Chapter 1297 Danger (5k)

Where is Fang Zhuo?

This is a question that has been on the minds of many people since the Duji public opinion appeared.

Whether it is the report of Sina's special topic, the response of Qi He and Liu Qiangdong, or Zhang Chaoyang of Sohu who re-stimulated the public opinion, Yike is obviously standing there.

However, the head of Yike has never appeared.

It was only recently that he appeared on Weibo to refute a rumor.

This rumor refutation seemed to announce a certain awakening.

Soon, the question in everyone's mind became-what is Fang Zhuo going to do?

What really pushed this issue to a high point was that there was a rumor claiming that Mr. Fang personally called Pony, the head of Penguin, and invited him to attend the business meeting on December 20.

This news came from Penguin and has a certain degree of authenticity.

It also makes people feel...

Didn't these two people have a big feud?

Yixin is now powerful, how can Mr. Fang still have the nerve to call Pony?

Well, since it is Mr. Fang, it seems that he can really do such a thing.

So, what is Mr. Fang going to do this time?

As the date approaches, more and more companies are exposed to be invited, which is like a call for heroes.

On December 5, Duji issued a statement for the third time, promising again to raise the entry threshold for medical advertisements, strengthen the review of medical advertisement content, and give a specific number of 80% medical advertisements to be cut.

Then... its stock price fell again...

Previously, Duji remained silent and insisted on its position in the field of medical advertisements, and its stock price fell. Now, it wants to cut medical advertisements, and its stock price still fell...

This scene made many observers feel helpless. What is the right thing to do?

However, a piece of news the next day seemed to signal that the storm was gradually coming to an end. The previous investigation on Duji's exclusive cooperation with medical and health content providers was concluded, and it was believed that it did not involve unfair competition.

Subsequently, Duji also made a statement on this matter.

"Such upgraded cooperation is mainly to prevent friendly companies from misappropriating. The scope of the cooperation agreement is limited to the co-constructed content that the resource party actively submits to Duji through the cooperation channel. There is no possibility of monopolizing authoritative medical content, and it can further ensure the sustainable development of authoritative medical data production."

Four consecutive statements, the conclusion of the above investigation, and the recent promotion of Duji on the mobile side, which has been popularized by science, seem to be more solid compared to the public opinion raised by Zhang Chaoyang again.

What's more, Duji has promised to cut 80% of medical advertisements, which is also a big progress. What else do you want?

On December 19, the day before the business meeting organized by Yike, Duji Senior Vice President Xiang Hailong accepted an interview with the media, and helped to calculate the accounts with a sense of grievance, exposing the sinisterness of market competition.

"From last month to now, we have taken down tens of millions of promotional information, set up a one-vote-negative mechanism for internal review, and deeply reflected on the mistakes in user experience."

"Users first has always been the principle of Duji. The Internet has developed rapidly in recent years. We have discovered and solved deficiencies. This is also the reason why Duji has been making continuous progress."

"However, Duji is a commercial company after all. We will try our best to provide you with the best service. As for some friendly companies... Let's put it this way. I have one dollar in my hand, and you have ten dollars in your hand. I say I will throw away the money in my hand, and you also throw away yours. Are they both throwing away the money? Are the losses the same?"

"We are all running companies and adults. We should have the most basic ability to distinguish. Instead of using the banner of morality, some friendly companies should work harder on search technology."

You have little money, so you can throw it away at will, but now you want to tie us up and throw it away together. If we don't throw it away, you will condemn us...

Xiang Hailong's tone was helpless.

However, no matter whether Xiang Hailong's words made sense or whether adults could understand them, his interview did not cause much waves, because Yike's meeting was about to start.

On December 20, Yike took the lead in inviting many companies to the meeting. This was the first time for many people to visit Yike's new headquarters.

