Three Hundred and Eighty-Seven - Box Office Is the Basis of All Income

Navy troops, this is the idea that immediately popped into Wayne's mind when he first heard about the Internet propaganda. Today, the Internet is still like a pure lawless place, so the effect of the navy's propaganda is simply not that amazing.

Especially on imdb, the main forum related to the film industry, the fan group Daisy temporarily organized has easily occupied the spotlight of public opinion. There are countless reviews and praises for "The Matrix".

What’s rare is that, except for the minor turmoil caused by the male protagonist, after the first weekend of this movie, there were almost no negative reviews, whether it was word-of-mouth among movie fans or professional reviews from film critics and other groups. The word-of-mouth ratings are all on the rise.

"The Matrix" has well satisfied the viewing needs of various groups. In the eyes of film critics and other professionals, the film is full of thought, philosophical speculation, doomsday speculation, etc. Thank you for the elements that can hit their g-spot.

Among the young movie fans who have watched it, it is relatively simple and straightforward. What they like to watch is the strong cyberpunk style in the movie, the cool male and female protagonists, the novel action and fighting methods, and the more innovative special effects. use.

To put it bluntly, ordinary viewers won’t think too much about it. As long as the film can make most people feel refreshed with their family and friends on weekends after work, it is enough. This is the original intention of a purely commercial popcorn film. Most of them Movie fans don't care if the movie has depth.

In comparison, the positioning of "The Incredible Hulk" is a bit embarrassing. The goal is indeed to make a commercial blockbuster, and it is best to attract all potential movie fans in the summer. However, Universal Pictures gave the director a Handcuffed and shackled.

In the end, it could only carry the reputation of a poor imitation. After the first day of painting, it was successfully released and was quickly abandoned by the market.

As the film was released in a few days, the biggest change that the crew members of "The Matrix" who were promoting "The Matrix" could personally feel was that there were more and more enthusiastic fans. Every time they went to a city, they would be cheered wildly by the crowd.

Especially the film's leading actor Lee and leading actress Charlize Theron. They have become extremely popular these days. From the very beginning they had to introduce themselves at events, to a large number of fans surrounding them as soon as they got off the plane. It only took three minutes. days time.

When North American movie fans were completely intoxicated by Neo's cool appearance and Charlize Theron's charming figure and face, they seemed to have completely forgotten the male protagonist's dark stuff. Countless young people who rushed into the theater to watch the film over and over again seemed to have no idea at all. I didn't take those gossips to heart.

This is all thanks to the lack of follow-up and the fact that Universal Pictures, the initiator, did not release more solid evidence.

Perhaps the biggest factor hindering the box office growth of "The Matrix" now is only the film's classification. An R-rated film will inevitably affect the choices of many movie fans. It is okay for young people, but it mainly affects family movie fans.

When taking their underage children into the cinema on the weekend, their parents will definitely not take a look at an R-rated movie, no matter how high the reputation is. This is the greatest significance of the North American film rating system.

The box office of "The Matrix" exploded, so it will last for a very short time. This is consistent with the analysis of Warner Bros. executives, because most potential audiences have been rushed into the theater at the first opportunity.

What we need to do next is nothing more than two things: maintain the scale of the film's screenings, continue to create social hot spots, let more passerby movie fans enter the theater out of curiosity and other reasons, and let those who have watched the movie watch it again and again.

Unlike the box office, which explodes suddenly and then quickly declines, the sales of movie peripherals have been hot enough. Many peripheral stores opened in theaters, including Neo's windbreaker and sunglasses, and everything related to the hero and heroine, have been sold out.

"Warner Bros. sent over rough statistics, peripheral revenue was US$48.9 million!"

With the fax of the scene in hand, Nina walked to the balcony on the third floor of the manor, pulled up a chair and sat across from Wayne. "The box office of "The Matrix" is in a significant decline after entering the working day. However, the sales of peripheral products remain hot. Warner Bros. and Nokia jointly produced a temporary 150,000 slider mobile phone, which became popular as soon as it was launched. Sold out!”

"It seems that peripheral income will become the main profit point of the film!"

In front of Wayne was a typewriter, with Fundy the golden retriever lying at his feet. The dog had been vomiting all night last night and had been struggling for several hours. Even he couldn't sleep well all night, and the exhaustion was clearly visible on his face.

"No matter how high the box office figures are, they can't compare with this part of the income. The difference between the two is not small." Nina looked back and saw that Naomi Watts and the nanny were looking after the children, so she deliberately lowered her the sound of.

"According to the data we have investigated, the sales profit of movie peripherals will be at least 30%. This does not include those authorized, such as those stationery and daily necessities with label authorization. Warner Bros. It's almost zero cost.

