Chapter 399 Outline (Two in One)
Fang Zhuo's judgment on Changhong's situation is based on the information he has currently obtained and a slight simulation of Ni Runfeng's perspective.
Ni Runfeng was assigned to the then Changhong TV Factory after graduating in 1967. After working there for 18 years, he became the factory director. Then, after being in power for more than ten years, he successfully made Changhong, which had assets of 30 to 40 million, have a market value of up to 58 billion.
He faced foreign brands, started a price war, became the king of color TVs, and mastered the industry's discourse power.
This is Changhong in Sichuan Province led by Ni Runfeng.
However, as the chairman and president of a listed company, Ni Runfeng's current salary is an annual salary of 200,000 plus more than 20,000 shares of Changhong stock.
In comparison, Li Dongsheng of TCL, a similar company, successfully carried out a management buyout and his net worth reached 1.2 billion.
Fang Zhuo often saw discussions about the reform of state-owned enterprises in the newspapers during this period, but he himself had nothing to do with these, so he didn't pay much attention to them. He didn't expect to meet a person involved on this trip to Beijing.
However, judging from Ni Runfeng's worries, his reform path is on the verge of failure.
Fang Zhuo is almost certain that Ni Runfeng's ending will be a regretful ending at best, and at worst, he may have to stay in jail for a few years.
He has no intention of participating in the sensitive topic of restructuring, but for the sake of his own children, he has to worry more about the future market.
Chips are not the key parts of color TVs. The most important part of TVs at present is the color tube. The color tube war launched by Changhong two years ago was a strategic mistake, which also led to its decline in the past two years.
In addition, Changhong's current foreign trade distribution with the American APEX company and the foreseeable management shake-up are probably the important reasons for Changhong's decline.
But even if Changhong is lonely, it will take a process. The chip production capacity it needs in a year can fully load Bingxin's production line for one or two months.
If it finds a few more such end customers, the fledgling Bingxin can easily gain a foothold.
Although Fang Zhuo is now in the stage of preparing to build a "calf", he doesn't mind considering the relevant market in advance. If Bingxin honestly competes for upstream and downstream orders from Philips, MediaTek, etc., it may not be easy.
It is not that there is no opportunity to shake the upstream manufacturers to change their ways by relying on Yike's future product growth alone, but it is indeed a bit difficult.
Therefore, with many friends, we can work together in the industrial chain and plan out our own production capacity first, so that it will be convenient to gain a foothold in the future market and then develop.
Take one step and look at three steps.
Those who do not plan for the overall situation are not qualified to plan for a region.
It was late at night in Beijing, and Fang Zhuo was still considering the various situations of Changhong.
"Mr. Fang, you have to meet the leader tomorrow, so go to bed early."
Liang Mu was a little obsessed with the president's observation of Changhong. After a long discussion, he suddenly realized the business.
"Oh, okay, Mr. Liang, take a rest."
Fang Zhuo also came back to his senses and asked Liang Mu to leave the room.
He sorted out the information of the ice core project, thought about it again and again, and made a few phone calls, intending to get more information to see the full picture of Changhong.
A key point of this matter is the American APEX company. Coincidentally, New York has different levels of means to obtain information about this company.
After the call to New York, Fang Zhuo hesitated and called Liu Yangyang again, asking her to check the job changes to see if there are more clues.
Fang Zhuo estimated that he would not be able to see new news until the next day, but unexpectedly, he received a call from Liu Yangyang at three o'clock in the middle of the night when he was sleeping soundly.
This matter is not important or not.
It is also a flower that works hard to stay up late.
"Well, okay, I know, you go to bed early, you can sleep in tomorrow and make up for your sleep."
Fang Zhuo yawned and told the other end of the phone, and had a higher level of connection with Changhong Ni Runfeng's actions.
Ni Runfeng asked Changhong to develop overseas markets since the end of 2001, and the overseas situation was also exposed by the media this year.
Fang Zhuo saw that the timing was quite consistent. He wondered if this was the reason why Ni Runfeng was bold enough to try. But since he had changed his position, he might not be able to take care of Changhong's reform.
Changhong's industry was facing severe competition, and the cooperating foreign distributors were vaguely out of control...
Ni was facing a dead end.
Fang Zhuo outlined the situation for Ni Runfeng and estimated that if he continued in this situation, he would be close to leaving his job.