At 8:50 in the morning, there were still 40 minutes before the start. Some people who arrived early found that the scale of this meeting was really large. There were many celebrities and many young faces, and the senior management of Yike was also in place. Qi He of the YMS business group and Liu Qiangdong of Yike Huaxia both came out to greet.

Kang Hongrui used to be a doctor. Later, he left the hospital and founded a health forum. The scale of the operating company was not large, but it was relatively professional.

This time he was also invited to attend the Yike meeting and was very flattered.

When he really met many celebrities he had seen in newspapers in the past, this emotion became even more turbulent.

Kang Hongrui calmed down his emotions, looked at the reminiscing of the past in groups of three or two, pondered for a while, and found a young man who was equally timid. After a conversation, he found that the other party was also a medical health CP, that is, a medical health content provider.

"Have you signed a cooperation agreement with Duji?"

Kang Hongrui asked a question that his peers encountered nowadays and got a negative answer.

"No, Duji hasn't urged me since Sogou reported it to the higher-ups. But they called me yesterday. I thought there was some movement on Yike, so I checked to see if there were any new changes."

Kang Hongrui nodded secretly. He had a similar mentality.

As a small content provider, the company still relies heavily on Duji's traffic. If they don't sign, they will lose the biggest part. If they sign, they will feel uncomfortable being tied to Duji.

He pondered silently for a while, and said with some emotion: "It's really difficult. Oh, forget it, let's take it one step at a time. Yike really invited a lot of people this time. I wonder if the one from Penguin will come."

"It feels like they are still going for medical advertising, but there seem to be a lot of people who are not very relevant. Could it be that they were invited by President Fang to watch the fun?" Some people next to him were confused.

Kang Hongrui looked at Ding Lei of NetEase who was chatting and laughing in front of him. He didn't know what President Fang was going to do, but he felt that many people came just for President Fang's face.

At 9:20, ten minutes before the meeting started, the much-anticipated Penguin appeared, but... Pony didn't come, which made many people sigh.

Kang Hongrui listened to the mutterings next to him and felt funny. Penguin's CEO Liu Chiping came this time, and it seemed that he also took it seriously.

At 9:25, Fang Zhuo, the head of Yike, walked into the conference room, greeted a group of acquaintances, and deliberately walked back and chatted with relatively young faces from small and medium-sized companies.

Kang Hongrui looked at Mr. Fang who came back to the stage from far away, and felt that many deeds came into his mind one after another, including the living hunter, the old devil, the mysterious man, the king of retail investors...

He took a deep breath and heard the first words from Mr. Fang.

"Welcome everyone to come to Yike for exchanges. This meeting is not aimed at friendly companies. It is just for us to sit together and exchange what we have."

Fang Zhuo held the microphone and heard the laughter below.

He smiled and dissuaded others: "Don't laugh, don't laugh, I'm serious. I have been thinking about the changes in mobile Internet recently, and today I also want to talk to you about my ideas."

"Of course, I have to thank Mr. Ding for calling for me to share my ideas. He said that we can discuss what kind of standards can promote healthy development and oppose barbaric growth."

Ding Lei of NetEase in the front row nodded slightly, referring to the circle of friends he had posted before.

Fang Zhuo continued, "We also have to thank Mr. Zhang for his questions. Mr. Zhang asked Mr. Li three questions at an event in Beijing, which are said to be the voices of many people."

"This triggered my thinking, especially Mr. Zhang's first question. Would you like to repeat it?"

He interacted with Zhang Chaoyang in the audience.

Zhang Chaoyang sat next to Ding Lei and said coolly, "Is this the world you want?"

Unlike the last time when his voice broke and the applause he caused, this time the audience laughed.

Qi He, who was sitting a few seats away, heard this again and felt extremely envious. It would be great if he could be in the limelight...

"Yes, that's it. When I heard about this, I thought about it day and night." Fang Zhuo paced on the stage and suddenly said seriously, "I don't know what you think, I just think, why do you want it and give it to you? I want it too."

