Chapter 259: The Haze During the Promotion Period, the Explosion After the Broadcast

"Bad Kiss" has entered the promotion period.

Buying entries, pre-buying topics, media press releases, and variety show promotion are all conventional means. Dong Wenxue is very skilled and Su Zhe doesn't need to worry about it.

He only needs to run variety shows with Liu Heluo and Yu Haohua.

After recording a new episode of "Crossing", everyone started to make a fuss and wanted to rip off Su 200 million yuan, so they found a restaurant for dinner.

Before dinner, Yu Haohua asked Su Zhe curiously:

"Where is Yu Han? Why didn't she come to promote?"

Su Zhe thought about it and decided to tell the truth, which made everyone feel complicated.

Yu Haohua seemed to have some affection for Zhang Yu Han, and was hit hard. He murmured:

"How could she be like this? When we were filming, we were so united and worked together to study how to perform better. Why didn't she cherish the results of our efforts?"

Su Zhe could only persuade him:

"Fame and fortune in the world confuse people's hearts. Don't think too much, just drink."

Yu Haohua sighed and went to drink alone.

Liu Heluo was standing aside, not embarrassed to say that in fact, they were not as united as Yu Haohua thought. During the filming, Zhang Yuhan had deep hostility towards her.

It was just that Zhang Yuhan was at a high level, and except for Liu Heluo who was targeted, it was difficult for others to feel the subtle atmosphere.

But this also made Liu Heluo feel very sorry for Su Zhe:

"It's all my fault. I made you encounter this situation for the first time you invested in a TV series. What if..."

Su Zhe glanced at her and quickly comforted her:

"What does it have to do with you? We can't blame ourselves for other people's mistakes."

"But if I had good acting skills, she wouldn't be dissatisfied with me, and wouldn't have caused such a thing." Liu Heluo said guiltily.

Su Zhe patted her and gave her confidence:

"Sometimes, adapting to the role is more important than acting skills. Your Yuan Xiangqin is very good, and it's natural for her to be the heroine."

Yuan Xiangqin needs a stupid and cute actor to play, but the requirements for acting skills are not high. What's more, Liu Heluo didn't act badly after entering the role.

"Really?" Liu Heluo urgently needed affirmation.

Su Zhe nodded. To give her confidence and save her from feeling unconfident during the promotion period, he simply said:

"You haven't seen the film yet? I'll take you to see it later!"

"We want to see it too!" The others shouted.

"Okay, those who want to see it, let's go to my room and watch [True-Advance Screening]!"

After dinner, a group of people didn't go to sing karaoke, but went to Su Zhe's room in a mighty manner.

Wu Peipei stopped outside the door, with a somewhat resistant expression, and refused:

"I won't go in, you guys watch, I want to go back and rest."

"Sleep your horse and get up!" Du Chenghui shouted, jokingly pushing Wu Peipei.

Wu Peipei suddenly screamed, which frightened everyone for a moment. Seeing her run back to her room, they all stared at Du Chenghui.

Du Chenghui was also startled, and explained helplessly:

"I really didn't use any strength!"

Everyone rolled their eyes at him, thinking that Wu Peipei was sleepy, and didn't care too much.

A group of people rushed into Su Zhe's room and watched him take out his laptop and play the first few episodes.

At first, they teased Liu Heluo:

"You acted well. I didn't expect your acting skills to improve so much. I'm impressed."

"Your love for Su Zhe doesn't seem to be acting."

Liu Heluo retorted:

"Do you know how hard I worked?"

But as the plot progressed, they became more and more involved, especially when they saw Yuan Xiangqin and Jiang Zhishu forced to live together, live and study together, they couldn't help but smile:

"So sweet, Su Zhe, how could you think of such a plot? It's too girly!"

Su Zhe always felt that this kind of praise was a bit strange.

After watching a few episodes, they still wanted to watch, but Su Zhe spread his hands:

"The rest is still in production and has not been completed."

Others shouted angrily:

"Ah! Too much, do you need to wait for updates for advanced on-demand viewing?"

Su Zhe complained:

"Isn't this the case on all major websites now?"

After watching, everyone discussed it and felt that "It's a good prospect for "It Starts with a Kiss" and it is likely to be a big hit.

Su Zhe smiled confidently and said:

"Okay, go back to sleep, we have to continue recording tomorrow!"

Everyone else left, but Liu Heluo stayed, her eyes shining:

"I want to watch it again."

Su Zhe looked at her excited expression and smiled gently:

"How do you think you acted?"

Liu Heluo blushed and nodded vigorously:

"I never knew I could act so well!"

Su Zhe just smiled and looked at her.

Liu Heluo giggled for a while, slowly approached Su Zhe, and then hugged his waist:

"Thank you for making me a better self."

Su Zhe grinned:

"This sentence sounds like Yuan Xiangqin's line."

