Chapter 314 Response
Huaibei City, meeting room of Huinong Branch.
Zhu Hong sat directly in front, with sales managers from the province on both sides.
After a moment of silence, Zhu Hong glanced at the last person, squinted and called, "Zhao Kuo!"
Hearing Mr. Zhu's bad tone, Zhao Kuo was startled, stood up and said, "Mr. Zhu!"
Zhu Hong snorted coldly, "Broad Group has called at your door, and you don't even know it?"
Zhao Kuo is the manager of the Baixian branch, and there is also a sales point in Baixian County. Huinong used this sales point to destroy the original distributor.
This Zhao Kuo has some relationship with Zhang Xiaobai. When they were drinking freely, Zhang Xiaobai and Bao Xiaomei went to his factory to sell, but he didn't give him a good face.
Of course, he didn't even know that those two mud-legged people had become rivals now.
To be exact, he was not his opponent, his level was not enough.
Zhao Kuo lowered his head and said, "Report to Mr. Zhu, it's my dereliction of duty!"
Zhu Hong waved his hand in displeasure, signaling him to sit down, and then said: "The above is the sales strategy of Yuanda Group. Obviously, they want to rebuild the sales network to replace dealers!"
Zhu Hong stood up suddenly and raised her voice halfway, "The Yuanda Group is going to attack, and the battleground between the two sides is in Ansu Province. If this position is lost, the higher-ups will definitely blame me! But before I get into trouble, you all have to get me out of here." ! Tell me, what countermeasures do you elites have?"
Seats for meetings are also particular. If there is little difference in positions, seniority should be considered. The older the seniority, the higher the seat.
Everyone was silent for a while, and the person closest to Zhu Hong said: "Mr. Zhu, I think Yuanda is messing around!"
Zhu Hong glanced at him, raised her eyebrows and said, "Old Chen, tell me your opinion!"
The tone is not very good, that is to say, he has old qualifications, otherwise he would have passed away long ago.
Zhu Hong didn't have any in-depth research on the sales strategy of Yuanda Group, but she understood that Zhang Xiaobai was not a fool.
Old Chen said with a smile: "The purpose of re-establishing the sales network is for sales. Yuanda's doing this is indeed a bit of a different way. At first glance, it seems reasonable, but when you think about it, it is not practical at all, and it is even tantamount to committing suicide!"
Zhu Hong glanced at him, and said displeasedly: "Reason!"
Seeing that Mr. Zhu was a little angry, Lao Chen quickly restrained his playful expression, and said seriously: "Mr. Zhu, I just analyzed it. Even if their channels are really well laid out, they will not pose any threat to Huinong!"
"Think about it, more than 70% of the people in Ansu Province are loyal users of our Huinong. Who would buy Yuanda fertilizer? Don't ignore the influence of a brand. Our Huinong is rooted in The good reputation he has built up over the past ten years cannot be shaken by Yuanda Fertilizer!"
At this time, a person opposite him shook his head and said softly: "That's not necessarily it!"
Zhu Hong said: "Old Li, tell me!"
Lao Li is also the veteran of Huinong. He has been doing business in Ansu Province for more than ten years. He frowned and said, "Mr. hand!"
Zhu Hong nodded, agreeing with Lao Li's views, Zhang Xiaobai's character would definitely think of the result before taking this step.
Lao Chen analyzed: "There are several important factors in market competition, such as product quality, brand, price and service. Let's not talk about quality. Both Yuanda and Huinong are big companies, and there is little difference."
"Old Chen is right. Their brand advantage is definitely not as good as ours, at least in this market. But there are two factors that cannot be ignored. Let me talk about service first. The current model is that users go to dealers to buy fertilizers. People in our company cannot be contacted, so we cannot control the service.”
"Broad has recruited so many salesmen, one person is in charge of a county, and has time to supervise and manage each township and answer various questions from users, so we are at a disadvantage in terms of service!"
Zhu Hong showed approval in his eyes, this is the correct analysis of the situation, clapped his hands and said: "It makes sense, Lao Li, you continue to talk!"
Lao Li smiled and continued: "We have an advantage in branding, and now they have an advantage in serving them, but they are definitely no match for us, because ordinary people are rough people who don't value service very much, so here comes the important point..."
Lao Li put away his smile and said seriously: "I think Yuanda Company is going to fight a price war with us this time!"
After hearing this, Lao Zhang on the opposite side laughed for no reason, "Old Li, are they fighting a price war with us? Unless they are stupid! Don't forget that there is also a cost issue! They ship from Yanjing, and the distance Ansu is so far away, how much cost has been added just for the freight? Now that their prices have bottomed out, if they drop again? They will have to pay for their underpants! Another point is that they recruit more people now, and the cost has also increased. I feel that it is impossible for Yuanyuan to fight a price war!"
Lao Li stared at Lao Zhang, and said fiercely: "What if Yuanda would rather lose money and occupy the market? This is a phenomenon that often occurs in market competition, and it is not unheard of. Young people, this is also called courage and vision!"
Lao Li shifted his gaze to Zhu Hong, and said sadly: "Mr. Zhu, you have to! I suggest that you immediately report to the head office and apply for a price reduction policy. It will be too late to start a price war!"
Zhu Hong heard the dispute between the two very clearly, and basically explained the future of the Yuanda Group, and Zhang Xiaobai had no other choice.
In the competition, there are actually not so many feasible solutions, and one or two can be speculated based on the current analysis.
But if we really want to start a price war, it is not good for anyone. This is also a helpless approach. Could it be that Zhang Xiaobai will really do this?
Zhu Hong thought for a while and said, "I think what Lao Li said is reasonable. Some things must be prevented in advance! Who else wants to talk about it?"
...
...
After driving for a whole morning, Zhu Hong returned to the office feeling exhausted both mentally and physically, never feeling so stressed.
Not because of anything else, but because that opponent is Zhang Xiaobai, someone she once admired.
Sitting on the office chair, Zhu Hong rubbed her forehead.
Suddenly there was a knock on the door, and then Chen Wei walked in.
"Why are you back?" Zhu Hong asked puzzled.
Chen Wei took a deep breath, stepped forward gently, and put the mobile phone on the table.
"Mr. Zhu, thank you for your love, but I really can't do the work of this spy!"
Zhu Hong quickly stood up, "What's the matter with you? You can ask for anything, and I promise you!"
Chen Wei smiled, then shook his head, turned around and left.
Zhu Hong shouted: "Stop, do you believe I will tell Zhang Xiaobai directly?"
Chen Wei turned around and said, "No need, Mr. Zhang already knows!"
After speaking, Chen Wei walked out directly, only feeling that his steps were much lighter.
Zhu Hong stood there blankly, unable to speak!