Chapter 789 If Life Could only Be Like the First Time We Met (Two in One)

The farm game developed by Sina took into account the playability, the number of users on Friends Network and the expansion of new customer groups in the workplace, so it conducted an internal test with Fang Zhuo's nod.

The scope of the internal testing this time is relatively wide.

In addition to the companies that I can directly influence, when I am in the capital, I will inevitably have social interactions with several major Internet companies, so I opened a few registration portals by the way.

Fang Zhuo himself has no feelings about the game of stealing vegetables on the farm.

But it turns out that the once-popular social game still has its inherent success genes.

In many cases, are successful products made based on correct business logic?

No, instead, it succeeds first and then analyzes the logic behind it that makes it so successful.

Why is food stealing so popular?

Fang Zhuo decided to leave this issue to smart practitioners for analysis.

However, as the number of people in the closed beta test increased, despite some expectations, he still felt that things were gradually getting outrageous.

Old Xiong likes to steal food, maybe because he is young, and Sister Xiong may have the habit of getting up early.

What about Wang Yan?

Did he work overtime and stay up all night, happened to see some food to steal, and happened to stay up all night for three nights in a row?

Also, the venture capital friends who have joined the closed beta one after another have secretly formed a food-stealing alliance and jointly besieged Mr. Fang’s farm?

The person who surprised Fang Zhuo the most and called himself to inquire about the situation was Qiu Ciyun from Bingxin.

"Mr. Qiu, don't miss the farm games when you take a break from get off work." Fang Zhuo said more tactfully.

Qiu Ciyun smiled heartily and said, "Haha, Mr. Fang, I'm just curious and playing around."

Fang Zhuo had to speak frankly: "It's past four in the morning, Mr. Qiu, don't be too casual. If you do this again, I will have to ban your account."

Qiu Ciyun: "..."

I worked so hard to make ice cores, why can’t I freely secretly cook food online?

He knew that Fang always had good interests for himself, so he kept these words in his mind and fully agreed to the request from his boss.

A few days later, Qiu Ciyun became the first player in the beta farm to be quietly banned.

Apart from muttering a few words, he was in a good mood. Why did he steal the food before the ice core was ready?

In mid-October, the popularity of the closed beta did not fade over time, but became more and more active.

Like Xiong Xiaoge, as a well-known investor, in addition to having in-depth gaming experience, he can't help but consider the changes that such a game can bring.

Friends.com and QQ Dating, which have been renamed one after another, are locked in fierce competition. The former aims to create a better user experience without pursuing profits, while the latter tries to control the ecological impact caused by traffic import.

Zeng Liqing, one of the "Penguin Tigers", did not come up to flood the site, but also gave full consideration to the creation of the site's ecology.

Under this situation, the two companies are inextricably linked, and the cost of acquiring customers is also increasing.

Xiong Xiaoge called Mr. Fang and asked a very serious question - how to prevent Penguin Micro-innovation after Friends.com launched the farm game?

He thought stealing food was really fun, but it didn't seem to create a moat.

To say that user scale is a moat and social relationships based on scale are moats, Penguin also has these.

If this problem cannot be solved, even if Friends.com launches an extremely successful farm game, does it mean that Penguin, which has greater overall traffic, can become more successful?

"Old Xiong, you asked a good question. At a small level, this is a farm, but at a large level, this is an industry." Fang Zhuo was not surprised to hear such considerations from Old Xiong, "If this question is so good, Solved, anyone can defeat Penguin.”

Xiong Xiaoge was silent.

Indeed, Penguin’s market value in Hong Kong stocks is about to exceed HK$80 billion, and it has performed strongly since its listing.

In today's Internet industry, Penguin is the first echelon.

Moreover, this requires competing with the other party's strengths, making it even more difficult.

Whoever can solve this problem is bound to make a name for himself in the country.

Fang Zhuo continued to chat with Lao Xiong about issues such as social network user activity and user interaction inspired by the farm.

When he felt that the conversation was almost done, he was ready to end the call.

But Xiong Xiaoge was not in a hurry to hang up, and smiled and raised a little doubt that had been deep in his heart these days: "Mr. Fang, I have been playing the game of stealing vegetables on this farm these days, and sometimes I find that your vegetables can be picked. , I picked it for you too.”

"I just discovered that a lot of people seem to like to visit your farm, such as Wang Fenggu, Zhang Chaoyang..."

Fang Zhuo interrupted: "Wang Feng Dog, that's my Brother Wang."

He educated him earnestly: "Old Xiong, we can't yell like that behind our backs. Even if I call you Old Xiong in front of you, when talking to others in private, I'll always say 'Mr. Xiong' politely."