"No, this is what Liu Heluo really thinks." She looked at Su Zhe firmly.

…

“Be gentle…”

Su Zhe felt something was wrong:

“Wait, wasn’t it you last time?”

Liu Heluo’s expression was even more wrong:

“Last time?”

Su Zhe: …

“Ah Ba, I’m dumb…”

Fortunately, it was too late to stop, otherwise Su Zhe would have to order another glass of bitter wine.

During the following promotional period, Su Zhe taught Liu Heluo a lot of new knowledge and helped her become a “better self”.

No need to thank me, this is what he should do.

With the traffic bonus of Su Zhe and Liu Heluo, and the strong promotion of Penguin Video, "It Started with a Kiss" became popular before it was aired, and it was repeatedly on the hot search list and attracted the attention of countless people.

However, it was also attacked for this.

Zhang Yuhan and the stars remained silent and did not say much, and Tian Ming did not say much either.

On the contrary, the third season of "Our School Years" was secretly exerted by the film producers.

First, because the two have similar schedules and are both campus films, they are the most direct competitors;

Second, they just kicked out Zhu Guosong, the "real father" of "Classmates", and Su Zhe picked him up to be the director. If they lose, it will be too embarrassing.

They hope that "It Started with a Kiss" will fail miserably and "Classmates" will win completely, so as to prove that there is no problem with their decision to kick out the director.

But if it is the other way around, someone may be responsible for this decision.

So there are two kinds of attacking voices-

One is against the heroine Liu Heluo:

[Her average rating of TV series is less than 5 points, and her acting skills are so bad, but she is still the heroine. "It Started with a Kiss" must be a big bad movie! ]

[Su Zhe actually fell to the point of using Liu Heluo as the female lead, regardless of the quality of the work. They must have had an affair! ]

[Liu Heluo should just go and shoot variety shows instead of ruining the TV series! ]

No one can refute this kind of attack. Even Liu Ya (Liu Heluo's fans) can only weakly say:

[I believe Su Zhe will definitely strictly control the quality, and I also believe in Director Zhu's ability to train actors. ]

[Please don't spread H rumors, and don't stir up trouble between us and Gan Ze. Su Zhe and Liu Heluo are just good friends. ]

The second is against the screenwriter Su Zhe.

That's right, against [screenwriter] Su Zhe.

No one doubts that Su Zhe is the male lead. He has proven that he has no shortcomings in acting, appearance, traffic, achievements, etc.

But screenwriter Su Zhe is a complete newcomer.

[Su Zhe is arrogant. He was said to be good at choosing scripts before. Do you think he can write it? ]

[Male writers are not used to writing female-oriented dramas, let alone idol dramas! Advise him to buy an IP. I believe that he is so serious and can definitely make a good change. 】

【Celebrities make so much money, so don’t do everything. I heard that he is not only a screenwriter and the male lead, but also runs his own company. "It's a Pleasure" will be his Waterloo! 】

But compared to the powerlessness of the willow buds, the sugar canes are more confident in their rebuttal:

【Go back and watch the sketch "Where Has the Time Gone" again! I just want to ask you, how good is Su Zhe's screenwriting level? ! 】

【Director Song of "Emperor Wu of Han" admitted that Su Zhe participated in the scriptwriting of the later Huo Qubing plot. The industry recognizes his screenwriting ability. Do you still dare to question it? 】

【Don't compare Su Zhe with other stars. After so long, haven't you realized that Su Zhe is a real genius? 】

In the debate, the former well-known screenwriter and now well-known critic Huang Song was exposed.

Unlike some music critics, he has real achievements. His screenwriting works have won the annual ratings championship once, and other dramas can also make profits. He is a real senior screenwriter.

The disadvantage is that most of the scores are not high, he is good at spreading melodrama, writing some embarrassing plots, and it is easy to be complained, but there are many audiences.

But ratings are the hard truth. Huang Song's comments on TV series are generally recognized by people inside and outside the circle, and he dare not ignore them like he treats other commentators.

Huang Song did not target Su Zhe, but refuted an argument of the sugar canes:

[A little-known fact for everyone: The difference between a skit screenwriter and a TV screenwriter is like writing jokes and writing articles. ]

But at this time, posting this sentence is undoubtedly standing on the opposite side of Su Zhe.

Su Zhe can understand him. As a screenwriter, the most annoying thing is that stars make random changes. Although Su Zhe is not that kind of star, he has been put into the bad memories of the past.

So Su Zhe did not get angry and let the sugar canes attack him in a swarm, but directly replied on Weibo:

[Teacher Huang, whether the work is good or bad, it will always be broadcast to know. After the broadcast, no matter what the teacher or the audience's opinions are, I can accept them. ]

Huang Song replied with a smiley face expression and said nothing more. After all, there is no hatred between the two. He just talked nonsense and did not intend to offend Su Zhe completely.

