Two Hundred and Seventeen-1 Set of Combination Punches
"Hollywood Drawn()"!
As the secretary carefully changed the channel, two or three national television stations were reporting on this Hollywood "ethical" scandal.
The three people present all understood that there would be all kinds of media hype, follow-up reports and big discussions in the following period. Whether Morgan Freeman can be released on bail now does not mean much anymore.
The most important thing now is to get the public relations department into action quickly and carry out all-out public relations activities to deal with the upcoming negative information and reduce the impact of this scandal on the film.
Nikki Marvin turned off the TV and waited for the secretary to go out and asked in confusion: "Why would other TV stations join in the fun? Even Disney wants to step on it!"
Paul Knight shrugged and waved his hand in explanation. "The major companies in Hollywood have always cooperated and competed with each other. When there is an opportunity to step on others, it won't cost too much anyway, so no one will let this opportunity go."
"As for Disney's involvement, there must be other reasons." He recalled for a while before continuing with more certainty: "It's Miramax's "Pulp Fiction"! This movie was released after us. This should be the main purpose of Disney’s involvement.”
Although there is a three-week gap between the two films in terms of schedule, Disney can definitely use this opportunity to throw dirty water on "The Shawshank Redemption."
Many things do not require evidence at all. As long as you look at the consequences of the matter, whoever is most beneficial will most likely be the participant.
Paul Knight glanced at the time and warned: "The crew will keep a low profile for now. Go back and warn them not to disclose any issues regarding Morgan Freeman to reporters or express your own opinions.
I'll go to a meeting first and ask the public relations department to start making a plan as soon as possible. Right now, it's just a matter of actors. Greater public pressure will soon shift to the film. Since Warner Bros. has chosen this time to take action, it will definitely not be so easy. Leave us alone. "
Nikki Marvin nodded. There wasn't much she and the crew could do now, they could only passively wait for Columbia's actions.
Then she has always known that although it is also one of the six giants, Sony Colombia always seems to be at a disadvantage. In many things, Colombia in this book is like an outsider.
Now all her hopes are pinned on the reputation of "The Shawshank Redemption". Whether it is professional reputation, or the media reputation and fan reputation after the test screening, this film has received overwhelming praise. This may be the film After it was released, it was the only advantage I could rely on.
Sony Columbia is in a state of panic. In Knoxville, Tennessee, at the headquarters of Monarch Entertainment, the film "The Shawshank Redemption" is also being discussed.
Originally, after Jeff Robinoff's call, the company had already agreed to increase the screening scale of "The Return of the Clown" starting on Monday. As the box office of this film continues to rise, it shows an explosive trend and gives theater companies more reasons.
Now that the movie "The Shawshank Redemption" has not been released yet, and suddenly encountered such a scandal, theater companies are already meeting to discuss whether they should reduce the scale of the film's opening and give more screens to the box office explosion of "The Return of the Clown" "above.
"If this trend continues, "The Shawshank Redemption" will definitely be affected. More ordinary movie fans will definitely not choose to watch a film starring an actor who violates ethics!"
In the conference room of the office building of the Imperial Cinema Line headquarters, several executives listened to the speech of operations manager Cohen Campbell. They all knew the specific news. What they were hesitating about now was the allocation of theaters.
One director said: "However, the reputation of "Shawshank Redemption" is indeed..."
"Good reputation may not necessarily translate into high box office. Everything will be clear after the screening." Cohen-Campbell remembered the analysis of the company's film viewing experts and directly interrupted the other party's words.
After he finished speaking, he opened the document bag he brought and asked his secretary to distribute the information compiled in it to the executives at the conference table one by one.
When they all turned their attention to the data, he continued: "This is a data report fed back by the company's film viewing team and the hired survey team, whether it is our own film viewing experts or the survey company's questionnaire on ordinary movie fans. , all prove that "The Return of the Clown" is an A-level commercial film!
Yes, you heard it right, it is not a horror film or a genre film, but an A-level commercial film! Before the release, we still underestimated the box office potential of this film. After two days of box office analysis by the research company, the final box office of this film will not be less than US$200 million. "
The various data analyzes on the document, the suggestions given by more than 30 film viewing experts, and the detailed data obtained by the survey company, coupled with the explanation from the operations manager, forced several executives to pay attention to it. .
