Chapter 805 The Big Move Is Behind

The efficiency of Changtian Technology is very fast.

This time, the cooperation with BOE is that Changtian Technology cooperates with BOE in the name of the group company, not its subsidiary, so Wang Xiang is responsible for everything.

The two parties signed a cooperation agreement, and a week later, the commissioners of Changtian Technology and BOE made a compromise on the transfer of equity and capital injection of both parties.

Moreover, Changtian Technology also paid special funds to BOE to transfer 10 billion RMB, which is regarded as the first batch of research funds.

Looking at this series of operational measures of Changtian Technology, Wang Dong was very emotional.

He repeatedly said to his subordinates:

"This is really the most important weapon of the country, the backbone of the country."

"If there were more Xia Guo, companies like Changtian Technology with strong execution ability and identified development goals and key points, how could our country's technology take so many detours."

"Many technology companies are not only wasting time, but also wasting money!"

Wang Dong was really very emotional.

Then Wang Dong said to the head of the marketing department: "Now Changtian Technology is also one of our company's shareholders, so we need to provide them with mobile phone screens with high quality and quantity."

"This plan is based on my meeting yesterday. On the basis of guaranteed costs, it will be sold to Hanhai Technology at a lower profit."

"Understood, Mr. Wang!"

In order to ensure the supply of Hanhai mobile phone screens, BOE has refunded many high-priced orders, and the entire production line is running at full capacity.

Changze Island.

Chen Xiao looked at the desk calendar on the table and was counting the time.

It's July 2014, and it's the height of summer.

If nothing else, Apple will release the iPhone 6 in September in the second half of the year.

Because of the great chip, the great screen, the great system, and the look that fits the human aesthetic very well.

Before Chen Xiao's rebirth, the iPhone 6 became Apple's most popular mobile phone after the iPhone 4S.

There is also a very dire statistic.

From the beginning of the iPhone 6 to the end, Apple announced the termination of its technical support.

In total, it sold 250 million units.

If you count the 6 billion people in the world, nearly 4% have bought the iPhone 6.

That is, if you find 100 random people on the street, there are 4 people using iPhone 6 phones.

And the iPhone 6 is completely the design product of Cook's team, and it has nothing to do with Jobs.

Now Apple sees that Hanhai Technology is relatively weak, and most of the mobile phones may be out of stock, so it is very likely that Apple will launch the iPhone 6 in the second half of the year.

Before and after the iPhone 6, there will definitely be a lot of domestic mobile phone conferences, in order to benchmark the iPhone 6, or take a share of the iPhone 6 Dongfeng.

Chen Xiao determined the time point on the calendar.

September 21, 2014.

That's ten days after Apple's expected launch event.

On this day, Chen Xiao arranged for Jobs to release a new generation of Hanhai mobile phone, Hanhai 2.

dong dong dong.

It's a knock on the door.

"Please come in." Chen Xiao put down his pen and raised his head.

It was Jobs who came in.

After making up his mind to work in Changtian Technology, Jobs also took his relatives to Changzezhou.

Through one or two years of cultivation, Jobs' health has also become very good.

It was impossible to tell that he had ever been terminally ill.

And through continuous learning, Jobs has been able to communicate well with his team in Chinese.

"I just contacted AUO for convenience. According to the order between the two parties, we still have about 5 million mobile phone screens per tablet."

"AUO informed us that they will ship according to the established requirements."

This is AUO.

On the one hand, I am very afraid of the means on the other side of the ocean, and I am afraid that I will not even have a factory, let alone make money.

On the other hand, I very much hope to complete the order agreement with Hanhai Technology, after all, it is real money.

This is the businessman.

There is absolutely no courtesy and integrity, and he will do whatever is beneficial to himself.

Chen Xiao chuckled and said, "Then you should inform AUO now that our agreement is terminated, and the order for 5 million mobile phone screens has been officially cancelled."

Both parties signed an agreement of intent, which is signed every 5 million pieces.

Therefore, when Chen Xiao terminated the agreement, Hanhai Technology would not compensate a penny.

Chen Xiao said to Jobs: "The production plan of the Hanhai 2 mobile phone we made before is proceeding as originally planned."

"All of them use BOE's screens."

"The mobile phones under Hanhai Technology currently on sale all use BOE's tftled screens."

Jobs knew that Hanhai Technology had no way back, and this was the only way to solve the problem.

