Chapter 815: Everyone Knows Mr. Fang’s Intentions (7K)

On February 23, at 3 pm, Weibo was tested internally.

Along with the launch of the new social platform, the resources that Sina had been quietly preparing for it were also launched.

Sina President Wang Yan once mentioned Weibo's social attributes and communication attributes in front of investors.

These two are not only the two major characteristics of the new platform, but also the strategy for business expansion.

With the competition of Friend Network as a precedent, Sina repeatedly pondered the model of social networks, summarized experiences, and learned lessons. It is believed that Sina must give full play to its expertise and add communication wings to social networking.

Regarding this point, Wang Yan has been communicating with Wang Xing, who had just lost the battle, for a few days before and after the New Year. It is imperative not to let Weibo carry the old hatred of competition in the past year.

This is very successful!

The first Weibo post was just a small episode, and it was soon drowned in the content of blog celebrities, sports athletes, film and television stars, online news and other fields.

As of January 2007, Sina Blog had 18.4 million authors, nearly 7 million active authors who updated more than once a month, nearly 2 million more active authors who updated more than five times a month, and more than 50 million active readers.

Not all authors and readers are willing to try a new social platform, especially with a strange word count limit.

However, there are quite a few people who are willing to try a new way of playing, including professors, actors, grassroots bloggers and other real-life celebrities, who can directly help Weibo import traffic that cannot be underestimated.

As for sports athletes, the first batch is mainly basketball. Sina's basketball section is the strongest in the entire network, which is nothing to say. As for film and television stars, on the one hand, they found a brother company Sohu that has been working in the entertainment industry for two years, and on the other hand, Yi Ke is familiar with the music field and Sina directly invited them.

In addition, Sina, which is suspected to be the first portal on the Internet, directly registered "Sina News". As soon as it went online, it published every 20 seconds. The content involved "shorting Lehman", "Lantern Festival is coming", "Spring Festival Gala short comments", "housing price forecast" and other aspects, showing the "short, flat and fast" style for the first time.

Sina has been brewing for a long time, and has taken several measures to create a strong momentum for the launch of Weibo.

It is worth mentioning that although the content posted by Fang Zhuo, the richest man in the mainland, has become mediocre, his account still exceeded 100,000 and 200,000 followers in just half an hour.

Many people did not see the first Weibo about Dongfang Facebook at all, and Mr. Fang did not say much except to follow him, and "Yike Mobile Phone" did not have any specific movements, so... what to post? What to talk about?

"Follow Mr. Fang, Mr. Fang, can you follow me?"

"Mr. Fang, I am a member of the short Lehman group, and I am happy to continue to follow Mr. Fang on the new platform."

"Happy New Year, Mr. Fang!"

Various comments soon became unified with the arrival of famous people.

Jay Chou, who has swept the Chinese music circle with hits such as "Tornado", "Nunchucks", "Blue and White Porcelain", "Dongfeng Po", "Qilixiang", "Nocturne", and "Thousand Miles Away", excitedly came to follow the team's boss.

He thought about whether to "look forward to Yike mobile phone" or "Rockets championship", and finally sent a few words: "Come to pay homage to Mr. Fang."

The pre-certified music king account quickly influenced many people's comments.

When Yao Ming, the strongest basketball player in China, arrived at Weibo, he saw the comments and reposts of Jay Chou and others, and followed the trend to post content: "Pay homage to the mountain."

Within an hour, the comment area of ​​Fang Zhuo's Weibo was a spectacular "pay homage to the mountain".

Because Weibo uses a new forwarding mode to make information dissemination more powerful, such pay homages are increasing, and soon swept this newly launched social networking platform.

Sina, which has been preparing for a long time, makes the new Weibo look very popular.

However, apart from Sina’s own report in a normal tone, other websites expressed surprise at the launch without any notice.

No, didn’t Friends.com, in which Sina participated in the investment, just sell itself to Penguin?

Hasn’t this wave of social network competition come to an end?

