Chapter 310 Confidence? Arrogant? Ambition!

"Then I'll just say it, I hope you don't mind."

Lorraine paused and said seriously: "Your Kyoto people belong to the category of online shopping malls, similar to Taobao, but they are aimed at high-end consumers. Therefore, you will first have a lot of customer sources, targeting high-end consumers. As for the online shopping mall, you are currently the first in Beijing. This idea is really great, but it lacks some new ideas. Although the Internet has gradually replaced many things, those consumers sometimes want to personally Going shopping, the fun of shopping is also a kind of leisure.... Of course, if you continue to operate like this, your profits will definitely increase, but, in my opinion, you can do better. ——If, You open up something more innovative or a business, and you can replace the leisure of shopping for fun.”

Shen Zheyu thought about it carefully and replied, "What you said is that many people go to buy goods, in fact, they are enjoying the fun of shopping. Although online shopping can attract some customers, it will lose some customers. Therefore, if there are more novel things, it will attract more people. I do not deny this. However, the opinions are placed here, but there is no good implementation plan. The psychology of consumers is the most difficult to guess. ."

"Let me ask you a question. First of all, the Kyoto people under your command are aimed at the upper-class consumer groups in the entire capital, right?"

Shen Zheyu nodded: "Yes."

"So what kind of psychology do these people have? ... I'm not referring to the psychology of consumption alone, but the general psychology, no matter when."

Shen Zheyu frowned slightly, he didn't know what Lorraine was trying to express, he thought about it seriously, and then replied, "Should it be a comparison?"

"That's right." Lorraine smiled, "The more a person with status, the more he cares about his status, and the mentality of comparison must exist. However, this is only secondary."

"How to say?"

"What are they comparing?"

"...taste, identity and...consumption?"

"Yes! It's the concept of consumption!" Lorraine snapped his fingers, "They don't lack money, they don't lack all kinds of luxury brands, whether they go shopping or online shopping, what they buy is not commodities, but taste and identity. As long as you grasp their mentality, there are many ways to follow."

Kang Shaojie pondered for a while, but he really didn't understand what Lorraine was trying to say, so he interrupted the conversation between the two and said, "I said Lorraine, buddy, can't we stop talking about it?"

Lorraine shrugged and smiled: "I just want you to follow my original thinking and bring it into my understanding and ideas little by little, so that I can better appreciate the importance of this consumption concept."

"I'll continue." After a pause, Lorraine then said, "Let's use an analogy, it's easier to understand. If I were to run this Kyoto man, I would run it like this - I won't let it just be It is as simple as an online mall, but to open up an integrated leisure service industry chain. First of all, in the initial service project, it includes a series of services such as brand fashion, famous watches, jewelry, famous cars, etc., delivery Door-to-door, no intermediate fees, but can allow customers to enjoy God-like caring service, no need for you to do anything, just click on the Internet at will, you can find a brand new BMW x in the shortest time. The latest car in the series is downstairs in your house. That sort of thing."

Hearing Lorraine's words, the two smiled. This is true, this is a concept of consumption, in the face of a caring online mall, consumers are more willing to pay, and everyone likes the feeling of being served.

Among the wealthy children, there are also many otaku men and otaku women, please do not doubt.

Even if you don't stay at home, sometimes you are very busy, and you don't have time to walk the streets at all. Usually, you will let your housekeeper or personal assistant buy some products you like for yourself, and when you buy it back, the parties will feel that , not very satisfied. Therefore, if there are such caring merchants who play the roles of sellers, buyers and delivery providers at the same time, it can indeed save consumers a lot of time and energy. "

"I have considered this. To be honest, I am preparing to implement this business expansion in the next step. Although it requires a new round of investment and a new special department, in the long run, it will be able to attract more consumers. The growth of the invisible customer base cannot be ignored." Hearing that Luo Lin thought of going with him, Shen Zheyu smiled.

This idea came up in the last two days, and he hasn't had time to shape the plan.

Unexpectedly, this Lorraine has such a vision, and as an outsider, he can analyze it so thoroughly. As a businessman, no matter how rich and prestigious a big and powerful group company, what they want to earn is always the money of consumers. It is understandable that what kind of consumer group they are targeting, they must understand the consumption concept of the other party.

Luo Lin smiled when Shen Zheyu said that he had thought of this plan, and suddenly asked, "Then... and then?"

"Then?" Shen Zheyu was stunned for a moment, then smiled awkwardly, "I just thought of this for the time being, and then, there is no good content for business expansion."