However, if there was really no will from above, Fang Zhuo would feel relieved. After weighing it again, he thought it was not a bad idea to cut a chip foundry order.
After thinking for a long time, he fell asleep again.
At dawn, the call from New York came again. The Anliang Club in Chinatown rarely received a call from Mr. Fang. They checked APEX efficiently and dug out a very relevant piece of news.
APEX, founded by Chinese Ji Long fans, currently has one of its directors as the daughter of Ni Runfeng.
In this way, the chain became clearer.
At 5:30 in the morning, after the dry report on the phone in New York, Fan Xiong suddenly asked.
"Mr. Fang, our people have found the location of the surname Ji. Do you want to control him now? We can make him very honest."
Fang Zhuo: "..."
He said angrily: "What are you thinking? Am I not a serious businessman? Aren't you a serious business association? What do you want to do?"
Fan Xiong thought, I don't know if you are serious or not, but I am not serious anyway.
He asked: "Mr. Fang, then we don't have to worry about this company?"
"That's not necessary. Check the news more to see if there is any illegal activity." Fang Zhuo replied.
Fan Xiong responded.
The next moment, seeing that Mr. Fang had nothing else to explain, he asked eagerly about his son's situation in Yike.
Fang Zhuo almost forgot about this. He almost didn't remember that Fan Xiong's son was named Fan Yuanzhi. He was thrown into Yike's supply chain to work with Director Sun Qi.
"Your son is very practical, but he still needs to work hard."
The young president made a general evaluation and planned to ask Sun Qi to give a detailed evaluation and send it to Fan Xiong after returning to Shanghai.
When the phone call ended, it was getting dark.
Fang Zhuo had no intention of sleeping anymore. He reviewed the Changhong Ni Runfeng incident together with the new news and came up with some ideas. Then he kept this matter in mind and first dealt with the report on the ice core project.
The time mentioned by the secretary is 9:30 in the morning, but people must go there in advance and cannot let the leader wait for them.
At half past eight, Fang Zhuo, after having a simple breakfast and taking a cold shower, arrived at the department office with his people.
In order to run the project policy on this trip, Fang Zhuo prepared a lot of materials, including industry and industry analysis drafted by Qiu Ciyun, the division of labor in the global industry chain written by himself, and the summary of international capital contacts, etc.
Anhui Province actually promised to seek more preferential policies from the higher authorities, but Fang Zhuo felt that it might be more effective if he could state the excellent development opportunities in person.
At half past nine, Fang Zhuo and his team met with the leader, and the secretary put the materials on the desk.
The leader was very kind and unexpectedly said first: "Fang Zhuo, I've heard about you. Well, the dark circles under your eyes are because you have been working hard for this semiconductor recently."
This dark circle...can actually be explained.
Fang Zhuo wanted to answer "I have a bad reputation", but hesitated for a second and then said calmly: "I hope the leader will hear about my good reputation. As for running around, that's what I should do."
"I heard that you are poaching people with high salaries and destroying the stable environment of the industry. Of course, the rest of your reputation is pretty good."
Fang Zhuo did not expect that such a small matter of recruiting people could reach the ears of such a leader. He explained: "The semiconductor industry is so short of people that we have no choice. In fact, it is not only for the domestic market, but also for Japan, South Korea, Singapore, and Taiwan. We are still in contact, and we have to wait for our projects to be settled.”
"Have you decided where to go? Luzhou or Yangcheng?"
"Luzhou." Fang Zhuo gave an accurate answer.
"Is it because of HKUST? I heard that HKUST has been quite active recently." The leader knew more than expected, and even mentioned HKUST's external contacts, "They also want to engage in international exchanges for this project of yours. Bar?"
"It's an important reason, but the most important thing is the road." Fang Zhuo did not forget to mention the scene when he first arrived in Luzhou.
The leader asked strangely: "Road?"
Fang Zhuoyan briefly and comprehensively talked about the sincerity he felt during his first round of city inspection and polite trip to Luzhou.
After listening, the leader was silent for a few seconds and sighed: "It is indeed not easy. I hope you can jointly contribute to our domestic semiconductor industry."
He paused and continued: "The investment in the wafer fab project is very large. This financing alone is not the end. Have you measured the subsequent funds?"
