Chapter 135 0134 [Get In! 】

"Newspaper advertisements, TV advertisements, and sponsored movies are all OK, but what kind of salty movies are you making?" Shi Zhijian criticized Fat Boy Kun.

"We sell soda, not salty drool!"

"Even if you really want to make a movie, you have to shoot a family carnival type, so that you can attract children to watch it. Not only will you have box office, but you can also sell our drinks."

"Children are very important. They are the masters of our future, and they are the potential stocks who pay for us!"

Fat Boy Kun blushed when Shi Zhijian criticized him.

Big brother Lai and others felt that Shi Zhijian's remarks were very level-listen, what are "masters" and "potential stocks", how nice it is!

"In addition to this kind of rigid advertising, you also need to know some marketing and publicity skills, such as bottle cap lottery, another bottle, thank you for tasting, first prize TV, second grade washing machine and so on."

"How many bottle caps are collected can be exchanged for free, and the packaging box is designed with a tear-off scratch-off area, so that people can buy the whole box!"

"Give merchants rebates, sell 100 boxes and get 10 boxes for free! Give bonuses to hotel restaurant waiters, sell 10 bottles and get 10 bottles of commission!"

"Sponsoring sports, football, basketball, table tennis, whatever people love to see, we will sponsor in friendship!"

The big brother Lai Fei quickly recorded that the small book was full of "XXOO", or "round bottle cap"-it is faster to draw a circle than the word bottle cap.

Fat Guy Kun and the others became more and more dumbfounded the more they listened. Even if they didn't specialize in marketing, they still felt that Boss Shi's mind was astonishing, and he could come up with any idea.

Fat Boy Kun felt it even more deeply. At the beginning, the boss Lai promoted him to be the head of the marketing and publicity department. He bought a few books on this subject and studied it desperately. Huge improvements.

At least the "bottle cap lottery" organized by Shi Zhijian is very attractive. If the first prize TV is really printed under the bottle cap, I am afraid that people who like to watch TV in Hong Kong will buy it frantically.

As for the sponsorship of sports events, Fei Zai Kun could tell at a glance that Shi Zhijian was taking the "healthy" route. Only sports are the healthiest and most inspiring.

"Boss, I'm sorry to ask --- these are all your ideas?" Fat Boy Kun couldn't believe it, such a profound idea, even those books couldn't write it!

No matter how thick-skinned Shi Zhijian is, he is ashamed to say that it is all his own ideas. These ideas are the essence of many drink competitions in the previous life. They are not made by a company, but you add a little, I add a little, and the final model is formed.

Shi Zhijian just said it casually, but Fat Boy Kun was astonished.

"I've also learned it. People need to keep learning to improve themselves!" Shi Zhijian laughed.

"Boss, I really admire you! I respect you from the bottom of my heart! You are like the bright moon in the sky, illuminating me! Let me suddenly see the light and the future in this dark To Kwa Wan!" Fat Boy Kun looked excited, The fat on his face trembled.

"I also understand what you said, and I will definitely study hard in the future! In addition, I will follow your product philosophy, take a healthy route, and rely on the word health to open up the market!" Fat Boy Kun danced excitedly.

Shi Zhijian couldn't help being taken aback again, this fat man is really not simple, he can even think of the "healthy" route.

Regardless of whether it is the previous life or this life, the positioning of many drinks is extremely inaccurate.

Take Coca-Cola as an example. Its positioning is youth, but it fails in terms of health. Drinking too much Coke will have serious side effects.

Therefore, Coca-Cola has always focused on the youth market, and the spokespersons invited are also those popular traffic stars.

Back to the present, Yongkang Food Company, which is against Shi Zhijian, has a messy product positioning. There are various foreign brands and local brands in Hong Kong. words.

Therefore, no matter whether it is a drink or a food, there is only one positioning that can last for a long time, and that is "health!"

"You are very good, I like you!" Shi Zhijian rarely praised Fei Zaikun.

Fat Boy Kun immediately beamed with joy, making other people envious. You must know that from Shi Zhijian's inspection to now, he rarely praised people.