Kang Shaojie interjected again at this time: "Luolin, what you said to Zheyu now has something to do with that idea of ​​yours?"

Shen Zheyu was pointed out by Kang Shaojie's words, realized this problem, and looked at Luo Lin.

Lorraine took a sip of coffee, smiled, nodded and said, "Yes. It's very close to my plan. If you are willing to cooperate with me, I will tell you all about my plan. Seriously. Yes, whether it’s Zheyu’s high-end consumer online mall, or Shaojie’s chain of leisure entertainment or catering establishments, they’re all just sticking to the old rules. I always believe that a brand-new industry must first of all He has his own set of industrial chain. Once the industrial chain is opened, then this is an independent existence, with its own rules, and if any link in the industrial chain is extracted, it will not be able to continue to operate.

"For a long time, consumers will have a considerable degree of dependence on this industry chain. - It's like dominoes, if any link is missing, the whole situation will stop working. If my plan can be successful If it is implemented, then the real challenge we will face is not the exclusion and invasion of our peers, but..."

Speaking of which, Lorraine put down the coffee cup in his hand steadily, with a confident and serious smile on his face, and his words were vigorous: "Instead, all the unknowns in a new industry field!"

For some reason, Kang Shaojie and Shen Zheyu's hearts trembled a little when they heard Lorraine's words. Although they still don't know why Lorraine has such high self-confidence, the state of Lorraine when he speaks and the ambition in his words make the two of them, who are also practical young people, can't help but feel ashamed. But he didn't feel that Lorraine was arrogant, and he was waiting for Lorraine to express his own thoughts quickly.

"Don't rush me to tell me first, tell me first, are you willing to cooperate with me?" Lorraine smiled.

Shen Zheyu and Kang Shaojie deeply know how important a very good and feasible idea is in the business world. In fact, there are many idea companies with good benefits in various countries. These people are dedicated to making suggestions and thinking of ideas. , Some people have good ideas, and they can sell for millions of dollars.

This is not an alarmist, there is a kind of investment, called venture capital.

Some good feasible ideas, in the hands of powerful businessmen, will become a tool for making money.

Therefore, Lorraine is reluctant to say his own idea now, because... once he does, this idea is not necessarily his own.

Both of them understood Lorraine's thoughts and didn't say anything, but they were a little helpless. Kang Shaojie and Lorraine were relatively close, so they said first, "Lorraine, it's not that we didn't promise you, it's just... we are now Not entirely sure if your idea will work."

Lorraine shrugged: "Hehe, what are you afraid of, and you are not allowed to sign a contract, there is no risk. I just invite you to become my partners after I set up a company in this emerging industry. Above, this idea of ​​mine does not require any investment at all, to be precise, it will not invest any substantial money, just some simple expenses.”

"Just simple funding?" Kang Shaojie and Shen Zheyu were taken aback, "That is to say, you can achieve results without substantial investment?"

Lorraine smiled: "To correct a little, it is not to achieve results, but to obtain huge benefits."

"hiss……"

Kang Shaojie and Shen Zheyu took a breath together, how arrogant!

Can you get huge benefits without substantial investment? ! What idea is so powerful? ! Isn't Lorraine talking nonsense now?

At this time, Lorraine didn't want to sell any more. Although he couldn't reveal the whole idea of ​​his own, he could still give them some advice.

"Let's put it this way, this idea of ​​mine can perfectly integrate the catering, hotel, leisure and other entertainment industries under Shaojie with the Jingjing online mall in Zheyu's hands, and form a solid industrial chain. ."

"..." They both frowned.

At present, the things that Kang Shaojie and Shen Zheyu manage are basically impossible to fight. How can they be perfectly integrated? Not to mention the formation of a solid industrial chain! ... But, if, as Lorraine said, according to his conception, if these two aspects can be integrated, then what kind of benefits will come! The potential will be huge!

"How is it? Is it tempting enough?" Lorraine looked at the two obviously excited and smiled, "I don't need your input, I just want to be my partner. First of all, I declare that I am not following a crooked way, and I will not offend you. The law, I can guarantee that as long as you work with me, you will be able to reap huge benefits. I say what I say!"

Kang Shaojie stared at Lorraine quietly, and there was no flaw in his eyes. It seemed...he was serious!

"Okay, I promise to cooperate with you!"

"I promise you too." Shen Zheyu pondered for a long time and said, "So, do we need to sign a contract?"

"No." Lorraine said with a smile when he heard the two of them agree, "You just need to keep the phone on for 24 hours, and within three days, I will give you a satisfactory answer!"