Chapter 565 China Will Never Catch up with Hollywood!

Although Huo Mingjie was on the other side of the ocean participating in the filming of "Inception", the film was still very popular in the mainland.

The movie "Search" was released for a whole month, and the box office was more than 310 million when it was released, temporarily ranking first in the annual box office list.

Even if there are several highly anticipated blockbusters ready to be released in the second half of the year, such box office results will at least be in the top three!

Although the public's evaluation of the movie is no longer one-sided due to the release, but there are gradually voices criticizing the movie, it can still be called a well-received work.

After not continuing to control the score, the score on Douban is still more than eight points.

You should know that most of the users who play Douban are literary youths. For most of them, domestic movies are automatically reduced by one star.

The movie "Search" can still maintain this score now, which shows that the public is still quite recognized by the movie!

However, in terms of the box office of the movie, except for those in the circle who pay more attention to it, the public's attention is actually not on this.

The reason why Huo Mingjie can still maintain such a high popularity on the Internet is that there are two more works starring him to be released next, and a lot of publicity work has been started.

The two are the TV series "The Qin Empire" and the movie "Animal Management Bureau".

It's a coincidence that both of them are set to be released in the summer!

Green Shade Media has always been famous for shooting idol dramas, and every idol drama it shoots is quite popular.

But after all, this is the first time to try to shoot a TV series with a serious theme. The company feels that the major TV stations may not buy it, so they are still a little worried at the beginning.

After all, the investment in this TV series is so large that it is enough for the company to shoot two or three idol dramas. It would be a pity if it loses money.

And this "The Qin Empire" is also highly expected, hoping to create a Qin IP...

With such a nervous mood, "The Qin Empire: Fission" began to seek cooperation with TV stations.

Then a somewhat unexpected situation, but in fact, it was completely expected when you think about it carefully, appeared!

The TV series "The Qin Empire: Fission" easily won the recognition of people in the circle.

The quality of the TV series itself is extremely high, and the selection of actors perfectly takes into account both acting skills and popularity.

Not only did Huo Mingjie play the second male lead in the TV series, but Liu Tianxian, who is very popular among the public, also played a supporting female lead in the TV series.

Gao Yuanyuan, who has now become popular again because of the movie "Search", also played a love rival with Liu Tianxian in the TV series.

The extremely high quality of the work itself, coupled with the popularity brought by the actors, is a complete killer, which can attract audiences of all ages!

The film buyers of major TV stations are not fools, and they will naturally not let go of this "The Great Qin Empire".

Finally, after a bidding, CCTV stood out with its own advantages and took this TV series into its pocket, which will be released in August.

CCTV also has high hopes for this drama, and cut out the trailer early, and released it more than half a month in advance.

In the trailer, on the battlefield full of blood and armored corpses, people only feel extremely depressed and gloomy.

Only "Wei Yang" played by Huo Mingjie is dressed in white, which is the only bright color in it, which makes people's eyes bright immediately.

Then the camera changes, the brutal battlefield fighting, the valiant old Qin vowing to revive, the game between the great powers... Many scenes emerge one by one, accompanied by the passionate soundtrack, and it seems that the audience is suddenly brought into the Warring States period of constant fighting and conquest.

The editing of this trailer is actually a bit pleasing. A lot of shots were cut for Huo Mingjie, the second male lead. People who don’t know him would think that he is the protagonist of this TV series.

However, such editing is extremely in line with the definition of "excellent trailer", which easily arouses the public's interest in this TV series!

Today's Qin Shihuang is not the "charming ancestor" sought after by netizens.

From the works such as "Ancient and Modern Battle of Qin Terracotta Warriors", "Mythology", and "The Mummy 3", it can be seen that the current Qin Shihuang still appears as a villain.

The "Qin" dynasty also has a bad impression.

In order to attract fans, Huo Mingjie is the only signboard for the time being...

In addition to this, there is also the movie "Animal Management Bureau" scheduled for August 12, which has also begun marketing!

Weibo, forums, and Tieba are now flooded with publicity about this movie.

There is no way. This movie was originally intended to fool the fairy girl. It was invested with 10 or 20 million yuan. Even if it was all sold by fans, it would be able to make a profit.

But I never expected that this movie had to make additional investments many times due to the high cost of special effects production in the later stage, resulting in the final cost reaching 60 million yuan.

Movies are not TV series. It is not that you can make a profit by selling to anyone, but it depends on the box office performance.

Anyway, according to the profit sharing ratio with all parties, this movie must reach at least 120 million to barely break even.

Don’t look at the box office of the movie "Search" of 300 million, as if it is easy and stress-free, and it feels that it is nothing to break the box office of 100 million.

But in fact, as I said before, there are only a few people in the domestic 100 million box office club now!

"Search" was because Huo Mingjie was "cyberbullied" last year. The whole process of "selling misery" marketing attracted the sympathy of the public.

The various hype and publicity in the later period were extremely effective, which helped the movie's box office increase. Otherwise, this would not have achieved such results!

Such pressure on box office performance naturally leads to great pressure on the company's publicity department.

Unfortunately, the boss who was the easiest to promote the product before was not in China, so the publicity department had no choice but to resort to such a "stupid" method of overwhelming publicity.

In fact, the effect is still there, but compared to the previous times Huo Mingjie personally operated it, the effect is really far behind!

Seeing the unsatisfactory publicity effect, the employees of the publicity department suggested:

"Why don't you dig up the scandal between the previous boss and Liu Tianxian and stir it up again?"

Zhao Huixia, who is now the vice president of the company, is sitting in the main seat and says with helplessness:

"It's useless. I've used this trick too many times!"

There are so many real or fake scandals about my boss that the public is too lazy to pay attention to them.

If you continue to do this now, no matter how slow your reaction is, you will know that you are hyping up the movie.

