Chapter 159

When the name Lingyu Technology is mentioned, most players who love mobile games will reflexively think of those masterpieces with unique designs and outstanding gameplay. For example, my name is ATM, Archer, Dota Epic or something.

In the Lingyu Science and Technology Building in Wanghai City, Ling Zhongtian with a gloomy face was sitting at the desk, silently looking at the document on the table. Qian Haiming, the manager in charge of the mobile game development project, was sweating profusely with his head down, waiting for the boss's remarks.

After a long time, Ling Zhongtian finally spoke.

"One month, Dota Epic's ACU fell by 10%, and KPI plummeted by 17%... This is the hen you and I said will lay golden eggs? And that project my name is ATM, your project What has the Ministry been doing for the last month?" His voice trembled with anger.

ACU refers to the average number of simultaneous online users, KPI refers to key performance indicators, one is related to the vitality of the game, and the other is related to the profitability of the game. However, the report in front of him at the moment shows that the two most profitable mobile game projects in the company, both indicators are declining sharply.

TMD was fine last month!

With a snap, Ling Zhongtian slapped the document in his hand on the table, and his lungs were about to explode.

Qian Haiming, who was scolded, was also full of grievances, and he really couldn't blame him for this.

After swallowing, he organized the language in his head and explained to the boss in a low voice, "Mr. Ling, I really can't blame us for this."

Taking a deep breath, Ling Zhongtian picked up the teacup on the table and took a sip, gradually calming the anger in his chest.

"New Era, right?"

"Yeah." Qian Haiming secretly relieved that the boss could understand, but his mood couldn't get better.

The two games of the company did make money, and Dota Epic once hit an impressive monthly turnover of 200 million. Although there is a lot of water in this result, it will not deviate too far.

But here comes the problem. Dota Epic has been operating for more than a year, but the gameplay has not had any innovation. Different from PC-end games, the shortcomings of mobile games in real-time interaction are destined to be difficult to enhance user stickiness through social circles. It can be said. If a mobile game player doesn't want to play, what will make him feel distressed is only the equipment and diamonds in the account, and there are no friends who can't be put down in the game.

After last year's boom, Dota Epic's active users have been gradually declining. However, Qian Haiming still has some skills. With the project team planning a lot of exquisite activities, it can be considered that the KPI is barely optimistic.

As a result, who would have thought that a well-received mobile game was born, and a large piece of the cake was cut from the market at once.

Looking at the report on the table, Ling Zhongtian fell into deep thought.

As the CEO of a company. Naturally, he would not be ignorant of that mobile game that was in full swing.

Massive game content, so that players will not be bored by repeated operations.

Comparable to the real-time interaction ability of PC game, when players play the game, it is really like playing an online game, rather than a single player with only a friend list.

And how much traffic does TMD consume?

Ling Zhongtian was jealous and wanted to swear, or he had already swears in his heart.

The above three points are almost the bottleneck of today's mobile game development. In order to segment the big cake of the mobile game market, major mobile game developers are all racking their brains to think of ways to overcome the above three bottlenecks as much as possible.

Too much game content? Users see a few G, too lazy to go. Does the game require too much configuration? The user keeps playing the card, and it is hot. One unhappy deleted. Running out of traffic fast? You may be happy if you can't move, but the user will definitely be very angry, and the game will naturally not survive.

How to use a simplified program to include more game content, and most users' mobile phones can run without consuming too much traffic, this has always been a difficult problem in the industry.

Fortunately, a software was born, liberating the inspiration of many programmers.

That is Future Man 1.0.

By simplifying the algorithm, the performance of the mobile phone is increased by three times, and the energy consumption is reduced by two times. This will undoubtedly enable them to pick up the ideas that they cut off before.

Ling Zhongtian is also a very discerning person. When he saw that the installed capacity of Future People 1.0 hit a new high, he immediately gave an instruction to Qian Haiming. Talents from various project departments are transferred to develop a "large-scale mobile game" with high configuration requirements.

The idea is no doubt crazy.

For now, there is no mobile game in the industry that can reach the level of the so-called "large-scale mobile game", although almost every manufacturer is bragging about it. A large number of technical resources are rashly drawn. Entering a completely unknown market is undoubtedly a gamble.

The reason for making such a decision is because he has vaguely foreseen the future development pattern of the mobile game industry.

