Chapter 37: One Hour's Sales Equals a Week's Worth!

In a high-end residential area in Shanghai.

The general manager of Bomanli Jewelry was sleeping soundly.

The phone rang suddenly.

He picked up the phone and saw that it was the chairman calling.

He had only talked to the chairman about the diamond advertisement in the past two or three days.

Contacting him so late, could it be that the diamonds were in short supply and needed to be replenished?

The general manager rubbed his eyes, answered the phone, and greeted him cheerfully.

The next moment, the chairman's angry voice came from the phone: "Xiao Wu, didn't you say that Jiahe Diamond made a bad movie? Go online and see for yourself!"

After that, the phone was hung up.

The general manager was stunned.

Immediately, the brain reacted and shuddered.

With trembling hands, he opened his own live broadcast room and Jiahe's live broadcast room.

He saw that the number of Jiahe's people had soared to 20 million.

He slapped himself directly.

What the hell? Are you dreaming?

Isn't it a bad movie?

The general manager immediately quit Taobao and was about to open a news website to search for what was going on when a message popped up on the chat software.

Daughter: "Dad, my classmate said that "Titanic" is super good. We can't buy tickets. Can you help us get two tickets?"

The general manager's face turned green instantly.

Isn't "Titanic" an advertisement for Jiahe Diamond?

His daughter actually asked him to help get tickets to watch a competitor's movie? !

Ridiculous!

It seems that Jiahe's advertisement has exploded...

It's over, something big is going to happen.

His green face turned a little paler.

Ignoring his daughter's message, he quickly opened the address book and called the director of the marketing department.

...

In stark contrast to the panicked senior executives of Bermanli Jewelry, Jiahe's chairman was laughing from ear to ear.

He had just received an evaluation report from the marketing department.

According to the popularity of the live broadcast room, the Heart of Nature series of diamonds, that is, the Heart of the Ocean and the Heart of the Forest, may directly refresh the sales record of the series of diamonds!

Jiahe originally accounted for 21% of the diamond market.

In the next quarter, the diamond market will rise because of "Titanic".

Jiahe's market share is expected to reach 30%!

However, all of this is just an estimate.

The sale will not be officially opened until 9:00 in the morning, and only then can the market situation be seen more accurately.

The chairman looked at the report in the tablet, his face full of wrinkles, and praised it repeatedly.

"Good, very good!"

He put down the tablet and simply opened the company's live broadcast room to see the first-line situation in person.

I guess everyone is asking about diamond styles.

As soon as he entered the live broadcast room, he was a little confused.

What are these barrages saying? ? ?

Did he not go to the wrong live broadcast room?

"Husband, let my husband come to the live broadcast!"

"I want to see my Xiaoxiao!"

"It's worthy of my husband, the name of Forest Heart is really nice."

"I want to see Forest Heart earrings."

...

Well, from some of the barrages, it can be confirmed that this is indeed their live broadcast room.

But what the hell are these husbands?

They are obviously female anchors!

Are they fans of Leo and Zeng Wei?

After staring at the phone for a few minutes, he finally realized that the person who called him was actually the director, Chen Xiao? !

It seems that it is time to talk to Chen Xiao about the shares and reveal that he is a shareholder.

The chairman put down the phone, chuckled and shook his head.

Unexpectedly, one day he would consider letting shareholders come forward to attract customers.

…

Just as "Titanic" set off a wave of craze on the Internet.

The time came to 10 o'clock in the morning of the next day.

Downstairs of Jiahe Diamond Headquarters.

A black Bentley luxury car drove past the road in front of the door and drove to the underground parking lot.

The old man in the car put down the magazine in his hand and looked at the company's gate.

I saw hundreds of reporters holding microphones, like a riot, surrounding the company's gate.

The old man frowned slightly.

What happened?

He has only been abroad for three months, how could Jiahe cause such a big mess?

"What happened to the company?"

Secretary Liu on the co-pilot seat quickly replied respectfully: "Mr. Zheng, there is no trouble. They are here to interview Chen Xiao."

After speaking, Secretary Liu wiped his sweat.

He secretly complained in his heart, did he offend Mr. Zhang?

Why did he arrange for him to pick up Mr. Zheng?

Mr. Zheng Guanglei is the largest shareholder of the company, and his businesses are spread across various industries.

The problem is that his temper is as bad as his health.

After a few months of recuperation abroad, his health has improved, but his temper seems to be more irritable.

It's really scary to talk to him.

"Chen Xiao?" Mr. Zheng frowned and repeated in a murmur, "Who is Chen Xiao? Why haven't you heard of him?"

Secretary Liu quickly replied: "He is the nephew of our Mr. Zhang, responsible for shooting the company's advertisements."

Zheng Guanglei heard this and looked out the window again.

At the door of the company, reporters were like crazy, blocking everyone for interviews.

He turned back to look at Secretary Liu, and said angrily: "What's wrong with Xiao Zhang? How many times have I told you not to engage in nepotism! What happened now?"

When he got angry, Secretary Liu was sweating all over, "No, nothing happened, don't be angry, your health is important."

"If nothing happened, why are there so many people around? What good thing did Xiao Zhang's nephew do?"

