Chapter 859 Game Is Coming (4k)

New York time, December 13, 1:30 a.m.

Bruce sat in front of the computer with bright eyes, thinking about the content of the commissioned article for PCMag while waiting for the update push of the Android system.

As a well-known IT magazine, PCMag has always paid generous fees for articles. In addition to his own interests, Bruce attaches great importance to this commissioned article.

It is now the last month of this year, and well-known mobile phone manufacturers have no new product plans. It is time to select a wave of "Top Ten Popular Mobile Phones in 2007".

——"Nokia N95, the world's most stunning mobile phone."

"This is Nokia's masterpiece, with a 2.6-inch 16 million color display, full-featured configuration, built-in GPS module, and 5-megapixel lens. It sets a benchmark for other brands' products with its comprehensive functions."

——"Apple iPhone, the new trendy God mobile phone."

"The touch-screen mobile phone with a new human-computer interaction mode released by Apple in January brought everyone a collective sleepwalking, as if witnessing the beginning of an era."

Bruce suddenly got stuck when writing here. On the left side of his keyboard was iPhone, and on the right side was Mars. If he described iPhone in this way, how should he describe Mars?

Or, write that the two of them jointly opened a new era?

It seems that the description is too repetitive and scarce.

Bruce hesitated for a moment and decided to continue writing, but soon he was troubled by the label of Mars. The world's most powerful mobile phone N95, the new trendy iPhone, how to describe Mars? Pioneer mobile phone? Mars mobile phone? Era Gemini?

He turned his head and looked at Mars, which still hadn't pushed the system update, and suddenly got an inspiration.

——"Yike Mars, the Android light from outer space."

"If the iPhone opened the era of touch-screen smartphones, then Mars revealed the specific appearance of this new era for us. I can hardly say that the success of Yike mobile phones is the work of this new manufacturer alone..."

Bruce didn't find that he gave Yike a successful evaluation smoothly. He continued to write: "Video, social networking and the upcoming mobile shopping, Mars is not so much Yike's success as it is the success of the ecosystem."

"Yike Mars brought the mobile strategy of Internet companies, and the latter successfully expanded the playability of mobile phones, which is extremely different from its direct competitor iPhone."

Bruce Ruth suddenly pondered in his mind and couldn't help but write a question: "Will this also be the success of the Android system?"

He didn't give an answer, and couldn't help but write a few more sentences: "As a rival who has been fighting with Apple in the field of music players for many years, Yike's mobile phone can still find system shortcomings compared to the iPhone, but it has more advantages to grab your attention."

"The Android ecosystem jointly built by Yike and companies such as Google, Facebook, and Twitter is free and open source, which undoubtedly opens a very attractive door to cooperation in the industry."

"From this point of view, I think it will bring extremely broad and far-reaching significance."

Bruce finished writing the top three mobile phones of the year in his mind and stared at the screen for a while.

Should the iPhone be ranked second or Mars?

Forget it, let's not move. Whoever is second is fine, but Apple is an authentic American company after all.

Bruce had just made a decision mixed with off-site factors when he saw Mars's 3.7-inch beautiful large screen pushed a notification. The system update announced on its official website is finally here!

He couldn't wait to take the phone, clicked into the settings according to the notification, and found the update prompt.

1. Fix some known bugs.

2. One million sales Easter eggs "Fruit Killer".

Bruce smiled knowingly when he saw the name. He liked this kind of business tribute story.

Taking advantage of the system update, he continued to write commissioned articles. The most surprising thing this year was the disruption of Yike Mars, and the most disappointing thing was the product explosion incident of Motorola. In addition, Motorola's CEO Zander was also dismissed due to poor performance.

Soon, Mars was restarted.

Bruce tried the phone function first, but found no changes, and didn't know what the original bug was. He thought about it for a while and planned to look at the Easter eggs of Mars and go to bed. It's not good to stay up late. I will continue to update tomorrow.

"Fruit Killer".

An extremely simple casual game.

Bruce quickly got the hang of it and understood the gameplay.

Throw the fruit, slide the finger, cut the sharp blade, and the juice splashed!

Puff, puff.

Bruce got more and more excited the more he played. He felt the pleasure of cutting fruits, the frustration of encountering bombs, the joy of combos... He played until Mars ran out of battery, and then he reluctantly put down his phone.

"A game born for touch screens!"

Bruce realized the groundbreaking nature of this game as soon as he finished playing.

From keyboards to touch screens, in addition to using the latter to type, there is actually such a new interactive mobile game play!

So fresh, so fun!!

If more apples can be added to it, it will be even better!

