Two Hundred and Twenty-Four - Box Office without Decline
"Hollywood Drawn()"!
Naomi Watts' unintentional teasing made Wayne realize the huge changes in himself. He had unknowingly transformed from a young director carrying a camera to the one who puts profit first in everything he does now. capitalist.
The Hollywood circle has always believed only in money and fame rather than God. This change is also a reflection of his continued success.
"There's no need to wait for the box office to come out, just go to bed early."
Wayne shook his head, gently stroked the two sleeping golden retrievers, stood up and pulled the Australian beauty into the bedroom.
Naomi Watts asked him curiously before leaning on the bedside to sleep. "Aren't you worried about the box office of "The Return of the Clown" next weekend? I don't think any director can sleep well at this time."
"With the massive and intensive marketing, the investment of a lot of media resources, the various controversies caused by the scary incident in the film, and the huge scale of screenings, if under such advantageous conditions, there will be surprises at the box office of the film, I will wait. There’s no point in staying, just go to sleep!”
After saying that, he turned off the bedside lamp, hugged the blond beauty and closed his eyes with peace of mind. He believed that when he woke up, "The Return of the Clown" would still be in its original position.
The Greenberg Manor gradually became quiet. In a villa on the beach in Malibu, Los Angeles, Jeff Robinoff sat in the study, still waiting for today's box office report.
Under his auspices, Warner Bros. has done so much work in the past week. It can be said that they have frequently taken action in media promotions. While they are biting "The Shawshank Redemption" and continuously smearing it, they are also conducting their own marketing. Means, continuous media hype.
The purpose of all this is for box office, so he can't sleep peacefully until he sees the results.
Sony Columbia is not a clay figure. They also smeared the crew of "The Return of the Clown" a lot. It's just that the news was covered up under Warner Bros.'s various hype, which made the situation appear to be one-sided.
"It's already midnight and the data hasn't been transmitted yet?"
The study door was pushed open, and his wife Bonnie, wearing pajamas, walked to the desk with a cup of coffee, put the hot coffee in front of Jeff Robinov, and said:
"This film has been released for its second week, right? The situation is very good now, what are you still worried about?"
As the wife of a film company executive, Bonnie also has a deep understanding of this industry. Otherwise, she and her husband would not be able to have many common topics after being married for twenty or thirty years.
Jeff Robinov took a sip of hot coffee, raised his arm and grabbed his wife's hand. "The company has very high expectations for this film. The market analysis department has conducted a detailed investigation. The box office potential of this film has not yet been fully unleashed. You go to rest first, I'm waiting."
"I'll accompany you."
Bonnie sat next to her husband and her eyes naturally fell on the files on the table. On the first page of the document was a photo of a young man she knew was Wayne Greenberg.
Director files like this are produced internally by every production company. Different from the information available on the surface, the production company has much more detailed information. It not only contains market analysis of the director's recent works, but also personal prospects. Forecasts and so on.
Jeff Robinov also saw his wife's gaze, reached for the file on the table, put it on the bookshelf behind him, and explained: "This young man is becoming more and more important to the company. His works have become It has become an important part of Warner Bros.'s revenue, and it can be seen from this that his level is still improving."
"Young people like this are so rare!"
Bonnie also understood this person's achievements, so she sighed sincerely. "He seems to be born for Hollywood. From the moment he entered this circle, it seemed that he immediately integrated into the industry without any adjustment."
Just then, the fax machine clicked. She stood up, took down the fax, and handed it to her husband, who had been waiting for several hours.
Jeff Robinov smiled from the moment he saw the first row of data. After reading the short printed information, he took a sip of coffee with satisfaction, as if he was drinking victory champagne. .
"Good grades?"
Looking at his expression, his wife knew that he must be very proud of today's box office.
Jeff Robinoff shook the paper. "201 is higher than we expected. It seems that the work in the past few days was worth it!"
"God!"
Bonnie understood the significance of this number and said in surprise: "This number is not bad at all compared to last Friday. If the box office of the advance screening is not included, it can be said that the film did not decline the next weekend! This is simply unbelievable."
"That's right." Jeff Robinov nodded. "Although the films made by Wayne Greenberg seem to be full of personal style, but just looking at the commercial achievements, he is already at the top level in Hollywood!"
Thinking of the director's increasingly terrifying business capabilities, he was thankful for the choice he made a few years ago. If he hadn't initiated the other party's project, he might not have taken over the position of CEO so smoothly.
