Chapter 703 Lao Xiong's Double Eleven Experience (Two in One)

November 12th.

The second day of Tesco’s Double Eleven promotion.

The weather is clear and the temperature is suitable.

Xiong Xiaoge got up early that day. After breakfast, he stayed in the study room and tinkered in front of the computer. He soon attracted inquiries from his wife, Luo Yan.

"Since you don't have this moment or that moment today, can't you pack up everything in front of you?"

"Look at how messy your study is."

"And that shirt, how many times have I told you that! It's still wrinkled to dry!"

Luo Yan began to tidy up the study room while whispering instructions.

Xiong Xiaoge was accustomed to turning a deaf ear.

After a while, the study became less cluttered.

When Luo Yan was about to walk out, he suddenly asked: "Have you invested the money you invested in the fund?"

Xiong Xiaoge replied: "Not yet."

He raised his head and smiled: "What? You hesitated? Do you regret it?"

Luo Yan frowned and didn't understand why her husband reacted this way. She walked a few steps, leaned on the computer desk, and said seriously: "It's not that I regret it, I mean you should invest quickly, don't dream too much at night, I watched the news, it's investment banking right now Mr. Fang and the Li family fought for this opportunity."

She laid out her logic plausibly: "Not only Mr. Fang, but also Li Jiacheng is so optimistic about this investment opportunity, so there is no need to hesitate."

Luo Yan said seriously: "You don't have to buy the house, but Mr. Fang has to invest."

Xiong Xiaoge let out a long sigh and said sincerely: "What took me twenty years to understand, it only took you twenty days to realize it."

Luo Yan usually listened to her husband talking about the principles of investment. She didn't answer anything at all. She just said, "Don't forget about this. Now that you've decided, don't worry about it."

"Only the wise and the foolish will not change." Xiong Xiaoge still sighed and said, "It's not that I'm holding off on investing, it's that Mr. Fang is busy with e-commerce promotions these days, and the funds will be delivered later this month. time."

Luo Yan glared at her husband: "Who is the fool?"

After Xiong Xiaoge finished his meal, he said without hesitation: "Of course it's me."

Luo Yan nodded with satisfaction and asked: "I saw his e-commerce advertisement, but I thought it was a lot of trouble. I had to register, buy and wait. Actually, what do you think of this project?"

Xiong Xiaoge clicked the mouse. What he had been looking at after eating was the Tesco website: "The project is a good project and a big project with development prospects. It remains to be seen how it will be implemented."

"You mean it might fail?" Luo Yan asked.

Xiong Xiaoge nodded first and then shook his head: "When the operator is Fang Zhuo, then the level of measurement of project success or failure will naturally change. Success for ordinary people may be failure for him."

"We approached this project thinking of it as the Amazon of the East."

"As far as I'm concerned, even if we can't become the Amazon of the East, there can't be a big gap. This is considered a success."

"Well, this is my personal expectation of Fang Zhuo. IDG's standards are not like this."

Luo Yan complained: "Okay, you are very strict in what you say."

Xiong Xiaoge has been observing Tesco's big promotions since yesterday. He pulled his wife over with interest, pointed to the order information on the screen, and said: "Yesterday I grabbed a coupon worth 200-100 yuan and bought it. 5 books, look at it, the background shows that the warehouse is processing it, the logistics tracking is really good, the step by step is very clear, but I don’t know when I will receive it.”

Luo Yan was noncommittal, her interest in it had quickly lost.

Xiong Xiaoge chatted for a few more words and said angrily, "I'll go out later."

"Aren't you taking a day off today?" Luo Yan was surprised.

"I just grabbed another coupon for electronic products and bought a Sony camera. This time I won't wait for them to deliver the goods. I want to try the self-pickup process." Xiong Xiaoge said righteously, "As an investment People, I have to deeply experience the important processes of the project so that I can better evaluate its true status.”

Luo Yan glanced at her husband: "Just buy a camera."

Xiong Xiaoge laughed.

Soon, in a good mood, he went out and drove to Tesco's offline store, which was also the headquarters of the former Dazhong Electric Appliances in Beijing.

According to the display in my personal backend, this is a self-pickup point.

The Sony camera was ordered at nine o'clock, and just fifteen minutes later, the store where it was available for pickup was displayed in the background. This speed amazed Xiong Xiaoge.

From yesterday to today, he feels that many details of Tesco are worth savoring. The display of logistics links is impressive. The quick response of self-pickup stores seems to reflect Tesco’s online and offline system integration capabilities.

Otherwise, if the customer rushes to the pick-up point and the product is out of stock, he will lose a lot of points.

As far as the current domestic e-commerce development is concerned, Taobao, eBay, Dangdang and other brands are already quite mature, but Tesco's B2C seems to have a different vitality and has not followed the path of those predecessors.

