Chapter 848: Hunger Marketing

When Eric and the other two who were holding Kevin disappeared at the corner of the stairs, Joanna stepped forward to grab her daughter's little hand and smiled: "Okay, baby, Dad is busy with business. You follow up and ask a question. A lot of questions, it will drive him crazy. Let's go and see if your birthday cake is ready, and make a trip to the supermarket by the way?"

In a blink of an eye, the little girl seemed to have forgotten what she had just rejected by her father. There was no frustration in her tone, but she was not interested in her mother's proposal. She raised her face and said, "Mom, can I watch TV?".

Joanna shook her head and said, "No, TV can only be watched at night."

The little girl felt a little bored and was about to obey her mother. Virginia packed up the coffee cups of the few people and walked out of the kitchen. After listening to Joanna's words, she said, "I'd better go, you take Xia Xia not. Convenient, you can wait at home for that Mr. Jeff Bezos to come."

About ten minutes later, another black car drove into the manor.

Jeff Bezos got out of the car and saw a demure and intellectual woman pulling a little girl over.

Although Joanna has retired over the years, her appearance has hardly changed since the filming of "Tornado". Jeff Bezos recognized her identity at a glance, and guessed the little girl who looked at him curiously. identity.

Reaching out to Joanna with a proper smile, Jeff Bezos said, "Hello, Ms. Pakula, I'm Jeff Bezos, and Mr. Williams asked me to come here."

"Hello, just call me Joan," Joanna shook hands with the other party and smiled: "Eric is talking with the other two gentlemen, please come with me."

The three walked into the living room of the villa together, and Joanna personally helped Jeff Bezos with a cup of coffee and said, "Wait a minute, I'll go up and take a look."

"Oh, thank you," Jeff Bezos sitting on the sofa got up slightly, watched Joanna leave, and sat down again, and then felt the curious look in the beautiful eyes of the little girl on the sofa next to him again.

Unlike the excitement and hustle of Victor McNally and Bill Olsen these days, due to the success of selling on the Amazon platform, Jeff Bezos's first thought was to expand the results, he did not. Eager to introduce more other items, it plans to capitalize on selling the hot product to further expand Amazon's presence in the e-commerce space. He even made an ambitious proposal to Victor McNally to cancel the only retailer that made Amazon the only retailer that made physical sales, but was rejected outright.

Although Eric didn't tell him what he was talking about in the phone call to notify him to come to New York, Jeff Bezos still didn't give up the idea. Even if he couldn't achieve a monopoly in the end, he also hoped that Amazon would have more sales share. The production capacity is far from meeting the market demand, which is actually the demand of all retailers who cooperate with Firefly Electronics.

Jeff Bezos wanted to come back and think about how to persuade Eric to give Amazon more support, but the clear and clear eyes of the little girl in front of him, and the eyes that seemed to be able to see through them. , making him feel very uncomfortable and unable to concentrate at all. Even before the founding of Amazon, Jeff Bezos became the youngest vice president of a bank trust company at the age of 25. He was an absolute elite, so he found that he had not seen the little girl in front of him for many years. Made him feel.

Jeff Bezos has never been a passive person. He straightened up and was about to say a few words to the little girl. The little girl blinked her beautiful eyes, but took the initiative to ask, "Apart from English, do you What language do you speak?"

Although the little girl's voice had the tenderness of a child, her tone was not childish at all, nor did any child of the same age have the timidity of facing strangers.

Jeff Bezos felt even more weird. Facing the little girl's eyes waiting for his answer, Jeff Bezos even felt,

If he doesn't speak other languages ​​at this time, he will definitely be ignored by the little girl. He subconsciously doesn't want to be ignored by a little girl, and this passive situation makes him feel uncomfortable, so he decides to take back the initiative and put it away. With an expression on his face, he said, "Hey, little guy, this is really rude, you haven't told me your name yet?"

"Hawaii Williams," the little girl replied, blinking.

Jeff Bezos twitched the corners of his mouth, not because of the seemingly random name Hawaii. Instead, he actually felt from the little girl's expression that the little guy could clearly see that he was just pretending, and he didn't take it seriously.

Jeff Bezos tried to convince himself that it was all an illusion, then continued: "Okay, Hawaii, why are you asking the question I just asked."

"Mom speaks Polish and Russian, Aunt Vicky speaks Spanish, Natasha and Eve Goenia speak Russian, Drew is an idiot and can't speak anything but English," said Drew, the little girl lightly He frowned slightly, his expression finally changed a bit, and continued: "Mom says Dad can speak Chinese, which is the most difficult language in the world to learn, but unfortunately he doesn't want to teach me. Aunt Vicky invited Kevin to speak French. Teacher, the number grammar in French is very interesting, but unfortunately she was kicked out by her father a few days ago. Dad said that Kevin doesn't need to learn so much. In fact, Kevin is not stupid at all. He knows that as long as he stays by his father's side, Aunt Vicky I won't force him to learn anything."

The little girl spoke very fast and her thinking was quite detached. After Barabara finished speaking, she continued to stare at Jeff Bezos: "How about you?"

"Uh, I," Jeff Bezos hesitated, "I know a little Spanish."

The little girl immediately switched languages ​​and asked in Spanish, "Oh, so what do you do?"

The little girl's Spanish pronunciation is not standard, but the sentences are quite fluent. Jeff Bezos estimates that this should obviously be a problem of the teacher's own ability. But what surprised him even more was that since the little girl was able to switch to Spanish fluently, could she still use the other languages ​​she just listed?

Jeff Bezos learned Spanish from a family environment, his stepfather is from Cuba, where Spanish is the lingua franca. But in addition, Jeff Bezos took French as an elective in college. So he replied tentatively in French: "I'm a businessman and I'm running a website... that sells things over the Internet."