"I deal with investment institutions a lot. On the one hand, I have confidence in this. On the other hand, I also believe that the performance of the fab itself can attract more active investment." Fang Zhuo said calmly.
I don't know if it was an illusion, but the leader seemed to glance at me subtly.
The office fell silent, and for a while there was only the sound of flipping through materials.
After a while, the leader asked: "Did you write this article on the division of labor in the global industrial chain yourself?"
Fang Zhuo nodded and said, "Yes, it's my analysis of the semiconductor industry."
The leader quickly read it again and praised: "Well written."
"I hope to seize the current opportunities and develop more. In the past few years, it has become easier for us to purchase equipment from internationally. I'm afraid we won't have such an environment in the next few years." Fang Zhuo said calmly, "In this regard, SMIC has made a good start."
The leader nodded slightly and looked over Qiu Ciyun's industry and industry analysis again.
He didn't speak after reading it, but made a phone call.
After a while, another leader walked into the office.
The two discussed for a while, and the leader went out.
"This project of yours is good, and the site selection in Luzhou and the University of Science and Technology has great potential, but I still have some small problems." The leader smiled, took a sip of tea, and gave a preliminary attitude.
Fang Zhuo was quite calm, and all the materials and information in his mind were in order.
The meeting started at half past nine and was scheduled to end at half past eleven.
However, the end date was postponed.
It was not until 1:30 in the afternoon that Fang Zhuo and his team left the office and ended the meeting.
Although he said he was not nervous and felt calm, Fang Zhuo still found sweat on his back when he walked out of the office.
"Eat, eat, let's go eat first." Fang Zhuo greeted his team members and breathed a sigh of relief. As far as he was concerned, the effect of this meeting was quite good.
The only regret is that I didn’t take care of lunch.
Fang Zhuo sat in the car and refused the assistant's request. He leaned on his seat and reviewed the entire meeting, carefully recalling any omissions.
Given the friendly attitude of the leader, if there is anything to add, you can quickly tell the leader's secretary.
After walking halfway leisurely, Fang Zhuo didn't feel any problem. He slowly exhaled, took out his mobile phone, and called Mr. Xiong Xiaoge, President of IDG's Huaxia District without hesitation.
As a partner with a good relationship, it is necessary to share today's good news.
"Old Xiong, I'm in Beijing. Why don't you do your best to be a good host tonight?"
Xiong Xiaoge said unhappily: "Come on, come here. There is a road to heaven, but you don't take it. Why do you ask me to entertain you? Come on, come quickly."
Fang Zhuo threw out good news to offset the murderous intention: "I met with the leader in the morning and talked about the Bingxin project. It was originally 2 hours, but it ended up being 4 hours. The leader supports us very much. Old Xiong, congratulations."
Xiong Xiaoge pondered: "What did you and the leader say?"
"Three sentences made the leader support me to build a factory in Luzhou." Fang Zhuo said proudly.
Xiong Xiaoge complained: "Three sentences took four hours, right?"
"I said three sentences at the beginning, and the rest of the time was all spent explaining to the leader why IDG would invest in me." Fang Zhuo jokingly got to the point.
Xiong Xiaoge said coldly: "IDG didn't invest in you."
"There is a chance, don't rush. I think IDG can investigate. DCM has already signed an agreement. I will wait for Beijing to give the policy, and then urge them to pay after returning." Fang Zhuo laughed.
"Anyway, IDG will not invest." Xiong Xiaoge emphasized again.
Fang Zhuo was displeased: "Old Xiong, don't be prejudiced against me. Is DCM stupid? Goldman Sachs and Deutsche Bank are certainly waiting and watching, but why are they waiting and watching instead of directly rejecting? This industry has opportunities and this project is profitable."
"Besides, even if I have a certain prediction about SMIC, this industry as a whole still has hope. Otherwise, how can I spend so much of my own money?"
Xiong Xiaoge said lightly: "I'm afraid you are doing it even though you know it's impossible."
Fang Zhuo: "..."
There was silence on the phone for a few seconds.
Fang Zhuo changed his words: "Okay, I'll take it as a compliment. Let's put it this way, even if it's really impossible, your IDG will not die alone. There are Deutsche Bank, Goldman Sachs, DCM or more investment institutions to accompany you. Which one of them is not famous?"
Huh?
This way...
Xiong Xiaoge suddenly felt much brighter.