Chapter 254 That’s Simply a Promotion Announcement!

Everyone continued to move forward.

As we were approaching the entrance of a sesame seed cake shop, two girls in their twenties dressed as tourists walked out of the shop.

The girl with the ponytail walking in front yawned and saw a group of seven or eight people walking in their direction.

The four of them were in suits and leather shoes, and the aunt standing in the middle looked... elegant.

At first glance, he was here for business. The others were probably fellow public officials.

She also wanted to take the public exam, but she didn't want to take a second look at it at this time.

After all, after just two glances, she remembered the relationship between the number of rows and tests that gave her a headache.

The girl yawned again and looked away, "Let's go quickly. I'm so sleepy. I want to drink coffee."

As she spoke, she held up her sun umbrella and walked towards the alley next to her.

"Hey, Miaomiao, please slow down." The girl behind trotted up to catch up, pulled her sleeves, glanced at Chen Xiao and his group, and whispered, "Miaomiao, do you think that one looks like Chen Xiao? "

Miaomiao quickly turned her head, opened her eyes and searched carefully, "Daodao? Where?"

The companion raised his hand and pushed her head south, pointed at the group of people and said, "That one."

"Ah, it's really similar." Miaomiao glanced at it, "But he must be the son or subordinate of the aunt next to him, right? How could he meet Daodao? What are you daydreaming about?"

She glanced at the group of people, yawned and continued walking forward.

I stopped reading. One more look made me want to sleep.

The girl who was traveling with him nodded and walked with her along the alley towards the street next to him, "Yes, I saw the news yesterday that he was in Shaanxi Province. He just looks similar."

Miaomiao sighed: "It would be great if it was really him. I want an autograph."

"Ask him to sign for you, 'You will definitely pass the exam,' right?"

Miaomiao nodded heavily, looked up at the sky, and vowed: "No, I want him to sign for me, 'You must study 12 hours a day.' Take it home, frame it, and hang it on the wall. I can do this in one day It’s a matter of quantity! It’s a pity. Forget it, let’s go drink milk tea!”

…

behind them.

He Shulan said with a smile: "Director Chen, I am actually in charge of the protection of cultural relics, archaeology, intangible cultural heritage protection and other aspects. If you want to focus on the protection of traditional culture, that is really the right match. Maybe in the future Will be in touch frequently.”

"Thank you, Director He. I don't understand much either. I need your advice."

He Shulan smiled.

However, happy to be happy.

She did not forget Chen Xiao's identity as a businessman, and added: "However, we also attach great importance to generating income from tourism. The person in charge did not come today because the superiors came to inspect and really couldn't get away."

Chen Xiao said politely: "Don't worry about us, everyone is busy with other matters."

While chatting, everyone walked to a blue-gray two-story building.

On the second floor of the building, wide cloth strips in three colors of green, pink and blue are hung, with the three characters "Da Dye Fang" printed from right to left.

He Shulan looked at the building and gave Chen Xiao a brief introduction to the "Hometown of Silk" and its tourism promotion model.

Then he asked: "Director Chen, can you tell me your company's ideas or direction?"

Chen Xiao continued to walk forward with everyone and said:

"We want to build a theme park here. It is different from most scenic spots and similar to our film industry. It provides people with dreams, or it is an extension of movies and film and television works."

He Shulan nodded.

She did a lot of homework before coming.

People's Daily mentioned that China's tourism market can be roughly divided into 25 different types of tourism products.

Among them, theme parks are known as the crown jewels of the tourism industry.

She echoed, "I've heard a similar saying, that movies are dream machines and theme parks are the interface between reality and dreams."

Chen Xiao continued: "However, theme parks that are closely related to the film and television industry also have a problem."

He Shulan turned her head and asked: "It needs a big IP and a fast iteration cycle, right?"

Chen Xiao continued to explain:

"Yes. According to the survey of our live entertainment department, the product cycle is about three years, so we need to continue to invest and iterate."

"Just like the Taoyuan Island tourist base, it is currently very popular, but after a year and a half, the movie gimmick will weaken and the popularity will also decrease."

"So, we plan to use the name of Oriental Media to build a theme park divided into different areas. Each new movie will inject new blood into the theme park."

He Shulan nodded.

The two continued to walk and talk.

They chatted calmly, but Tang Rui, who was not a cultural traveler, suddenly realized something while listening to their conversation.

Four years have passed since the country began to emphasize the development of cultural industries.

Everywhere is developing culture and engaging in cultural creativity, but in the field of traditional culture, only the Forbidden City is doing well and is famous throughout the country.

It seems that an important reason is the brand.

This is also true for theme parks run by some foreign animation companies.

Use animated characters one by one to continuously inject new blood into the theme park.

And these cartoon characters all share a common company and a common brand.

In this way, in the current domestic film and television industry, Oriental Media is really the best suited to do this.

After all, they have hit movies one after another.

From what Chen Xiao means, he should be planning to divide the theme park into two categories: traditional culture and modern culture.

The former relies on works such as "Farewell My Concubine", "Alive" and "Master Chef Xiao Fugui", and the latter relies on works such as "The Truman Show" and "Frozen".

As long as the filming continues and the popular movies and TV shows continue to be broadcast, the theme park will not lack gimmicks and hot spots.

In this kind of traditional culture theme park, adding traditional culture will increase their exposure, provide income, and save some cultures that are on the verge of extinction!

Oh my god, this is a great move!

Write an article, write an article!

This trip today is really worth it!

Chen Xiao, Chi Yu and others walked a distance with them and had a simple tea in a teahouse.

After chatting for a while, they said goodbye to He Shulan and the other four, and came to the hotel near the filming location to check in.

On the other side, He Shulan just got on the official car and her cell phone rang.

After pressing the answer button, the director's voice came from the speaker, "Shulan, how was the conversation? Did you mention the profit issue?"

"Yes. We have agreed to protect traditional culture and increase tourism income. Tang Rui will publish a report on the city's official account tonight."

"Publish a report?"

The director on the other end of the phone was stunned, and then said happily: "You mean, we have reached a preliminary agreement on protecting traditional culture, and Chen Xiao agrees to publish a report?"

"That's right."

The director got up from the leather chair, put his hands in his pockets, walked to the window, and looked at Zhoucun District in the distance.

How can that be Zhoucun District?

That's simply a promotion announcement!