Chapter 104 Building a Superstar

Within a few days, Fan Wubing received several pieces of good news. One was that the satellite communication service company had already begun trial broadcasting of CCTV programs. The effect was very good, and the images were clear and stable. Not covered. Another good news is that New Silk Road Entertainment has contacted Xiao Qi's agency.

As for the second news, Fan Wubing paid more attention to it. After all, such a future superstar of film and television music and music could not be used. He was really ashamed of his reputation as a genius.

At present, Xiao Qi has not joined the Rolling Stone Records Company, but is an artist under the Taiwan Xinge Records Company. " and other four albums, but his reputation in the island is still relatively low. Although he also did some songwriting during this period, in general, there are no outstanding works that can make him famous in one fell swoop.

In fact, until Xiao Qi became popular in mainland China because of the song "The Heart Is Too Soft", his popularity in Taiwan was not very high. Finally, after the release of the album "Sad Pacific", Only then did he return from the mainland to Taiwan, his birthplace.

When mentioning Xiao Qi's first owner, Xinge Records, Fan Wubing always thought it was an unknown company, but the information that Xia Donghai sent back to him was not the case.

It turned out that Taiwan Xinge Records Company is still very famous in the industry. When talking about Taiwan campus folk songs, we must mention Xinge Records. Xinge's main achievements are the establishment of the Golden Rhyme Folk Song Award and the commercialization of folk songs.

Xinge Records was established in 1976. The company founded the Golden Rhyme Folk Song Award in 1977, which provided a hotbed for the development of the Taiwanese folk song movement.

Until it was discontinued five years later, the Golden Rhythm Award was held for five times, and more than a hundred campus folk singers emerged, among which outstanding works such as "Olive Tree", "Scene in the Rain", "Heirs of the Dragon Land", "Forget Who I Am" "wait. Qi Qin's sister Qi Yu is the winner of the second Golden Rhyme Award.

In addition to providing a stage for folk singers to create and perform, Xinge Records also promoted the upsurge of campus folk song creation and dissemination by holding the Golden Rhyme Awards. Local singers are all on the music stage in this upsurge, and there are countless singers who are relatively unfamiliar to us.

These well-known and unknown folk singers at that time either stepped into the music scene with the Golden Rhyme Award and became hot stars, or went behind the scenes and became famous producers, directors, and media investors. Take a look at today's Taiwanese music scene. A large number of ideal and talented musicians emerged in the folk song movement, forming the backbone of Taiwan's music industry.

In the 1970s, although campus ballads had begun to show people their fresh, simple and catchy unique charm,

However, it had not yet become the mainstream form of the music industry at that time. Therefore, when Xinge Records held the Golden Rhyme Awards, in addition to spare no effort to find music talents, it also started the commercialization process of bringing campus folk songs to the market. Not only did it publish a number of Golden Rhyme Award commemorative album. Many classic works have been handed down to the world, such as "Descendants of the Dragon", "Scene in the Rain", "If" and so on. To be recognized by others, and thus gain a foothold in the music scene, such as Qiyu's first album "Olive Tree", Li Jianfu's first album "Dragon Land", and Qiuqiu Choir's first album "Qiuqiu Choir".

The original music album packaged, distributed and publicized by Taiwan Xinge Records through commercial operations provided a new development direction for the record industry at that time, and also found a new promotion method for the folk song exhibition at that time. Shortly after the release of the album, musicians such as Qi Yu, Cai Qin, and Li Jianfu released their first albums one after another, and young people who were devoted to local music exhibitions at that time joined the ranks of folk song creation. Other independent record companies have also begun to produce their own singers after seeing the achievements of Xinge Records. The joining of these companies has pushed the Taiwan Folk Song Sports Exhibition to a new peak.

After the Golden Rhyme Award was discontinued in 1981. Xinge Records has also come to the end of its career, which is undoubtedly a major blow to Taiwan's campus folk songs that have just flourished. Fortunately. Rolling Stone Records, which was established in the same year, took over the baton from Xin Ge, purchased the copyright of all records under Xin Ge's name and some singers, and continued to explore Taiwan's local music.

