Chapter 260

If you want to do a good job in the market, you must first understand the market.

Only after a deep and thorough understanding of the market can we conduct a summary analysis based on the most authentic data, and then propose some effective strategies according to local conditions.

I think that before Zhang Xiaobai Beverage Changdrink Company had fully analyzed the beverage market, he said those words during the interview, making Zhou Ping mistakenly think that he was the son of the chairman's family.

Zhou Ping's deduction made sense. How could someone who wasn't from the chairman's family understand the general direction of the company's development?

In fact, it is not difficult for Zhang Xiaobai to say those things. He just made the most normal inferences based on the actual situation. According to Changdrink's brand image and market share, it can only develop in that way.

Changyin Company is a small company in front of Yuanda Group, but in terms of sales, there is no big difference. No matter how the goods are sold, this is sales.

Mastering the first-hand and most authentic information is the first step in sales.

When they came to the county seat, the two had a simple dinner and found a hotel to rest.

After entering the room, Zhang Xiaobai took a shower, took out a pen and a notebook and wrote what he saw, heard and felt that day.

Zhang Xiaobai has two notebooks, one is dedicated to reading essays. When reading, he likes to record some things that he thinks will be useful in the future. After reading a book, he will write his impressions.

Some time ago, Zhang Xiaobai read a lot of books on marketing, including various marketing techniques and classic marketing case studies, etc. Recently, he read more books on management. Since he knew that he wanted to be a regional manager, he has focused on this aspect of learning .

This time Zhang Xiaobai took out another book, and he had already written half of the book, most of which recorded Yao Yuan and Du Mengni's situation about the Yuanda Group. These are urgently needed to know now, so I remember more.

Whenever Du Mengni closed the door and told him these things, Zhang Xiaobai, like a primary school student, took out his pen and notebook and listened carefully to memorize them carefully, which caused Du Mengni to "laugh" a lot.

Zhang Xiaobai always remembers a sentence, no matter how good a memory is, it is not as good as a bad pen, and there is no harm in writing more.

After finishing writing, Zhang Xiaobai read and studied, and went to bed after twelve o'clock.

The next day I still got up to exercise, and then the two of them had breakfast and set off again.

There are ten prefecture-level cities in Ansu Province, and this is just one of the counties. It is unrealistic to travel to all areas.

Zhang Xiaobai's plan is to choose a representative county for each city, and then carefully inspect this county.

Even so, time is still very tight, and it will be time to transplant rice seedlings in two more months, and it is time to use chemical fertilizers.

Today is different from yesterday. When the two of them went to the countryside, they didn't understand the situation in detail with the old farmer. They just asked some important questions.

It is a little gratifying that someone finally knows about Yuanda Fertilizer, and finally saw the slogan of Yuanda Fertilizer.

In several villages, there are slogans on the walls of farmers' homes.

"If you want to have a good crop harvest, Yuanda fertilizer is indispensable!"

"If you want a bumper harvest, Yuanda Fertilizer is your helper!"

"Broad Compound Fertilizer, High Yield Shows Power!"

...

...

The big slogan was played very loudly, but the sign did not sound.

Although some people know Yuanda Fertilizer, they don't have a good impression of this brand, and some of them bought it just for cheap.

Here, the price of Yuanda fertilizer is slightly lower than that of Huinong.

Looking at those slogans in the Jetta, Xiaomei Bao's mood finally stopped being so depressed.

"Brother, I finally saw some salesman's actions!"

Zhang Xiaobai frowned and stared ahead. Seeing those slogans and hearing the old farmer's words, Zhang Xiaobai's mood didn't improve, but seemed to be more dignified.

With a long sigh, Zhang Xiaobai said, "Do you know how much the marketing fee for the Southern Region is?"

Bao Xiaomei shook her head slowly, how could she know this.

Zhang Xiaobai knew about these situations a long time ago, and stretched out a hand with a self-deprecating smile.

Bao Xiaomei opened her eyes wide with shock, and then covered her mouth in disbelief.

Zhang Xiaobai said sadly: "Five million! What did Du Fei do with the five million? Only wrote a few slogans on the wall?"

In order to expand the market, Yuanda Group gave great discounts to the southern area. Firstly, the price is cheap, and secondly, it provides strong financial support. For this reason, the annual marketing fee alone is 5 million.

The reality is that Yuanda Group is always in a loss-making situation in the south, but even so, it still keeps throwing money here, just because this is the company's development plan.

In order to occupy the market, they would rather lose money and earn money.

When Yao Yuan mentioned the marketing fee, Zhang Xiaobai was also shocked, but Yao Yuan said calmly that the money is not too much. After careful calculation, the ten provinces in the south mean that each province is 500,000 yuan. As far as enterprises are concerned, this marketing fee is not much.

Looking at the whole thing at a glance, Zhang Xiaobai understood the usefulness of this marketing fee just by passing through this county.

It's just a small advertisement in some areas, in other words, it's formalism.

Zhang Xiaobai was full of resentment, Du Fei, Du Fei! Is this your business? Just lie to yourself?

Falsifying the data and engaging in formalism, so much money must be in the pocket.

No wonder Brother Yao Yuan had to change you anyway, no wonder this sister Du Mengni opposed you, it was purely your own fault.

After a long time, Bao Xiaomei asked: "Brother, how should we spend so much money in the future?"

Zhang Xiaobai thought for a while, and said: "Strike hard, concentrate the funds in one place, and you must see the effect!"

Zhang Xiaobai didn't think about how to do it specifically, but it had to be this way of thinking. A province of 500,000 is not much, but it adds up to a lot. Five fingers are not strong enough to hurt someone with a fist.

Bao Xiaomei said: "Brother, you said that Du Fei is like that, are the salesmen here easy to manage? The market is not doing well, do they make little money?"

The basic salary of the salesman is not high, mainly to earn commission money. Now that the southern market is like this, Xiaomei Bao naturally thinks that the salesman does not earn much.

Zhang Xiaobai shook his head and said: "In fact, they earn a lot. The head office knows that the southern market is not good, and many people are unwilling to come, so they give a lot of subsidies, plus various expenses reimbursement. Quite a few."

Bao Xiaomei sighed, "I really can't understand the company's approach."

Zhang Xiaobai said seriously: "The chairman is a person who takes the overall situation into consideration, and his vision and vision are not comparable to ours. But if you think about it, it doesn't matter if we are losing money now, as long as we hold on. If one day we can defeat Huinong, then The whole world is vast!"

Zhang Xiaobai sighed: "When that day comes, all the sacrifices will be paid back soon!"