Chapter 711 Adjustment (Two in One)

Fang Zhuo gave himself a day off after returning from Beijing.

However, he was relaxed during the day and did one more good thing at night.

Su Wei commented on this, saying that this was a natural life of hard work.

Fang Zhuo was also helpless. Indeed, he could not help working hard every day after returning to Shanghai for two days. He really wanted the king to stop attending court early from now on.

But the meeting had been scheduled long ago, and everyone in Yiguo sat in a row, waiting for the boss to praise and give out candy.

On December 6, on the 22nd floor of Hang Lung, Yiguo’s executive summary meeting for Double Eleven was held.

The heads of Yiguo Mall and its five departments of home appliances, 3C, books, clothing and furniture, and Yiguo electrical appliances were all present.

Yiguo Logistics and its eight departments came to the heads of the five parts of logistics business, warehousing logistics, operation management, large-scale logistics, and small-scale logistics.

In addition to several heads of operation R&D and functional departments, a total of 21 people attended this meeting.

Fang Zhuo adjusted his mood after the holiday and enthusiastically commented on the success of the Double 11 promotion. This time, with the help of cooperation with major home appliance brands and major home appliance chain enterprises, a precedent for large-scale promotions across the entire network was successfully opened for the domestic e-commerce industry.

Before this promotion, Joyo.com was in name only, Amazon avoided price wars, Paipai.com was confused about traffic conversion, Dangdang.com stopped at the book category, eBay was busy preventing sellers from withdrawing, and Taobao.com was integrating buying and selling transactions.

Everyone was dying, stagnating, and developing continuously. For a while, no one had considered such a full-network type of activity.

After Double 11, everyone saw that the "promotion" that could only exist in a corner of the impression could be played like this!

Promotion is no longer a matter of a brand, no longer a matter of individual stores, and no longer a matter limited to a region!

Promotion can be so explosive after adding the "Internet", a virtual network that connects a large group of netizens!

Just as the president of IDG Xiong Xiaoge wrote after personally experiencing Yiguo Double 11 - Yiguo can hardly change the ecology of home appliance chain with a promotion, but it is already prying it.

But it is not all as Xiong Xiaoge said, because such a huge promotion not only shook the pattern of home appliance chain industry, but also shocked the entire e-commerce industry.

After the Double 11 data was released, Dangdang, Amazon, Paipai.com, and Taobao.com all set up a team to study online promotions internally, and considered how to draw nutrition from it.

If there is any industry in China that has the most learning spirit, the e-commerce industry must be nominated.

However, Fang Zhuo is not afraid of learning from each other. On the contrary, he agreed to the Yiwu e-commerce conference proposed by Ma Dian last time to share and learn with his predecessors.

Yiguo is still just a primary school student in the e-commerce industry, even if it may have a little more financial ammunition.

As the chairman, Fang Zhuo praised.

As the president, Su Wei had to point out the shortcomings exposed by this big promotion at the meeting.

What are the shortcomings of Yiguo this time?

Let me say it, there are shortcomings everywhere.

In three days, the server crashed four times.

There were copywriting errors and untimely adjustments in the publicity.

Warehousing and logistics frequently received feedback from consumers that the wrong goods were sent.

There was internal competition for mall resources in categories such as home appliances, books, and 3C.

There are many situations.

Su Wei severely reprimanded the omissions and mistakes in front of Mr. Fang.

The former can be understood, after all, it was Yiguo’s first large-scale multi-department event.

The latter should not be forgiven, especially when it involves human factors. Everyone knows that Mr. Fang and the company attach great importance to Double Eleven, and more or less they want to show their faces and compete for credit. The degree of this depends on the degree of work experience.

The whole conference room fell into freezing point with Mr. Su’s rebuke, and the sunny day brought by Mr. Fang’s praise quickly turned into hail.

Su Wei was not joking. She directly criticized Sun Qi, the person in charge of logistics, who was in a high position, and Dong Xueyou, the director in charge of large and small logistics business. She also criticized the power struggles in some departments without naming them.

Sun Qi was an old minister from Yike Supply Chain, but even he did not show any dissatisfaction. Director Dong Xueyou, who felt that he had made great contributions to the promotion, had nothing to say.

Fang Zhuo did not play dumb at this time and did not say "correct what is wrong and encourage what is not wrong".

But he used another way to motivate many executives present.

"Our Double 11 event received a lot of praise from the outside world, including several peers who called to congratulate me. In addition, investors are also quite satisfied with Yiguo's performance."

"It's too late this year. The after-sales service of Double 11 and the traffic it brings need to be processed and digested. Next month, at the end of January, is the Spring Festival. We won't do big events during the Spring Festival, but we can continue to promote products that performed well in the Double 11 event to consumers."

"After the Spring Festival, in the first half of next year, we will study how to implement internal option rewards."

