Chapter 132 The Coke Ad that Helped Pan Hong Turn Things Around (Two in One)
The year before last, Huang Zhan and Lin Yanni jointly opened an advertising agency "Huang and Lin".
The two copywriting masters agreed with each other that they would quit after only ten years.
The results really come true.
However, in just these ten years, Huang Zhan not only wrote the slogan "Xerox typewriters are familiar to you" for Fuji Xerox, but also
He also used the phrase "When the Remy and Horses are in full swing, good things will come naturally", which summed up Hong Kong's most decadent decade.
"Where can I find Yunying in Lanqiao?" Hu Xiao murmured to himself, and then looked up and down the country: "I have said before that if anyone says you are uneducated, I will be the first to say no."
"You still understand me," Jiang Shan picked up the noodle bowl and touched it with Hu Xiao: "Let's go one."
Hu Xiao took a sip of noodle soup and said, "The soul is broken at Lanqiao, that's it."
Fan Zhiwen sat aside and laughed: "Me too, Editor Jiang, I'll treat you to today's meal!"
After saying that, he looked down at the dishes on the table and began to regret it after a second.
"We've only met for the first time, how can I treat you to a treat?" Besides, we all buy tickets first and then pick up the goods. Jiang Shan said politely: "Even if we all know each other from now on, there will be plenty of opportunities."
Fan Zhiwen nodded quickly: "Yes, yes, I'll come next time."
"Third brother," Li Ruocheng asked with concern, "How is your painting of Les Misérables going?"
"I haven't touched a single stroke," Jiang Shan, who has never been interested in tragedies, said, "To be honest, I have no clue about this book."
Li Ruocheng frowned: "I can help you with translation, but I can't help you with painting."
"Are you close?" Hu Xiao almost choked.
"I don't take pictures of translations," Jiang Shan nodded: "I'm just too lazy to draw!"
The workload of the "Les Misérables" comic strip in the previous life can be regarded as a masterpiece.
Only then did Fan Zhiwen realize that he had met a table of colleagues: "Comrade, are you also translating "Les Misérables"?"
Upon hearing this, Jiang Shan wondered: "What? Are you translating too?"
According to Jiang Shan's understanding, only the first two volumes of "Les Misérables" in this world have been published.
Fan Zhiwen shook his head and said with a wry smile: "I don't have that ability, but the translation of this book has been completed by a master translator."
"Has Li Dan completed the translation?" Li Ruocheng suddenly said excitedly: "It's not easy. I really have to congratulate him."
"Do you know Mr. Li too?" Thinking about it carefully, Fan Zhiwen asked, "Don't you know that Mr. Li Dan has passed away?"
Li Ruocheng stumbled, and the small spoon in his hand clattered into the bowl.
"Ever...passed away?" The old man's lips could not suppress the trembling.
Both sides of Jiangshan looked at each other: "Are you two talking about the same person?"
Fan Zhiwen also wanted to confirm: "The Mr. Li Dan I'm talking about is the translator of "Les Misérables" currently on the market."
"Alas," Li Ruocheng sighed: "His lover is also a translator, named Fang Yu."
Fan Zhiwen's eyes gradually dimmed: "It's just... them. Not long after Mr. Li Dan regained his freedom, they... left."
Hearing this, Li Ruocheng's eyes couldn't help but burst into tears:
"Xiao Jiang, you must not have thought that behind the book "Les Miserables", there is also a miserable world..."
No one would have thought that it took 50 years for the Chinese translation of "Les Misérables" to be produced.
The people who translated this book are a couple.
They started translating from the year they got married.
The bride is a French teacher.
In the class she taught, there was a student who later wrote "Yellow River Cantata", Xian Xinghai.
It was precisely because of his efforts to protect this avant-garde student that Fang Yu lost his job as a French teacher.
One year after their marriage, the couple finally completed the translation of the first two volumes of "Les Misérables."
As soon as the first step was sent to the Zhabei Commercial Press, the second step was hit by the "January 28th Incident" in 1932.
A bomb blew the Commercial Press to pieces, and the translations were reduced to ashes.
Yu Dan and his wife were extremely heartbroken, but the more the world became like this, the more they wanted to translate "Les Misérables".
Within half a year, another translation was sent to the Xiangjiang Commercial Press.
Yu Dan and his wife never received a reply and waited for five years.
Immediately afterwards, the Anti-Japanese War broke out in an all-round way.
In 1954, just when they were about to give up, Li Dan and Fang Yu received a letter from the Ministry of Culture, and it turned out that the translation manuscript was handed over to them.
The Ministry of Culture not only wanted to publish these two volumes, but also invited them to translate the next three volumes.
The couple immediately stated that they would definitely complete the tasks assigned to them by the organization.