Jobs's suggestion to Chen Xiao: "Because there is a gap in the display effect between the subsequent production of mobile phone screens and the previous use of Sharp and large screens, we must take some measures to explain to consumers."

"My plan here is that no matter what method is adopted, the price cannot be lowered."

Jobs was a marketing wizard.

He is very clear about the price of the mobile phone and its contribution to the entire mobile phone brand.

If the price of a mobile phone is cut for various reasons after it is sold, it will be a devastating blow to the entire mobile phone brand.

A drop in the price of a flagship phone will have two consequences.

The first consequence is to offend existing users.

Users who were willing to buy Hanhai mobile phones in the past have already shown their trust in the Hanhai brand.

But when these users find out that the phone they bought will be sold at a reduced price after a few months or half a year, they will feel hurt.

Buying things, buying up and not buying down, this is a state of mind of many people.

Then in the next time, these users may choose a mobile phone with a better value. Even if the performance of the Hanhai mobile phone is so powerful that consumers cannot live without the Hanhai mobile phone, these old users will also choose to wait a little longer and wait for the price of the mobile phone to drop before buying. .

The second consequence is that mobile phones will become less attractive to new users after price cuts.

New users know that the price of your phone will definitely drop, and they will choose to wait a little longer, which will lead to a drop in the sales level of the entire phone.

Therefore, the main reason why Jobs came to Chen Xiao today was to persuade Chen Xiao that after replacing his mobile phone with a BOE screen, he could not make up for the imbalance of consumers by reducing prices.

Jobs' reasons are very good, and Chen Xiao also feels very reasonable.

Before Chen Xiao's rebirth, why did Apple's mobile phone sell so well and stand for decades around the world without falling?

A very important reason is that Apple phones are very valuable.

Chen Xiao said: "My thoughts are the same as Mr., so I want to hear Mr.'s opinion."

Jobs came up with Hanhai Technology's plan.

"We can make up for the imbalance in the user's mind in the form of after-sales."

"My suggestion is that no matter when the user buys the Hanhai series mobile phone, we officially extend the warranty for one year."

"For users who purchased tftled screens later, in addition to extending the one-year warranty, we also give users a chance to replace the screen for free."

"For users who have purchased a Sharp or AUO screen, we will give a half price discount when replacing the screen."

Jobs's plan is very appropriate.

Both old users and new users are placed well, and it will not have any impact on the credibility of the brand.

Chen Xiao nodded and said, "Just follow Mr.'s plan."

In fact, what Chen Xiao is most worried about now is how users will react when they know that Hanhai Mobile's flagship mobile phone and its subordinate Bird and Nokia are all using cheap mobile phone screens?

In the era of mobile Internet, users view information and obtain information through the mobile phone platform.

So the screen is very important.

However, Chen Xiao is confident in the performance of Hanhai mobile phone.

There will never be a perfect product in this world.

Chen Xiao believes that users will also trust Changtian Technology after weighing it.

On the morning of the second day, Hanhai Technology announced two news.

The first news is that Hanhai Technology voluntarily terminated the cooperation with Sharp and AUO. In the future, all Hanhai Technology's mobile phones will use JD.com and put them on tftled screens.

The second news is that Hanhai Technology has a series of preferential measures for new and old users.

As soon as the two news were announced, the entire Internet was in a frenzy.

Western media scoffed, because in their opinion, this was a major step backward for Hanhai Technology.

The New York Times commented on the global social media platform: "When mobile phone manufacturers around the world are making great strides towards IPS, OLED, and AMOLED, Hanhai mobile phones are still using TFTLED, which is extremely backward in technology. They hope to consume people are enjoying the joys of feature phones on their smartphones.”

The Washington Post reported on Hanhai Technology with the headline of a major setback: "Without the window to display color, all the performance of Hanhai mobile phones will be greatly reduced. Haihai Technology even gave up OLED and turned to tftled."

Of course, the happiest mobile phone manufacturers such as Samsung LG in South Korea.

The human threshold is getting higher and higher.

When users have used IPS and AMOLED technologies with more vivid colors, it is difficult to adapt to tftled.

This is just like when people are used to watching LCD TVs and can no longer accept large-bellied CRT TVs.

"South Korea Ilbo" commented: "Changtian Technology leads users to 2004."

In this way, it is ironic that Hanhai Technology can't buy a screen.