Bruce thought about whether to write a special article about the Easter egg game launched by Yike, but soon decided to put it aside.

He got up and left the study, went to the bedroom to get another Yike Mars that had not been unpacked, which was a gift for his niece for Christmas.

Now… As a gift for my niece, of course I have to help her download the most fashionable and groundbreaking "Fruit Killer"!

Bruce drank half a cup of coffee, helped the new phone update the system, and immediately tried whether this phone could play "Fruit Killer" normally.

When he reluctantly put down the phone again, it was already past 4 o'clock in the morning.

Bruce had more compliments to give to Android and this little game that fascinated him.

He even planned to go out tomorrow afternoon instead of driving, but to play while sitting on the subway.

Look, this is a touch-screen phone!

Look, this is the way to play in the new era!

Bruce suddenly thought of the video that Arlington updated on the technology blog TechCrunch that he had seen before, which included a part of shouting to Jobs.

At that time, he thought it was a bit too much.

Now, he also has something to say to Jobs, let the iPhone install third-party software as soon as possible, games like "Fruit Killer" will surely create more ways to play with touch-screen phones!

By the way, it would be best if the iPhone can also change wallpapers!

Bruce sighed and got up to take a nap.

But just as he was about to turn off the computer, he suddenly opened the document to modify the content and adjusted the third-ranked Yike Mars to the second place.

Sorry, Jobs.

This "Fruit Killer" ignited a fire in my heart, and my heart belongs to Mars!

Puff, puff!

Bruce's dreams were filled with the sound of cutting fruit.

...

The Easter egg game pushed by Yike mobile phone was almost immediately loved by everyone.

Whether in New York or Miami, whether in the United States or Europe, whether it is technology bloggers or ordinary users, they all joined the ranks of cutting fruit and recommending it to their friends.

What is human-computer interaction?

This is human-computer interaction!

Just looking at the advertisements, whether it is iPhone or Mars, isn't it just using the touch screen instead of the keyboard to type?

What else?

What else is the use of the touch screen?

Many users of physical keyboard phones such as Nokia, Samsung, and Sony Ericsson have similar views. Novelty is novelty, but there is no impulse to pay for this novelty.

But now there is a new answer.

The touch screen can also be used like this!

YouTube, Facebook, Twitter and more blogs and forums are spontaneously sharing the Easter egg game pushed by Yike in the early morning.

This surprised Yike's publicity department.

What? Did the boss outsource this job?

With Yike's publicity efforts, the already hot Amway atmosphere has a stronger guidance, which in turn drives offline sales.

The original queue situation due to the pre-sale of mobile phones has eased, but in just one day, this queue phenomenon reappeared.

"The most suitable game for touch-screen phones!"

"Fruit Killer! Yike Mars!"

"I just want to ask, if there is such an Easter egg for 1 million, will there be one for 2 million?"

"Today, when I went to the classroom, my Yike Mars was played until it ran out of power. I just ordered Yike's power bank on Amazon."

"I can't put down my phone and the game I can't put down!"

"199 dollars, I was originally hesitating whether to buy an iPhone or Mars, now I'm going to queue up!"

"I was originally hesitating whether to buy an N95, now I'm going to buy 3 Mars as Christmas gifts!"

Before Christmas, the European and American markets are making big purchases, which is the traditional shopping peak season and the craziest shopping day of the year.

It is precisely with this in mind that Yike Mars moved the release date forward to the 10th of this month.

Now, with the help of the groundbreaking touch-screen game "Fruit Killer", consumers who were hesitant before have been given more motivation to buy.

Only 199 dollars! Look at how much the N95 is! The N95 can't even take a selfie!

For a while, the $199 contract price was frequently compared with the world's best Nokia N95. The trendy interaction, software applications, and pioneering games all made it a great value!

December 13, December 14, and December 15.

For three consecutive days, the reputation of the game continued to ferment, and many people who did not pay attention to mobile phones were also attracted.

The Internet, companies, and campuses clearly announced that the sales volume was one million units, but it seemed that Mars was everywhere cutting fruit!

This time, there was no need to publish data, just the momentum...

Kang Mingkai would be silent after seeing it, and Jobs would cry after seeing it!

On December 16, Amazon, which was previously only a logistics partner, launched Yike Mars. The first batch of 200,000 orders were sold out within one day, and many users in areas that were specially marked as not providing operator 3G services also participated in the purchase.

How to spend Christmas?

Let's cut fruit together.

The next day, Amazon did not release Mars, which was originally scheduled to be launched the next day. After repeated communications, Amazon apologized to users who followed the preview, saying that the operator T-Mobile could not transfer the goods for the time being and would actively cooperate with mobile phone manufacturers.

