Four Hundred and Nine - Repeating Old Tricks

Not only in the current film "The Departed", Wayne has tried his best to avoid objective acclimatization from the first film on his debut.

It is true that the price of movie tickets in North America has not increased significantly. In the next ten years, ordinary movie fans will not even notice the increase in entertainment expenses when it comes to watching movies. However, this is a problem that Wayne has been trying to avoid. , which is 3d.

The reason why some successful projects in his memory have such exaggerated box office is that they completely take up the 3D format. If you take a film that is successful because of the high ticket price of 3D and put it in today's era, there is a high probability that it will be The box office will be much less than expected.

This is an objective problem, and it is also a warning that has always existed in his heart. Following the entire "Harry Potter" series, the equally popular "Fantastic Beasts and Where to Find Them" is a typical example, with its high box office , no one can clearly calculate how much credit 3D plays.

Especially after Truck Driver's masterpiece "Avatar", 3D movie viewing has become very popular because of this movie, and all Hollywood production companies are happy to see the success, mainly because there is no room for a substantial increase in the price of movie tickets, and high prices 3D movie tickets, which are one-third or even half of the ordinary ticket price, have once again raised the height that the box office can reach by a lot.

In fact, most of the early 3D movies were obtained by converting formats. They could only be regarded as pseudo-3D at best. They did not use bulky 3D cameras from the beginning. This means that the cost of the production company is still so high. But the ticket price has increased by at least one-third, and the benefits are scary just thinking about it, not to mention, the ticket price is even more scary!

Therefore, when it comes to movie selection, Wayne has been trying his best to avoid those that are successful because of 3D. In this era of making superhero movies, 3D may be the only regret.

The Batman series is easier to say, because the tone of the entire story is black, and most of the scenes in the entire movie also maintain the same dark tone. Originally, this series was not suitable for using the 3D format, otherwise it would only be blurry to the audience. The pictures are crystal clear and the action shots are so shaky that it makes you want to vomit.

Except for the Batman series, other heroes in the future can only temporarily give up their delusions about 3D in principle. This is an objective factor. It can only be said that it is fortunate that Wayne wants to make DC heroes. If it is a Marvel hero For the series, the biggest loss is the absence of 3D.

With the arrival of a new working day, "The Departed" has also entered the sprint stage of pre-release publicity. Warner Bros.'s distribution department has chosen a relatively traditional promotion model, including soft article recommendations and movie previews in newspapers and magazines, and advertisements in major cities in North America. Roadside billboards, posters in theaters and video rental stores, and the occasional trailer on television.

On June 16, two days before the premiere of "The Departed", and probably the eve of the release of Wayne's movie, Warner Bros. felt that this kind of publicity was not enough, so they simply started to make a fuss about the test screening reputation.

What happened by chance when "The Matrix" was released made Warner Bros. realize the importance of the Internet. Since the company's own Internet promotion department has not yet been formed, the task of spreading the praise of "The Departed" on the Internet has once again fallen into place. On to Daisy.

'Wayne's masterpiece on the aesthetics of violence, "The Departed" is so different. It's like a romantic epic specially made for men, with bloody violence and large-scale shots, plus the film is everywhere The foul language did not affect the good viewing experience at all. On the contrary, because of the existence of these elements, a real world was presented to the audience! ’-----From IMDB senior movie fan Daisy.

Daisy's comment was like a charge, and another message named Woody Beale immediately appeared below. ""The Departed" is full of realistic flesh and blood. This movie is simply wonderful and makes you want to scream! ’

"The Departed" is so exciting that it may become Wayne's swan song in the field of R-rated films. As we all know, after this flesh-and-blood R-rated film, he will make another comic that can only be rated PG13. Changed to a superhero, this is destined to be a great work that fans of R-rated movies cannot miss! ’-----From IMDB veteran movie fan Jerry Pinkman.

You know, although "The Departed" held three preview screenings, at the request of Warner Bros., the film critics and media who participated in the previews did not report much about this business card.

Now some fans' real reviews about the movie have appeared, instantly attracting countless young people who usually have the habit of surfing the Internet. It only took less than a day for the trolls led by Daisy to break through the main base of IMDB. More similar movies Comments began to appear in the message areas of more websites.

When a large-scale movie promotion appeared on the Internet for the second time, word-of-mouth about the test screenings of "The Departed" among fans also reached Walt Disney immediately.

