Chapter Eight Hundred and Eighty Third Curse
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Chapter 883 The Curse
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Kris Jenner was stunned and puzzled: "Eric, shouldn't the TV station be responsible for the publicity?"
Eric began to persuade: "If it is a TV series, the TV station can naturally be solely responsible for the promotion. But for a reality show, if you want to get better ratings, you need the production team to actively create more topics for the show. Just like Life TV's "" "America's Next Top Model", in addition to this show, Cindy Crawford, the producer and host, will also participate in the annual Victoria's Secret show, and will attend various fashion events without interruption, occasionally in Appears in movies or TV series. The contestants participating in the reality show will also use the Internet personal homepage and other channels to show themselves as much as possible. These seemingly unrelated details can actually bring more to "America's Next Top Model". popularity, so it has been able to maintain very good ratings.”
"Eric, if I need to come forward to promote it in person, I will naturally not shirk," Kris Jenner probably understood a little, and said, "However, the girl we invite to this reality show is definitely not likely to be Celebrities, in this case, they can't find anything to talk about, and even myself."
Kris Jenner said, but looked at Eric with some hope.
Eric is naturally aware of Kris Jenner's mind, she wants to come forward to prop up the popularity of this reality show. However, Eric has no intention of doing this. If he personally promotes the TV programs in the Firefly system too often, then gradually, doing so will not have any effect.
"I definitely won't come forward," shook his head, Eric said: "You can only do it yourself, just like "Project Runway" and "America's Next Top Model", I didn't show up much at the beginning, Lin Da and Cindy are still doing great."
Kris Jenner was a little disappointed: "In this case, it doesn't seem that easy to promote it."
"Of course it won't be easy, there's never been too many things in this world that can be enjoyed."
Kris Jenner thought that her lack of confidence made Eric a little unhappy, and quickly remedied: "No, Eric, that's not what I meant."
Eric waved his hand and said with a smile: "Create a reality show from scratch, and there is no fame from the creator to the actor.
It's really not that easy to be successful. But it's a very important opportunity for you, and for the girls on this reality show. You have to understand that if it were too easy, these opportunities would not come to you. "
"I know, Eric," Kris Jenner nodded and said, "Then, specifically, what help can I get from the Firefly Group, can you be more specific?"
"Oh, I seem to have forgotten to mention this." Eric said: "This reality show is produced by MGM, Firefly will not participate, and the broadcast platform has not yet been determined. However, at that time, as long as necessary, Fireflies will also give enough resources."
Kris Jenner quickly sorted out the information revealed by Eric, considered for a moment, and tentatively said: "Eric, in the plan, one of the girls participating in the reality show will want to develop in Hollywood, then Can Firefly or MGM offer some auditions for the movie and allow the crew to film the whole thing for the sake of the plot?"
"Of course this is possible. If the other party's acting skills pass the test, not only auditioning, but also providing some performance opportunities is easy."
Eric understood that Kris Jenner was testing his support for the reality show, and nodded without any hesitation. Firefly and MGM, and if you count Fox, the three companies produce and distribute hundreds of films each year. It is simple to provide such an opportunity. The purpose of resource integration of media groups is to achieve synergies as much as possible, so that cooperation is completely natural.
With Eric's promise, Kris Jenner also felt relieved, and everyone began to discuss the details of the reality show production in detail.
First of all, of course, the name. According to Kris Jenner's vision, it will be named "Beverly Girls". The program team will select five people with different personalities, ages, occupations and family backgrounds from Beverly Hills through open recruitment and other forms. The same girls, using cameras to record the little things in their lives. Of course, the program team will definitely communicate with the girls in advance, plan a general 'plot line' for each girl, and tap as many elements that the audience likes to see as much as possible.
On the other hand, Eric, while confident in Kris Jenner, is not too blind.
In order to avoid risks, the first season of "Beverly Girls" will only have eight episodes, each episode of 45 minutes, which is a test of the water.
