Chapter 223 Slow-Heat Animation (Please Subscribe)

What Seto said makes sense.

Normal TV animation does not rely on the number of views on the Internet platform, so it doesn't matter if the number of views is higher or lower.

Unless it is an "online exclusive" animation, the animation producer has reached a cooperation agreement with the video website. The higher the playback volume, the more money it will get.

otherwise……

There are really not many animation producers who care about the number of online views.

After all, online animations usually buy out the copyright. That is, the video website will pay a sum of money to directly buy out the network broadcast rights in the next few years, or even permanently.

A one-shot deal!

The video website bought it back, and the playback volume skyrocketed, with a single episode reaching billions and tens of billions, earning the website enough advertising fees. Will the video website give the animation producer more money?

Even if you think about it with your butt, this is impossible.

Therefore, the amount of playback is really not a big deal for animation producers.

A higher playback volume may be a good thing, because the more popular the animation, the better the sales of peripheral derivatives, and when you sell other animation copyrights later, you can also sell them at a high price.

But if it's lower, you won't lose anything.

But one week after the animation was launched, the number of views for the first episode barely exceeded 3 million. This is definitely an abnormal thing.

This is "The Three Sisters of the Nan Family"!

Although only one episode has been released and there are no follow-up episodes, the audience cannot tell what kind of story this animation is going to tell, but the number of views is still too low.

Gu Miao went to the comment section specifically to take a look.

Because the animation "Three Sisters of the Nan Family" is produced by Wanbao (Neon) Division, and Neon's animation production method is more inclined to "shoot and broadcast" one episode a week.

This means.

Judging from the frequency of animation updates and the progress of the plot, it is difficult to attract viewers just by relying on the first episode.

Because the amount is too small...

In the first episode, everyone can at most get to know and be familiar with the characters, but the plot and so on are not very clear at all. If you want to watch the second episode, you need to wait a week.

a week later?

Whether everyone can still remember this animation is a question!

Not to mention, young people nowadays are relatively forgetful. After not watching it for so long, they may have forgotten the names of the "three sisters" of the Nan family and what they look like.

That’s why the playback volume is so low.

Although this playback volume is too low, it is also related to the fact that Wanbao Video website does not focus on publicity and promotion. But the most fundamental reason is that everyone is not used to the "one episode per week" constipation update.

"Why?"

Seto didn't understand. When the anime "Sailor Moon" was originally aired, wasn't it just one episode a week? How come everyone was able to adapt to this rhythm back then, but now they can’t keep up?

"It can't be compared like that."

Gu Miao shook her head and asked Seto: "What type of animation is Sailor Moon? What type of animation are the three Nan sisters?"

The plot rhythm is completely different.

One is a "magical girl" theme, where she transforms into and fights monsters in every episode, which is really enjoyable to watch. One is the "Warm Everyday" episode, the plot rhythm is more relaxed, it is not the same concept at all.

You can say that……

A cup of tea, a pack of cigarettes, and watching an anime for a day! This sentence is the most realistic follow-up experience of the animated "Three Sisters of the Nan Family".

Watch it in one sitting for the best viewing experience.

Watching one episode a week is not a good thing for this kind of "slow-paced" daily animation. Because the audience is likely to be impatient or forgetful and leave halfway through.

And for animations like "The Three Sisters of the Nan Family"...

If the audience has watched half of the movie and lacks the patience to follow it, they plan to wait for a while and then watch it again. Then there is a high possibility that you will never click to play it again.

"I understand."

Seto said thoughtfully: "Since watching it in one go will give you the best viewing experience! Then we don't need to promote it with great fanfare now. We can wait until the animation is completed before we start promoting it."

"Yes! That's what I mean."

Gu Miao nodded.

The animation "The Three Sisters of the Nan Family" is more suitable to be watched in one sitting without stopping in the middle. Because once it stops, the audience may be lost.

Therefore, the most suitable promotion plan for this animation is to wait until the first season of the animation is completed and then start promoting it to attract everyone to come and watch it.

It's not just the three sisters of the Nan family who are like this.

