Chapter 144 National Brand Image

October 1st is a very commemorative day for Xu Yi, but it is not any special date for the people in Sainz Continent.

Even in the Kingdom of Lampari, October 1st is nothing special.

Only in the city of Bangta, every year on October 1st, it always looks a little different from usual.

Because this day is the opening day of the Bangta City Ring Road Cycling Race.

Except for the fact that the Lampari Kingdom fell into civil strife last year, which led to the cancellation of the game, since the Xinfei Chamber of Commerce proposed to hold this event four years ago, every April 1st and October 1st are within one year of Bangta City. The busiest day.

After a long time, this has even become an important festival for the people of Bangta City.

Especially this year's autumn road cycling race around the city, due to the cooperation between the Banta City City Lord's Mansion and the Xinfei Chamber of Commerce, it started a full month in advance in the Kingdom of Lampari and several surrounding countries. , Countless people flocked here to participate in this competition.

Some people even rode their bicycles from at least 800 kilometers away from Bangta City.

The "Bangta Daily" reported such deeds after exaggerating, which ignited everyone's enthusiasm for the competition, making the number of participants in this road cycling race hit a new high in one fell swoop, far exceeding the previous competitions.

On the day before the competition day, that is, the deadline for registration, the number of people who signed up for the competition finally exceeded 60,000.

Of course, the reason why so many people sign up for the competition is because of the good publicity of the Banta City City Lord's Mansion and the Xinfei Chamber of Commerce. There is another crucial reason. That's the race. Bonuses are bigger than ever.

According to the event bonus announced by the Xinfei Chamber of Commerce one month in advance, and according to the tradition of previous events, as long as they can get the top 100 in the event, there will be cash rewards.

It's just that this time, Xinfei Chamber of Commerce has greatly increased the reward standard.

From the fifty-first to the hundredth place, each person will be rewarded with one hundred gold coins.

The eleventh to fiftieth place will each be rewarded with 300 gold coins.

The fourth to tenth place will each be rewarded with 500 gold coins.

The third place rewards 1,000 gold coins.

The runner-up will be rewarded with two thousand gold coins.

And the champion will reward an astonishing five thousand gold coins!

When the major newspapers announced the reward standards set by the Xinfei Chamber of Commerce. There was a seething everywhere.

The champion will be rewarded with 5,000 gold coins!

If you can win the championship, you don't have to worry about it for the rest of your life!

Even if you can't win the championship, you will still have two thousand gold coins for the runner-up, which is also an amazing wealth.

And as long as they break into the top 100, at least 100 gold coins will be credited.

Although one hundred gold coins is not particularly much for many people in Bangta City, it is still very attractive to people in other places.

So just for this outrageously high prize money, countless people flocked to this event.

"Hey, President Xu, I have to say. You are really generous." Castellan Riwell and Xu Yi stood behind the rostrum of the opening ceremony together, looking at the dark crowd at the starting point of the competition through the curtain. I couldn't help but sigh with emotion: "Even if you don't mention the promotional expenses and organization expenses, all the bonuses add up to more than 30,000 gold coins. Moreover, this event is only a public welfare event, and your Xinfei Chamber of Commerce can't do anything about it." Gain benefits. I think...except President Xu, no businessman would do such a thing?"

"No, Lord Earl, you are wrong." Xu Yi shook his head and said with a smile: "Although our chamber of commerce has no way of obtaining actual benefits from this event, and even invested nearly 100,000 gold coins for it. But if we say that If you can’t get anything out of it, it would be a big mistake.”

"Oh?" Lord Rewell looked at Xu Yi curiously. "Why can't I see it?"

Xu Yi smiled, raised his finger and pointed to the crowd in the distance.

"Look, my lord, the number of people participating in this event alone has exceeded 60,000, and the crowd who did not participate in it themselves, but just watched, exceeded this number. At the same time, because they knew about this event through various channels The number of people who pay attention to this event is probably several times that number. No matter how much I underestimate, I think there will be more than one million people who know about this event.”

"It's definitely more than that." Lord Rewell shook his head. "Based on the strength of the previous publicity, other countries dare not say it, at least in our Kingdom of Lampari. I dare say that even if this person is deaf or blind, he will definitely know about this event. If it is calculated, even if it exceeds five hundred Wan is definitely possible."

"So, this is the biggest benefit our chamber of commerce can get from it." Xu Yi laughed. "Don't you think this is actually the best way to advertise? Through this event, so many people can know about our Xinfei Chamber of Commerce, and even leave a deep impression in their hearts. I think if we rely on the usual Not to mention using 100,000 gold coins, even 200,000 or 300,000 gold coins will not achieve such an effect.”

Castellan Rewell was startled, and then showed a dazed expression.

"That's true. No wonder you have been promoting this event with sunny and healthy slogans. This can be regarded as establishing a positive image for your Xinfei Chamber of Commerce in people's minds."

"My lord earl really knows a little bit." Xu Yi laughed.

