Chapter 553 Wine Industry, Wireless Broadcasting

Speaking of Australasia, there are still many projects that need to be built in the new year.

One of the economic projects that the government attaches great importance to is to expand the production of Australasia wine and encourage the public to join the wine industry.

Wine is the most important drink for the Western world and is also a must-have for dignitaries in daily communication.

Even those European royal families with prominent status basically have one or more private wine estates to show their status.

The popularity and quality of the wine produced by the wine estate can also reflect the status and prominence of a nobleman.

This also leads to a huge market for red wine in the Western world. Both high-end and low-end red wines are best-selling products in European and American countries.

Faced with such a huge industry, Arthur would never miss it.

Of course, if you want to make the wine famous throughout Australasia, Arthur's efforts alone are not enough.

Only by promoting Australasia people to pay attention to wine production and promote Australasia's wine brands can the international reputation of Australasia red wine be made.

To this end, Arthur specially launched a two-step plan. The first step is to promote the reputation of Australasia's high-end red wine through the Royal Winery and occupy part of the market for high-end red wine in Europe and the United States.

The second step is to encourage the public to grow grapes and brew low-end wines to seize the civilian market in Europe and the United States.

At present, the first step has achieved quite good results. The royal private wine is very famous in Europe. An ordinary bottle can be sold for more than ten Australian dollars, and the price of a slightly higher-end bottle is not less than a hundred Australian dollars.

The most expensive red wines are naturally various commemorative models. For example, the 10th anniversary commemorative red wine of the Principality of Australia, the 10th anniversary commemorative red wine of the Kingdom of Australasia, etc. The number of red wines sold to the outside world does not exceed 1,000 bottles, and the price of each bottle of red wine has even exceeded thousands of Australian dollars.

The red wine produced by the Royal Winery every year has no worries about sales. From ordinary mid-range red wines to various limited high-end red wines, it is favored by European dignitaries and is also known as one of the four famous wines in the world.

Although the red wine of the Royal Winery is very famous both at home and abroad, the cheapest wine of the Royal Winery is also a mid-range red wine, which is a product that ordinary people cannot afford.

In order to fill the gap in the low-end market and expand the scale of the Australasia red wine industry, it is necessary to introduce more capital intervention and encourage people to grow wine.

Wine production is not unfamiliar to Europeans, and there are even many small workshops engaged in wine production in Australasia.

But the scale and number of these workshops are too small. Compared with such a huge red wine market in the world, they are completely insignificant, and compared with the huge red wine industry in other countries, they have no impact.

For a stable and profitable business like red wine, it is still necessary to encourage people to produce.

After all, Australasia has two of the top ten red wine producing regions in the future. If it is not used well, it is simply a waste of land resources.

At present, Arthur's development plan for the red wine industry is still based on the two-step strategy formulated previously.

As for the Royal Winery, in the future, multiple wineries will be built in the Saint-Arthur area to expand the scale and production of the Royal Winery and strive to occupy more high-end and mid-end shares in the world red wine market.

As for low-end red wine, a wine industrial park will be set up to encourage small and medium-sized enterprises to settle in and establish small and medium-sized red wine brands belonging to Australasia.

Farmers can also grow grapes and sell them to these wine industrial parks, which will not only add an additional cash crop, but also contribute to the development of the Australasia wine industry.

Compared with industrial areas, the construction of wine industrial parks is relatively simple.

The construction scale of the first batch of wine industrial parks is not large, which can accommodate less than 50 wine brands, and the maximum annual output of wine can reach 3,800 tons, about 5 million bottles of wine.

This is only the first step of the wine industry plan. Once the results of the first wine industrial park are satisfactory, more wine industrial parks will be built next to compete for more foreign markets.

The first wine industrial park is located in the southernmost part of South Australia. The terrain here is very suitable for the growth of grapes, and the temperature is also very suitable for the fermentation of wine.

In later generations, this is one of the most famous red wine producing areas in Australia, and it enjoys a good reputation in the red wine industry at home and abroad.

In fact, it is not just this area. There are too many areas in the whole of Australasia that are suitable for the development of grape planting and brewing, even too many to count.

