Chapter 559 The Long-Awaited Reunion
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The application of immersive virtual reality technology in the field of shopping is the next step for future human technology after VR games. Please search (品%书￥￥) to see the most complete! The fastest updated novel
Just imagine, you can shop without leaving home, and you can go shopping without moving your legs. In front of the computer... oh no, you in front of the helmet will no longer need to worry about whether the clothes you bought fit, because you can "take out" the clothes in the shopping cart and "wear" them directly, whether they are good or not , try it to know!
The introduction of VR shopping will mean that the only advantage of trying on-site try-ons in physical stores will no longer exist. Originally, physical stores were at a disadvantage in terms of cost when facing stores that did not need to pay land rent, but now the shopping experience has been brought to the same level. It is foreseeable that once this consumption model is popularized, it will definitely have a subversive impact on the entire retail industry and even the real estate market.
With such a "Qiantu" technology, other e-commerce companies will naturally not turn a blind eye.
To give a domestic example, regarding VR shopping, there is also the legendary "buy+" concept. In fact, Ali has already started doing it as early as the beginning of 2016. However, due to technical limitations, the effect of the VR shopping service experience launched by Ali is very general, far less magical than the propaganda.
Designing an interactive vr image for each store is unrealistic in terms of engineering volume, and it greatly increases the threshold for stores to enter the vr mall.
In addition, the shopping experience that VR glasses can bring to users is very limited. If it's just an image, there is no difference between shopping through and through the display. However, if the high-end 3D motion capture technology is used to restore the physical parameters of the product, this will undoubtedly increase the cost of the equipment. Will users buy high-end VR glasses worth thousands of dollars just for shopping? There may be, but there are certainly not many such local tyrants.
Ever since, this requires a vr device that has sufficient market share and can maximize the shopping experience to act as a medium for this VR shopping.
The phantom helmet happened to meet these two points!
The booming sales have established a huge user base, and the immersive virtual reality technology provides technical support for users' all-round experience. It is precisely because of this that Ali Company will contact Jiang Chen as soon as the business meeting is over. I hope that "vr + e-commerce" will cooperate.
However, Jiang Chen did not immediately answer Ma Jun who called in person, because he still needed to discuss this issue with Xia Shiyu. Regarding e-commerce, whether to do it yourself or cooperate with others.
In the future, can RenTech put aside Ali and do e-commerce by itself? After discussion, Jiang Chen and Xia Shiyu agreed: Of course the theory is feasible, but it is not necessary in reality. Future Ren Technology has no experience in e-commerce, and spends a lot of time and energy on e-commerce, which is both difficult and thankless.
Like building an aircraft carrier. There is no need to produce every screw yourself.
With the advantages of technology, future human technology can be only a channel. As for the content, it can be done by resource-rich "traditional e-commerce companies" such as Ali, JD.com, Amazon, and eBay.
And exactly how to cooperate is exactly the purpose of Jiang Chen's trip to Wanghai City.
...
In the early morning of the next day, Liu Haotian arrived at the gate of the villa as scheduled.
Seeing Jiang Chen coming out of the villa with a refreshed face, he roughly guessed what happened last night, he just smiled narrowly, didn't say anything, got out of the car and opened the door for Jiang Chen. After Jiang Chen set the destination on the GPS, he drove Jiang Chen towards the destination.
There are many companies that have invited Jiang Chen to discuss "VR + e-commerce" cooperation, both domestically and abroad. It can be said that the reason why he made a special trip to Wanghai City was mainly to talk about this matter.
Negotiation strategy based on discussions with Xia Shiyu. The first thing Jiang Chen found was not Ali, but Ali's competitor in the international market, Amazon.
At the beginning, Amazon proposed,
Future People Technology is required to open the development tools of virtual reality software and provide authorization, and they will design their own unique e-commerce software.
But of course Jiang Chen would not accept their proposal, not to mention that it is not yet time to come up with development tools. According to their proposal, it means that Amazon will be able to directly ignore them, and even if "VR+ e-commerce" becomes bigger by then. It also has nothing to do with future technology.
The two sides refused to give in to each other on issues of principle, and the negotiation couldn't go on for a while. Later, Jiang Chen stopped talking altogether and went directly to eBay.
Amazon panicked when it discovered that the Future Group was no longer talking to itself.
Who wants a company that has mastered immersive virtual reality technology, Future People Technology? If you let competitors enter the virtual reality platform first. This will undoubtedly be a heavy blow to Amazon's business. Realizing this, Amazon immediately lowered its stance and asked to restart negotiations, expressing its willingness to make concessions on the software.
Ever since, the talks between the two parties became three-party talks.
At this time, Ali, who saw that he had been excluded all the time, couldn't sit still. Originally, they were still waiting for Jiang Chen to find the door. But I didn't expect Futureman Technology to reach an agreement with Amazon and eBay!
This is not acceptable, Ali must not lag behind his opponent here. And considering the popularity of Phantom helmets in overseas sales, entering the VR platform based on Phantom helmets will be a great opportunity for Alibaba to expand overseas markets!
Lao Ma, who had just returned to Wanghai City from Jingfei, immediately found Jiang Chen and politely invited him to his home for a meal.
Huaguo has always had the habit of talking about business at the wine table, and Lao Ma personally invited Jiang Chen to have a drink and talk about business, so it can be said that he did not give enough face.
Isn't this what Jiang Chen was waiting for?
Of course, what he was waiting for was not the glasses of wine that Ma Yun would toast him at the dinner table, and he never meant to exclude Ali. The reason why he never took the initiative to talk to Ali was because they couldn't sit still and take the initiative to come to him!
You see, the negotiations between the Future Man and eBay and Amazon are almost concluded. If you, a fourth party who suddenly stepped in, want to join in, you have to show some sincerity, right?
Sure enough, Ali did not disappoint Jiang Chen. Compared with those foreigners who opened their mouths, they not only made concessions in e-commerce cooperation, but also came up with a cooperation plan that is obviously more beneficial to Future Ren Technology!
Seeing this scene, representatives of eBay and Amazon cheered. Seeing Jiang Chen's interest in the cooperation plan, the people on Ali's side were relieved.
The specific cooperation plan is as follows.
A platform software is designed by Future People Technology, and Ali provides the content here. Users purchase goods in Futureren's virtual reality mall, and Ali decides which goods can be logged into the virtual reality mall. To confirm the purchase, jump to the page of a certain treasure through the built-in browser of the phantom helmet, or a certain treasure simply redesigns a simple purchase and payment page for the products logged in the virtual reality.
It seems that Future Ren Technology is a supermarket, and Ali and other e-commerce companies are suppliers or counter leasers. The former determines the location of the goods, while the latter provides their own sources of goods. As for those small merchants registered under the major e-commerce companies, they are just small commodities on the shelves.
In one sentence, people will only be platforms in the future, and e-commerce will still be e-commerce.
As soon as this plan was presented, Jiang Chen threw aside his original plan. Sure enough, he was still very professional, and he couldn't think of a reason to reject this proposal.
Although Amazon and eBay were dissatisfied, they couldn't come up with a better proposal, so they had to take a step back, accept and put forward a similar proposal.
Later, Jiang Chen simply invited Jingdong, Global Shopping and other e-commerce companies interested in VR to join the negotiation. All parties divided the booths of the VR channel according to their respective market shares in the e-commerce field, and jointly perfected this cooperation plan.
In one week, eight "vr+e-commerce" contracts, strictly speaking, this is the first deal that Jiang Chen, the incompetent chairman, negotiated for the company this year.
And it's a big business worth tens of billions of dollars!
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