"Is there no other way?" Zhao Huixia frowned.

The company's publicity department supports so many people, but is it useless without the boss?

What do the companies do to support you?

The employees below looked bitter at this time.

In fact, they made a lot of publicity and warm-up plans, but they couldn't bear the fact that the leading actor Huo Mingjie was out of the country and couldn't show up to cooperate.

For them, this is a waste of time...

Zhao Huixia hugged her chest slightly and said in a deep voice:

"Now our propaganda is too blunt, and it has already aroused resentment among some people!"

People all have a rebellious mentality, and bombing-like propaganda methods like this can easily make people feel disgusted.

Huo Mingjie's popularity is very good, but he can't stand being treated so badly!

Besides, Huo Mingjie is not a soft girl after all, and some people still hate him.

These people who hate him usually don't show up at all when online public opinion is "trending", but once they encounter the right opportunity, they will naturally come out and jump up and down.

"Just take a look, there are already many people on the Internet who are disgusted by our overly intensive and blunt propaganda methods!"

While speaking, Zhao Huixia projected the screen of the laptop in front of her.

Then the other employees looked up and saw on the interface a review article about six members of the "Billion Dollar Club" in the current film industry.

Nowadays, when a movie's box office cannot easily exceed 100 million yuan, these six directors in the "Billion Dollar Club" are the most successful group of people in the film industry.

This article is quite polite to the comments made by several other people.

However, there was almost no mention of Han Yan, who was newly promoted with the movie "Search". Instead, the conversation changed and was directly targeted at Huo Mingjie.

"Actually, the success of the movie is not due to the lead actor Huo Mingjie or director Han Yan, but more to the support of the strong and mature marketing team behind them."

"In the success of the movie "Search", what we can actually see is the success of a commercial operation. The major theater chains strongly supported the film, there was no film of comparable strength to compete in the same period, and the overwhelming publicity The effect...the mature team behind the movie is really a credit to it!”

"It's just that I can't help but ask, how much of the 300 million box office is created by such opportunistic false propaganda, hype marketing, and using various methods to eliminate competitors?"

"And now, seeing that the unknown movie "Animal Control" is about to be released, it seems that this kind of operation will happen again..."

"Using the handsome male and beautiful female stars who are most popular among children to fall in love in the movie, and then using various means to limit competitors and promote marketing, you can naturally build a movie with a high box office."

"But looking at Hollywood blockbusters, they are better at using grand scenes, cool special effects, actors with outstanding acting skills, and attractive movie plots to win box office!"

"I am very pessimistic, because if this continues, the domestic film market will never catch up with Hollywood!"

The comments on the article were also extremely lively.

"Sigh, domestic movies are indeed a bit hard to describe."

"Haha, the blogger is so brave. I don't even dare to say anything bad about Huo Mingjie. His fans are like nougat, they can't get rid of them!"

"When Wang Mang was humble and did not usurp the throne, if everyone praised one person, then I felt that there must be something wrong with that person."

"Actually, the movie "Search" is good and very meaningful... but it still can't be compared with Hollywood."

"I also think the movie is pretty good. It's just that this new movie has been promoted too hard and you can see it everywhere..."

"Actually, I'm quite looking forward to this "Animal Control", and I don't think it's too much publicity."

"Huo Mingjie is just an actor, he just acts. These promotions are the company's business, what does it have to do with him?"

"That's funny. Green Media is Huo Mingjie's company. He doesn't know these things?"

"..."

——

This kind of comment, which is almost naming names, is no longer a yin and yang thing, but almost directly targets Huo Mingjie and the Green Shadow Media behind him.

It is undeniable that Huo Mingjie used a lot of hype and marketing methods to gain considerable popularity and attention for this movie.

But it is obvious that other films are afraid of "Enter the Dragon" and have taken the initiative to withdraw from the schedule, but this article seems to say that Green Shade Media has used some means to dominate the entire May Day movie market.

In addition, the admiration for Hollywood in this article is even more unbearable.

Green Shade Media's film production model is seriously learned from Hollywood.

What marketing hype, using handsome men and beautiful women to fall in love to attract fans, aren't they all left over from Hollywood!

It's a pity that the current Internet environment still tends to "the moon is rounder in foreign countries".

Not to mention that Hollywood is still the "movie mecca" in the minds of the public.

In this blogger's article, he "can't help but ask" what Hollywood is doing, and most people really won't refute him.

Looking at the number of likes and comments on this review article, it is obvious that it has caused a certain response on the Internet and has been recognized by many people.

Zhao Huixia knocked on the table slightly and said in a deep voice:

"The current public opinion situation must be solved as soon as possible!"

The public is actually very easy to be led astray by public opinion, and public opinion must be reversed as soon as possible.

Otherwise, how many people do you expect to buy tickets for a movie that has aroused public disgust during the promotion period?

Not being able to recover the cost is just a small matter, but ruining the good popularity of the boss is a big problem!

At this time, an employee of the publicity department sitting below suddenly raised his hand and said:

"Mr. Zhao, I saw that Hollywood was mentioned in this article... Our boss seems to be participating in the filming in Hollywood now, right?"

Hearing this, Zhao Huixia's eyebrows moved, and she immediately caught a little thought and said:

"You mean, maybe we can focus on this article next?"

The young employee nodded and continued:

"This blogger has attracted the approval of many netizens, but I looked at the comments. Most people do not support the blogger's point of view, but they agree more with Hollywood..."

"Now our boss has gone to Hollywood to participate in the filming, but it has not been announced to the public before. If it is announced at this time, public opinion should have a certain change!"

Hearing this, Zhao Huixia already understood in her heart.

This blogger can't see his boss clearly, but his boss has already participated in the filming of Hollywood. Isn't this the most favorable evidence to refute him...