Lord Rewell nodded lightly, and then asked with some puzzlement: "But President Xu, your Xinfei Chamber of Commerce has long been known to everyone in our Lampari Kingdom, so why rely on this information?" How about spending so much energy and money on publicity for the event? Don’t you think it’s a waste?”

"No. My lord, the establishment of a brand image is a very long-term project, and it will never end. Moreover, it is extremely difficult to create a brand image, but it is very easy to destroy it. Therefore, at any time, you must work hard for your own brand image. publicize it, and work hard to preserve it so that it cannot be easily damaged."

Having said that, Xu Yi suddenly turned his head and looked to the side. While looking at the crowd of competitors in the distance with great interest. Princess Caroline, who was listening to the conversation between Xu Yi and Lord Rewell.

"His Royal Highness. With all due respect, the brand image of your Dukedom of Drake has been greatly damaged due to the previous accident. If you want to restore the negative impression left in the minds of others, you must pay a lot The price will do. I hope you can be mentally prepared for this, and let Grand Duke Draco be able to clearly understand this point."

Princess Caroline froze for a moment, then smiled and nodded. Seriously: "I understand. But President Xu, I also don't know much about the brand image creation you mentioned. Can you help us on this point?"

Xu Yi shook his head, thinking that Princess Caroline is very good at climbing, but she immediately turned to rely on her.

However, if he wants to help the Duchy of Drake to re-establish the magic industry system and bring it into the map of the magic industry in Xu Yi's mind, it is also necessary to rebuild the image of the Duchy of Drake's magic machinery, so he did not refuse. nodded. Should come down.

Seeing Xu Yi agree, Princess Caroline immediately smiled. Castellan Rewell, who stood aside without hesitation, grabbed Xu Yi's arm, leaned forward, and the fullness of his chest pressed directly on Xu Yi's upper arm, and then showed a sweet smile to Castellane Rewell.

"Master Rewell, if you think President Xu will do business that loses money, you are very wrong. I have known him for so long, but I have never seen him lose money on anything he does. "

Xu Yi glanced at her sideways, and said coldly: "Don't talk about other things, I'm at a big loss when it comes to your Duchy of Drake."

Princess Caroline knew that Xu Yi still cared about the Duchy of Drake's breach of the agreement before, so she couldn't refute it, so she could only stick out her tongue, then smiled, took Xu Yi's arm harder, and pressed her chest He squeezed even tighter, winking like silk, and said softly: "It's a big deal, I'll compensate you..."

Xu Yi frowned slightly, stared blankly, and wanted to pull out his arm, but he didn't expect Princess Caroline to use so much strength that he couldn't pull it out for a while.

Under the current situation, it was impossible for Xu Yi to break free with all his strength, so he had no choice but to let her go.

Seeing that Xu Yi couldn't break free, Princess Caroline immediately showed a smug smile.

Seeing this, the Lord Rewell on the side laughed and said to the two of them: "I'm going to preside over the opening ceremony. If you two are willing to watch the game, please go to the VIP seat and wait."

Watching Lord Rewell leave, Princess Caroline suddenly turned her head to look at Xu Yi, frowned slightly and asked, "President Xu, I know your two beautiful maids, and I also know your daughter Freya. , but where did that beautiful elf girl come from? Why is she still in your room so late? Could it be that she is also yours..."

Seeing Princess Caroline's puzzled face, Xu Yi couldn't help laughing.

Because when he left Bangta City before, Xu Yi had already transferred out all the property left in Bangta City, and even sold the Luoxing Manor, so when he came back this time, Xu Yi actually did not have a fixed residence.

He rejected the invitation of Lord Rewell to keep him in the Lord's Mansion, but chose to stay in the Amrit Hotel.

One is to facilitate the meeting with Princess Caroline to discuss the details of continuing cooperation with the Principality of Drake, and the other is because the Amrit Hotel is now the most luxurious and high-end residence in Bonta City, plus Cruise will Chang had given Xu Yi a VIP card a long time ago, he didn't need to pay a penny to live here, so naturally he wouldn't choose other places.

Princess Caroline stayed in the most luxurious room, which was adjacent to Xu Yi. At nightfall last night, Princess Caroline knocked on Xu Yi's door.

Originally Princess Caroline still had some strange thoughts in her heart, but when she opened the door, she found that besides Xu Yi, there was an elf girl in the room, which immediately puzzled her.

Although Princess Caroline retreated because of this difficulty, she was always very puzzled about the appearance of this elf girl, and now she finally couldn't help but asked Xu Yi.

"You guessed right." Xu Yi replied frankly. "She's called Yanis, and she's my new elf wife."

Princess Caroline stared blankly at Xu Yi for a long time, then took a long breath, and sighed with shock on her face: "You can conquer even elf girls, no wonder you can ignore my charm."

Xu Yi smiled slightly, thinking that if Princess Caroline knew that even if it was an elf girl like Yanis, she was forced to pick it out after being forced by the elders of Elusia and Lisanya for a long time, I don't know. What kind of expression will it be? (To be continued..)