Emperor Cinemas CEO Michael Hopkins frowned and watched the report carefully before speaking: "Cohen, I know you are very optimistic about this film, but the good reputation of "The Shawshank Redemption" is absolutely can not be ignored."
His words were approved by many people, and everyone nodded involuntarily. If it weren't for the incredible good reputation in various media, and with all the messy things happening now, this film would definitely have fewer theaters.
"But don't forget, the reputation of "The Return of the Clown" is also very good. Whether it is the reputation of movie fans or the professional reputation of film critics, it far exceeds the horror film category!"
Cohen-Campbell was the only one among this group of executives to attend the preview, so he believed in his judgment very much. The box office performance in the past two days also made him more convinced that the market potential of this film is by no means what it is now.
"I personally think that the opening theaters of "The Shawshank Redemption" should be squeezed, and more theaters should be given to "The Return of the Clown" starting from Monday, and the subordinate theaters should increase the proportion of film schedules. According to my analysis, the box office of this film The potential is far from being unleashed!”
After saying that, he looked directly at the CEO position. The only one who could finally make the decision was the head of the Imperial Cinema Line.
These words also sparked discussion, and several executives basically agreed with his point of view. All the reasons were not as convincing as the survey data and box office figures in the materials in hand.
An executive from the operations department suddenly said: "I suggest leaving some room for adjustment. After all, the professional reputation of "Shawshank Redemption" is close to perfect, and no one knows whether it will explode. And Paramount's Shirley -Ms. Lansing, who also called me, said she wanted to keep Forrest Gump open."
This is indeed true. Even if we want to increase the number of theaters for "The Return of the Clown," we must leave room to avoid any uncontrollable situations.
"I have some ideas, maybe I can give you some reference."
Sitting in the corner of the conference room, Alexander Odyssey, a senior film viewing expert who is rarely involved in operational issues, frowned and spoke.
Everyone trusts this expert who has been in the company for more than 20 years, and his sudden opening also attracted everyone's attention.
"The Shawshank Redemption is a good movie, but in my opinion, it has little chance of being a box office hit!" Regardless of the surprised expressions of the people around him, Alexander Odyssey analyzed it carefully:
"First of all, there is the subject matter. This is a prison-themed work! And when watching this film, it always gives people a weird feeling, as if this kind of film should not appear in the cinema, which is the most suitable place for it. It’s Blockbuster, yes, the video rental company.”
After expressing his opinions, the chief film viewing expert of the Imperial Cinema Line tightly shut his mouth. He did not understand operational issues and would only give his opinions on the film.
"That's it." CEO Michael Hopkins knocked on the table and revealed the final plan. "The number of screens for "Forrest Gump" and "The Cannonball Guy" will be maintained as much as possible, and the number of screens for "The Shawshank Redemption" will be reduced by 15%. "The Shawshank Redemption" will open in theaters on Monday, and "The Clown" will be released directly on Monday. This arrangement will be maintained until next On weekends, we will make adjustments based on the box office situation!”
This is the plan that is most in line with everyone's opinions. The screening contract with Sony Columbia has flexible terms. Even if it is reduced by 15%, it will not involve breach of contract.
Even if "The Shawshank Redemption" does explode at the box office next week, they have more room for adjustment.
After the meeting at Imperial Cinemas, CEO Michael Hopkins immediately called Warner Bros. and asked them to mail and ship more copies of the movie as soon as possible.
The number one theater chain company in North America is not the only one that has also chosen it. Almost AMC and the American Artists Theater Chain have, to varying degrees, reduced the number of theaters left for "The Shawshank Redemption" and temporarily added them to "The Return of the Clown". 》.
The first goal of theater companies is always the film’s box office numbers. The higher the number, the greater the theater’s traffic.
But their profit point is far more than the box office share. The first profit point of the theater has always been the sales of goods brought by the traffic of people. Everyone in the industry knows that the profits of popcorn and Coke are terrifyingly high.
The same news was promptly notified not only to the Warner Bros. distribution department, but also to the Sony Columbia distribution department. The distribution director who had just finished a day's meeting smashed the ashtray again when he returned to the office.
Before all of Warner Bros.'s combo punches were finished, Paul Knight once again had the urge to resign.
However, we still have to face what we have to face. Since the number of theaters in operation has been reduced to more than 2,500, this result cannot be changed. We can only look forward to the performance of the film.
If the box office can surpass the next week's "The Return of the Clown" and win the weekend championship, it is not impossible to expand the screening.
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