How long has it been since the news of Friends.com selling itself to Penguin?

Sina failed to do social networking indirectly, so now it has changed to a direct exit?

I thought it was the end, but it turned out to be just a halftime?

What a sudden change!

As a portal website that had communicated in advance, Sohu simply gave a report - "Sina fights social networks again, and the battle for Facebook in the East is in the ascendant."

NetEase, also a veteran portal website, was shocked. Its short title and punctuation marks represent the mentality of a large number of people - "Weibo?"

As for Penguin, which had a competition with Sina for the first portal last year, it has been silent since it went online on Weibo, but people still noticed a small operation - the article that previously evaluated Mr. Fang's shorting of Lehman was quietly removed from the shelves.

——"Mr. Fang has once again proved how sharp his vision is."

——"This is why Mr. Fang is Mr. Fang."

——"Let's see what happens next."

Silence speaks louder than words. Some people even expressed their admiration on Weibo, saying that Penguin's prediction was accurate - Mr. Fang, who has a keen eye, decided to continue to conquer social networks. This is why he is Mr. Fang. Let's see what happens next on Weibo!

February 23, 4:30 p.m.

An hour and a half after Weibo went online, Penguin’s headquarters was quiet.

Many people are speculating on competitors, and many are waiting for Mr. Ma's response after knowing the situation.

For an hour and a half, Ma Huateng still didn’t know Weibo was online.

Gein, he was dealing with a very representative thing in his office.

Zeng Liqing, one of the "Penguin Five", officially submitted his resignation.

In fact, Zeng Liqing did not just express his thoughts today, but was finalizing his intention to acquire Friends.com, and had communicated with Ma Huateng when they returned from Beijing.

Ma Huateng naturally tried hard to retain him.

However, Zeng Liqing had made up his mind to leave, and several in-depth talks before and after the year did not change his mind.

In the end, he officially resigned today and had an exchange with Ma Huateng to recall the past and look forward to the future.

This is also the reason why another tiger, Xu Chenye, did not let anyone interrupt the communication between the two. The departure of a co-founder and friend must be treated with absolute respect no matter what. It has happened and must be calmed down.

The conversation between Ma Huateng and Zeng Liqing, who knew nothing about it, was coming to an end.

Since the reorganization of the company's structure last year, Penguin's power has actually been gradually transferred from the first generation of veterans to the hands of the second generation of executives, the most typical of which is Liu Chiping, who is now the president.

Although Ma Huateng was reluctant to leave his comrades, he also realized that letting Zeng Liqing end his Penguin career with a victory against Friends.com was an ending that everyone was satisfied with and acceptable to.

Penguin will soon give Zeng Liqing the title of "Honorary Lifetime Advisor".

"Okay, let's stop talking. It's not like we can't meet each other in the future." Zeng Liqing got up from the sofa, drank the last sip of tea, and said with a smile, "Founding Penguin is the proudest thing in my life. Although there is little hope, but I still hope that my future career as an investor will bring me some breakthroughs.”

Ma Huateng said with emotion: "Time flies so fast. No one could have imagined that such a small company could reach what it is today. Whenever you want to come back, Penguin will be waiting for you."

The two shook hands vigorously.

Ma Huateng personally sent Zeng Liqing out.

However, when they walked out of the office, they invariably noticed the low pressure from their colleagues.

The most conspicuous thing is that Xu Chenye is sitting not far away. He lowers his head slightly, not knowing what he is thinking about.

Ma Huateng subconsciously let go of his arm around Zeng Liqing's shoulders and asked, "What happened?"

Xu Chenye came to his senses, stood up and approached, and said directly: "Sina launched a new social platform at 3 p.m. called Weibo, vigorously importing the traffic of its blogs, and at the same time mobilizing the resources that the Yike department can use. It seems to be more aggressive than Friends Network.”

Ma Huateng and Zeng Liqing were stunned at the same time.

"A new social platform? Weibo? Similar to Friends Network?" Ma Huateng asked.