"Oh, I saw the introduction on TV, but unfortunately my father didn't let me touch the computer before I was 12 years old. I negotiated with him until I was 6 years old." The little girl really understood, and even switched to French without any problems. And the pronunciation is obviously much more standard than the Spanish sentence just now, and then he asked: "So, is there any difference between selling things through the Internet and supermarkets?".

This problem is obviously a bit big, and Jeff Bezos knows that with his little French skills, he can't explain it. He subconsciously no longer treated the little girl in front of him as a little girl, and he didn't realize that the little girl had been unknowingly controlling the initiative in this conversation.

Frowning slightly, Jeff Bezos was hesitantly pondering what to say. Joanna had already come downstairs, noticed the situation here, and immediately understood something. There was a little helplessness in her expression, and there was a hint of helplessness in her expression. Obviously doting, he came over and touched his daughter's little head, and apologized to Jeff Bezos: "I'm sorry, Mr. Bezos, did Xia Xia bother you?"

The appearance of Joanna broke the atmosphere of control that the little girl unknowingly created. Jeff Bezos also immediately sobered up and looked at Hawaii with some surprise. He didn't expect that one day he would be watched by someone. The little girl who was only five years old at most controlled the rhythm of the conversation, and he didn't even know that he still overestimated the age of the little girl.

Although it felt a little weird, Jeff Bezos shook his head quickly and smiled: "Of course not, Ms. Pakula, Xia... Xia Xia is very smart."

Joanna smiled and said: "Eric has almost talked with the two gentlemen. He said you can go up. The study is at the end of the corridor upstairs and turned right."

Jeff Bezos nodded, got up and walked to the stairs, but couldn't help but look back at the living room halfway. Hawaii has come to Joanna's ear, and the mother and daughter are whispering something intimately. Jeff Bezos subconsciously wondered what the little girl thought of him, but soon shook his head in self-deprecating manner, secretly saying that he was here today. what's wrong.

Knocked on the door and walked into the study on the second floor. Jeff Bezos and Eric shook hands respectively, and sat down on the sofa in the corner of the study. Their eyes couldn't help falling on Eric's side. on the little boy.

The little guy didn't look anything special. He quietly played with the Lego toy in his hand, and when he saw him coming, he leaned towards his father, which made Jeff Bezos secretly relieved.

Everything seems to be back to normal.

Eric didn't notice Jeff Bezos' eyes, picked out a copy from the stack of documents on the coffee table and handed it to him, "Jeff, look at this plan first."

Jeff Bezos nodded and opened the folder with two words printed on the cover, Hunger Marketing.

On the other side, Eric flipped through another document in his hand, continued the topic just now, and said to Victor McNairy and Bill Olson: "Like Firefly Electronics, Nokia also experienced supply in 1995. The chain was on the verge of collapsing, but they handled it very well, and last year surpassed Motorola to become number one in digital mobile phone sales. You two are in charge of R&D and one of marketing, both in terms of supply chain. I don't have enough experience. So, I have communicated with Yoma Ollila, and there will be a deputy manager of the purchasing department as the vice president of Firefly Electronics, who is responsible for the construction of the supply chain. Firefly Electronics' expanded production capacity is necessary, but The plan you gave is actually a mess, just blindly expanding production. Therefore, after the other party rushes to San Francisco, I will give you three months. Within three months, in order to ensure the quality of the product, the monthly output still needs to be maintained. At 150,000 units, but after three months, I would like to see the capacity double.”

Victor McNally and Bill Olson looked at each other, Bill Olson said: "Eric, the production capacity should be increased slowly, it cannot be achieved overnight."

"Of course, so I gave you three months," Eric said: "In three months, I don't need to see an increase in production, because I have other arrangements, you just need to build a new factory and contact with peace of mind. Supplier, even if production is achieved ahead of schedule, the monthly shipments can only be maintained at 150,000 units. But after three months, I will see the results I hope. You know why I will be with Yahoo Music Store Separation, if you can't finish it, I will license Nokia to make MP3 players."

Victor McNairy and Bill Olsen are both stunned. They are naturally aware of the power of Nokia. Firefly Electronics has previously transferred a full set of patents for MP3 players to the other party. However, the contract stipulates that Nokia Only MP3 music mobile phones can be developed and produced, and pure MP3 player products shall not be involved.

But if Eric lets go of this heavy restriction, Firefly Electronics will be difficult to compare with Nokia, and may even eventually become a pure technology research and development department.

Eric has given enough support to Firefly Electronics, and Victor McNally and Bill Olson also know that Eric's remarks are no joke at all. If they don't do well, all the bright prospects originally envisaged All will vanish.

Without further bargaining, Bill Olson took the initiative: "Eric, we will try our best."

Victor McNally nodded too.

Eric smiled, and the serious expression just now gradually dissipated, and said, "Then, let's discuss the cooperation plan with Amazon now."

Saying that, Eric handed the two documents similar to Jeff Bezos and said, "The reason why I gave you three months is to advance this plan."

Not long after Victor McNairy and Bill Olson opened, Jeff Bezos, who had quickly read the material, said excitedly: "It's wonderful, Eric, this is a genius idea. ."

Eric nodded with a smile and said, "Of course, I think so too."

The plan in the hands of Jeff Bezos is naturally the famous hunger marketing in the previous life. This kind of marketing plan can not only stimulate the consumption desire of potential buyers to the greatest extent and keep the product topic hot for a long time, but also can use the lowest cost and the most. Fast speed to achieve large-scale promotion of the brand. (To be continued.)