Xiong Xiaoge was helpless: "Okay, Brother Wang, I want to ask, why are your crops still so good when so many people steal your vegetables? Your farm level is rising so fast?"

Fang Zhuo said calmly: "I see that you all like to come to my place to steal vegetables. It seems that you are not satisfied enough, so I asked the backend to change the data. My farm is different from yours."

"This... this!" If Xiong Xiaoge is struck by lightning, can Fang be worthy of setting the alarm clock and getting up early to steal food day and night?

Fang Zhuo warned: "Don't tell anyone else, just know this by yourself."

Xiong Xiaoge's words that wanted to scold Mr. Fang swirled in his throat.

He was silent for a while before sighing and asking, "Has Zhou Zhicheng contacted you?"

When Fang Zhuo heard the name, he quickly said: "Hey, Old Xiong, let me make it clear first that I did not recruit Mr. Zhou. He took the initiative to call me yesterday. I was surprised. Don't blame me for this. ”

Xiong Xiaoge said quietly: "You might as well say you poached him."

"Hey, neither the left nor the right, you investors are really difficult to take care of." Fang Zhuo said.

"I don't mean anything else." Xiong Xiaoge actually valued Zhou Zhicheng, the vice president. He pondered over and over again, and finally only uttered a few words, "Be nice to him."

"As long as they are talented people, I will definitely use them. Don't worry, you, old bear, don't have to say such things to me about the people who come out of IDG in the future." Fang Zhuo was about to slap his chest.

Xiong Xiaoge wanted to refute but felt that the future personnel movement was really uncertain.

In the end, I could only end this call with the emotion of "I am determined to kill the thief, but I am unable to save the day".

After a while, Sister-in-law Xiong walked into the study excitedly: "Hurry, hurry, Mr. Fang's cantaloupe is almost here. This one seems to be quite rare. You steal one, and I'll steal one."

Xiong Xiaoge looked at his wife's happy look and couldn't bear to tell her the truth. Of course it was rare. The man named Fang shamelessly changed the data from the background!

Soon, the food stealing was completed.

Only Xiong Xiaoge was left awake alone in the study, staring at the farm page indifferently.

He realized the philosophy of life. The world is indeed more painful the more you wake up.

…

Fang Zhuo on the other side ended the call with Xiong Xiaoge and immediately took a few more calls from Tesco non-stop.

Seeing that this year’s Double Eleven is approaching again, things have increased significantly.

In addition, Su Wei, the president of E-commerce, also came to Beijing to inspect the construction of the logistics center, and many calls went directly to the big boss.

Fang Zhuo listened to the report. As soon as he put down the phone, he saw Su Wei, who had changed her clothes, opened the door and walked in.

As she walked, she kept talking about the difference between this year's Double Eleven promotion and last year: "Suning really can't cooperate this year. It can't do it this time by relying on the good things of several offline electronics stores like last year."

"Is there a lot of revenue pressure?" Fang Zhuo asked.

"The main reason is the pressure on the supply chain, distribution and after-sales service." Su Wei frowned slightly.

E-commerce has given priority to distribution and after-sales this year, trying to better take into account the user experience while vigorously developing.

There are many problems encountered in this regard, some of which are completely unexpected.

Fang Zhuo stood up and poured a cup of tea for Mr. Su. He didn't sit back in his chair, but sat directly at the table: "It's normal not to be able to cooperate with them. No matter who reaches the number one position in the market, they can't help but look up and look around. Current and future competitors.”

"It's just that Gome and Suning, the two poles of the market, choose different ways to deal with it. Gome wants to directly squeeze our growth space, while Suning does not cooperate or contribute, and just focuses on its own business."

It’s hard to say whether different coping methods are right or wrong. It’s more of a consequentialist approach.

Today's home appliance chain, Suning is first, Gome is second, and the latter are both behind. Moreover, Suning has repeatedly heard news of acquisitions or mergers, while Gome is struggling to catch up.

"Suning's development is indeed good, but if you want to say that it focuses on its own business, it is not necessarily true." Su Wei said with a smile the latest news, "I heard that Suning also has the idea of ​​trying e-commerce."

After she finished telling the shocking news she had just heard, she waited for a while, but didn't see the desired expression on Mr. Fang's face, so she asked, "What's the explanation?"

"One is mainly offline, and the other is mainly online, which is okay. We will wait until it really takes shape." Fang Zhuo said with a smile, "Besides, the news like this at this time may be to cater to the stock market. "

It seems that Suning, which has maintained its No. 1 position in the industry this year, is also well-positioned to enter e-commerce.