Fang Zhuo casually threw out the word option, which made everyone excited.

Yiguo's salary and benefits are very good, but the next level depends on the company's listing.

Can Yiguo go public?

Including Shi Tao, who jumped from Amazon, Ge Guangming, who jumped from Dangdang.com, they all considered this and firmly believed that Mr. Fang could take everyone to the market and get money.

Thinking about it this way, Mr. Su also has strict requirements for everyone's criticism. Without such strict requirements, how can it be launched as soon as possible?

The atmosphere in the conference room changed subtly but enthusiastically.

Jacky Dong, who was a little moody at first, took the initiative to speak, reflecting on the problems that occurred during this major promotion, and stated that he must continue to improve and provide the best service to consumers.

Seeing this change, Su Wei couldn't help but praise Mr. Fang in her heart. His methods were always just right.

The meeting lasted all morning. At the end of noon, Liu Qiangdong, the director in charge of warehousing construction and the logistics business department and warehousing and logistics department, was named by Fang Zhuo and asked to go to the president's office of Hang Lung 23 after lunch.

This kind of roll call is noticed by everyone, but it is difficult to analyze whether it is a good thing or a bad thing.

Liu Qiangdong also felt a little uneasy. From the moment he left the conference room to eating in the restaurant downstairs, he was thinking about the possible situation of this trip.

The President Office of Hang Lung 22.

Su Wei and Fang Zhuo didn't go down to eat, so they asked their secretary to bring them two meals. While they ate, they discussed the contents of the meeting.

"You didn't tell me about this option reward at all, you just came casually." Su Wei mentioned that paragraph.

"Sooner or later, it doesn't matter if we say it earlier. Next year we will have to analyze the specific situation." Fang Zhuo said with a smile, "I didn't expect that you were very strict today. I'm afraid there are so many people who feel uncomfortable." Woolen cloth."

"If you are in charge of your position, you must also bear your responsibilities." Su Wei said seriously.

Fang Zhuo gave a deep nod like a chairman respecting a president.

Just after finishing lunch and preparing to go up and talk to Dongzi about his job, Qiu Di Qiu Lanhua called.

"President Fangda has returned to Shencheng? I wonder if I can give him a favor tonight?" Qiu Lanhua said enthusiastically without showing any signs of indifference.

Fang Zhuo has been keeping a low profile recently, so he politely declined: "Old leader, I have made arrangements for the evening. I have to visit Mr. Zhang Rujing."

Qiu Lanhua asked again: "What about tomorrow night? I have a famous entrepreneur exchange meeting here, and there is still one of the most famous entrepreneurs in the country."

Fang Zhuo still declined politely: "There are arrangements for tomorrow night. Old leader, if you are really short of people, I will ask Zhou Xin to come over and fill in temporarily."

Qiu Lanhua joked: "Okay, I can't ask you, Mr. Fang."

Fang Zhuo laughed, apologized repeatedly, and promised to visit the old leader later when he had time.

Qiu Lanhua smiled and chatted for a few words, put down her phone, and thought about the last time she saw him.

Su Wei knew who the caller was from Mr. Fang's name, and asked strangely: "Why don't you want to see District Chief Qiu? Don't you have a good relationship?"

Fang Zhuo shook his head slightly: "Have you forgotten what I told you? I am serious."

Su Wei tried hard to remember, what about bows and arrows, reading Huang Ting behind closed doors?

She was slightly surprised. Do you really want to cultivate yourself?

Fang Zhuo stretched out his hand to smooth the ends of Weiwei's hair: "Dongzi has probably eaten long ago and is waiting for me. I'll go up first. I'll go see Zhang Rujing in the evening, so you don't have to wait for me."

Su Wei said "Yeah", it just so happened that she had to have an extra meeting in the evening.

Soon, Fang Zhuo returned to the president’s office of Hang Lung 23.

Speaking of Hang Lung 23, he has been thinking about one thing in the past two days.

With the increase in the number of employees at Yike and Yigou, although the office space has long been limited to the 22nd and 23rd floors, it is somewhat inconvenient to rent offices nearby. It seems that they should have an office building of their own.

Should I look for an office building under construction and buy it and name it, or should I look for Yongke Real Estate to build it myself?

Fang Zhuo's thoughts were put aside when he saw Liu Qiangdong who was already waiting for him.

He continued the title he used when he first met Liu Qiangdong: "Mr. Dong, your department performed well this Double Eleven."

When Liu Qiangdong heard that the opening remarks were compliments, he was somewhat relieved and said cautiously: "It is the efforts of all employees in the department. Warehousing construction and logistics are relatively difficult links. Their efforts are only a few lines in the report document, but really …It’s quite hard.”

