Chapter 236: "Frozen" Trailer and Theme Song MV Released

Time passed quickly. While "Frozen" was being submitted for review, the company contacted overseas distributors and theaters with the introduction of New Era Pictures.

On September 14, the film passed censorship.

In the next week, Oriental Media signed contracts with distributors and theaters in various countries to determine the release time.

It is scheduled to be released in China on November 28th. Other countries or regions will be released at the same time or at the end of December.

On September 20, the company had signed most of the contracts.

In the evening, in the "Frozen" project center on the seventh floor of Oriental Media, all relevant personnel were hurrying in and out.

Jiang Huan looked at the time and took a sip of coffee to wake himself up.

Today's battle hasn't started yet.

At 8 p.m., they will release multilingual trailers and theme song MVs on social media platforms in various countries.

Now you must be prepared and double-check to avoid sending the wrong materials.

Moreover, the news of "Frozen" has been kept tightly hidden, and the market feedback is destined to explode this time.

After sending it out, they also need to pay attention to market feedback in real time.

It’s overtime again, oh no, it’s another day when wealth knocks on the door!

It's almost eight o'clock in the evening.

In an apartment in the Fourth Ring Road of the capital.

Three girls were busy in the kitchen.

A girl with a ponytail sighed while chopping vegetables: "I didn't expect that three months after graduation, we would get together to eat hot pot again. The meal after the break was really in vain."

The short-haired girl put the washed lotus roots on the cutting board, "I didn't expect you, Bichon Frize, to actually buy a house."

As he spoke, the short-haired girl gnawed on an apple and looked back at the room with envy in her eyes.

Of course Bichon Frize is not his real name, his real name is Xiong Yilin. The reason why it is called Bichon Frize comes from the dog that "wealth and honor should never forget each other".

She shares a dormitory with them, but has a different major.

The three of them are animation production majors.

Bichon is a computer major. He had a programming foundation before going to college. In his sophomore year, he joined a game development project team.

From then on, they joked and called Gouzi or Bichon for three years. The game developed better and better. As one of the founders, she is now really rich. She is already a rich woman.

Bichon smiled and said: "Don't be joking. By the way, why hasn't Feifei come yet?"

"She said her boyfriend has something to do and will come over later."

"Fine."

The three of them moved the prepared ingredients to the coffee table and sat on the sofa.

As soon as she sat down, the short-haired girl's cell phone sounded a "ding~" prompt and the screen lit up.

She picked it up and took a look. It was the notification of the people she was following on Weibo.

[Oriental Media has updated a news: This winter, "Frozen" is about to begin...]

"I'm going, Oriental Media has released a new movie? I'm going? "The Truman Show" was only released last month, why is there a new movie?"

After hearing what she said, Bichon Frize and another girl also took out their mobile phones and looked at them.

"I'll go, trailer! Come on, come on!"

Bichon was a movie fan. When he saw the news, he immediately took out the remote control from under the table, turned on the TV, and projected the picture on his mobile phone onto the big screen on the wall.

The next moment, the trailer started playing on the big screen in front of the three people.

Under the blue sky and white clouds, there is a kingdom located among the green mountains and green waters.

The narrator said: "The summer is hot and the heat is boiling. But this summer beauty will soon be changed beyond recognition."

The music changes.

Under the night, the wind howled and snowflakes danced.

A white-haired woman in a blue dress stood on the edge of the cliff. With a wave of her hands, blue magic burst out.

Ice and snow quickly spread from beneath her feet, quickly covering the entire valley.

Wherever the ice and snow hit, the trees were instantly wrapped in ice crystals, shining with crystal clear light. Lakes and rivers froze in an instant, and village rooftops and streets were covered in thick white snow.

The kingdom under the night suddenly turned into a world of ice and snow, and seemed to fall into a deep sleep.

The special effects are gorgeous, and the beauty is a little depressing.

The short-haired girl exclaimed, "Here I go, Oriental Media definitely put a lot of effort into doing this special effect."

The curly-haired girl who joined Jiahao Film and Television tilted her head and said: "I went to a meeting last month to help prepare tea, and I accidentally heard a big boss say that when Oriental Media established the company, the superiors helped Chen Xiao find several big bosses. I guess animation There are also big bosses in the animation department..."

Hearing this, the other two girls exclaimed "Wow."

I heard from gossip that Oriental Media has a background, but I didn’t expect that a department might have a big boss in charge.

Bichon asked curiously: "Hey, who is the screenwriter of this new film? Is it Chen Xiao?"

"I don't know. This is the first time I've heard of this film. It's probably a secret project they worked on. Let's watch the trailer and then look at the credits."

"OK."

…

In the picture, a group of characters embark on an adventure with a blonde girl as the center.

Along with cheerful music and animated scenes, paragraphs of text popped up:

“Who is the key to thawing this winter?”

"Rough and crazy guy?"

"Prince Elegant?"

"Super cute Snow Baby?"

"Or do you have to do everything on your own?"

"get ready."

"Fight the cold winter with all your strength."

"The hot 'snow' is boiling together."

The two-minute trailer quickly came to an end, and finally, the video stopped on a page with ice-like blue text "November 28th, happy screening!"

Bichon's eyes lit up, "I thought this was a story about a prince and a princess. Now it seems that everything depends on oneself? Is this the theme?"

The short-haired girl nodded, "It should be. This concept is better than many commercial films."

The curly-haired girl touched her chin, "Not really, right? It's quite common, right?"

The short-haired girl sighed, "Of course commercial films are common. Oh, don't talk about it. Isn't there a theme song MV? Come on, I want to watch it!"

"Okay, okay."

So, the next moment, a gentle and slightly sad piano sound came from the speakers in the room.

In the blue-toned picture, snowflakes are flying.

On the hillside of a towering snow-capped mountain, a small dot slowly moves up.

The camera pans to a close-up with the sound of the piano.

That is a white-haired girl in a long skirt, slowly climbing up the snow-capped mountain.

She looked back at the empty mountain and sang:

"The snow glows white on the mountain tonight, Not a footprint to be seen"

"A kingdom of isolation, And it looks like I'm the queen"

...

Under the performance of the white-haired girl.

Her loneliness and the repression she felt because of others' eyes were fully displayed.

She looked at her gloves, a smile slowly appeared on her face, and she took off her gloves and threw them into the sky.

Others already knew that she was a monster with magic, so let it go.

She liberated her nature and smiled at the beautiful snowflake magic in her hand.

She became her true self, broke through the shackles, regained her freedom, and followed her heart.

Singing "Let it go" loudly, she ran up the ice and snow steps.

…

Three minutes later, in the confident and slightly disdainful gaze of the white-haired girl, she calmly sang: "The cold never bothered me anyway."

Then she turned her head confidently.

The blue-purple castle door slammed shut.

The music MV ended here.

The three girls stared at the screen in a daze.

Not for the special effects, nor for her castle, but for that girl.

She went from being depressed to being relieved.

No longer afraid of the outside world, no longer afraid of other people's strange eyes, no longer afraid of other people's thoughts.

But she followed her heart, lived for herself, and became the queen of her heart.

The melody, the interpretation of the characters, the picture and the special effects made her inner transformation fully displayed.