Zhang Chaoyang: Is this the world you want?

Fang Zhuo: Why do you want it and give it to you? I want it too.

Many people in the audience let out a light "Huh". Mr. Fang thought so... It's not that he didn't want to think so, but that Duji is respected in the search market. This is simply a fixed pattern.

Then again, as a person who has managed Yike to seize Sony's business, Nokia's business, and Penguin's business, it seems not surprising that Mr. Fang can think so.

This... seems to be entering the field that Mr. Fang is familiar with.

Duji has become a giant in these years and finally stood in front of Mr. Fang.

It's not that the giants don't want to come, the giants are just the threshold to see him.

Fang Zhuo paused slightly, organized his words, and gave everyone time to digest. It was Ding Lei and Zhang Chaoyang. It was a legitimate reason, and it was definitely not an unwarranted provocation.

After a moment, he said with some emotion: "This recent medical advertisement, I actually worked in the medical industry in my early years, and the medical field has experienced ups and downs, and the main business has changed many times. Today, it has become a listed company. We still have complicated feelings about this."

"Back then, after we became famous, we also discussed similar issues, whether to accept this kind of advertisement, but maybe we had too much contact with the front line, and we didn't have the heart to do it, so we didn't do it in the end."

"Sina has shared many cases and talked about the damage caused to users by this kind of advertisement. I won't go into details here. If the competitors are not clear about the possible consequences, as Mr. Zhang said, they know it now."

"It's a bit off topic. I just said that today we are mainly talking about the changes in mobile Internet. This is not a lie. It's just that I want to use mobile search as an example."

"From PC to mobile, the essence of search has not changed, which is to provide users with the content they want most."

Fang Zhuo took out his mobile phone and gestured: "This demand has not changed, right?"

Many people nodded. This is natural. Search, search, of course, search for what you want.

"However, if we look at the current mobile terminals, Weibo, Zhihu, Taobao, Yiguo and other software are becoming more and more popular, but their data and resources are not open. What they are doing is trying to lock the traffic on their own platforms."

"They use blocking, flow limiting, and link breaking to block users and achieve the status of the platform."

"It can be said that the development trend of mobile Internet is gradually shifting the focus of traffic to major platforms."

"It's like it used to be a big garden, but now it has become a series of small gardens. Users used to only need to enter one door, but now they have to go through one door after another."

Fang Zhuo made a simple analogy and laughed: "The final consequence is that it is increasingly difficult to find content that satisfies users. The chain of user → search → content is not so smart."

As the head of Yike said this, the goal of this meeting finally became clear. Most of the people in the front row were business veterans, and they immediately knew that Mr. Fang wanted to start with the foundation of Duji.

What is the foundation?

It is information content.

Smartphones are growing strongly in an unstoppable manner, and as a result, information content is gradually forming a closed loop in some apps.

For example, the content under Yike blocked Duji's crawler.

This is not only a conventional competition between the two sides, but also has many practical benefits. Duji's previous attempt at e-commerce had similar channel drainage, which angered Alibaba and Yike.

The essence of search is a kind of information acquisition.

If you go straight to the information level to make a fuss...

There was a faint commotion in the conference room. With the digestion time left by Mr. Fang, everyone guessed what he wanted to do.

As expected...

"Yike does cooperate with Sogou, and the purpose is to provide better search services for everyone. The user's search needs will never disappear, but in the era of mobile Internet, we should... Whether it is to expand the business boundaries or to improve the ecology, we should still allow users to have equal and convenient rights to obtain information and services."

Fang Zhuo said calmly: "Yike is willing to maintain and build this right of users."

"Moreover, in such an ecological scope, the more participants, the more sound the ecology, and the more participants can obtain new traffic dividends."

"As an advocate, I had a preliminary chat with Mr. Ding and Mr. Zhou yesterday. Yike's ecological content is willing to be open to Youdao and 360. Whether it is on the PC side or the Samsung and Apple sides where Sogou is not very convenient, everyone can freely search for suitable content."