The rise of Rolling Stone Records also means that Taiwan's campus folk songs will undergo a major turning point, and a new era of Taiwan's pop music is coming.

Because of poor grades, Xinge Records didn't pay much attention to Xiao Qi, but they were curious why a mainland entertainment company would be interested in him? In their view, although the mainland market is relatively large, the entertainment industry is too restricted. Also did not form a good business atmosphere. It is not good for the singer's development.

Although there were many singers whose albums sold well in mainland China before, the problem of piracy and copying is also quite serious. Coupled with some political reasons, they feel a little unclear about the mainland's entertainment market.

However, New Silk Road Entertainment proposed to purchase Xiao Qi’s signing rights from Xinge Records. This news still makes them feel a little happy. There are many local artists in Taiwan, and there are also many brokerage companies. The competition is fierce, although there are many opportunities for newcomers to make their debut. , but it also means that many newcomers may not be able to become popular after the company's packaging and creation. In this way, there are many entertainers who are neither embarrassing nor embarrassing or tepid in the company.

For artists who are not popular, it is also a good choice to earn a lot of transfer fees. Therefore, after weighing the pros and cons, Xinge Records has done Xiaoqi's ideological work and proposed two million yuan to New Silk Road Entertainment Company. transfer fee, and required the New Silk Road Entertainment Company to make every effort to package Xiao Qi for at least the first three years, which can be regarded as fulfilling the duty of the old club.

"Two million?!" After Fan Wubing heard the news, he couldn't believe it, and couldn't help shouting on the phone.

"What? Is it a bit too much? How about I talk to them again? Or 1.5 million can be taken down—" Xia Donghai misunderstood what Fan Wubing meant, and thought he thought it was too expensive .

After all, for a rookie singer who is unknown in mainland China and Taiwan, the transfer fee of 2 million is really a bit high. Although Xia Donghai knows that the boss Fan Wubing is rich, he can't Wanton squandering, waste is shameful!

Fan Wubing was grinning from ear to ear, and it took him a long time before he ordered, "It's worth haggling for hundreds of thousands, sign a contract with them quickly, and get Xiao Qi to come to Shanghai. I will go to Shanghai to teach him in person in a while! During this period of time, you can let him familiarize himself with the domestic environment and get used to the Mandarin language. The habits in Taiwan and our mainland are still a bit different. .”

"Well, I understand this." Xia Donghai is also an experienced person in the industry, so of course he knows this.

By the way, Xia Donghai also mentioned the issue about the script of "Mythology". Earlier, Fan Wubing casually told the outline of the story, and outlined a rough blueprint. Xia Donghai further refined this big framework, He is an editor and exporter, and scripts are his strengths. At this time, they are basically completed. He wants Fan Wubing to review them again. If there are no major problems, he will contact the actors next month, and then he will go to Hengdian. boot up.

Fan Wubing patted himself on the head, and put aside such an important matter in his heart, "You should look at the arrangement first, and I will give you a list later, and you can contact the people on it one by one. , We are making a big production this time, by the way, Xiao Qi already has film experience, you think about it, see which role in the film is more suitable for him, after all, he will be a member of the company soon, so there is no need to use it for nothing.”

"Uh, Mr. Fan, you are very good at picking up ready-made ones." Xia Donghai didn't expect Fan Wubing to act so fast, and then he contacted him to his company, and he will see benefits soon!

If you want to create a superstar, any publicity is nonsense. The best way is to let him appear in front of the public as much as possible through various channels such as film and television songs. This is better than any publicity.

Of course, whether it is gold or not, it depends on one's own true ability.

For Xiao Qi, Fan Wubing is still very confident.

Hehehe, thinking of the Xiao Qi, Chen Bisong, Chen Jingchu he dug out, and the newly discovered Fengping, Fan Wubing felt that he really had the achievement of discerning people. After the film is made and released next year, I am afraid The media all over the world will be surprised, right?

Creating your own superstar is indeed a challenging job.