In this way, in 1958, the first two volumes of "Les Misérables" were released.
A few years later, the third volume of "Les Misérables" has been printed and will be released soon.
But, WG is also here.
As a negative teaching material, "Les Misérables" was all thrown into the fire, and Li Dan and Fang Yu were subsequently arrested.
This level is 12 years.
After being released, Yu Dan was already nearly 70 years old.
However, the first thing he did after gaining freedom was to go to the old house that had been reduced to ashes and dig out the translation manuscript buried deep in the soil.
Looking at the fragmented manuscript that had been bitten by mice, the old man picked up the translation pen again without saying a word.
In this way, with the silent company of his wife Fang Yu, the translation of the fourth volume of "Les Misérables" was completed half a year later.
It is said that this translation manuscript is covered with bloodstains from beginning to end, and it has become the translator Li Dan's well-deserved masterpiece.
One morning, Fang Yu woke up and walked to her husband's desk quietly.
As usual, she was about to persuade her husband to go to bed and rest for a while, but found that Li Dan had fallen asleep on the table.
This time, the old man slept very peacefully...
"After that, Teacher Fang Yu didn't say a word for nine months,"
Speaking of this, Fan Zhiwen was already in tears: "She took over Teacher Li Dan's translation pen and completed the translation of the last volume of "Les Miserables"..."
"Alas!"
Jiang Shan sighed with Uncle Li, and Hu Xiao opposite had already lit his third cigarette.
On the road outside the small restaurant, bicycles coming and going would make a series of crisp bells from time to time.
"Is Li Dan's tomb in Pujiang?" Li Ruocheng asked faintly: "I want to go see him."
Fan Zhiwen didn't say anything, and walked over to borrow paper and pen from the waiter at the window.
Afterwards, a note with the road name was handed to the old man...
On the way back to the courtyard, Jiangshan advised worriedly: "Uncle Li, call me when you go."
"Why call you?" The old man put his hands behind his back and looked forward: "I can go there quickly and come back quickly, without delaying anything."
"I'll go there quickly and come back quickly with you!"
"Okay, I'm old now," Li Ruocheng looked at the sky: "It's really a bit scary to go there alone."
The two looked at each other and laughed together.
At this time, Jiangshan remembered a conversation with Huang Yongyu in Guangzhou.
"After going to the farm, I was mainly responsible for looking after the livestock. The cows were very honest and would go away as soon as they were driven. The pigs were too cunning, and I had to fight wits and courage with them back and forth. I liked to drive the chickens the most, and I could pick up hot eggs every time..."
After listening to his description, Yu Sigui began to yearn for life in the cowshed.
People!
In the director's office of Pujiang TV Station.
Jiangshan, who was delivering interview materials, saw Pan Hong sitting on the sofa as soon as he entered the door.
Her eyes were red from crying, and she lowered her head and wiped her tears when she saw Jiangshan.
"I..." Jiangshan suddenly felt that he came at the wrong time: "How about I come in later?"
"Since you're here," Director Gu was worried that there was no third party present: "Come in and sit down quickly."
Jiangshan raised the file bag in his hand to Director Gu, and Director Gu nodded immediately: "This... Comrade Pan Hong encountered some trouble at work..."
At this time, Jiangshan had already sat down on the sofa.
In 1978, Pan Hong starred in a movie "The Smile of the Troubled Man".
After the filming was completed, this movie that won her numerous awards really made Pan Hong cry and laugh.
No matter what era, the director and the heroine have endless stories to talk about under the moonlight.
What's more, the director of this play is Yang Yanjing, who was talented and beautiful in the 70s and 80s.
This director Yang has a characteristic. Every time he shoots a play, he will fall in love with a lesbian.
And these lesbians are also willing to let him love.
Director Yang has produced countless excellent films, such as "The Girl and the Thief" and "The Private Life of the Female Mayor"...
Among them, the most distinctive one is a movie called "Three Girls".
After he directed half of the movie, one of the girls became a young woman.
The leaders of Shanghai Film Studio immediately fired the young woman.
But Yang Yanjing was not affected and continued to shoot the film.
It's just that the title changed from "Three Girls" to "Two Girls".
Such a character, Pan Hong is naturally not immune.
Even when the matter has reached the point where it can no longer be concealed, Shanghai Film Studio still insists on protecting Pan Hong.
But Yang Yanjing's lover Hong Rong found a love letter from Pan Hong in the drawer of the office.
She was so angry that she posted the love letter in the newspaper column of Shanghai Film Studio regardless of the consequences.
Now, Pan Hong's life is not easy.
Shanghai Film Studio can't protect her even if it wants to.
Tonight, the advertisement of Happy Cola will be broadcast on Pujiang TV. Pan Hong is afraid that her own affairs will have a negative impact on the advertisement.
