Chapter 249 Advertising Negotiation

The next morning, the two sent away Chen Qingqing and came to Henan TV again.

Today, the two are mainly to negotiate with advertisers. According to the contract, Hanhai Film and Television Co. and Xiao Yunhai own 65% of the advertising revenue. Therefore, the TV station cannot make decisions by itself, and can only invite two people to come over, and the three parties will jointly Signed to make the advertising contract effective.

When the two arrived in front of the TV station building, they found that the place was surrounded by reporters, and Zhang Hengzheng, the deputy director of the TV station, accepted their interview in high spirits.

A young reporter from the outside sighed: "This time, Henan TV Station has made a beautiful turnaround. The ratings on weekdays are less than 1%, but now they have the rights to broadcast the first round of the legendary TV series, which is really good. Good luck."

"Good luck? Hehe, how can things be so simple." A middle-aged reporter wearing glasses said: "I heard from the North Hebei TV station that when they were competing for this drama, they had already produced 4 million episodes. The price, but in the end, has not competed with Henan TV. This shows that the price offered by others must be above 4 million. This is simply a big gamble, and it is a real sinking. Now the ratings have reached 10%, It's like letting people win the bet."

"Yeah, just last night the TV series "Scarlet Heart" was finished, and Henan TV Station couldn't wait to publish the good news that the ratings broke 10 on the official website, which attracted widespread attention in the business community. Last year's one The "Kangxi Emperor" made a lot of money for CCTV, and this year it's Henan TV's turn. I got here at 7:00 in the morning, and I quietly counted the number of merchants who came to negotiate advertisements. There are more than 40. Henan TV station is going to become popular, and it is estimated that the advertising expenses alone will be enough for them to eat for several years.” Another tabloid reporter said.

……………………………………

Looking at the scene in front of them, Xiao Yunhai and Zhao Wanqing looked at each other, and quickly let Li Bing drive away, so as not to fall into the siege of reporters.

It was a pity that Xiao Yunhai, who was sitting in the co-pilot, was discovered by a sharp-eyed reporter, who shouted excitedly, "Emperor Yun is here, right in that car."

"boom"

The reporter's words were like dropping a bomb in the crowd, which attracted the reporters to run in the direction of Xiao Yunhai. Only Deputy Director Zhang Heng stood there dumbfounded, shaking his head and sighing.

Xiao Yunhai couldn't help but gave a wry smile, got out of the car with Zhao Wanqing, and was immediately surrounded by reporters. The flashlights lit up frantically in front of him, and various types of microphones were handed to the two of them. mouth.

"Excuse me, Ms. Zhao, the ratings for the first starring drama exceeded 10%.

How do you feel about this? "

Zhao Wanqing said with a smile: "Of course I'm very happy. To be able to get such a result has far exceeded my expectations. For this, I would like to thank those friends who like "Boo Bu Jing Xin" and thank them for their recognition of this film. play."

"Mr. Xiao, you're the screenwriter of "Scarlet Heart", are you surprised by the achievements of this play?"

"No. From the time I started to conceive of this show, my positioning for it has always been 10%, but I didn't expect it to reach this goal so quickly."

"Ms. Zhao, what do you think of the actor Xiao Yunhai?"

Zhao Wanqing said: "Brilliantly talented and full of experience."

"Mr. Xiao, what do you think of Ms. Zhao?"

Xiao Yunhai said: "Gentle and beautiful, beautiful and intelligent."

"Then is it possible for you to be together, I mean in reality."

Xiao Yunhai laughed, pointed at the reporter and said, "I knew you would ask this. Alas, I think so, but we, Miss Zhao, won't give you a chance."

………………………………..

After answering several questions in a row, with the help of Zhang Heng and several security guards, the two squeezed out of the crowd and entered the TV station building.

As Zhang Heng walked, he happily said to the two of them: "This morning, we welcomed a total of 53 business representatives, and the scale is not small. Therefore, we plan to set a reserve price and then select a hidden bid. Ten companies. If there is still time left for advertising, you can continue to add more, what do you think?"

Xiao Yunhai said: "Of course you can, but I don't know what the reserve price you set is?"

"Twenty thousand a second."

Upon hearing this, Zhao Wanqing frowned slightly, and said, "Director Zhang, I think this price is a bit low. Last year, the advertising price of "Kangxi Emperor" reached 50,000 per second. Even if it can't be equal to it, it shouldn't be too different."

"How much does Miss Zhao think is appropriate?"

In fact, Zhang Heng also felt that 20,000 was a bit low.

It may be the reason why the ratings of Henan TV Station have been sluggish for a long time. The high-level insiders of the TV station did not have an accurate understanding of "Boo Bu Jingxin". The price was finally set.

