Chapter 855 The Minority (4k)

On June 26, Yike held a press conference and officially announced the touch-screen 3G smartphone Mars.

On October 1, Yike started pre-sales on its official website and operator channels simultaneously.

On December 10, Yike officially launched the phone at 3 pm New York time.

Because of a series of publicity, a long queue formed outside the T-Mobile operator store in New York at more than 2 o'clock.

There were technology media, test bloggers, and consumers who bought phones, but more were users who pre-ordered phones.

In two months, 404,000 Mars were pre-sold in the US market, which were basically concentrated in the coverage area of ​​T-Mobile's 3G equipment, including 12 cities such as New York, Austin, Boston, Dallas, Houston, Las Vegas, and Miami.

The operator subsidy model determines that mobile phone sales are based on channels, and T-Mobile has also promised to provide 3G services to 27 cities next year, covering more than two-thirds of its user groups.

Considering the consumers who pre-ordered the phones, Yike and T-Mobile have also cooperated with Amazon to complete the delivery of phones and SIM cards within 2-3 days.

Even so, consumers are constantly coming to T-Mobile and a few Yike stores, and many pre-order users and consumers hope to get their favorite phones as soon as possible.

However, while American consumers are contributing to the popularity of offline sales, the European market has already taken the lead.

Yike’s opening time in both European and American markets is 3 pm, but there is a time difference between the two places. 3 pm in Berlin time is 9 am in New York time. European consumers have been coming in a constant stream for several hours in advance, accepting interviews, hands-on experience, sharing on social media, testing real phones, and expressing their thoughts.

The 3G telecommunications market in Europe is mature, and Deutsche Telekom’s channels here are far stronger than those in the US market, and the user group coverage is wider. It’s just that Amazon is not as strong as its US headquarters, so the queuing atmosphere here is more enthusiastic.

At 5 p.m. Berlin time, two hours after Mars was released, Nokia's marketing executive Horning was pushed the latest European release of the Yike mobile phone on YouTube, and he was shocked by the scene in the video.

——A long queue outside the Deutsche Telekom store on Kurfürstendamm, Berlin's most prosperous commercial area.

——A reporter interviewed a consumer who had just walked out of the store.

——The consumer answered without waiting for the question, I am very happy (happy).

——Then, the consumer also enthusiastically demonstrated the function of the front camera on the spot.

——The camera moved back, and the queue behind was still very long.

Horning looked at the length of the queue in the video, as if he was hit by a whip, and his heart was burning.

But he suspected that this was a misleading video, an isolated case, and a specially made marketing promotion.

Horning put down the coffee cup that made him feel comfortable a minute ago, got up and walked out of the company. He remembered that there was a Deutsche Telekom store a street away, and wanted to see with his own eyes what the latest product of a manufacturer that had never made mobile phones but suddenly entered this highly competitive market was like.

When he spent ten minutes to see the actual situation, he couldn't help but breathe a sigh of relief.

The Finnish compatriots had indeed seen big scenes and were not bewitched by toy products. Although there was a queue, it was not very long.

Horning thought about it and felt that since he was here, he might as well buy one to see what this toy looked like.

He walked from the front of the line to the end, thinking that he must unveil the fake popularity on YouTube - the Android system was led by Google, and its YouTube naturally supported the new phone.

Then, just as Horning stood firm, a voice suddenly came from behind him.

"Hello, please don't cut in line."

Horning looked back in surprise and found that half of his body appeared behind the corner of the street. The other party was very polite and kept a socially anxious distance, reminding him of his due quality in the most gentle voice.

Horning apologized and walked back.

As a result, the Finnish compatriots lined up two meters apart from each other, resulting in a very long queue.

When Horning walked to the end of the line, this was already another damn street!

Finnish compatriots who have seen the world!

You have the best mobile phone brand in the world!

Horning asked another compatriot standing in line behind him in a bad mood: "Why do you want to buy Yike's phone?"

The Finnish compatriot took a half step back, kept his distance, and said concisely: "Cheap, front-facing, YouTube."