"Don't worry, Boss Shi, I will definitely work hard in the future! I will definitely live up to your expectations of me!" Fat Boy Kun patted his chest to show his loyalty to Shi Zhijian.

The big brother Lai who was taking notes next to him couldn't help but roll his eyes when he saw Fat Guy Kun's happy face.

In the past, Fat Guy Kun listened to him the most, but he didn't expect Boss Shi's words to make him die.

And how do you write those flattering words that the fat man said just now? Remember that maybe you can use it yourself in the future.

So the boss Lai recorded very seriously, "I respect you from the bottom of my heart..."

Uh, how do you write "hearts"?

The boss Lai bit his pen and thought for a while, and drew a flying axe.

...

After inspecting the soda factory, Shi Zhijian explained that the boss Lai and others had to hurry up and produce a batch of new beverages first, and Shi Zhijian also explained the specific quantity, because he had very important things to use.

The boss Lai and others patted their chests and promised that the task would be completed within three days.

After Shi Zhijian left, To Kwa Wan Anle Soda Factory officially started production. Iced black tea, green tea, jasmine tea, and rock sugar pears were continuously produced from the production line.

At the same time, Fat Boy Kun began to follow Shi Zhijian's prompts and began to find newspapers to advertise and make up stories for the brand, such as "green tea watch", "black tea girl", "jasmine tea can bring good luck", "drinking rock sugar Sydney will Become ice-smart."

TV commercials and movie commercials are released first, followed by follow-up. After all, advertising is a waste of money and people, and the initial stage has to be taken care of.

In addition, Fat Boy Kun also followed Shi Zhijian's reminder and started to formulate a bottle cap lottery, which is bound to be a blockbuster when the drink is launched.

On the other hand, as the research and development master of the soda factory, Uncle Qi also started to contact the inheritor of Wanglaoji herbal tea in Hong Kong. Seventh Uncle has a headache.

In fact, at this time, Wanglaoji herbal tea also opened small shops in Hong Kong, which were the type of street family workshops.

For the Wang family, selling the secret recipe means cutting off their future financial resources.

What's more, the ancestors have ancestral precepts, this herbal tea must be passed on from generation to generation, and it will not be exchanged for a thousand dollars, and it will not be sold no matter how much money is given.

...

Grampian Road, Hong Kong, Jardine Matheson.

In the VIP hall, Dai Fengni, the boss of Yongkang Food Company, was wearing a white suit and was leading a young and beautiful student girl to try on clothes in the VIP hall of the foreign company.

"Ganoderma lucidum, I like you so much. You are so beautiful. In my eyes, you are even more beautiful than those female stars!" Dai Fengni held a Centennial lady's cigarette in her cherry lips, and wrapped her arms around the student girl's lips. Fragrant shoulders, phoenix eyes full of love.

The student girl was wearing a snow-white lace princess dress. She was very delicate and beautiful. When Dai Fengni praised her, her pretty face immediately blushed.

"Am I really that beautiful?"

"Of course, you are the most beautiful in my heart!"

"Then can I be a star?"

"Of course! Now, trust me, I will pave the way for you in the future, and then you will go to Shaw Brothers to become a star——I will support you, and I am willing to spend any money!"

Dai Fengni lifted the student girl's chin with her hand, "As long as you are obedient, I will give you everything you want, and you can do so much that you can't dream of!"

The student girl was obviously fascinated by Dai Fengni's words, and she looked at Dai Fengni with beautiful eyes, full of tenderness.

"Shall we go back after shopping for clothes later?"

"What are you doing back home?"

"What are you doing? Of course it's ground soy milk! I really like drinking soy milk!"

At this moment, Master Su barged in untimely with a folding fan in his hand.

"Miss, I have received the message you want!"

Snapped!

Dai Fengni slapped him directly, "You don't even look at this place, what are we doing, and you just barge in?"

Master Su covered his face in bewilderment for a moment, turned around and went out, and closed the door. After a while, there was a knock on the door, and Master Su's sneaky voice: "Miss, can I come in?"

Dai Fengni rolled her eyes, "Get out!"

"Oh!" The door opened, and then Master Su stuck the folding fan behind his neck, lay down on the ground, one, two, three, rolling like a bear, and really "rolled" in!