The show is expected to start production in the second half of the year and will be broadcast in the spring of next year. Eric does not plan to intervene in the detailed production process, so his expectations for this reality show are not too high. Since the production cost of life-style reality shows is much lower than that of competitive reality shows, MGM can continue to produce as long as the ratings can meet the renewal standards. Of course, this type of reality show has not yet appeared on major TV stations. The audience is fond of new things, and the possibility of failure is actually extremely low.
After discussing all the details until the evening, Eric said: "Well, that's it for the time being, the head of the MGM TV production department will contact you specifically for the next work, of course, if there is anything difficult to solve You can also contact me and Drew."
It wasn't dinner time yet, and Kris Jenner also realized that Eric didn't mean to leave them for dinner, and got up wisely: "If that's the case, then we'll leave. However, Eric, you recently Do you have time? Bruce and I are going to throw a party."
Eric shook his head and said, "This is unnecessary. I have to go to the UK next week, so I may not have time."
Kris Jenner saw that Eric refused directly and didn't bother, but felt a little regretful that Eric didn't glance at her daughter all afternoon. However, she was very satisfied that she successfully got the position of producer of "Beverly Girls". Eric's explanation of the marketing operation of reality show in the afternoon made her seem to see a faintly open door. , I don't have much other thoughts at this time. After all, since I got this job, there will definitely be no shortage of opportunities for contact in the future, so there is no need to be too eager.
After a busy week and a new Monday, Eric began to focus all his energy on the final stage of the promotion of "007 Casino Royale".
In Southeast Asia, just after the weekend, international currency speculators did not hesitate to continue to launch a violent attack on the Thai baht. After two days of preparations over the weekend, the Thai government also began to fight back.
The exchange rate war sounds like a very high-end word, but in fact, the game between the offensive and defensive sides is more like a brutal and brutal fight in the age of cold weapons. On the one hand, in order to crack down on the exchange rate of the Thai baht, international currency speculators sold the Thai baht they held at a low price, and on the other hand, in order to stabilize the exchange rate, the Thai government took over the Thai baht sold by currency speculators by consuming foreign exchange reserves and other means to prevent the exchange rate from falling. .
International currency speculators are buying high and selling low or borrowing at high interest rates. Every time they sell a baht, they will bring corresponding losses. Similarly, the foreign exchange reserves in the hands of the government of Thailand are limited. In addition to the country’s international debt of up to 90 billion U.S. dollars, it is even more difficult to borrow U.S. dollars from outside. Once the foreign exchange reserves in hand are exhausted, it means that The protection of the domestic exchange rate has failed. This war is really about who can survive to the end.
However, in the end, there was no suspense from the beginning of this game.
Thailand's total foreign exchange reserves are only 36 billion US dollars, of which the Thai government can use up to 10 billion. However, the international financial speculators who are eyeing the Thai baht are just the two major funds in Soros' hands, and the scale is far more than 10 billion US dollars. Moreover, even if the Thai government consumes all of the 10 billion US dollars, it will probably only bring losses of 1 billion to 2 billion US dollars to international foreign exchange speculators, and the other party can completely afford the loss. However, once the Thai baht falls, according to the depreciation rate of 50%, the short position of the Thai baht worth tens of billions of dollars will bring international foreign exchange speculators several times or even ten times the return. Once the financial crisis completely breaks out, the currencies of other Southeast Asian countries will depreciate It will also bring a larger-scale gluttonous feast for international currency speculators.
The premiere of "Casino Royale 007" will be held on Thursday night in London, UK local time. There is smoke in Southeast Asia. Entering the working day, Eric has no spare time at all. When he gets up early on Monday, he spends a long time Time, recorded an episode of "The Late Late Show with David Letterman" on abc television to promote "Casino Royale".
At the same time, the negotiations between MGM and Time Warner on the e! Entertainment equity transaction also came to a conclusion, and Time Warner's final opponent held 39.5% of e! Entertainment shares insisted on the offer of 670 million US dollars, and there was absolutely no room for concessions. In this case, after communicating with Eric, Amy Pascal agreed.