While waiting in line, Horning fell into deep thought.

He suddenly found that the positioning of Yike Mars was very vague, which led to Nokia not seeming to have a very suitable competitive model.

A mobile phone that costs less than 200 euros, is Nokia going to compete with it with N95 and E90?

There is a difference of several hundred euros in the middle, which is obviously inappropriate.

But if Nokia's models of about 200 euros are taken out to compete with Mars, how can they effectively provide product strength?

Unique front camera? Google's masterpiece Android system? Brand new capacitive screen? 3.7-inch super large screen?

Horning put himself in the position of ordinary consumers and suddenly found the embarrassing place in the market competition. Yike mobile phones did not seem to follow the traditional product dimensions, but were presented to Nokia in an extremely misplaced way.

The queue of Finnish compatriots was very long, but the waiting time was not too long.

When Huo Ning got to the front of the line, he found the problem. Many people simply took the phone and left. They were users who bought it in advance.

But what made him a little creepy was that many people couldn't wait to try it out as soon as they left the store. Their postures were similar - raising their hands, looking up, smiling, examining, and leaving.

One, two, three, four, the actions of these people caught Huo Ning's eyes, as if they were obsessed and made him feel uneasy.

At 4:10 pm, Huo Ning walked into the store. There were customers in front of every salesperson inside, and many were trying out the touch-screen phone.

He noticed the prices and packages marked in a conspicuous place. 8G/16G storage is 190/285 euros, and there are four different bundled packages.

"I want this 8G storage model." Huo Ning suddenly felt embarrassed by the salesperson's gaze, "Can I not choose a package?"

The salesperson looked at him in surprise: "Sir, that will be much more expensive."

Huo Ning felt more comfortable the more expensive it was, and answered steadily: "My mobile phone package will last for a long time, and it is not convenient to switch."

"Okay, if you are willing to use our package later, you can also place an order on the official website." The salesperson handed over a flyer with detailed rates, "This phone is produced by Yike Company and is equipped with a transparent phone case. If you don't like it, you can also choose other styles on it and our website."

She introduced the latest mobile phones to customers in a familiar manner.

Huo Ning didn't expect there was a phone case, but he quickly understood its function, probably to prevent falling.

He opened the phone box, handed over his credit card, and took out the touch-screen phone launched by Yike Company.

Although he had seen this phone on the website a long time ago, and although he had just watched others use it, and although he had tried another touch-screen phone, the iPhone, Huo Ning really held Mars in his hands.

He suddenly discovered...

Huh?

The touch of this glass body?

Huo Ning turned the glass body Mars over and over in his hand. From an objective perspective, it really felt high-end.

He signed the credit card, took the receipt, and picked up the small bag.

Huo Ning finally took a look at the orderly operator store where everyone was experiencing Mars. He frowned and left, forcing himself to try the front camera as soon as possible. He didn't take out Mars until he left a street.

Raise your hand, look up, and smile.

Huo Ning took the first selfie of his life with a front camera.

Examine.

This photo...

It's really convenient to take selfies!

In just a few seconds, the theory came to reality.

Nokia's marketing executive Huo Ning was struck by a huge convenience.

The posture, novelty, and the claim of changing the industry in the past advertisements hit the hearts of numb middle-aged men in the workplace at this moment!

Huo Ning realized one thing, Nokia must follow up on the idea of ​​front cameras that can change the user experience.

Why didn't Nokia have it before? Why was it brought to the market by Yike?

On the way back to the company, Huo Ning briefly thought about this problem and focused on the screen size of full-touch screen phones. In this way, the phone without keyboard seemed to have more room for development.

Soon, Huo Ning returned to the company and ordered other subordinates to study the popularity of Yike mobile phones on the one hand, and convened a meeting to discuss the latest Yike Mars.

Front, touch screen, Android, glass body, Internet applications.

A mobile phone with these elements was placed in front of Nokia executives so sincerely...

"A very good mobile phone product."

Some Nokia executives gave a historical breakthrough evaluation for them-at least it is not a toy.