"At the same time, Yike will set aside funds every year to build excellent content, such as medical and health content, so as not to let excellent CPs who are more willing to share lose the soil for survival."

What does Yike's ecology include?

Well-known content brands such as Sina, Weibo, Zhihu, and Yixin, as well as, when it comes to mobile apps, Yike YMS Store is the largest software store in China, with a deeper influence.

I didn't hear Mr. Fang mention this aspect, so I don't know whether it will exert influence, no, it should be said that to what extent it will exert influence.

And today, Ding Lei of NetEase and Zhang Chaoyang of Sohu, who are present, have obviously reached a consensus with Mr. Fang, and they also have good content information.

More, Penguin CEO Liu Chiping, Taobao CEO Jiang Peng and other senior executives sitting in the conference room, they are sitting here without knowing the specific position, but have begun to discuss in a low voice.

Soon, the discussion was pervasive, and what we hear now is not only about medical advertisements, not only about advertisements, but about the basic level that determines the search effect.

No matter how good the technology is, no matter how high the market share is, without the vitality of information, it is ultimately a sourceless water.

Since Mr. Fang started talking about the mobile terminal, he no longer mentioned Duji, but the emerging ecological outline is extremely clear that Duji will not be included.

Talk about content, talk about content construction, talk about content syndication, and look at search from the most basic level.

Jump out of search and look at search, and complete another layer of encirclement of Duji.

The trend of the mobile market is to fight for each other, and Yike is now willing to give up the interests of fighting for each other to release content and create a broader mobile content ecosystem.

It is hard to say on the PC side. On the mobile side, even if Duji gets some default search engine positions, once users realize that other searches can find better content, the default will be replaced.

Penguin's Liu Chiping thought about his own search brand "Sousou" and was a little entangled for a while. If Duji falls, Soso can also get a small wave.

And the traffic dividend brought by this mobile ecology may be even more critical, so that there will be more flowers in the big garden.

Facts have proved that Duji can't do this kind of thing on the mobile side. It can only kidnap content providers, and Yike can at least try to push it and try to use its strength and influence to build a wave, because it has this framework itself. It only depends on the size of the final ecology, which will determine the future winning and losing tendency.

Liu Chiping glanced at Taobao Jiang Peng next to him and heard the evaluation that made him agree instantly.

"Mr. Fang wants to make the mobile Internet the same track and the same writing."

Today, the world has the same track, the same writing, the same ethics, and the great unification.

Liu Chiping whispered his feelings: "It's difficult. The mobile terminals are fighting each other. It's difficult to drive them together."

"But Yike is the leader of smartphones. This year, it has already made basic models, and it also has the best YMS ecosystem in China." Jiang Peng said objectively, "Mr. Fang is determined to do it, that is, the collision of the two ecosystems, and in the end, the strong will siphon the weak."

Liu Chiping's face was a little solemn. Penguin is familiar with siphoning, no, it is familiar with being siphoned.

He pondered for a moment and suddenly said: "Doing this ecological shielding will not involve..."

Liu Chiping did not say the two words "monopoly and unfair competition", but knew that the person next to him could understand.

"Yesterday, Xiang Hailong said that they were going to co-build content, and today... Mr. Fang also mentioned co-building content." Jiang Peng guessed, "I suspect Mr. Fang probably knew the results of the investigation in advance."

Duji did not engage in unfair competition, but was going to co-build content. Now, Mr. Fang is also co-building content, with the goal of providing users with better mobile search services.

As for whether this service process will hurt your Duji...

It has nothing to do with me.

Yi Ke just wants to connect the isolated islands into the world, raise the upper limit of content information, and ensure the quality of search services, that's all.

Liu Chiping and Jiang Peng thought about Mr. Fang's determination and weighed Yi Ke's actions. Suddenly, they looked at each other at the same time. Duji was in danger.