Due to the lucrative profits brought by MGM's film business in the past two years, the $1 billion in cash previously obtained through additional stock issuances, after two years of consumption, still has about $500 million left. The deal amounted to $670 million, which MGM could afford even without any financing.
But the matter did not end there. Originally, just to cover up, an invitation was sent to the basic cable TV company of the United States to acquire its Rainbow Media. Unexpectedly, it also received a positive response, although the other party said that it was only willing to sell 20% of the shares of Rainbow Media. , but similar to Comcast and Telecom's attitude towards e! Entertainment, Basic Cable also said that once the transaction is successful, it can hand over the operation rights of Rainbow Media's bravo TV station to MGM.
MGM once declined for 20 years. After taking control of the company, in order to avoid repeating the same mistakes due to rapid expansion, Eric dismissed many of MGM's high-level executives in the past two years, such as rebuilding the studio base. After cooperating with Fox’s Blue Sky Studio, MGM did not take advantage of the development plan to start the animation film business, which is why half of the original $1 billion financing is still left. Now, facing the olive branch thrown by Rainbow Media, Eric's heart has become somewhat contradictory.
On the one hand, the last few years can be said to be the last opportunity for MGM to develop the cable TV business. After the integration of the media group is over, it will cost a lot of money to enter this field. Acquired a part of the equity of Rainbow Media while acquiring e! Entertainment.
But on the other hand, the one-time acquisition of two TV stations will greatly increase the operational risk. What's more, Rainbow Media is much larger than the pure e! Entertainment TV station. The 20% equity price is almost the same as the acquisition of MGM. e! The value of entertainment is equivalent. If the negotiations are officially launched, MGM will definitely seek more equity. At that time, if the transaction is to be completed without affecting the operation of the company, MGM can only raise financing by issuing bonds. However, if the operation of Rainbow Media is not good after the acquisition, it will definitely drag down the entire MGM Group. Debt ratios climb, profitability declines, and once it enters a vicious circle, MGM is likely to embark on the same old path.
However, Eric spoke with Amy Pascal at length before leaving Los Angeles, and ultimately decided to initiate talks with Basic Cable.
Fortunately, buying a private jet and building a private airport is not something that can be accomplished overnight. Eric just took the time to communicate with Chris, Katzenberg and other high-level executives of the Firefly system, and instructed his assistant office to draw up a detailed plan first.
In addition to these, after the last weekend, the box office of Firefly's "Finding Nemo" dropped by only 33% in the second weekend. In addition, the first weekend was 70.25 million US dollars. In the second weekend, "Finding Nemo" gained 4658 dollars again. With a box office of 10,000 US dollars, it firmly occupies the top position of the box office chart, and the cumulative box office has reached 140 million US dollars. In just 10 days of release time, it has successfully surpassed "The Lion King 2", which has a cumulative box office of 137 million US dollars in its fourth week of release. Temporarily became the No. 1 at the North American box office in 1997.
In comparison, "Batman and Robin", which was released in the first week, was dragged down by a much worse word of mouth than "Godzilla", and the box office fell all the way for three consecutive days, with $16.11 million on the first day and $15.09 million on the next day. After that, the box office fell again to $11.66 million on Sunday. In the end, "Batman and Robin" only got 42.87 million US dollars at the box office in the first three days of the first weekend. If you compare the decline curve of "Godzilla", whether the final box office of "Batman and Robin" can exceed 100 million, you can only See if Time Warner is willing to pay for the box office.
The fourth live-action blockbuster in the summer hit the street again, causing many media to follow the trend and watch the upcoming "007 Casino Royale". Whether Eric's new film can escape the curse of this summer's live-action blockbuster hit the street ', most people don't seem to expect much. (To be continued.) (I am Hollywood..2020493)--(I am Hollywood)