This small storm is over.

Although Huang Song is an industry insider, he has not read the script of It Starts with a Kiss after all, so his attitude is not important.

But someone broke the news that the original director of It Starts with a Kiss was Tian Ming, but halfway through the preparation, he took the initiative to withdraw because the script was too bad and Su Zhe was too stubborn.

And Zhang Yuhan, both finished their roles, but seeing that the finished film was too bad, they would rather break the contract and withdraw, and even "forced" Su Zhe to change his face and completely cut off from It Starts with a Kiss.

Obviously, these rumors are all wrong and have been processed, but there are indeed some facts that sound plausible.

This has attracted large-scale suspicion, and countless passers-by have judged that It Starts with a Kiss is of poor quality through this information.

Seeing this, in order to prevent Su Zhe from exposing his scandal in a rage, Tian Ming took the initiative to post on Weibo:

[The quality of It Starts with a Kiss is very good, Su Zhe is a very good screenwriter, and I only withdrew because of personal matters. 】

But it didn't work.

When everyone agrees with a rumor, it's not enough for the person involved to come out and refute it. Instead, everyone thinks that Tian Ming is just giving Su Zhe face.

Moreover, Zhang Yuhan, who is considered to have a better relationship with Su Zhe and was promoted by him, did not give any explanation in the face of the storm, as if she had tacitly accepted the rumors.

This made passers-by even less convinced. The only benefit was that the popularity of "It Started with a Kiss" increased. As long as the word of mouth turned around, it could become popular.

But if the reputation is not good, or even just average, the audience may habitually look down upon it due to the early smear campaign.

This achieves the purpose of the smearers.

Even the sugar canes are no longer confident.

They were worried and discussed in the group:

[Sisters, remember no matter how good the quality is, you must praise it! In addition to being the male protagonist, Su Zhe is also the editor and boss, so it’s hard to pass the blame! 】

[If that doesn’t work, just criticize Liu Heluo, saying her acting skills are too bad and dragging down “Kiss”. 】

This is fandom. Even Gan Cane with a relatively good style is always ready to blame his colleagues.

Fortunately, Su Zhe himself is the screenwriter, otherwise the poor screenwriter would be the first to blame.

This has cast a shadow on the prospects of "Kiss". Many people are already planning to watch Su Zhe, Liu Heluo, "Kiss" and Penguin's jokes.

Of course, "Kiss" also had a counterattack. Dong Wenxue directly hyped up the fact that the actors in "Classmates III" were ungrateful and capital was ruthless, and they kicked out director Zhu Guosong.

This obviously goes against the traditional Chinese moral values ​​and hits "Classmate III" at the same time. At the same time, it earns Zhu Guosong a lot of sympathy points, which will be fed back to "Evil Kiss".

In the midst of public opinion and marketing wars, the countdown to the premiere of "Kiss" has begun.

Beijing.

Dr. Meng Sha, a female doctor, walked into the laboratory and heard the school girls chattering about "The Bad Kiss". She couldn't help but stop and asked:

"Is this show popular?"

The master’s students immediately replied:

"Yes, a lot of people are paying attention! The modeling couple look so good together!"

"It's just that word-of-mouth is a bit complicated. Some people swear by it, while others believe in Su Zhe."

Meng Sha asked with concern:

"How about the results? Do they look good?"

The school girl replied:

"I don't know. It will be online two days later. I hope it's not too bad, otherwise Su Zhe will be in trouble."

As they were talking, they suddenly realized something was wrong. They looked at Meng Sha strangely and said curiously:

"Eh? Senior sister, do you also watch idol dramas?"

Meng Sha waved her hand:

"Normally I don't watch them. But I also want to balance work and rest. If there are TV series with good reputation, I will also watch them."

The junior sisters volunteered:

"Senior sister, if it looks good, we will give you Amway!"

Meng Sha nodded, but two days later, when she returned home and heated up a pack of prepared dishes in the microwave, she suddenly remembered what her junior sisters had said.

"Will you be online today?"

She had nothing to do anyway. Thinking of Su Zhe's smile, she turned on the computer and entered Tencent Video without waiting for word of mouth to come out.

The homepage of the video is a big poster advertisement——

Su Zhe and Liu Heluo stood together in school uniforms. Liu Heluo showed a charming smile and leaned slightly towards Su Zhe, while Su Zhe showed a helpless expression.

The poster reads "Mischief's Kiss" in a playful font.

“It’s really eye-catching.”

Meng Sha commented that the first episode is the first time you click on the advertisement. Tencent Video did not even insert advertisements in order to promote it.

The first episode tells from Yuan Xiangqin's perspective how outstanding Jiang Naoshu is. He is the school idol and top student, and she has a crush on him for two years. In her senior year of high school, she was finally exposed and ridiculed by the whole school.