There are many similar areas, widely spread in Victoria, South Australia, Western Australia, New South Wales and Queensland, and even Tasmania has areas suitable for red wine planting.

In addition to Australia, New Zealand is also a famous red wine producing area in later generations, and there are large tracts of land that are also suitable for the development of the red wine industry.

If Australasia wants to develop the red wine industry, it is basically not difficult, just like wanting to develop industry.

Australasia has all the conditions needed to develop the wine industry. This also makes us sigh that Australasia is really a country favored by heaven. It not only has a large land area, but also has reserves of various resources that are among the best in the world.

In fact, the reason why the red wines of Australia and New Zealand are famous in later generations is that the red wines produced in these two regions have their own characteristics and are deeply loved by consumers.

The red and white wines produced in Australia have a fresh taste and a strong smell. They are one of the most distinctive wines and one of the most popular wine brands.

The wines produced in New Zealand have an irresistible citrus smell and a relatively light overall taste, which is very suitable for young people to taste.

At present, the red wine production in Australasia can be said to have the common advantages of these two regions. It is not difficult to quickly seize the world red wine market.

Needless to say, the reputation of the Australasia red wine brand in China. Although the production of low-end red wine in Australasia is not large, Australasia people will still choose red wine produced in their own country.

In fact, this is normal. After all, Australasia is too far away from European and American countries. Not only tariffs are imposed on imported red wine, but also corresponding transportation fees. The cost is actually higher than the low-end red wine produced locally in Australasia.

Under the premise that the taste and flavor are not necessarily much better than Australasia red wine, people will naturally choose the cheaper one.

In order to open up the influence of Australasia red wine brand abroad, Arthur has spared no effort. He even ordered the Royal Film Studio to shoot a movie about Australasia red wine brand, and also implanted advertisements about Australasia red wine brand in many movies.

Speaking of the development of Australasia movies, it is currently leading the world.

Because the movie has just started, the development of movies in various countries is still relatively slow. A considerable part of the movies shot in various countries are relatively boring programs and stories. Coupled with the limitations of technology, it is not so pleasant to watch.

But Australasia movies are different. Under the emphasis on color, Australasia movies attach great importance to the control of the story and are good at controlling the mood of the audience.

Under such circumstances, the public still has a sense of immersion in the films shot in Australasia, and the viewing experience is naturally stronger.

However, although Australasia's films are relatively famous, the major film studios are generally still in a loss-making state.

The three major film studios currently controlled by the royal consortium invested more than two million Australian dollars last year, shooting 65 films, 13 stage plays, 3 patriotic propaganda films, 2 radio programs, and 1 advertising film specifically shot for red wine.

The total revenue of these films at home and abroad is less than 1 million Australian dollars, which is equivalent to the three major film studios losing more than 1 million Australian dollars in total.

But this is also a matter of course. At present, the copyright protection of films is still relatively poor. Under the influence of capital from various countries, film piracy is still rampant.

There is no technology at all to protect copyrights in current films, which also prevents Australasia films from becoming profitable while becoming famous.

However, rampant piracy is not entirely a bad thing for Australasia.

The more important purpose of movies now is to carry out publicity and influence public opinion. Although the annual loss is as high as more than one million Australian dollars, the combined impact of genuine and pirated products on European and American society is definitely greater than the loss of one million Australian dollars.

It is precisely because of this that Arthur will never take the initiative to crack down on piracy. Although these pirated products have caused more losses to the Australasian film studios, they will also take the initiative to promote Australasian films to other corners of the world, which is also saving publicity costs for Australasia.

It is precisely because of the efforts of these pirated products that the Australasian red wine brand is so famous abroad, which also makes the red wine of the Royal Winery seem to be on par with French red wine.

Of course, in addition to promoting red wine brands, Australasian movies can also see the promotion of Australasian tourist attractions and various welfare policies.

It is precisely because of these large-scale movies that the Australasian tourism industry is so famous abroad and can attract such a large number of immigrants to come to Australasia.

In order to shoot these movies, the three major film studios even joined forces to build a film and television base on the outskirts of Sydney, which is specially used for filming some movies.