Zhao Wanqing stretched out three fingers and said, "Thirty thousand a second."

Xiao Yunhai nodded and said, "That's what I mean too."

"Okay, I will tell Director Liu your opinions. By the way, do you need to go see them?"

Xiao Yunhai waved his hand and said, "Forget it. We'll just rest somewhere else. It's better for you to preside over the bidding meeting."

Zhang Heng nodded and said, "That's good. I'll take you to a lounge where there's a TV and you can see what's going on at the scene."

"That's great." Xiao Yunhai said.

Soon, the two were taken to the lounge, and the TV was turned on. Sure enough, there was a large venue above. There were more than 50 people sitting there whispering, and Liu Qingshan and other TV executives were sitting on the stage.

After a while, Zhang Heng walked in, sat next to Liu Qingshan, and said a few words to him. Liu Qingshan nodded, indicating that he understood.

Xiao Yunhai reckoned that he should be talking about the reserve price.

Sure enough, Liu Qingshan said to dozens of advertiser representatives: "Ladies and gentlemen, I'm very happy that you can come to our Southern Henan TV station. Last night, during our prime time, a TV show was broadcast. The TV series called "Singing Heart" has a peak rating of 11% and an average rating of about 6%. It is an absolute legendary TV series. What's more important is that it only aired two episodes. There are still forty-eight episodes, and no one dares to say what kind of results can be achieved in the future. Even if it is 20%, it is not impossible."

A middle-aged man in his 40s suddenly said, "Director Liu, we are all representatives of advertisers, and we are advertising ourselves, so you don't need to advertise "Boo Bu Jing Xin" in front of us. Seriously, if it wasn't for the influence of this drama, we wouldn't have come. I think we shouldn't waste our time and just come to dinner."

Other merchants in the audience nodded.

Liu Qingshan chuckled and said, "Okay, since everyone is so anxious, I won't waste time here. We will issue a tender to each of you in a moment, and you can choose the company's proposal according to your own situation. The name, the time of the advertisement and the acceptable price are written on it, and it is up to us to judge. Whoever bids the highest bid, we will give him the precious advertising time. However, we also have a floor price, that is, no more than one second Less than thirty thousand."

"Wow, thirty thousand a second is so expensive."

"What's the price? Last year's "Kangxi Emperor" was fifty thousand per second."

"Can these two dramas be compared? "The Emperor Kangxi" was played by a group of movie stars and actresses, while the main actors of "Better Steps" are a group of young people. The two are not comparable at all."

"What you're saying doesn't make sense. For our commercials, you don't care who plays it, as long as the audience sees it."

"That's true."

After seeing the crowd discussing for a while, they soon regained their calm. Liu Qingshan was slightly relieved. He was really afraid that this group of people would be scared away by the price of 30,000 per second.

"Everyone, the staff has arrived, please start."

After the group of merchants got the pen and paper, some took out their mobile phones to ask for instructions, and some went to a corner and secretly wrote down their own bids behind the backs of others.

After half an hour, all the merchants are finished.

Liu Qingshan said: "Please stay calm, we will inform you of the results as soon as possible."

A few minutes later, Xiao Yunhai and Zhao Wanqing, led by Zhang Heng, came to a small conference room.

At this time, there are already several staff members of the TV station who are busy with statistics.

Seeing Xiao Yunhai and the two of them, Liu Qingshan smiled and said, "You two still have the courage. At the price of 30,000 per second, none of the merchants withdrew from the bidding."

Xiao Yunhai smiled and said, "Twenty thousand or thirty thousand are irrelevant things. Even if our reserve price is ten thousand per second, they would never dare to bid such a price."

Liu Qingshan nodded and said, "That's right. They know much more about the gold content of a legendary TV series than we do. Hehe, anyway, our Henan TV station has got your light this time."

Indeed, if calculated at the price of 30,000 yuan per second, the ten-minute advertising cost for one episode is 18 million yuan, and there are 50 episodes of "Jingxin Jingxin", which is 900 million yuan.

According to the contract, Henan TV will get 35% of it, which is 310 million. For Henan TV, this is definitely a huge profit.

Xiao Yunhai smiled slightly and said, "Master Liu is very polite, we are a typical win-win situation, and there is no such thing as anyone's light."

Liu Qingshan laughed: "Mr. Xiao is right, we are win-win."

Ten minutes later, the bid amount of the advertisers was calculated, and the top 20 basically did not come down to 40,000. Some even asked to play their commercials three times a night.

Xiao Yunhai was dumbfounded: "These people are too rich."

For the selection of the winning advertisement, it is naturally simple, just arrange it directly from high to low.