Fang Zhuo nodded: "There are less than two months to celebrate the New Year. I hope our employees will be satisfied with this bonus. Since you have worked hard, you must be rewarded. If there are any shortcomings in Tesco, everyone can do it." Mention, I believe you can see the standard of our treatment during your time here at e-commerce.”

Liu Qiangdong has indeed seen it, it is indeed the best in the industry.

"Mr. Dong, oh, drink tea and pour it yourself." Fang Zhuo pointed to the tea cup.

Liu Qiangdong first gave Mr. Fang some water, and then poured himself a glass. Seeing that Mr. Fang didn't seem to be criticizing himself, he couldn't help but said, "Mr. Fang, just call me by my name."

Don't call me by name, and don't call me Mr. Dong. This is a strange way of addressing me from the first time we met, and I have never seen Mr. Fang call anyone else this way.

Fang Zhuo said kindly: "Okay, how about I call you Dongzi?"

Liu Qiangdong: "..."

Even stranger.

However, on second thought, isn’t Mr. Li Guoqing of Dangdang called “Qingzi” by Mr. Fang? From this point of view, Mr. Fang also recognizes his ability?

Liu Qiangdong changed his perspective and became happy.

"Dongzi." Fang Zhuo felt that this was indeed more palatable, "That's right, Mr. Zhang from the offline channel has recently considered retiring, so there is a vacant position there. On the one hand, I think you are doing well in your current position. , On the one hand, I think you can try it at Yiguo Electrical Appliances, what do you think?”

Liu Qiangdong was stunned when he heard this. He had just gained some experience in warehousing, and this suddenly gave him another choice...

The offline channel is acquired from Dazhong Electrical Appliances, which sounds good, but it is said that its development strategy has been determined for a long time and will not grow on a large scale. It will fully assist the development of online shopping malls.

Tesco Mall is the main force, while offline Tesco Electric Appliances is only a flanker.

His thoughts were a little confused, and he was not sure of Mr. Fang's intentions for a while.

Fang Zhuo let Dongzi think about it for a while and then said with a smile: "This matter is not urgent. Mr. Zhang is not in a hurry to retire, and you are not in a hurry to put aside the warehousing work. It depends on you whether you force it or not." What do you think? You can tell me what you think later."

Liu Qiangdong nodded silently, still feeling a little emotional.

However, just as he was about to leave the CEO's office, he suddenly turned around and asked, "Mr. Fang, can I listen to your suggestion?"

What Mr. Fang said about not requesting or giving advice was because he was afraid of disturbing himself, but he wanted to hear it.

Fang Zhuo only said: "The company was acquired and you were transferred to warehousing when you came in. Then you would think you were on the bench, right?"

Liu Qiangdong suddenly realized that he really thought this way at the time. Later, as work and resources shifted, he discovered that warehousing and logistics were listed as the focus.

Now I feel that Tesco Electric is a flanker... But so what if it is a flanker. From being one of the directors under Vice President Sun Qi to being the person in charge of offline channels, this is progress.

The emotion in Liu Qiangdong's heart disappeared, and he still replied cautiously: "Mr. Fang, I think this is a good training opportunity for me, but it may take time to prepare."

"Well, don't worry, this will be a work adjustment before the end of next year. If you are interested, you can be listed as one of the candidates now." Fang Zhuo nodded.

Liu Qiangdong nodded, knowing that this was what Mr. Fang was looking for.

He left the CEO's office, quite worried about his future choices.

Fang Zhuo sat in the office, first listed Dongzi's name, and then selected three candidates based on the performance of this Double Eleven. Offline channels are not very popular, but they will indeed be a good training ground for people. place.

…

That night, Fang Zhuo went to visit Zhang Rujing of SMIC, who had made an appointment in advance.

When the two met, they couldn't help but chat for a while about the 90nm process research that Ice Core is currently doing, led by Professor Hu Zhengming.

When all this came to an end, Fang Zhuo solemnly informed the other party of the news he had obtained.

As expected, Zhang Rujing's attitude was "to stop the enemy when the troops come".

"Mr. Fang, SMIC has been a thorn in their side for a long time. They definitely want to mess with us, but they suffered a loss last time. We have already raised our vigilance. You don't have to worry about this."

"Our current process technology is more independent and will not be constrained."

Zhang Rujing is quite confident.

When Fang Zhuo saw this, he could only repeat it one last time as a warning to his face. After all, SMIC's technical details were confidential, and he didn't know what was going on inside.

On the contrary, I got another new news from Mr. Zhang this time.

The head of Taiwan Journal, Zhang Zhongtou, and general Jiang Shangyi are determined to retire next year.

This also means that Professor Hu's disciple Liang Mengsong, who has been longing for Fang Zhuo for a long time, is not far from the bench.

I wonder if this disciple of Professor Hu still has his business card...

There are trees in the mountains, and the trees have branches. My heart is happy for you, but you don’t know it.