Xu Chenye shook his head and said: "No, it is not the model of Friends Network at all. Friends Network requires real-name authentication. This Weibo does not require this at all. It feels somewhat similar to a blog. Celebrities have a large proportion, but it is not all like that. The website has already reported it, and the promotion on Weibo has also started simultaneously.”

Zeng Liqing frowned and said: "Not real-name authentication? It's a bit like our dating network?"

Xu Chenye was silent for two seconds: "There are two different things. You can tell just by looking at them."

The three people turned and walked towards the office.

As the office door was closed, the long-suppressed discussion at Penguin Headquarters immediately began.

Xu Chenye opened the Weibo page on his computer and showed Ma Huateng and Zeng Liqing this completely different social network platform.

When Ma Huateng and Zeng Liqing saw what they saw, they worshiped the mountain, worshiped the mountain, worshiped the mountain?

What's going on?

"This was a craze triggered by Fang Zhuo's comments on Weibo. It seems to have a very divisive and group communication effect." Xu Chenye introduced, "Many well-known singers including Jay Chou have already settled in, and it is obviously a planned launch. Activity."

He paused and then said: "I asked someone to inquire, and I heard that this Weibo is going to have an interaction with CCTV for the Lantern Festival Gala. Fang Zhuo has always had a good relationship with CCTV and the official, oh yes, Weibo company The president is Wang Xing, an old acquaintance, and the vice president is also Wang Gaofei, an old acquaintance of Friends.”

Xu Chenye finally concluded: "Whether it is Sina, Yike, or Fang Zhuo's personal resources, they may all be mobilized with the launch of Weibo this time."

Ma Huateng and Zeng Liqing were both silent.

One person operates the mouse and browses the Weibo page, while the other person watches carefully.

The page of Weibo is not complicated. Compared with the friend network and the dating network, it even looks refreshing. Its mode does not seem difficult to understand. It almost completely abandons the acquaintance socialization of the friend network and instead stands on the stranger side. Social track.

However, there are two tracks, socializing with acquaintances and socializing with strangers, but this is still socializing after all.

Weibo is just like another competitor of dating network and friend network.

What is this?

What's this!

Ma Huateng smiled.

He laughed briefly and then said: "You guys go organize it first. We will have a meeting in an hour. I will ask our Fang always what he means."

Xu Chenye nodded, and Pony was so angry that he laughed, and his face almost turned black.

After all, it was Pony who made the final decision on Penguin’s acquisition of Friends.

He turned to leave.

Zeng Li Qing hesitated for a moment and then walked out together.

But he, the "Penguin Five", was at a loss. The situation suddenly changed drastically. Should he leave or not? Is it a win or a loss now?

Let's go, it seems that the competition between Penguin and Fang Zhuo is not over yet.

Don't leave. I've gone through all the talks about retention, memories of struggles, and honorary consultants. Even the formal resignation report was carefully put into the drawer by Pony. The atmosphere has been heightened to this point. It will be very embarrassing if I don't leave!

Zeng Liqing felt numb!

However, Ma Huateng was even more numb. He was numb, shocked, angry and angry. He wished he could stand in front of Fang Zhuo and question him now!

Is this something that humans can do?

He took out his cell phone without hesitation, and dialed directly without doing any wording preparation.

Beep, beep, beep, beep.

The long waiting tone almost made Ma Huateng feel that Fang Zhuo didn't dare to answer his call. However, just when he was about to hang up automatically, Fang Zhuo's brisk voice came out.

"Pony, happy New Year, what's up?"

Light, natural, nothing out of the ordinary.

Ma Huateng didn't hear even a trace of complacency or gloating in these words. He was stuck for a moment. He had the illusion that today was April Fool's Day, but the screen in front of him was extremely cold.

He also felt that the backstab from Fang Zhuo was more chilling.

"Mr. Fang, what do you mean?" Ma Huateng's hands shook and he still asked.

"What do you mean?" Fang Zhuo asked.