The best things to buy are windbreakers, sunglasses, pendants and other items. The cost of large-scale production of these is also not high. Compared with these, the box office share is far behind. Once the sales of movie peripherals are booming, the profit margin is simply more than that of selling in Mexico. Powdered contraband! "

Originally, Nina had not carefully understood this aspect before, and Wayne had never been involved in this aspect of income. Movie peripherals, licensing, video sales and rentals, copyright operations, etc. were all the basics of the production company, so it was almost impossible. Let the creative team have the possibility to share profits.

They would rather give high box office shares to big directors, superstars and big producers to stimulate the creative enthusiasm of the creative team, rather than give up a tiny bit of the movie's offline income.

Now that she understands the huge profits, the assistant lady somewhat understands the production company's approach. Compared with the short-term benefits from movie box office, the profits that can be obtained from offline operations are amazing, and they are also long-term benefits, measured in years and ten years. for long-term gains over time.

"Nina, all this is based on the movie's box office." Wayne took out a cigarette from the table and lit it, stood up and walked to the balcony, stretching out towards the Beverly Park in front of him. "Movie box office is the foundation. If the film does not have enough influence, offline revenue cannot explode."

"Yes, box office is the basis of everything..."

As Nina comes into contact with more things, she also learns more and more about the inside story of Hollywood production companies. Only now can he be sure that no matter what happens to him, Warner Bros. will risk his life to protect Wayne.

This is just a "The Matrix". Although the peripheral sales are extremely hot, compared with "Batman Begins", it is still much worse. Until now after the film was released, various Batman peripherals , video tapes, image licensing, and even more lucrative toy licensing, all have been maintaining quite well.

Since Batman was released, the North American TV premiere rights have been sold for tens of millions, and the licensed toys developed in cooperation with Hasbro have maintained very high shipments, all of which have brought great benefits to Warner Bros. Unparalleled revenue.

"No wonder Warner Bros. has always wanted you to quickly produce the second Batman movie. The profits are so amazing." Nina looked at Wayne's back with complicated eyes, as if she were looking at a pile of green US dollars. "It's a pity that we can't participate in the DC comic series after all!"

Wayne didn't look back, looked at the gardener in the garden and shrugged. "Otherwise, why would Warner Bros. accompany me crazy?!"

This is the condition that Jeff Robinoff put forward to him on behalf of the board of directors. He can do whatever he wants with this summer's summer. Warner Bros. is not afraid of so-called willfulness. He can arrange the company however he wants.

The premise is that Greenberg Studio cannot participate in any form in the DC comic book superhero series.

In fact, "The Matrix" and now "The Departed" have sounded a wake-up call to all Warner Bros. executives and board members.

Wayne just wants to invest in this kind of production now. Who knows if his appetite will grow more and more in the future after seeing the huge profit-like offline income?

The company is absolutely unwilling and does not allow others to interfere with the terrifying income of the DC comic book series. But what if Wayne makes strong demands in the future? Based on the greed of his agent Jimmy, this matter is almost certain and cannot be controlled by Warner Brothers.

They would rather give a large box office share than share core interests.

So when Wayne agreed and was willing to sign the contract and would not interfere in any form with the offline operating income of the DC Comics superhero series, everyone breathed a sigh of relief.

If he wanted to shoot "The Departed" for an Oscar, Warner Bros. was willing to devote all its resources to help with public relations without hesitation. If he wanted to arrange the release time of the summer movie at will, Warner Bros. was willing to disrupt all publicity plans and play games with him.

All of this effort is worth it compared to the DC Comics series, not to mention that Warner Bros. is confident in this year's film and will not necessarily lose much money.

"Boss, Bruce Rosenblum wants to know something else from me." Nina shook her head vigorously, trying to get rid of the feeling of regret that she couldn't get involved in the DC series. "Looking at what he means, Warner Bros. should be interested in acquiring the IMDB website. I have given enough hints."

"Let them be." A cloud of smoke was spit out, drowning Wayne's sight. "It may not cost much to acquire a website, but if you want to expand the network, you need to spend too much money. In fact, it is completely unnecessary."

There was still a word he didn't say. In his heart, he always felt that it would be better to let Amazon do this kind of thing. Internet companies don't have enough money to spend in the early stage. They just want a publicity channel, and there is no need to do that.

In fact, he also had a dilemma here. Jimmy contacted Blue Sky Animation Studio and even acquired about 80% of its shares for less than 10 million US dollars. But as long as he thought about the subsequent investment required, he would definitely be able to make it. The man feels that he is going crazy.