In terms of warehousing and logistics, experience in electrical appliances, and financial strength, there are no problems with it, and it can completely integrate into the hot e-commerce concept.

"On the way back, I was also thinking, if Suning really wants to be an e-commerce company, how will it deal with the impact of online business on offline business." Su Wei said thoughtfully.

This is the difference between Tesco. It can resolutely handle the acquisition of large and medium-sized electrical appliances. I am afraid it will be difficult for Suning to resolutely drive offline business to benefit online.

"They are all difficult problems." Fang Zhuo smiled and briefly explained the questions Lao Xiong asked today, shook his head and said, "It's ups and downs, but I'd better get the Dangdang money first, and then I'll be happy."

I came to Beijing at the end of August, and now I am in mid-October.

Fang Zhuo understood very well and gave Dangdang time to raise funds. With great difficulty, Mr. Li finally informed him to start the process.

The bet took place in December last year, but this year the official process was in October, which was only 2 months behind the agreed time. It can be seen that Dangdang did not meet the conditions to win the bet.

"Where did Mr. Li and the others raise the money?" Su Wei asked.

Fang Zhuo sighed unknowingly: "Didn't I receive Kane, the president of Bear Stearns, once in Hang Lung? He came to China to do business. I don't know if the news is true. I heard that Qingzi and Bear Stearns Get on top."

Su Wei said strangely: "Why are you sighing? Are you not satisfied with the return on investment? It can be regarded as a settlement with Dangdang."

Fang Zhuo hesitated, saying it would be better if he could get the money from other places. Qingzi chose Bear Stearns, but he was really worried that he would be under greater financial pressure in the future.

He still smiled: "It's nothing, I just thought of the farm game and felt that it would delay a lot of people's work."

Su Wei also played the game briefly.

She smiled and said, "This is quite magical. I heard Xiao Li summarize the essence of the stealing game."

Fang Zhuo gave a questioning look.

Su Wei shared the cognition from real players.

—— In the face of interests, there is no family affection and morality. Anyone can become a thief who attacks you from behind.

—— Making friends is a hard truth. More friends will open up more ways.

—— People who come to your farm to water and fertilize you may not really be good to you. They may just want to steal your vegetables as soon as possible.

There are dozens of them, based on the game, and some more jokes.

Fang Zhuo thought these were quite interesting and soon applied them to the occasion of selling Dangdang.com shares.

Whether it was Fang Zhuo or Dangdang.com, both sides wanted to solve the issue of shares as soon as possible, so once there was enough money, the progress was much faster.

On October 23, the weather was clear and suitable for signing.

When Fang Zhuo signed and stamped in the Dangdang.com conference room, Li Guoqing and Yu Yu and his wife were obviously relieved. Finally, they no longer had any disputes with the guy in front of them.

Li Guoqing was in a complicated mood, but he showed his grace and took the initiative to shake hands: "Mr. Fang, let's work together to expand the domestic e-commerce pie in the future, and our two families will also rely on their own abilities."

"Qingzi, I still give you..." Fang Zhuo responded with a smile.

Li Guoqing interrupted and said sincerely: "Mr. Fang, can you not call me this?"

Although I am a little used to it, this kind of address is still not so good.

"I can come to this day, not because I am arrogant, I really have a few suggestions to tell you." Fang Zhuo said kindly, "But I only tell Qingzi, I don't want to tell Mr. Li."

Li Guoqing hesitated a little. The surname Fang is not a good person.

Fang Zhuo said this and walked a few steps to the side.

These steps seemed to have magic, making Li Guoqing follow unconsciously.

"Qingzi, about Dangdang.com and its future development..." Fang Zhuo still called him that. Seeing that Qingzi did not refuse, he continued, "I am giving you advice purely as a former shareholder of Dangdang.com."

"When it comes to interests, no one can be trusted."

"Make more friends. Sometimes, business competition like ours is not a reason to treat each other as enemies."

"People who are good to you and willing to pay you may not really be good to you."

Fang Zhuo finally shook hands with Li Guoqing: "That's all, Qingzi. If you really have something to do in the future, you may think of Mr. Fang."

Li Guoqing shook hands and watched Mr. Fang leave the meeting room with his people and leave. This time, 66 million US dollars left with him. Fortunately, the shares were finally returned.

"What did he say to you just now?" Yu Yu came over and asked.

Li Guoqing was a little confused: "He said, he said, if life is only as good as the first sight."

If life is only as good as the first sight, it is also tied by fate in Shencheng.

Once said to be Amazon, in the end Fang and Li were on opposite sides.

The investment is just a memory. I still feel lost after paying 66 million.

——Don’t call me Qingzi, Mr. Fang.

——Okay, Qingzi.