Then, Amazon called Yike.

Even to Fang Zhuo's mobile phone.

On the afternoon of December 18, Fang Zhuo flew back to New York and hurried to meet the two heads of MediaTek and MStar Semiconductor.

They had been waiting for three days.

Although Yu Hong also took the time to help with the reception, it was indeed a bit rude.

Fang Zhuo respects the old and loves the young most, and is always extra polite to his seniors in the semiconductor industry.

There is a competitive relationship between these two people, so naturally they cannot arrange to meet together.

However, Fang Zhuo clearly informed each other of the time before and after, but when he arrived at the company, both of them were in the office.

Coincidentally, both of them are still playing "Fruit Killer".

"Mr. Cai, Mr. Liang, oops, I'm sorry, I'm sorry, I've been too busy these days. I've been rushing the supply chain." Fang Zhuo apologized and explained the reason for his busyness.

We are running out of stock!

Yike's previous pre-sales plus estimated sales in December have a total of 2.2 million units in stock.

Putting aside the pre-sales of nearly 1 million units, Yike's most optimistic estimate for December is 1.2 million units, and it also takes into account the Christmas shopping situation.

1.2 million units per month, which is a fairly generous number under common sense.

However, online orders from operators and official websites have surged, and stocking up in December has become increasingly stretched.

This made several parties happy and surprised, and they could only urge suppliers and Foxconn overnight.

On the way here, Fang Zhuo also received a call from T-Mobile head Legere, who apologized for his cooperation with Amazon.

Amazon transferred the goods from T-Mobile. The two parties agreed on the time earlier. When the popularity of games really exploded, T-Mobile could only guarantee its own stability and broke the appointment with Amazon.

Fang Zhuo was a little unhappy with the ramblings here. He received another call from Bezos. They didn't talk about the issue of mobile phones being put on and off the shelves. They just talked about the launch of Amazon's mobile software on the Android store, but there were still some hints.

"Congratulations to Mr. Fang, and congratulations to Yike. Mars is so popular, so I knew you must be very busy, but I couldn't help but come over to congratulate you in person." Cai Mingjie said cheerfully.

Not to be outdone, Liang Gongwei said: "Yes, Mars has sold over one million. I have been shopping at T-Mobile stores in New York these two days, and they all want to buy Mars. It is almost the end of the year, so I let the employees at Morningstar Semiconductor choose for themselves. , as a result, they chose Mars as the year-end award.”

He smiled and said: "Mr. Fang, I heard that Mars is not easy to buy, so I came to you in person to place an order."

Fang Zhuo laughed loudly, Chenxing is interesting, when will he join Yike?

Cai Mingjie glanced at Liang Gongwei, an old man would say.

Just as Fang Zhuo was about to speak, his phone vibrated again.

He nodded apologetically to the two leaders, stood up and went to the floor-to-ceiling window to answer the phone.

Cai Mingjie and Liang Gongwei drank tea separately, and both heard a few words from Mr. Fang, such as "stocking up", "nervous", "working hard" and "catching up orders".

After the call was completed, Fang Zhuo sat back at the table.

Liang Gongwei has a closer relationship with Mr. Fang, so he thought this must be good news, so he asked: "Mr. Fang, how are the sales of Yike Mars now? When will it be launched in China?"

"Just over 1.6 million units." Fang Zhuo answered the question casually, then frowned and said, "We don't know yet in China. It is estimated that it will be June at the earliest."

Just as Liang Gongwei was about to ask further, he saw Cai Mingjie's hands shaking out of the corner of his eye, and suddenly realized the sales problem.

When it came, it was still 1 million units, but it has reached 1.6 million in just a few days?

One couplet! One couplet!

Definitely more than a couplet!

"With the popularity of gaming these days, I overdrafted a bit in advance." Fang Zhuo saw the surprise of the two leaders and explained briefly, "It's a holiday, and consumers are willing to spend money."

The total number of units in the six days is 600,000 units, an average of 100,000 units per day, but it is increasing every day, and it is likely that it will not fall back until Christmas.

The main reason is that the price of 199 is easy for people to buy, which affects many consumers.

Cai Mingjie took a deep breath, and he still had to sigh again.

Mr. Fang really made Yike Mobile Phone happen!

"Mr. Fang, congratulations!" Cai Mingjie said seriously.

The same goes for Liang Gongwei: "Mr. Fang, Yike has succeeded."

Fang Zhuo smiled slightly and replaced the wine with tea: "Same joy, same joy."

With a mobile phone sales base like Yike, everyone's joy of cooperation will be easy to carry out.