At ten o'clock in the morning, Xiong Xiaoge arrived at the former Dazhong Electrical Appliances headquarters.

There is no longer a sign of "Dazhong Electrical Appliances" here, it has been changed to "Yigou Electrical Appliances" from the outside to the inside.

Today is a working Wednesday, but the customer flow in the store is much higher than Xiong Xiaoge expected.

He did not immediately go through the pick-up process, but observed the situation and found that many of them were "self-pickup" customers like himself.

However, many customers did not pick up small items like the camera they bought. They bought large items such as refrigerators and color TVs, which required the help of staff to carry them in and out. It was really busy.

Xiong Xiaoge was simply greeted when he entered the door, and then ignored, but considering how busy it was today, this was understandable.

He observed with interest and browsed the products in the store. It took him nearly an hour to line up for self-pickup.

The pick-up process was not complicated. There was a notebook at the cash register for logging into the account. Payment could be made online or offline by cash or credit card.

After Xiong Xiaoge got his turn, he logged in, checked the order, paid by credit card, got the camera, and was reminded that he would get a new coupon on his account. The whole process was completed in less than ten minutes.

This...

This is easier than I thought.

He took the latest Sony camera, made way for his notebook, walked two steps, and asked the tall and thin staff member who seemed to be the store manager: "If I don't pick it up in person, how long will it take for it to arrive in my hands?"

The tall and thin man answered directly: "The delivery address is in Beijing, right? You bought a Sony camera? Then it should be available in one to two days."

Xiong Xiaoge was surprised: "So fast?"

"Yiguo has a first-level storage center in Beijing. Our stores are equivalent to small warehouses throughout the city. Sony cameras have a great discount this time, but even so, its sales should not be much. After all, the goods do not need to be transferred from outside, which will be faster." The tall and thin man explained.

Xiong Xiaoge pondered: "What if I buy a hot-selling one?"

"According to the score, if it is transferred from a warehouse in another place or even shipped from the manufacturer, it generally takes three or four days, four or five days longer." The tall and thin man estimated.

Xiong Xiaoge nodded, thinking that the staff member had a good attitude, and he said, "I'll go shopping again."

The tall and thin man smiled and stepped back, not disturbing the fat man's interest.

Xiong Xiaoge was holding a camera, strolling around, and guessing the sales that Yiguo could achieve during the Double 11 event. It was said that it would be announced after the three-day event. I wonder if Mr. Fang would fake it according to his temper?

After all, this promotion is not only an internal matter of Yiguo, but also because of the competition between Mr. Fang and Mr. Huang.

Speaking of which, Yiguo is a new e-commerce brand that just went online in the first half of this year. As a result, it was first named by Dangdang as a competitor, and then was regarded as the number one enemy by Gome, which made many people stunned.

Even if it was Mr. Fang, even if he had money and ability, it wouldn't be like this, right?

Now, this Double 11 event is the time to verify the vision of Mr. Li of Dangdang and Mr. Huang of Gome.

Yiguo has obviously spent so much energy, what kind of scene can it come up with?

Xiong Xiaoge walked around the store, stopping and starting, going around and around. It was noon, and the customer flow dropped.

He actually picked a new LCD TV from Meiling.

I saw on the Yiguo website that Meiling's LCD products were being promoted this time, but I didn't pay much attention to it. Now that I can see the real thing offline, it feels pretty good.

As the tall and thin staff member approached, Xiong Xiaoge pointed at the TV and asked, "Can I place an order with you? I just completed the camera order. Didn't you say there was a coupon? Can I use it?"

The tall and thin man came over, looked at the model, and answered first: "The coupon can be used, and you can place an order."

Then he said: "This is Meiling's SY130. It has been very popular recently. Not only online, but also in our store. If you place an order today, it may really be out of stock."

Xiong Xiaoge was a little surprised: "Do you want to send it by express delivery?"

The tall and thin man went to the cashier to confirm the supply first, and then came over to apologize: "Sir, this LCD TV may not be replenished until the day after tomorrow. You can pick it up the day after tomorrow afternoon at the earliest, or you can send it to your home by express delivery. It should be the day after tomorrow or the day after tomorrow."

It was past noon, and there were very few customers in the store, and some staff members began to eat boxed lunches.

Xiong Xiaoge glanced at it and asked, "Can't I have this one?"

The tall and thin man declined politely, "You also ordered online. Many online customers want to see the real thing in the store before buying. This one is the last one. After all, it costs thousands of dollars."

He enthusiastically promoted, "Our courier guarantees door-to-door delivery. You don't have to pick it up and carry it back. You can also see today that many people who picked it up by themselves chose courier after coming here."

"You can rest assured that the LCD TV will be powered on and tested after it arrives at home. If you are not satisfied, you can return it."