"What does Sina Weibo mean?" Ma Huateng didn't want to be careless at all.

"A social network platform dominated by Sina, Pony, do you want to register? Welcome, warm welcome." Fang Zhuo showed enthusiasm.

Ma Huateng smiled again: "Mr. Fang, you understand what I mean, what does Sina Weibo mean? Penguin acquires Friends.com, and what does it mean when you go online on social networks? Are you sorry?"

He gritted his teeth and complained: "Mr. Fang, you are so sorry!"

Fang Zhuo was a little surprised: "Pony, what do you mean? Penguin bought Friends.com, so Sina can't be a social network? I have never seen such a domineering person."

Ma Huateng said sarcastically: "I have seen such a domineering person."

"Pony, calm down. I hear your tone. It's not suitable for us to communicate now. Call me when you calm down." Fang Zhuo wanted to end the boring call.

"What? Does even Mr. Fang feel guilty?" Ma Huateng wanted to make it clear, "No wonder one of the conditions for the acquisition of Friends. We all know what it means for the original team to create another social platform.”

Fang Zhuo said patiently: "Friends.com is valuable in its users, a group of real-name user groups. Weibo is not the same as Weibo. As for the original team, Penguin has no shortage of people, and they have no intention of joining you."

Just as Ma Huateng was about to speak, he suddenly received a message from Xu Chenye on QQ on his computer. He clicked on it and saw that it was a piece of content sent by the "Fang Zhuo" Weibo account - Who is the real Eastern Facebook?

His anger increased again and he asked: "At this time, Mr. Fang is still not honest? Socializing with acquaintances on Friends.com and socializing with strangers on Weibo like you are both social! You said before that Friends.com will be a Facebook for the East. Now they say Weibo is the real Facebook..."

"Mr. Fang, you can't be so shameless, right?"

"You use Penguin's money to compete with Penguin?"

"You take the knife I handed you and stab me in the back?"

"Mr. Fang, should I praise your methods now?"

Fang Zhuo was a little upset by Ma Huateng's repeated questions and criticisms, so he raised his voice and asked, "What's the matter? I don't know, I thought you, Ma Huateng, are the chairman of Sina! Why does Sina have to report to you when it does things?" "

"You bought Friends.com for 1.55 billion, but Friends.com didn't deliver the goods to you?"

"Am I shameless?"

"Why didn't you call me when Penguin set up the dating website?"

"Why didn't you call me when the dating network and QQ space launched the farming game?"

"Why don't you make this call during the parking space game?"

"Okay, now my friend has also sold online, and Dongfang Fb has also given up. Do you think I am shameless?"

Fang Zhuo asked righteously: "Who is shameless?"

"You know what the 1.55 billion premium is buying!" Ma Huateng pointed out the key point.

"If I don't do PC communications, will I do it?" Fang Zhuo asked rhetorically.

Ma Huateng continued: "There is also the withdrawal from the social field."

This was something that came up at the dinner table.

"Isn't it just socializing with acquaintances?" Fang Zhuo corrected, "That's not what Weibo is for."

Ma Huateng accused: "You are pretending to be confused because you understand!"

Fang Zhuo said lightly: "If you insist on saying that, it seems that there is a difference in our cognition. Also, I don't think the price of Friends.com is much premium. This is a deal that you and I are willing to do."

Ma Huateng sneered and said, "Okay, Mr. Fang, then you can buy it back."

Fang Zhuo said simply: "No problem, 600 million, friends.com will sell it to me."

Ma Huateng was shocked and speechless by Fang Zhuo's... spirit. 600 million was Penguin's initial offer for Friends.com.

After a moment, he sighed: "You can always openly say on social platforms that you want to be a real Eastern Facebook, but now you don't dare to admit it to me. Why is this? With only a few hundred million, why is it so?"