Secretary Liu wiped the sweat from his forehead and wanted to speak, but didn't know what to say.

After all, the company's advertisement was released as a movie.

After being ridiculed by the entire Internet for two or three months, it was released yesterday.

Within six hours of its release, it swept all major entertainment charts.

Movie tickets for the seven days of National Day were sold out overnight.

"Titanic", Chen Xiao, and diamonds of the same style, these terms are like bombs, causing huge traffic wherever they are dropped.

And Jiahe is the source of these terms!

The reporters didn't know where Chen Xiao lived, so of course they would attack Jiahe directly.

Seeing him hesitating and looking embarrassed, Zheng Guanglei felt even more anxious.

Corrupted?

What kind of negative news could attract so many reporters on National Day? !

He slapped his thigh and said angrily: "What's going on? Tell me quickly!"

Secretary Liu's eyelids twitched and he didn't care what to say anymore. He just said whatever came to his mind.

"Chen Xiao filmed an advertisement in the form of a movie. It was released last night and got a huge reputation. Now, the entire Internet is full of news about our company and him."

"This morning, the Heart of Nature series of diamonds he proposed to sell, the same model as the movie, went on sale, and reporters rushed over."

"I just heard from my colleagues that the sales volume of Nature's Heart in one hour is equivalent to our usual sales volume in a week."

"What's even more terrifying is that this movie has only been shown for two or three times..."

"I guess the reporters couldn't find him, so they gathered around the building downstairs of our company."

Hearing this, Zheng Guanglei tightened his grip on the magazine.

Diamonds are in a slump right now.

This little guy named Chen Xiao actually used an advertisement to detonate the entire Internet?

The sales volume in one hour is comparable to that of the previous week.

It even attracted hundreds of reporters to the eleventh gate.

So outrageous?

Although he was shocked, his face was calm and he continued to ask: "What is the charm of this advertisement, and how can it ignite sales?"

When this issue was mentioned, a look of pride appeared on Secretary Liu's face.

After all, he watched Chen Xiao write the script and shoot it.

"The movie is so popular that everyone buys the same style. Secondly, Chen Xiao binds diamonds to human qualities and uses movies to show these qualities. For example, Heart of the Forest represents vitality, and the heroine of the movie is a girl with strong vitality. Also Diamonds, which symbolize freedom and freedom, are well explained in the movie.”

Zheng Guanglei was shocked.

Talent!

He also thought about this path.

Last year, he realized that the diamond industry is really about love when it succeeds and love when it fails.

But when he wanted to bind other qualities to diamonds, he found it difficult to get consumers to accept them.

He failed to do it, but this little guy named Chen Xiao did it with the help of a movie.

Talent!

"Where is he? When will he return to the company? I want to see him in person."

Secretary Liu scratched his head and smiled awkwardly, "He... resigned."

"What?!"

Zheng Guanglei immediately sat up straight and said angrily: "Why did you resign? Did you not give people rewards? Or was it because of the share of the profits that you were unhappy? Please keep this kind of talent for me as soon as possible!"

Secretary Liu just wanted to cry.

How could he know?

He is just a little secretary.

Zheng Guanglei looked at Secretary Liu's troubled expression and immediately realized that this matter was certainly not something that a secretary could decide.

He immediately picked up his cell phone and called Zhang Jianhua.

As soon as the call was connected, Zheng Guanglei asked quickly:

"Lao Zhang, a talent like Xiao Chen should be given good treatment. Who forced him to resign?"

"He came up with the idea of ​​binding diamonds with other qualities, and he also shot an advertisement to make consumers accept it. This is our hero in Jiahe!"

"Hurry up and improve the treatment and get this person back to me!"

On the other end of the phone, Zhang Jianhua looked confused.

"Director Zheng, no one is forcing him."

"He resigned to become a director. Director Li of the Ministry of Culture personally contacted him to make a promotional video."

"I heard from Mr. Wang of Jiahao that "Titanic" has been registered for the Cannes Film Festival."

"Chen Xiao is a genius as a director. I can't keep him here and buy diamonds."

Zheng Guanglei was stunned.

Cannes? ? ?

That little guy is going to the Cannes Film Festival with his company's commercial film?

Why does this sound so outrageous?

After a moment, he finally reacted.

Chen Xiao shoots good diamond advertisements and allows consumers to accept the concept of diamonds, not only because they have the same good ideas as him.

More importantly, he made a film that made everyone accept diamonds and these qualities!

What a genius director.

Zheng Guanglei said helplessly: "I know. Okay, it's best to find a chance for him to meet me. I also want to meet this great hero."

"OK."

Zheng Guanglei hung up the phone and sent a voice message to his secretary: "Get me a movie ticket with that number. I'll go check it out in the afternoon."

Let’s see what kind of movie actually makes consumers buy diamonds that symbolize vitality, wisdom, and freedom.

"Also, after the first day's box office comes out, send me a copy of the data."

Putting down the phone, Zheng Guanglei raised the corners of his mouth slightly.

Going to Cannes?

So confident.

He is also a little curious, what position can this company's advertisement achieve in the film industry?