The First Thousand One Hundred and Eighty-Two Chapters Are Divided Into Advertising Methods

After Bi Kewen left, Zhao Wanqing looked at Xiao Yunhai with admiration on her face, and said, "Husband, you are amazing. It's amazing that you came up with such a good story in five minutes."

Xiao Yunhai said proudly, "That's right, don't even look at who I am."

Zhao Wanqing hit him and said angrily, "You, you are a master who climbs up along the pole, and you never know what modesty is."

Xiao Yunhai said: "The world of genius, you ordinary people will not understand."

Xiao Yunhai accompanied Zhao Wanqing for a meal at noon, and went to Marvel TV together in the afternoon.

Coincidentally, at this time, Robert was negotiating with seven or eight advertisers who came to negotiate advertisements in the conference room.

Hearing that Xiao Yunhai and Zhao Wanqing had arrived, Robert quickly invited them in.

As for Xiao Yunhai, the richest man in the world and an international superstar, these advertisers in the conference room naturally did not dare to neglect, and all stood up to say hello.

Xiao Yunhai shook hands with them respectively, and said with a smile, "Boss, please take a seat. Thank you for being so optimistic about our Marvel TV. I can guarantee that your choice will never be wrong."

A beautiful woman in her thirties with a sexy dress and a hot body asked: "Mr. Xiao, the director of Dornheim just said a method of exchanging advertising fees according to the ratings, and we think it is not bad. I heard that it is What do you think about your proposal?"

Next to him, Robert whispered in Xiao Yunhai's ear, "This is Sonia May, the owner of Sonia, a well-known American makeup brand."

Xiao Yunhai said with a smile: "Miss Sonia May, my favorite word in business is win-win. All bosses go to TV stations to advertise for only one purpose, that is to hope that the products they produce can be known to every consumer. But no matter which TV station it is, there will often be ups and downs in the ratings. When you encounter a popular program,

Everyone earns it. But if you come across a bad show, you can only admit that you are unlucky and throw the hard-earned money into the water. In this way, I think it is very beneficial to the TV station, but it is a little unfair to your business. "

Ford Finn, a clothing salesman, nodded and said, "Mr. Xiao is right. Last time I saw a TV series on nnc TV and paid a full $60 million at the price of $50,000 per second. Advertising costs, the ratings of this TV series actually only reached 0.23%, which made me lose miserably. I went to NNC TV station to make a theory, and they said that the ratings are normal, and I can only complain about my eyesight. No, it almost didn't make me mad at the time."

Sonia May said: "Yes, I often encounter this situation."

Xiao Yunhai said: "In view of this, I wondered if there is a way for both the TV station and the business to benefit. So, we came up with this method of exchanging audience ratings for advertising costs. The audience ratings are high. Now, your advertisement will be able to attract the attention of the audience, the goods will naturally sell well, and of course the corresponding advertising costs will also increase. If the viewership rate is low, and few people will watch your advertisements, the advertising costs will naturally decrease accordingly. , your loss will not be big. Everything is based on performance, which is beneficial to both of us. What do you think?"

Everyone nodded in unison and said, "Very good."

Ford Finn said: "Mr. Xiao, before you came, we have agreed to this method, but how is the price determined?"

Xiao Yunhai smiled and said, "Let the director of our TV station tell everyone about this."

Robert said: "Misters, we have determined a rating price list by referring to the ratings and charges of TV stations such as nnc and nbc. Each rating will correspond to a specific price. Now the staff is printing, and we will wait. I'll come over and give it to everyone. But I want to state that if the viewership rate is less than 1.5%, everyone will spend less advertising costs than other TV stations. But once this number is exceeded, the advertising costs will be higher than other TV stations. Especially when it reaches more than 10%, the cost will be 50% higher than that of nnc and nnb TV stations. In short, the higher the viewership rate, the higher the advertising cost everyone pays. After all, we can't bear everything for everyone. The risk. I hope everyone can understand this.”

Sonia May laughed: "This is normal. Of course, high risk has high reward. We can fully understand such a price."

Everyone else nodded.

After a while, a staff member walked in with a thick stack of documents and handed everyone a copy.

Xiao Yunhai took a look and found that the document was very detailed, especially the price corresponding to the ratings, which was very clear. Not only that, but Robert also marked the advertising expenses of other TV stations over the years, forming a sharp contrast with Marvel.

After Zhao Wanqing browsed it in general, she said to Xiao Yunhai softly, "Husband, this Robert is a talented person, and he considers things very comprehensively."

Xiao Yunhai smiled and nodded, feeling very satisfied with Robert's work ability.

Because their own vital interests are involved, these bosses are very careful and meticulous, and some even take out their mobile phones and use the calculator above to calculate.

It took half an hour for them to stop.

Xiao Yunhai said: "What do you guys think of this price?"

Sonia May said with a smile: "It's fair. By the way, why didn't you see a price with a rating below 0.3%?"

Robert said: "We are determined to build a boutique TV station, and there will be no ratings below 0.3%. If it drops to 0.3% for some special reasons, then we promise not to charge you a penny of advertising fees."

Quentin Licock, the CEO of a pharmaceutical company who has never spoken, said with admiration: "Mr. Xiao, Director Dornheim, the two of you are really good. The ratings of 0.3% are already very good in general second-tier TV stations. You don't even care about it."

Xiao Yunhai said: "This can be regarded as an incentive for ourselves. Marvel TV only broadcasts high-quality products, which is the most important criterion for me to start Marvel TV. If the ratings cannot even reach 0.3%, then What a boutique TV station. Dear bosses, tomorrow night, the variety show "Millionaire" that we focus on will premiere. I estimate that the ratings are at a minimum of 5%. If you think this method is good, the most It's better to sign the contract now, so as not to miss this high-rated show."

Quentin Licock said: "I agree to sign."

"I agree."

"Such a good condition, there is really no reason to disagree."

All the bosses expressed their approval.

Half an hour later, with eight contracts, Robert found Xiao Yunhai, who was visiting various departments with Zhao Wanqing, and said, "Boss, Miss Zhao, we have already signed the contract."

Xiao Yunhai glanced at it briefly and said, "Very good. Robert, do you think this method is beneficial to us?"

Robert said: "It depends on the ratings of our TV station. As long as our programs can reach more than 1.5%, it must be more profitable than other TV stations. On the contrary, if the ratings are not good, it will be a big trouble. According to According to our serious calculations, as long as the viewership rate of 40% of the programs can exceed 1%, then we will make no loss."

Xiao Yunhai nodded and said: "After all, it still depends on the quality of the program. So, Robert, this is a test of your vision."

Robert said: "Don't worry, boss, I will do it well."

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