"That's not what I said, it was Wang Xing who said it. Let's put it one way or the other. Pengyou.com is Pengyou.com. It's worth 1.55 billion when sold to you. If we trade it back and forth, we lose the trust of users. We invested resources in Weibo, and now it's worth 600 million." Fang Zhuo said calmly, "Moreover, in order to take care of your emotions, Weibo has been launched after the New Year. Otherwise, it will have a better effect during the New Year."

Ma Huateng laughed twice and revealed the truth: "Are you afraid that Penguin will not buy Pengyou.com? Wait until the funds arrive before launching it? Mr. Fang, is it interesting?"

"Interesting." Fang Zhuo affirmed, "I'm very puzzled by your reaction. No matter what the prospects of Pengyou.com are, I made a profit return, and your Penguin stock price rose. Everyone wins. Why are you calling me?"

Ma Huateng thought about his emotions, the acquisition that was personally finalized before the New Year, this ruthless blow, the dilemma that Penguin's social strategy would undoubtedly face, the pure Fang Zhuo and his completely unpure style...

In just a few seconds, he thought of a lot of things.

Why did he make this call?

It was for the competition of social networks, for the anger of spending money to get into trouble, for the other party's operation that violated the potential agreement, and...

It was also for Fang Zhuo's obvious competitive heart towards Penguin that he felt in an instant.

The 1.55 billion premium could not satisfy the other party's appetite at all.

Social networks are the field where Fang Zhuo can launch competition against Penguin.

Ma Huateng is now very sure that as long as the richest man in the mainland has the opportunity and resources, he will not hesitate to enter the communication field and enter the traffic base that Penguin is guarding tightly.

No matter what the other party says, this is the attitude he feels now.

Does Yike have a chance?

Can the war in the social field spread to the communication field?

Ma Huateng's thoughts are entangled, and he vaguely perceives a challenge from another angle.

His anger, indignation, excitement, and doubts gradually calmed down, and he said: "Mr. Fang, what you did was not decent. Kidnappers value credibility when kidnapping people. They take money and release people. You received the money yesterday and killed the people today."

Ma Huateng said slowly: "If you want to do Oriental Facebook, you don't have to use such methods. I understand. You just need to do it openly."

"I say it again, that Weibo was posted by Wang Xing. Sina Weibo and Facebook are two different things." Fang Zhuo sneered, "Yes, you are genuine. Friends Network is because I sold it to you because it's yours."

Ma Huateng laughed for the third time: "It's over now, forget it, Mr. Fang's reputation is also widely spread."

He said word by word: "Hehe, Mr. Fang's heart is known to everyone."

Fang Zhuo talked and listened for so long, and finally laughed: "Hahaha, Pony, you said my heart is known to everyone, but I have too many hearts, which one do you know?"

He joked: "Is it my heart of kindness, or my pure heart?"

Ma Huateng didn't answer.

Fang Zhuo continued: "I still have a heart that helped Penguin find investment."

"A heart that I am not angry about when the farm game was learned."

"One, oh, let me look it up, a heart that is as cold as ice in a jade pot if friends and relatives in Luoyang ask about it."

"Pony, which heart do you know? Which heart is known to everyone?"

Ma Huateng couldn't answer.

Fang Zhuo smiled again: "I looked through it again, and I found another one that I just wanted to test the quality of Penguin. What do you think, Pony, is it that I can't try it?"

Ma Huateng was able to answer: "In that case, Mr. Fang, Penguin welcomes competition."

"Very good, this is Pony." Fang Zhuo didn't want to take the blame, and finally clarified again, "I still have to say that I guess you saw the Weibo of my account, which was posted by Wang Xing."

Ma Huateng said: "That's not important."

Fang Zhuo agreed: "Yes, so now in front of you, I will say it in person, who is the real Oriental Facebook?"

I don't need others to lead the rhythm, I will do it myself.

So what?

Ma Huateng was speechless and didn't need to say anything else.

Neither of them said goodbye to each other, and ended a conversation that was out of control.

Ma Huateng looked at his mobile phone screen for a few seconds, browsed the Weibo page again, then turned off the computer, drank a sip of water, and finally got up and walked towards the meeting room where executives had gathered.