He let out a long breath. Warner Bros.'s project performance this year was not satisfactory, and there were also voices of doubt within the board of directors about his new CEO. Using all its media resources, and even using the news resources of the parent company Time Warner through Kevin Tesuhara, he made the right bet again!
The current box office trend of the film will definitely make this year's performance much better. You know, the box office profits of Wayne's films only account for less than 20% of the total profits. For a film of this nature, the advantages of offline operation are too obvious.
"Where's The Shawshank Redemption?" Bonnie thought of the competitor that was officially released today.
"Ha." Jeff Robinov looked at his wife who had been with him for decades and suddenly smiled even happier. "It was about 4.7 million U.S. dollars. This film was screened in more than 2,500 theaters and only earned 4.7 million U.S. dollars on the first day of release."
"$4.7 million?!"
Bonnie once again felt hugely unbelievable. She widened her eyes and asked, "Isn't the word-of-mouth praise from film critics, media and fans who participated in the test screening overwhelmingly positive? How is it possible..."
After hearing his wife's words, Jeff Robinov threw down the fax information and stood up to go back to his room to rest.
"Ignore that. Our reputation among film critics is not bad, and the group that professional reputation can affect is definitely smaller than we thought. Rest!"
At the same time, in the Sony Columbia building on West Washington Avenue, core creative staff such as Paul Knight and the producer and director, who had returned to the company after the premiere, were also watching the statistics that had just been transmitted.
Even though they had to catch an early morning flight and lead the team to carry out promotional activities, Nikki Marvin and Frank Darabont did not feel sleepy at all. Without seeing first-hand statistical information, neither of them could rest peacefully. .
"$4.7 million!" Director Frank Darabont's voice trembled, and he looked at the other people in disbelief.
Even though they knew that the box office on the first day might not be ideal, the film's huge reputation still gave them a lot of hope. When the specific statistics came out, all their hopes were shattered.
"We have to think of a way, Paul." Nikki Marvin's expression was so cold that it could make water drip out of her face. "The box office of "The Return of the Clown" today is several times ours! If this continues, our screening scale will be reduced after a week."
Paul Knight put down the fingers that were rubbing his brows, and was thinking of countermeasures in his mind, but the more he thought about it, the more his head hurt, and almost all unfavorable situations were encountered.
"You guys should go back and rest first. I will call the three major cinemas early tomorrow morning and ask them to ensure that the screening of "The Shawshank Redemption" is as large as possible. Now we must do a good job in publicity. I hope that word of mouth from fans will be able to The box office has improved.”
Producers and directors both understand that this is the only job they can do now. If their films are not chosen by the public, there is no point in using any means of competition.
The two of them nodded dullly, stood up and prepared to go back to rest. At least, there should be no more mistakes in the publicity work.
When both of them left the office, Paul Knight also took off the coat on the hanger and prepared to put it on and go home to rest. But before he could leave the office, the phone on the table rang.
After he answered the phone for a few minutes and put down the phone, a look of relief appeared on his face for a moment. The phone call was from Benzi's CEO, informing him that in addition to the scheduled regular promotional activities, the company had given up investment in the follow-up promotion and distribution of "The Shawshank Redemption" and was preparing to stop losses in a timely manner.
Such a decision can be made in a short period of time, which shows that the CEO is extremely optimistic about the subsequent performance of this film and has basically given up hope of turning the film around.
He understands that now Sony Columbia and Castle Rock Pictures should put all their hopes on the awards season and the Academy Awards.
If the film can win important awards, re-releases after the Oscars may not be able to recover the cost through the halo of awards.
Paul Knight was not in a hurry to inform the crew of the news. He continued to get dressed and prepared to go home. The fact that the company made this decision in such a short period of time showed that it had anticipated the situation and had made preparations in advance. plan.
This should be a huge blow to the core creative team of the show. This is equivalent to the distribution company abandoning them on the day of release.
Rather than making the two people who had just left even more upset, it would be better to let them have a good sleep and wait until they set off for publicity before telling them the sad news.
After going downstairs and getting in the car, Paul Knight sat behind the car and was still thinking about the data until he exited West Washington Avenue. Especially when he thought about the box office figures of "The Return of the Clown", which showed that there was basically no decline. I felt like I was simmering in my heart.
"Wayne Greenberg, you dark lunatic!"
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