Of course, some scenes that cannot be obtained by the film and television base will also be supported to go to various parts of Australasia to shoot the entire movie.

Including the very famous tourist attractions such as the Gold Coast, which are one of the places where Australasia often shoots. This has also made the Gold Coast more and more famous internationally, attracting a large number of tourists every year.

It is worth mentioning that the development of movies has now derived many categories, such as comedy films focusing on entertainment, and thrilling horror films, etc.

Thanks to the efforts of many writers and novelists, there is basically no shortage of scripts for the filming of Australasia movies.

At present, in addition to patriotic films, the most famous Australasia movies are horror movies with very realistic scenes.

Arthur would occasionally give the film studios some suggestions to enrich their understanding of movies, which also increased the experience of shooting horror movies in Australasia.

If the current technology was not so advanced, and it was not possible to achieve complete synchronization of sound and picture, as well as color pictures, I am afraid that the current horror movies would be enough to make people unable to sleep.

However, even so, there are still many people who can't sleep at night because they watched horror movies that day.

The film studio has also issued a special reminder for this, prohibiting people under 18 and over 45 from watching horror movies, so as not to cause harm to the body and mind of such people.

In addition to movies, the development of entertainment also occupies a large part of the radio stations that are put into use at Christmas.

Now it has been nearly three months since Christmas. During these three months, the National Radio has completed the complete coverage of many large cities, and the number of people covered by radio waves in Australasia has exceeded 9 million.

At present, the next plan of the National Radio is to cover the capitals of all states in Australia. Except for Tasmania, all the capitals of Australian administrative divisions will be fully covered by radio.

It is expected that this goal will be achieved before Christmas this year. This also means that this year's Christmas speech may be a speech for residents in most Australian regions, and at least it can be heard by tens of millions of people. This is an event that has never happened since the birth of radio waves, and it is enough to be written into the history of radio waves.

Of course, the goal of the national radio station is not just to increase the audience of radio. The number of radio programs is also increasing.

Because the radio can only hear sound, this also makes the radio program more inclined to news, plus some music and story programs.

At present, state governments and municipal governments have also established their own radio programs to enrich the number of radio stations in Australasia.

In addition, Australasia residents can also open their own radio stations, but the premise is that they must be reviewed by Australasia, and the programs broadcast must comply with Australasia laws. It is not allowed to discredit the country and the government, and it is not allowed to spread unverified rumors and news.

At present, many people have seen the business opportunities of radio stations and have invested in the establishment of radio stations.

It is expected that in a few years, radio stations in Australasia will spring up like bamboo shoots after a spring rain, and the radio industry will also bloom like a hundred schools of thought, in this era of radio stations and radios, blooming with its own colors.

The reason why these people saw the business opportunities of radio stations is actually the huge coverage of radio stations for the public.

Before the invention of radio waves, even movies never covered such a large number of people.

This also means that radio stations are likely to be more important than newspapers, becoming an important way for people to get news from the outside world, and can influence people's thoughts at all times.

Advertising on a radio program with an audience of tens of millions is definitely more effective than advertising in movies and newspapers.

Many companies and individuals also approached national radio stations and state radio stations with this idea, requesting to run an advertisement within a specific time, and they are willing to pay the corresponding remuneration for this.

This also opened the beginning of radio stations to generate income, especially the largest national radio station in Australasia, where each advertisement lasts one minute and the price starts at one hundred Australian dollars.

This is only the premise that the national radio station is in the initial operation stage and has no certain understanding of the income generated by advertising.

With the development of radio stations, advertising fees are bound to change. As for whether it will increase or decrease, it depends on whether the first batch of advertisers will get more benefits than advertising fees.

But think about the millions of audiences of the national radio station. Even if the advertisers spend hundreds of Australian dollars, it is not too bad.

After all, in addition to wireless radio stations, it is not so easy to find another channel for advertising to millions of people.

Even if it is a very famous movie in Australasia, no movie can guarantee that millions of people will watch it.

Moreover, the advertising fee of movies is higher than that of radio stations. In this way, it is obvious which type of advertising is the most cost-effective.

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