Chapter 787: Mr. Fang Asks Questions

The last day of August.

The two main players in the campus SNS community track have successively announced the number of users of their websites.

At 10 a.m., Xiaonei.com announced on its official website that since its establishment in December last year, in just 8 months, the total number of users has exceeded 7 million, and it will continue to optimize user experience and create an excellent community culture.

At only 3 p.m., QQ Alumni released its own data in a very competitive manner. Since the website went online in April, the number of users has exceeded 5.5 million, and the goal by the end of the year is to exceed 15 million, aiming to become the best campus social product in China.

7 million in 8 months, is this the entrepreneurial explosive power in the right direction?

Without waiting for everyone to sigh, the data of 5.5 million in 4 months has made people more complicated. Penguin's traffic is too large... This is too strong...

Moreover, QQ Alumni directly announced its development goals. There are still 4 months before the end of the year. By then, the 15 million users will not wipe out the domestic college student group?

Can QQ Alumni or Penguin do it?

If it has achieved that step, what is the next development direction of QQ Alumni?

A day later, the doubts caused by the Penguin goal seemed to be answered by Xiaonei.com first.

No, it should be called Pengyou.com.

On September 1, Xiaonei.com officially announced that it would be renamed Pengyou.com. Founder Wang Xing issued a handwritten letter, hoping that Pengyou.com could connect campus and workplace, allowing users to maintain closer contact with friends, classmates and colleagues.

In addition, the page of Pengyou.com has also undergone a series of small changes, completely removing advertisements, optimizing communication methods such as short messages, messages, and comments, and adding information sharing methods such as book reviews and movie reviews.

It can be said that with the name change and website changes, Pengyou.com intends to present a brand new upgraded image to the majority of users in the new month.

At the same time, the new Pengyou.com actively promotes cooperation with major well-known Internet companies, and through online publicity and offline promotion, it has stepped out of the campus and into the office to expand new user groups.

In response to such a big competitor, QQ alumni held an overtime meeting at night to discuss how to deal with it.

Xu Chenye and Zeng Liqing, two of the "Penguin Five Tigers", were present.

Zeng Liqing has been in charge of Penguin's social network strategy since April and has served as the head of the QQ Alumni Business Group, while Xu Chenye provides information and resource support from the perspective of the entire group.

"Competitors have changed, and it seems that our titles have to change as well." Zeng Liqing presided over the meeting and said easily, "We can't call it the QQ Alumni Business Group in the future. Otherwise, we can call it the QQ Friends Business Group, how about it?"

Penguin is not averse to following the micro-innovation of competitors. On the contrary, it feels more fulfilled after achieving results.

The means are not important, the results are the most important.

There was a relaxed laughter in the conference room.

Zeng Liqing examined the updates and changes of the Friends Online and asked, "Who can tell me what the biggest problem of this competition is?"

There was another laugh in the conference room.

At the beginning, Zeng Liqing also asked such a question when he presided over the business group meeting, but that time, he waited for everyone to express their opinions and gave his own answer-the biggest problem is that there is no problem, which means how to do yourself well.

Facts have proved that as long as there is a suitable track, Penguin's traffic has indeed played a very competitive performance. The internal goal of QQ alumni is to exceed the number of users of Xiaonei.com by the end of this month.

Xu Chenye is a good guy. He sat next to Zeng Liqing and smiled along. However, when he was halfway through laughing, he glanced at the new mobile phone message, raised his eyebrows slightly, and waited until everyone finished laughing before indicating that he would answer the question raised by Mr. Zeng.

"Mr. Zeng, the answer to this question today should probably be answered by me." Xu Chenye did not keep it a secret. "Xiaonei.com adjusted its strategic direction and changed its name and version. It just so happened that today, Sina just published an interview with Mr. Fang Zhuofang in Beijing. Talking about domestic social networks, he believed that we would have an oriental Facebook. It was the first day of September. This is really a coincidence."

The smile that was still left on Zeng Liqing's face completely disappeared.

Xu Chenye still said in a calm tone: "It seems that the biggest problem in this competition is Mr. Fang."

Names and shadows of trees

Putting aside Mr. Fang's style of doing things that is not true or false, unconventional, and unyielding, his business talent is also remarkable. He has achieved very impressive results in different fields, and he has personally gained a lot of wealth.

This must be given enough respect.

Zeng Liqing is a vigorous and resolute style, and did not deny the answer given by Mr. Xu.

His thoughts turned in his mind and he immediately said: "Very good, there is a real problem in this competition. It seems that the changes in the campus network are given by Mr. Fang, but no matter how Mr. Fang gives us questions, our traffic is like a fist that is gathered together."

"The speed of punching must be fast, and the force of punching must be fierce."

Xu Chenye took over this: "So, Mr. Fang said it well. If China wants a Facebook, it will be our QQ alumni."

The laughter in the conference room this time was quite implicit.

Those present were all middle and senior management. Even if Mr. Fang was willing to give instructions and exchange ideas, they were confident that their own traffic would win.

4.5 million in 4 months has initially proved the development speed of model + traffic. Even if a new user group is opened up, what can be changed?

…

The news that Dangdang.com and Mr. Fang lost the bet and Mr. Fang judged that an Eastern Facebook would emerge attracted the attention of practitioners.

However, just when everyone was distracted by the interesting gossip of Dangdang.com and the competition with friends.com and QQ alumni, another piece of news suddenly broke in.

Henry Paulson, the new US financial steward, arrived in Beijing to start his first trip to China since taking office. In addition to the dialogue at the administrative level, he also mentioned the economic exchanges he was concerned about in the media interview.

These included Citi's investment business, Bear Stearns' cooperation in the mainland, and so on.

Paulson also mentioned a Chinese friend in front of the camera, praising him as the most influential business leader, and jokingly talked about being treated to steamed buns and fried liver on the streets of Beijing when they met.

When the interview with Paulson came out, this friend surnamed Fang had to complain about this matter in front of everyone at the company meeting.

"I really don't want to be mentioned at this time. Business leaders are obvious and everyone can see it. There is no need for him, a foreign boss, to mention it."

"Forget it, let's talk about the competition with Penguin."

"Friends.com is online and begins to expand its user base. Penguin will definitely follow suit."

"This is good for Weibo's future competition. Everyone knows that Penguin's biggest advantage is its traffic. Penguin knows it, and we know it too."

"Penguin has traffic, so we will find a way to divide its traffic. Friends.com will undoubtedly do this in a substantial way."

Fang Zhuo is generally confident in Weibo's model, but Penguin's response to campus SNS is faster than ever before, so it is not ruled out that it will quickly follow up after seeing Weibo now.

The mobile era has not yet arrived, and Penguin's traffic at this time is still very lethal.

So, confuse its strategy, divide its traffic, and reduce its lethality.

This is Weibo's way to success.