With the emergence of the software Future Man 1.0, a number of mobile games with exquisite graphics and rich game content will emerge in the future to fill the gap in the current market in this regard. And the living space of the end game. It will be squeezed further, and the cake of mobile games will also get bigger and bigger. What he needs to consider is how to seize the opportunity and eat more on this cake.

However, before his ambition could be displayed, he was hit with a sap in the head.

The ambition of Future Man 1.0 is not small.

Before his heels could stand firm, he quickly launched a self-developed and operated mobile game and entered the mobile game market with great fanfare.

"New Era"?

At the beginning, Ling Zhongtian didn't take it seriously, what "open game world", "sandbox game map" and "the strongest degree of freedom in history" were promoted by Future Human Technology...

Who doesn't brag? Which mobile game doesn't blow up the hype before its launch? Don't say that players don't believe it, the people responsible for marketing don't believe it themselves.

But when the game went online, Ling Zhongtian's face instantly turned green.

He has seen a lot of bragging, and it is the first time he has seen the bragging and filling.

With the quality of the game against the sky, the reputation of the conscience, and the support of the user base of Future Man 1.0, this "New Era", which was born out of nowhere, has once again become the focus of heated media discussions with an attitude that is not inferior to the appearance of Future Man 1.0. . Future Human Technology has once again hit the headlines.

There is no doubt that "New Era" has seized the opportunity and entered the market that he is optimistic about.

"What about the results of your development?" Ling Zhongtian did not reprimand Qian Haiming, but asked in a deep voice about the "masterpiece" that was under development.

When Qian Haiming heard the words, his expression was indescribably bitter.

"It's basically developed, and it's currently in the testing phase. But compared to "New Era"..."

As a project manager, no one knows what his project department has done better than him.

If the quality is similar, he can still think of a way to put money on his project, so that the boss can understand that they have really worked hard and have made certain achievements. But when he played New Era himself for a few hours...

Well, he continued to play for a few more hours. It was really fun, and he couldn't help but charge money to expand a warehouse.

already lost.

"It doesn't matter, although you can use all your abilities and creativity, let's put more effort into the operation." Ling Zhongtian said tiredly while rubbing the sun's head.

"Yes, Mr. Ling." Qian Haiming nodded and left the office quickly.

With his elbows on the table, Ling Zhongtian looked at the report on the table and fell into deep thought.

He is 50 years old, and even though his body is still tough, his temples are already stained with a little gray. After so many years in business, he started from a studio with only ten square meters, and gradually developed Lingyu Technology, which originally only had a few people, to the point where it ranks No.1 among mobile game development companies. This is the first time he has encountered such a tough question.

What really troubled him was not the powerful "New Era" itself, but the chain reaction it brought.

The cake of mobile games is so big that it is unimaginable. Even if people's appetite for technology in the future is good, it is impossible to eat all of this cake. On most users' phones, it's impossible to just play the next game. Even if it loses the "large-scale mobile game" market, Lingyu Technology still occupies a lot of market share.

However, with the emergence of this large-scale mobile game, it will undoubtedly have a huge impact on the consumption habits of users. Lingyu Technology's profit decline during this period has already reflected this problem.

It's like you have a well-made game on your phone. Would you still recharge for a "mini game" like Tetris? Even if it does, it probably won't be much.

In the past, the industry was dominated by a group of heroes, and everyone had a game they could play. No game could reach the level of "unifying the rivers and lakes".

Now, however, the game appears to be here.

Just like a banner, “New Era” quickly unifies players who are already tired of a large number of stereotyped fast food mobile games, completely subverting the concept that users should have “monotonous content” and “poor real-time interaction” for mobile games.

With the birth of such a mobile game, it's not just Lingyu Technology that started to have a hard time... Ling Zhongtian tapped the table lightly with his fingers, thinking.

Maybe it's time to give this "rookie" some color?

Thinking of this, Ling Zhongtian's eyes flashed a stern look, he picked up the mobile phone on the table, and called his old enemy.

"Hey, Mr. Wang. Haha, how have you been recently?"

"Okay, I won't talk to you anymore, everyone's life has been bad recently. Don't you think we should do something..."

The navy smeared, funded the development of plug-ins, exploited the loopholes in "New Era", hired hackers to attack servers...

In order to keep their vested interests, they can do a lot more.

Just be careful not to get caught by the handle.

Ling Zhongtian hung up the phone with a sneer on the corner of his mouth.

He still doesn't believe it. No matter how powerful your technology is in the future, how many hands can you hold on to? (To be continued.)