The tall and thin man saw that the fat man was still hesitating, and smiled and said, "Our Yiguo brand is very loud. The guarantee of logistics is that our boss personally instructed and said that if you are not satisfied, you can return it or exchange it. Our boss, you may have heard of him, is the richest man in the mainland, Mr. Fang Zhuo."

Xiong Xiaoge heard Mr. Fang introduced in this way from other people, and for some reason he suddenly found it funny.

He nodded: "I've heard of it. Well, I'll take a look later."

Xiong Xiaoge decided to place an order directly after returning home, and fully experience the process of large-scale express delivery.

The tall and thin man was a little disappointed. He saw the fat man walk two steps and then followed him and said: "Sir, sir, wait a moment, wait a moment."

Xiong Xiaoge said in surprise: "Are you going to sell me this one in the store?"

The tall and thin man motioned him to wait, then went to find the clerk who had finished his meal quickly, and after a few words, he came back: "Wait a minute, sir, let's go see if we can transfer the goods."

Xiong Xiaoge was a little dissatisfied at this time, this was in conflict with what he had just said.

Moreover, what he praised in his heart was the integration of the system of Yigoo. Shouldn't the electronic response to whether there are goods in the warehouse be reflected?

He deliberately put on a stern face and asked: "Are there any goods?"

"There should be, if there is not, I will apply for two coupons for you from Yigoo." The tall and thin man was not panicked at all, "I have been very busy these two days, and I am sorry for any omissions."

Xiong Xiaoge felt that there was nothing to criticize in the face of this attitude.

After waiting for about fifteen minutes, a van stopped at the door of the store, and the clerk who had just left called his colleagues to carry a Meiling-packaged LCD TV into the store.

Xiong Xiaoge noticed a detail. When the clerk went out just now, he was wearing Yigoo's work clothes, but he took it off when he came back.

When he got closer, he saw another more noteworthy detail: the "Gome" logo was printed on the side of the box.

Xiong Xiaoge instantly remembered that Yiguo had been out of stock by Dangdang United Publishing House. That was to order directly from Dangdang, which was a replica.

What goes up, what goes down?

He pointed this out with a bit of a smile, and then asked: "Gome doesn't seem to have much promotion, right? Isn't it a loss for you to buy goods like this? Is it your personal profit or the store's? You will get extra bonuses after selling a lot of units?"

The thin and tall man didn't expect that the person in front of him was very careful, and said with a smile: "Our Yiguo is doing a loss-making promotion this time. Gome also has promotions, but the intensity is not great. This unit is indeed losing money, and the store's costs are shared."

He added: "Let's get a few more units from Meiling, and that will be considered replenishing the stock."

Xiong Xiaoge asked: "Is it that serious? Do you mean to replenish the stock soon?"

The thin and tall man replied: "Yes, it can be replenished in two days, but can the customer wait for two days? Maybe you went directly to Gome after you left? Don't worry, our Yiguo and Suning, Wuxing and several other partners have a joint guarantee, and have communicated with the manufacturers. If there is a problem with the products in the regular channels, it will not be you dealing with the manufacturer, but Yiguo will deal with the manufacturer uniformly."

"You... Did you learn this when you were competing with Dangdang?" Xiong Xiaoge found it interesting.

The tall and thin man was surprised, but he admitted it: "We learned this lesson during the internal training. This is also the corporate culture of Yiguo. We are customer-centric. I will handle everything for you as much as possible."

Xiong Xiaoge felt that the conversation and handling of the person in front of him were different from those of ordinary staff. If he really changed to an ordinary staff, wouldn't it be to save trouble? The customer left and left. The customer flow this morning was quite considerable.

He asked: "Are you the manager of this store?"

The tall and thin man smiled and said: "Intern manager, just transferred here, my name is Wang Yanchun, you can find me directly if you have any problems with the product, this is my business card."

Xiong Xiaoge turned his mind and asked: "From Yike or Medical Department?"

Wang Yanchun was stunned and replied: "Yike."

Xiong Xiaoge knew that this was a group of Yike backbones transferred by General Manager Fang to enter the offline Dazhong Electric Appliance Channel, and it seemed that they were indeed more subjective and proactive.

He praised: "Then let's take this one, not bad, Wang Yanchun, well, work hard, you will definitely be able to become a regular soon."

Wang Yanchun guessed that this was a secret visit by the company?

He didn't ask any more questions and continued to follow the process.

Xiong Xiaoge watched the staff move the TV to his car and felt that today's experience was quite successful, except for one thing: he had to carry the TV upstairs by himself...

This was Xiong Xiaoge's experience of a day at the Yiguo promotion, and also a day as an ordinary consumer in e-commerce activities.

That night, he wrote down his thoughts in his blog.

"Can Yiguo B2C change the ecology of home appliance chains with a Double Eleven promotion?"

"It seems difficult, the market for home appliance chains is too big."

"Then can it promote this ecological change?"

"It seems easy, its vitality is so enthusiastic that it is impossible for people to ignore its existence."