Chapter 212 Advertising Implantation (Please Subscribe)

Actually.

As for the declining TV platform, Gu Miao has been moving TV animations to online platforms.

Wanbao video is proof of this.

It's just that he hasn't paid much attention to this aspect. It doesn't matter if the number of online broadcasts is more or less, as long as the ratings don't fall below the bottom line, it's OK.

But Director Wang reminded him.

The television industry has indeed become half a sunset industry, and is about to happily play GG.

This can be seen from the fact that the premiere ratings of a new drama such as the live-action version of "Sailor Moon", which is so terrifying and popular, was only five points.

Before...

With such amazing popularity, the first broadcast had the lowest ratings, which started at seven or eight points, and it was not impossible to even break ten points in the first broadcast.

Now it's completely out of the question.

The main reason for this situation is actually that the rise of the Internet, mobile Internet, short video and live broadcast platforms has taken up too much "home entertainment" space, leaving everyone with no time and interest in watching TV.

Switching to online broadcasting is a way out.

In Gu Miao's impression, it seems that since 10 years ago, many popular animations have adopted the method of "exclusive broadcast on the Internet" and directly skipped the TV station.

The results achieved are quite good.

For example, later domestic animations such as "Zhenhun Street", "Fox Demon Matchmaker" and "Luo Xiaohei Zhan Ji" actually adopted this broadcast method.

Have to admit.

In the early days of animation, especially domestic animation, when producers and producers chose the broadcast platform, the highest priority was definitely the TV station.

At that time, even if the price quoted by the TV station was not high and the production cost could not even be recovered, everyone would bite the bullet and send it to the TV station for broadcast.

Why?

Because at that time, there were so many viewers watching TV! As long as it can be broadcast on TV, there will be no need to worry about no one watching the animation.

As for broadcasting it online?

What a joke!

At that time, home computers were not yet popular, there were not even a few Internet cafes on the streets, and mobile phones were "brick-style" flip-function machines. How many viewers can you gain by broadcasting animation on an online platform?

So, times have changed!

Things that seemed like "a fantasy" in the past have become logical now.

Exclusive broadcast on the Internet is by no means empty talk.

After some lectures from Director Wang, Gu Miao has decided to broadcast the animation "The Moonlight Is So Beautiful" that she is about to start producing exclusively on the Wanbao Video website.

It will no longer be broadcast on television.

On the one hand, the subject matter involves "puppy love", and the TV station has many restrictions. On the other hand, the animation "Moonlight is Beautiful" is backed by the sponsor father, so there is no need to worry about "losses".

If it were a work like "Happy Baby" or "Pleasant Goat and Big Big Wolf", Gu Miao might not be so bold.

After all, it’s time to eat!

It is true that the cost cannot be recovered just by relying on the amount of broadcasts and advertising revenue from the Internet. It is more convenient for the TV station to provide money.

"Moonlight Is So Beautiful" doesn't have to worry about the "money" issue, so it is indeed a good thing to have the best of both worlds to broadcast it exclusively on the Internet.

only……

Gu Miao scratched her head and thought for a while.

The animation "The Moon Is Beautiful" is not an animation produced by Wanbao Investment. If you want to change the broadcast platform, you still have to discuss it with the sponsor.

Will Mr. Tan agree?

…

Mr. Tan was a little surprised when he received a call from Gu Miao stating that "Moonlight Is So Beautiful" would be exclusively broadcast on the Internet platform and not on the TV platform.

He asked why.

Gu Miao honestly admitted that this kind of animation involving the theme of "puppy love" would most likely be reported by parents, and the TV station had very strict restrictions.

"OK! Let's broadcast it exclusively online."

Mr. Tan understands Gu Miao's concerns. After all, the domestic animation creation environment is indeed very different from that abroad.

No one can bear it if parents report it.

Seeing that Mr. Tan agreed to his proposal, Gu Miao breathed a sigh of relief, and then made another very "interesting" proposal.

"Advertising placement?"

As soon as Mr. Tan heard these words, he subconsciously wanted to refuse.

This is a work he funded to commemorate the love story between himself and his wife. How could it be occupied by advertising?

"In the previous version of the script, the male and female protagonists usually communicated through letters. This was to restore the era when you and your wife lived as much as possible..."

Gu Miao talked eloquently: "But doing so may lead to a reduction in the audience's sense of involvement. After all, most animation audiences are younger and have not experienced that kind of letter exchange."

"so……"

"After careful consideration, I decided to switch to mobile phone text messaging. But text messages are already used, so why not go a step further and use more convenient social software?"

Mr. Tan was very angry at first.

When he and his wife were in love, how could there be any text messages or social software? Doesn't Gu Miao's random changes like this go against his and his wife's original intentions?

But what Gu Miao said immediately made his eyes light up and changed his original view.

"I know that this change may make you very angry. But you might as well think about it from another angle. This may not be a good opportunity to advertise your company's products!"

Gu Miao tried to encourage: "If I remember correctly, your company seems to have a half-dead chat software?"

"Ahem!"

"Half-death is too much..."

Mr. Tan coughed and said helplessly: "It's just that the user base is a little small and few people are using it. Why is it half dead?"

"Then do you want to advertise?"

"I……"

"Are you sure that this product placement will really work? If it doesn't work, let's go back to the original communication through letters."

"I'm not sure, but I'm pretty sure."

Gu Miao said sincerely: "I believe that after the broadcast of "Moonlight Is So Beautiful", it will definitely attract many young viewers to watch it. As for whether they will download and use it after watching the animation, I am not sure."

A large young audience? !

After hearing this, Mr. Tan suddenly became uneasy. If so many young viewers really love and watch "Moonlight Is So Beautiful", wouldn't the number of downloads take off instantly?

This ad can be run!

Anyway, the difference between letter communication and social software is not very big. As far as the plot is concerned, it has no role in promoting change at all.

In this case, it doesn't seem to be a problem to have product placement?

"Okay! Then you can join in."

Mr. Tan said enthusiastically: "Remember to provide more pictures to let everyone know about the social software Live."

"No problem, it's a piece of cake!"

"But..."

Gu Miao smiled from ear to ear and said, "When people engage in advertising placement, they have to show some interest. You are an investor, how about I give you a 20% discount?"

Eight, your uncle!

Mr. Tan was so angry that he wanted to punch people through the network cable. He was an investor, and he had to pay extra to advertise his company's products?

How can this make sense?