Secret love is the plot that touches the hearts of girls the most, and it can easily resonate with the audience——

When they were young girls, many people also had boys they liked and crushes on, but they were just not as brave as Yuan Xiangqin.

Of course, there are also people who have not had similar experiences, such as Meng Sha, who did not feel much resonance.

But even so, she still thinks "Bad Kiss" is good and can be used to pass the time——

The appearance is very eye-catching, the plot is smooth, and the details are very real, just like her school days.

This is enough.

Meng Sha watched it unknowingly, and actually finished the first episode in one sitting.

At this time, she had just finished her meal, and she happily decided that she would eat bad kisses with her meal from now on. She took a photo and posted it on WeChat Moments with the following text:

【very nice. 】

After posting on Moments, she saw her distant niece Zhao Silin, who was still in the first grade of junior high school, commenting below:

[Aunt Doctor, do you also watch "Mischief Kiss"? Kuroko is just bullshit, it’s really good looking! 】

Meng Sha looked at the comments, silently took a screenshot, and sent it to her cousin:

"Your daughter secretly plays with her mobile phone!"

After sending it, she couldn't help but show an "evil" smile:

"I'm sorry, but junior high school students should study hard."

At this time, Zhao Silin didn't know that she had been betrayed.

She watched it early and watched the first two episodes of the premiere, especially the second episode——

Yuan Xiangqin had a problem with her house and was forced to live with her parents' old friend. Unexpectedly, the other person's son turned out to be his crush Jiang Naoshu!

This is so touching for girls!

Although Zhao Silin is only in the first grade of junior high school, she is a precocious girl, and this is the age when she is full of fantasies about sweet love.

She couldn't help but imagine how happy it would be to live under the same roof with a handsome man like Su Zhe.

She was still young and her thoughts were not that dirty. All she wanted to do was study together, eat together, bicker together, and couldn't help but smile happily.

She glanced at her phone again, and before waiting for her aunt's reply, she continued to send messages to her classmates: Amway:

[Watch "Kiss", it's really good. Do not lie to you! 】

[Su Zhe is more handsome than Zeng Qisheng, his looks are really amazing! Liu Heluo is also super beautiful and cute! 】

[Why are there no boys as charming as Jiang Naoshu in our school? They are all a bunch of brats, hey! 】

She was typing with great interest when the door was suddenly pushed open. She saw her mother rushing in angrily:

"Playing with your phone again? Have you finished your homework?"

Let's not talk about what happened to Zhao Silin. After her friends were recommended to watch the show, some families did not allow them to watch it, but some families allowed them to watch it for a while after they finished their homework.

Without exception, as long as they watched the first two episodes, they immediately became obsessed with "It's a Kiss" and Jiang Zhishu.

The small group immediately became lively:

[Zhao Silin is right, it's really great. ]

[Ahhh! If Jiang Zhishu helps me with my homework, my grades will definitely improve! ]

[So funny! Jiang Zhishu actually had photos of himself in women's clothing when he was a child, and was controlled by Yuan Xiangqin and forced to help her with her homework. ]

[Where is Zhao Silin? Why doesn't she talk? ]

The next day, after they went to school, they found out that Zhao Silin's phone had been confiscated, and they gathered together to discuss the plot.

Other students were curious and asked them, and they recommended it to the audience:

"You must watch It Started with a Kiss, Su Zhe is really good! Su Zhe is so handsome!"

There was a die-hard fan of Zeng Qisheng in the class, who immediately retorted:

"It's impossible to be better than Brother Qisheng! What's the point of a school drama? Qiankunling is yyds!"

Zeng Qisheng does have a lot of fans, especially young fans.

But Jiang Zhishu in It Started with a Kiss is particularly easy to attract fans, especially young fans.

Although she only watched two episodes, Zhao Silin showed a tendency to become a die-hard fan and immediately shouted:

"Su Zhe is more handsome! If you don't believe me, go watch It Started with a Kiss!"

This time, many more students were recommended to watch it.

In addition to offline tap water like Zhao Silin, the online popularity is even more exaggerated.

# It Started with a Kiss #

# Living together with Jiang Zhishu #

These two hot searches rushed to the top of the list under the joint efforts of the audience and marketing.

Liu Heluo's company also bought her a hot search for # Liu Heluo's surprising performance, perfect role as Yuan Xiangqin # .

Countless viewers commented:

[After watching this drama, it seemed as if I was instantly back to my school days, and the sunshine that afternoon filled my heart. ]

[Who said "It Started with a Kiss" is not good? Come out and get beaten! ]

[After watching the second episode, I knew that this would be a classic TV series. ]

[Being forced to live with a male god, and threatening the aloof male god to tutor her homework, this is more interesting than my fantasy when I was in school! ]

[Su Zhe understands the hearts of girls too well! ]

The haze was swept away, and the reputation exploded!