Many daily animations can actually do this. Because it is a daily animation, the plot is fragmented and trivial, and the pace is slow. It is a "slow-burn" animation.

In fact, "Moonlight Is So Beautiful" can also be considered a slow-paced, slow-burning animation.

However, compared to the "unit drama" plot of "The Three Sisters of the Nan Family", "The Moon Is So Beautiful" at least has a main line of love that runs through the entire drama.

So the impact is not that big.

"I understand, President."

After listening to Gu Miao's description, Seto nodded immediately and decided to temporarily ignore the problem of low playback volume on the online platform and focus on the TV platform in the early stage.

After the first season of the animation is completed, we will focus on promoting it on online platforms.

Speaking of TV platforms…

"Three Sisters of the Southern Family" is an animation produced by Wanbao, but this time it was not broadcast on the old friend TBS TV station, but ANB TV station was chosen.

the reason is simple.

TBS has been releasing new products like crazy recently. Its animation department has launched nearly ten comic and light novel adaptation animation projects in one go.

Good guy, this is too curly!

Although they kindly invited them, they hope that Wanbao Brothers can also join this "involution" competition and put the animation "The Three Sisters of the Nan Family" on TBS.

But Seto and Gu Miao still refused.

Can't roll, farewell!

TBS is really crazy. Gu Miao can't figure out what the purpose is for them to bet on so many animation adaptations at once?

"I heard that the financial report has come out."

During the video call, Seto couldn't hide his smile and said: "In the past year, TBS's losses reached a staggering 30.8 billion yen, more than half of which came from the animation department."

Turtle!

Losing 7.8 billion a year?

This astonishing amount shocked even Gu Miao. We must know that Wanbao Animation's net profit last year is estimated to not have reached this amount.

He made so many successful and excellent animations that he barely made so much money. As a result, even the TBS animation department was unable to cover its losses for one year.

You can imagine how scary this is.

No wonder the TBS animation production department, as the New Year is approaching, bets on new works like crazy and has approved so many works in one go.

Probably seeking "self-rescue".

In the new year, if they don't make some achievements and impress the board of directors, the entire department may be abolished.

"That's right, President!"

Speaking of this, Seto suddenly remembered something and reported to Gu Miaohui: "Didn't you ask me to investigate the neon animation company that is on the verge of bankruptcy? I received news here that a neon animation giant may be going bankrupt. .”

"Animation giant? Who is it?"

"Robot! An animation company that mainly produces robot themes, and its works are widely known around the world."

Seto introduced: "The "Cyborg Ninja" series is their company's most famous masterpiece."

oh! Mechanical Ninja Series…

Gu Miao knew this. As the most popular and popular robot-themed animation in this parallel world, Gu Miao had certainly seen it.

I have to say, it's very interesting.

Since Robot Ninja first appeared in front of the audience fifteen years ago, the "Robo Ninja" series of animations, with a new one every year, has become one of the most loved animation works by animation fans around the world.

I just didn’t expect that…

R Company, which has created such brilliant achievements, its works are popular in various countries and regions around the world, and has half a foot on the altar, has also fallen into the situation of "bankruptcy".

Gu Miao sighed and quickly asked: "Do you want to keep this news true?"

"Keep it safe!"

"Then what are you waiting for? Get in touch quickly and dig out people with your hoe!"

Gu Miao said excitedly: "dig hard for me. It's best to bring the original production team of "Robo Ninja" to me as a whole package."

"Hi Yi!"

As the saying goes, as long as the hoe is wielded well, there is no corner that cannot be dug down.

Adding insult to injury?

How can you say that?

Gu Miao firmly refused to admit that this was a despicable way of adding insult to injury.

He was just kind-hearted and couldn't bear to see so many outstanding producers living on the streets because their companies went bankrupt and lost their jobs, so he just wanted to take them in.

This is charity!

As a foreign company, Wanbao stood up resolutely and provided jobs for everyone when the unemployment rate in Neon remained high. Isn't it a great benevolent person?

Shouldn't we issue a two-ton medal to commend this person who has made a huge contribution to saving the "unemployment rate", moved the whole world, and can be called a pioneer of charity?

I wish everyone a happy Children's Day in advance!