With the media coverage of Hanhai Technology's use of tftled technology, many navies are also helping these overseas mobile phone manufacturers to publicize and build momentum.

Almost overnight, thousands of articles on the evaluation and popularization of various mobile phone screen comparisons came out.

These articles all point out that TFT is currently one of the most backward mobile phone screens.

Even users who prefer flicker-free LED technology should buy OLED screens instead of TFTLEDs.

Immediately afterwards, mobile phone manufacturers at home and abroad took this news as a breakthrough to publicize how bright their mobile phone screens are, how eye-friendly they are, and they are much stronger than Hanhai mobile phone screens.

Jobs' two policies did make Hanhai Technology's die-hard fans have a little understanding.

However, on Xia Guo's Internet, the use of BOE screens on Hanhai mobile phones has split netizens into two factions.

Some netizens expressed sympathy and empathy for Hanhai Technology.

Feiyushu: "I have been following Hanhai's pursuit of screen breakthroughs. The sudden lack of supply from Sharp and AUO is really shocking. It is really unreasonable for robbers to do things. I firmly support Hanhai Technology's use of BOE's screens. , even if you come up with something that belongs to you in the next few years, don't give in."

Loud Dongfang: "I am a user of Hanhai mobile phones. Even if Hanhai mobile phones are all TFT screens in the future, I will firmly support them! I look forward to the cooperation between Changtian Technology and BOE, and they will be able to grasp the core technology and make our own screens."

Back then, Dingfeng urinated ten feet: "I don't know if you have paid attention to the screen prices of Toyo and South Korean technology companies during this period. They first expected Changtian Technology to ask them for supply, but Changtian Technology did not do so, and as a result, they turned the screen away. The price was increased by 20% and sold to those mobile phone companies in Xia Guo.”

"I also read the relevant news upstairs, it's really ugly to eat."

"The core technology still needs to be in our own hands! Fortunately, Changtian Technology has developed our own chips from Xia Guoren, otherwise, according to the screen's approach, the chips will not be enough."

Another part of the netizens are completely on the opposite side. They use all kinds of sarcasm and ridicule to comment on Hanhai Technology.

"My God, it's already 2014, and the TFT material is still used. Only fools buy Hanhai Technology's mobile phones!"

"What is a smartphone? We use our smartphones to swipe Weibo, chat with us, watch movies in Moments, watch TV series and see pictures. The first medium we receive information is not the chip of the mobile phone, but the screen of the mobile phone, which is displayed by the display. The TFT material with extremely poor effect, isn't this cheating consumers?"

"What kind of garbage screen, how much does it cost? Hanhai mobile phones are still so expensive. I will never buy Hanhai mobile phones, and I will definitely not be a guinea pig."

"Spending a few thousand yuan to buy a mobile phone with a TFT screen is nothing to do if you eat too much. Wouldn't it be delicious to buy an iPhone or a Samsung at this price? If it is a little bit less, the mobile phones of Xiaomi and Lianxiang are only two or three thousand yuan. Money, but also using high-end screens.”

The comments of netizens represent the trend of the market in a sense.

After a new batch of Hanhai series mobile phones left the factory.

Its sales have indeed been affected, and the growth rate has slowed down.

Wen Qi compared the current sales with the sales of Nokia and Bird phones when they were just released, and said with great emotion: "If the screen does not change, the high-end and mid-range mobile phones in the national market this year will definitely be Hanhai Technology. "

Because the mobile phone screen is really too backward, many professional websites also look down on the new generation of mobile phones that Hanhai Mobile will release in September.

After all, Apple will greatly improve the computing power of the chip this time, and the integrity of its ecological chain is not comparable to the current Firefly ecological chain.

In September 2014, Cook held a grand press conference at Apple's headquarters and released the iPhone 6 with the most advanced computing power, the most photographic ability and the most advanced screen in Apple's history.

A week after its release, global sales of the iPhone 6 topped 10 million units.

Cook mentioned Jobs without naming names at the celebration banquet, "The iPhone's success is not because of a certain individual, but because he has the world's most advanced technology, the most fertile scientific research soil, and the world's most dynamic scientific research talents. "

Jobs watched Cook's speech in his office and smiled.

According to Chen Xiao's order, he can announce the news to the public.

Hanhai 2 will be released next week.

. I've been a little bit hurt recently. I posted a chapter 404, and it didn't take until the second day to lift the ban. It hurts too much.