Regarding Sina's new social platform, Penguin needs to discuss countermeasures.

Can a social networking platform based on stranger relationships work?

Penguin's QQ space first has friends and then relies on communication interactions to spread to private space.

Now, is the foundation of this Weibo solid?

Friends and Friends Network are benchmarked against Facebook in the United States. What can your Weibo benchmark against?

Is there any risk in this new attempt?

When Ma Huateng landed in the conference room, the relevant discussion had been going on for a while.

Not surprisingly, everyone can see the dilemma of Penguin's social strategy at this time.

Friends Network is a resource investment, and Friends Network was actually bought for 1.55 billion. The most important thing is that this social platform can refer to the existing Facebook in the United States, and the future development can be determined.

Is it because Sina is President Fang, and they have created a new Weibo without reference, so we have to follow it without thinking? How to divide the traffic and resources?

Ma Huateng listened to the discussion and did not see Zeng Liqing, but did not say anything.

"I have confidence in Dating.com. Micro-innovation is not a derogatory term. It can largely avoid the uncertain risks brought by innovation." Zheng Zhihao, general manager of QQ Space Product Center, who was previously determined to take over Dating.com, expressed his opinion, "Innovation is not good. The company's development must be stable and forward."

He said solemnly: "We can't ignore Dating.com, which has a good development momentum. If Weibo really has a future, I believe we can completely replicate the way Dating.com played against Friends.com."

Although the launch of Weibo surprised Penguin, Dating.com was a victory over Friends.com.

Everyone calmed down and thought carefully. Penguin was moving forward on the original path that had achieved many successes. On the contrary, Sina's move this time was very uncertain.

"Very good, I am very happy to see that everyone is not carried away." Ma Huateng was no longer angry when he was alone, and said calmly, "Tomorrow morning, we will still hold a discussion meeting. In addition to Weibo, we will add another meeting topic. Can Yike's mobile phone be successful?"

The executives in the meeting room felt a little strange. Let's not talk about whether Yike's mobile phone can succeed. Penguin, an Internet company, can't make mobile phones, right?

"Okay, see you tomorrow morning." Xu Chenye clapped his hands, signaling that the meeting should be over first.

When everyone left the meeting room, he smiled and asked, "Did you talk to Fang Zhuo on the phone? How was it?"

"It was a calm exchange." Ma Huateng asked the same question again, "Do you think Yike's mobile phone will be successful?"

As expected of Pony, if it were me, I would probably lose my temper and start arguing!

Xu Chenye had paid attention to this matter before, and smiled and said, "Pony, it's not that Fang Zhuo will definitely succeed. The competition in the mobile phone market is too fierce. Everyone thinks Fang Zhuo shorted Lehman, but Lehman's judgment on Yike was not much different at the beginning. I don't think Yike's mobile phone is good."

Ma Huateng nodded slightly and said, "Ask professionals and see what they think."

Xu Chenye actually heard the opinions of professionals, but he didn't say it at this time, just nodded. He had confidence in Penguin and didn't think Weibo would have too much impact.

The next morning, before Penguin's meeting was held, the opening of Hong Kong stocks had already given some views in the market.

Penguin's stock price fell slightly, although it is still higher than before the acquisition of Pengyou.com, but this fluctuation seems unfriendly. The battle of social networks is not coming to an end as everyone imagined.

Mr. Fang and Sina are still alive.

They are still watching Penguin!

This is a bad signal!

Recommend a friend's book, "Being a Salted Fish in Hongwu".

Introduction:

Traveling to the end of Hongwu, the unpromising Zhu Yunhuan said that being a salted fish king is good.

With soldiers, money and a little land, it is a perfect salted fish life.

But there is an old man who is very bad. He forces him to learn this and that all day long. He always paints a rosy picture for him, saying that he will take over when he retires.

Ugh!

I haven't even taken up the socialist class, and I believe your ghost?