Originally, Disney's "Ransom" and Warner Bros.'s "The Departed", these two upcoming movies, chose the safest and most traditional promotional method. Now the two movies are destined to compete fiercely, and Warner Bros. It has begun to use its own unique high-quality publicity channels. For Disney, this is definitely not good news.

There are only two days left before the weekend movie premiere, and it is too late to make any immediate moves. Therefore, the creative team of "Ransom Storm", which is vigorously promoting it, can only watch the explosive reputation of "The Departed". It spreads rapidly through the emerging platform of the Internet.

However, the competition between the six giants has formed a basic tacit understanding over the years, and everyone will spontaneously maintain it to a certain extent. Generally, there will be no underhanded tactics to quarrel with each other, and at least it can be guaranteed to be reasonable and legal.

And no matter how fierce the competition is, when the winner of a movie is determined in the theater market, generally speaking, neither the winner nor the loser will pursue it anymore. On the one hand, it is to avoid getting into a fight and completely breaking up. , being taken advantage of by other companies, on the one hand, it is to stop the loss in time to avoid the subsequent entanglement and a large amount of expenses.

Of course, various attacks before the release of the film are unavoidable. For example, in the past two days, some scandals about Wayne that had disappeared from the media have reappeared in tabloids, such as things about men and women, violence against women, the relationship between Wayne and Christian Bale, etc. They are all common.

In this regard, Warner Bros. is not a fuel-efficient lamp. Some gossip tabloids also revealed a lot of drunken remarks about Mel Gibson in one day, as well as the chaotic private life of heroine Rene Russo, and the suspicion of contraband. Wait, they have become the topics of attack.

It is particularly obvious that no one can come up with solid evidence whether it is about Wayne's dirty laundry or the rumors about Mel Gibson and Rene Russo, so these have become news in the tabloids.

"Just such negative news based on speculation cannot make the public movie fans feel disgusted with Wayne." Ron Howard, the director and producer of "Ransom", and the leading actor Mel Gibson, while talking about it Walked into a conference room at the Disney Tower in Burbank.

In the conference room, in addition to the other crew members who had already arrived, there were also several senior executives from Disney, as well as the director of Buena Vista Pictures, which was responsible for the film's distribution. The person sitting first in the conference room was none other than Walt Disney's new CEO Michael - Ovitz.

The two people who came in were not surprised when they found Michael Ovitz waiting here. "Ransom Storm" was a project that the new CEO initiated and promoted despite the opposition of senior management. He understood that under the current complex corporate structure of Disney, The only place where he can prove his ability to shareholders is to produce successful live-action movies, which is related to whether he can secure his current position.

"Sit down, I'll be waiting for you."

Seeing the two come in, Michael Ovitz nodded to them. "Okay, let's get started."

"The situation that is favorable to us now is that Wayne Greenberg's "The Departed" has its main ambition to win Oscars." After Ron Howard and Mel Gibson sat down, Bowie, who was responsible for the film's distribution, Film industry executive John Brown began to introduce the situation.

"I learned from those who participated in the test screening that the commercial elements of "The Departed" are not strong. The entire film is full of F**K and other swear words, and there is no shortage of various large-scale violent scenes. Also, this This film is one of Wayne Greenberg's rare works with a weak story.

Large-scale shots, frequent swearing, low provocative stories, scarcity of commercial elements, and the naturally narrow audience for R-rated films, these are all disadvantages compared to our "Ransom Storm", and there are basically no Any possibility of making amends. "

His words did not make the atmosphere in the conference room much better. Everyone knew that he only said half of what he said, and the more important things were usually left behind.

"Ahem, okay." He coughed and continued: "We must consider the impact of the Internet. No one knows how many young people can be mobilized to enter the theater through publicity on this new platform.

Also, although the commercial elements of "The Departed" are not strong, the reputation among fans who have seen the test screening is very strong. Warner Bros. deliberately created the illusion of Wayne Greenberg's last R-rated film. I don’t need to tell you about the power of the emotional effect. You should also be aware of it. "

The whole conference room was quiet. These were all things that were on the surface, and everyone had some understanding of the general situation. Moreover, word-of-mouth from test screenings has never had a high impact on the box office of the summer season. It stands to reason that this period is dominated by popcorn action blockbusters, and "Ransom" is just such a movie.

It can be said that "Ransom Storm" requires big stars and big stars, vases and vases, the acting skills of the supporting actors are online, and the director's ability is unquestionable. In addition, the type of the film is naturally suitable for this schedule, and it has basically accounted for all the factors of being a hit. They are all together, but the thing that worries people is very direct. Their competitor is called Wayne Greenberg!