermarket chains that have held similar or even larger activities. But the problem is that those supermarkets are some large supermarket chain companies that have already developed. To engage in such activities, People can afford it!

That's right, it's a loss!

To engage in such activities, from the point of view of pure profit, it is definitely not profitable!

However, if people can afford to lose money, doing activities is regarded as publicity!

But Changping Supermarket can't afford to lose money!

600,000 smashed into it like a waste of water, and Sun Qian felt that his heart was about to explode!

Chen Ping's decision really shocked Sun Qian and Lin Yuwei.

After a while, Sun Gan finally came back to his senses, and then said eagerly, "Mr. Chen, will this be a bit too big? You know, this is pure investment, and there is basically no recovery of investment. Possibly! Although our Changping Supermarket has sufficient funds at present, it cannot be wasted so much. For our Changping Supermarket, it is not worth the loss. With such a large sum of money, we can even expand our publicity efforts several times, so why is it so big? What about Fei Zhouzhang?"

Chen Ping smiled, then shook his head, and said softly with a serious face: "Mr. Sun, you are wrong! The propaganda you mentioned is aimed at Anhe City, but you must know that this lottery event If it is really implemented, it will definitely set off a huge storm in the province, not to mention Anhe City, even other major cities in the province, and even the provincial capital Pingjiang City, will know the name of Changping Supermarket, you Look, when our lottery event is really implemented and there is no inside story, the news media in various cities will definitely be scrambling to report it. By that time, the name of Changping Supermarket will definitely be famous. Throughout the entire Dongjiang Province, this is not only for the performance of our supermarket store, but for the future development! Therefore, this lottery event is imperative!"

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