So, she took the initiative to go to the TV station to "confess".
"I have failed the organization's trust in me..." Pan Hong, holding a white handkerchief, couldn't stop crying.
A woman's crying and moaning are both difficult for a man to resist.
Jiang Shan sat silently on the sofa, trying to be transparent.
"Xiao Jiang," Director Gu rubbed his forehead: "Do you think her incident will have an impact on the advertisement?"
Jiang Shan was stunned, it must have an impact: "If handled properly, it should be... okay!"
"How can it be handled properly?"
"Editor Jiang, what should I do?"
"Comrade Pan Hong," Jiang Shan talked about the matter: "Who do you think should be apologized to after this happened?"
Pan Hong knew it well, but: "... She won't forgive me."
Facing Hong Rong's sad eyes, Pan Hong felt that the other party just wanted to bury her on the spot.
Jiang Shan tried to speak gently: "Have you tried? Since you know you are wrong, ask for forgiveness from the other party sincerely."
Director Gu also wanted to solve this matter quickly: "Comrade Pan Hong, we can talk about it, the key is to see your attitude."
After a while, Pan Hong nodded.
"Okay," her eyes flashed with determination, and tears gradually hung on her cheeks: "I will go in a while, and I will never leave without her forgiveness."
Jiang Shan chuckled: "Pay attention to your attitude, you still have to use... tears to induce love."
Pan Hong suddenly blinked her big eyes and looked at Jiangshan.
Only then did Jiang Shan see these eyes clearly. They were really big!
When Jiang Shan was walking on the sidewalk with a bag of Happy Coke, Pan Hong beside him suddenly smiled bitterly:
"Editor Jiang, do you think... is my acting career about to end?"
Things will be fine in the future.
After the incident, Pan Hong, who had kept in touch with Hong Rong, introduced a good friend of hers to him as a couple.
Hong Rong was also considered loyal. After learning about Pan Hong's poor family, he not only forgave her, but also kept the secret.
Things in the entertainment industry are always drama.
Jiang Shan sighed: "Since I like acting so much, I just need to concentrate on acting from now on."
It’s best to avoid messy things!
Pan Hong suddenly took a few steps forward quickly, then turned around and stopped.
At this time, Jiangshan also stood firm.
The sun sets in the west and dyes the sky red!
Pan Hong, who was twisting the bar with her hands behind her back, her eyes red again: "Editor Jiang, can you promise me one thing?"
Jiang Shan nodded, probably able to guess.
Pan Hong's voice was already trembling: "You... must not post these things about me."
"Who do you think I am, Jiangshan?" Jiangshan didn't want to disturb the "Happiness Coke" advertisement:
"I can't control other people, but your affairs will never appear in Oriental Metropolis Daily."
"Well," Pan Hong bit her lips and said gratefully, "Editor Jiang, Pan Hong is your friend."
As long as she can get through this.
In the late 1970s, the media had not yet learned to report the bad things that happened to celebrities.
But even so, the intensity of the attacks from Pan Hong's surroundings could kill her.
Especially some actors, after discovering the signs that Shanghai Film Studio would no longer protect Pan Hong.
The gossip never ceased.
Once Shanghai Film Studio decides to give up, even if she can get Hong Rong's forgiveness, Pan Hong's acting career will have a tragic ending.
At this time, Director Gu, who was originally nervous about the "Happy Coke" advertisement, was troubled by Pan Hong's incident.
More headache.
In the small courtyard on Anhe Street, Jiang Shan sat on the sofa in the dining room and read the newspaper.
Today's "Oriental Metropolis Daily" has published an advertisement for the "Happy Coke" fancy promotion with prizes.
[Drink Happy Coke and bring happiness home!
From now on, in order to thank the general public, Happy Coke has launched a bottle-opening event...]
Today, the same ads appear in newspapers in surrounding cities.
When he was watching with enthusiasm, Jiang He next to him knocked on the table: "Here he comes!"
Jiang Shan immediately looked at the TV.
With a burst of brisk music, Pan Hong, wearing a light yellow dress, appeared on the TV screen with a cheerful face...
The camera turned, and at the moment when the cap of the Happy Coke soda bottle was pried open, a close-up zoomed in on the words "One More Bottle".
Immediately afterwards, the words "One more dime", "One more box"... hit the TV screen one after another.
With a smile on her face, Pan Hong held up a soda bottle and said to the screen: "Drink Happy Coke and bring happiness home."
"Pan Hong is so beautiful," the younger sister Jiang Chuan said, fascinated by the TV, "The dress on her body is also beautiful."
"Uncle Third," Jiang Xiaobai climbed onto Jiang Shan's lap: "I want to drink Happy Coke."
"Look," Jiang Shan hugged his eldest nephew: "Even people like this can feel the power of advertising."