But soon someone pointed out the shortcomings: "It is difficult to change users' habit of using keyboards. This phone is as radical as the iPhone. It just takes advantage of the low price. Moreover, its rear camera is very different from our high-end products."

The rear camera of Nokia N95 is 5 million pixels, and Mars is only 2 million.

iPhone has landed in the European market, but it has not reached a closer cooperation with operators here, but only adopts sales channels.

So far, only about 200,000 iPhones have been sold in Europe.

Nokia and other mobile phone manufacturers believe that it is difficult for the iPhone to be competitive after removing the subsidies given by US operators.

However, Yike Mars is different. It is operated by the same operator in Europe and the United States. Such a low-price idea seems to have a different power.

190 euros and 380 euros, these are two completely different product positionings.

"The large screen brings a better experience to users. We can combine the large screen and the keyboard with a slide cover." A Nokia R&D director laughed, "This can take into account both advantages."

Huo Ning said: "And this front camera."

The R&D director nodded and said: "This will not be difficult. In fact, I don't think this is a threshold. If necessary, we can launch a mobile phone with a front camera in as fast as 3 months."

In three months, what can a new mobile phone company do?

Even if it sells 1 million units a month and 3 million units in three months, what can it do?

3 million units, and then faced with the follow-up of the giant, it will inevitably fall off a cliff.

Huo Ning pondered and said: "Its glass body is not bad."

"This is just an alternative, just a boring design, Yike will soon face backlash because of this." The R&D director disagreed.

Huo Ning stroked the glass body that returned to his hand, hesitated for a moment and still respected the opinions of professionals.

The discussion at this meeting was very convenient.

However, when Huo Ning sat in his office and tried to watch YouTube with Yike Mars, he was still touched by this experience and couldn't help but give a temporary order to let the publicity department respond.

At 7:30 in the evening, Nokia, which had taken a little action, made an informal statement on the Internet.

Huo Ning appeared in a video recording of him playing with N95 and talking with colleagues, talking about the frustrated iPhone in the European market and the newly launched Mars.

The two people said with great pride that Nokia is a mobile phone brand covering the largest user group in the world, and will continue to provide users with the best user experience.

If users need a front camera, Nokia can also provide the best front camera experience.

Horning said hintingly: "This may take less than 3 months."

The content of this video is 20 minutes long. The two listed many features, sales, and user groups of Nokia products. Although it is relatively boring, it still received a lot of views on YouTube and was regarded as a kind of attention from the Finnish mobile phone giant.

The giant is watching! The overlord is paying attention!

Are you afraid?

Just half an hour later, on YouTube, the hottest video website on the Internet, Fang Zhuo, the head of Yike, uploaded a video of only 20 seconds.

——Fang Zhuo raised his mobile phone to take a selfie and adjusted the best angle.

——The background behind him was two people taking pictures with Nokia. After taking one picture, they ran over to communicate about the image.

——Fang Zhuo quickly took the picture and looked back at the users who were still busy taking pictures with Nokia.

——Then he turned his face to the camera, blinked his left eye, and smiled slightly: I like to be a minority.

——The last picture was fixed on Yike Mars in Fang Zhuo's hand.

Lengthy and concise!

Mobile phone overlord and emerging brand!

The most and freshest in the world!

The statement of the Nokia giant received an elegant response.

Along with this "minority" response, the social platform Facebook, which has expanded its business to the European market, crashed its server twice due to the surge in photo sharing.

# Selfie # .

# How to take a selfie # .

# Mars selfie # .

The hot words in the European market spread to the US market along the Internet, successfully irritating consumers who had just received Yike Mars, making them eager to join the ranks of selfies.

YouTube saw that Mr. Fang's response without listing parameters and in a leisurely manner was very appropriate and powerful, and quietly increased the push, allowing more people to see the attitude of the head of Yike.

The world's unique mobile phone product, the world's most trendy product that fits the Internet ecosystem, and the cool style that young people accept and even like the most.

Is it a mobile phone made of first-class parts?

No, it is the most exciting minority at the forefront of the industry.