Chapter 310: Opening up the Meridians (Two in One)

The cooperation between China Mobile and Sina Hotline is in full swing.

The former needs to bring value-added SMS services to users, while the latter needs to turn the content of the portal into revenue. The two parties hit it off, and China Mobile has truly turned Sina's hotline into hot money.

In addition, in addition to SMS SP, China Mobile stated that it will launch an information service that integrates color images, sounds, and text, namely MMS service.

As a major shareholder of Sina, Vice President of Sina, and President of Sina Hotline, Fang Zhuo expressed his stance on mobile and is willing to actively promote the development of new mobile businesses.

Generally speaking, China Mobile's GPRS network and MMS business this year have the highest level in the development judgment of Sina Hotline.

In comparison, China Unicom seems to be slow and leisurely.

Fang Zhuo and China Mobile had been cooperating for more than half a month, and both began to take money to make the Sina hotline excited. Only then did China Unicom finalize the meeting and negotiate between the two parties.

On August 2, Fang Zhuo, Wang Yan and the Sina hotline team came to the headquarters of China Unicom as scheduled and had a bad meeting.

A deputy general manager from China Unicom was present, and he was in a fog throughout the whole process, showing great unfamiliarity with the business.

"Mr. Li, we have a relatively mature cooperation plan in the market. You can take a look at it." Fang Zhuo introduced the Sina hotline plan with difficulty and brought up the successful cooperation with China Mobile.

Unexpectedly, the confused deputy general manager Li Shibin suddenly became energetic at this moment and said directly: "Haha, this cooperation plan is with China Mobile, right?"

Fang Zhuo pondered, there is nothing to deny, there are only two operators in the main market that can do wireless value-added.

"How can we and China Mobile adopt the same standards?" Li Shibin said plausibly, "China Unicom's technical level is better than China Mobile's. Our users are all using CDMA, and they are all high-quality users."

Fang Zhuo was a little confused: "This high-quality user?"

"Mr. Fang knows about CDMA, right?" Li Shibin became more energetic as he spoke, "In the new century, new networks and new technologies are all high-end users."

Fang Zhuo was silent.

Wang Yan asked: "Mr. Li, do we have specific user data analysis here? If China Unicom users are more willing to pay, we can make appropriate adjustments."

The deputy general manager of China Unicom leaned back in his seat and said with a smile: "It is well known that CDMA is more high-end. In addition, this wireless value-added is not done by Sina alone."

"Well, let's take this plan back and study it. We at China Unicom don't have a hierarchy."

Li Shibin stood up and did not want to talk anymore.

Fang Zhuo had no choice but to express his position first: "Okay, Mr. Li, let's communicate more and find a point where we are both satisfied."

Li Shibin saw off the guests with a smile.

A group of people from Sina Hotline left the headquarters of China Unicom.

"CDMA users are more high-end? Is there any evidence?" Fang Zhuo asked in the business car on the return trip. He really didn't see this in the information submitted by his team.

"Mr. Fang, China Unicom is indeed promoting high-end users." Zhang Shenghui said, "Many of their advertising slogans say this, such as 'Change the century, change the mobile phone'. The competition with China Mobile is quite fierce."

Fang Zhuo frowned slightly, nodded and reflected: "I didn't think much about this. You need to pay attention to the relationship between the two companies. If China Unicom wants to develop CDMA, it will definitely have to grab GSM mobile users."

"That Li Shibin is just talking nonsense." Wang Yan shook his head, "He just opens his mouth. He is just looking for an excuse."

Fang Zhuo said with a smile: "Let's try again after solving this problem. I originally thought that China Unicom and China Mobile could finalize the decision quickly and strive for better results in August, but in this case, it's better to work slowly and carefully."

At this time, Zhang Shenghui asked carefully: "Mr. Fang, is Li Shibin trying to get in our way? Is he trying to express his feelings in private?"

Wang Yan stopped talking. As far as he knew, Mr. Fang and China Mobile had never made such an expression.

"No rush, why are you so anxious? China Unicom doesn't want a tiered system, so let's try changing the highest share number. The market feedback from Sina's hotline is very good." Fang Zhuo sensed some impatience from these two people, " It’s normal that only a few can reach consensus quickly.”

The feedback on the cooperation between Sina Hotline and China Mobile is very good. As a leader in portal websites, Sina has its own unique information, which is excellent in timeliness, richness and professionalism.

In addition, the operational Sina hotline has divided labor into different fields, and the depiction of customer group portraits also demonstrates the employee capabilities of "portal leaders".

but……

China Unicom doesn't care about this.

In the current market, it is true that Sina is not the only one doing wireless value-added. The other two portals are also gradually increasing their efforts. In addition, the most competitive opponent is TOM Network from Xiangjiang.

TOM Network is a property of the Li family in Hong Kong. Its founder is Li Ka-shing's son Richard Li. It is already a listed company in Hong Kong and has launched wireless value-added services earlier than mainland portals.

Sina Hotline's development in less than a month is not as good as TOM. This can also be seen from the feedback from mobile.

In the wireless value-added market, although Sina has excellent content, supply still exceeds demand.

No matter what the reason is, China Unicom has the confidence to block a service provider.

At this time, Fang Zhuo did not act like the president of a $200 million company, nor did he regard the still disturbing reports of Sina's control as a halo of fame. He patiently let the team re-communicate and prepare for a second negotiation.

On August 4, the original team went to China Unicom headquarters again.

But this time it was not Deputy General Manager Li Shibin who showed up, but Liao Kai, another department director who had just been acquired and promoted by China Unicom.

Liao Kai was very pragmatic, and he discussed seriously throughout the whole process. He also recognized that the effect of the cooperation between Sina Hotline and China Mobile could be replicated in China Unicom's business.

However, he finally said that he could not make a decision on this matter by himself, and he had to report it for discussion.

In this way, the second round of negotiations did not make any good progress.

Three days later, China Unicom's third meeting changed the leader again. Fang Zhuo finally couldn't stand it anymore. When would this game end?

He did not get angry on the spot and ended the negotiation in a calm manner.

Sina Hotline deeply felt China Unicom's sincerity and had to brainstorm. This seemed to be more than just a problem of cooperation plan.

Fang Zhuo listened to everyone's analysis while considering the solution of this cooperation.

As for gift giving, it is really a bad idea at this juncture. The person in charge can be one of our own people, but Li Shibin is not familiar with him. If he dares to accept it, it is not easy for me to give it.

What if it is a trap set by Duan Yongji, and then the old fox will come to kill, and I will lose face.

Fang Zhuo has offended many people, so he has to imagine conspiracy theories in his mind. Otherwise, is this kind of win-win situation simply because the leaders of China Unicom are stupid?

Are there such stupid leaders?

Are there?

It won’t be a leader who knows nothing, guides the experts with laymen, and makes trouble to find a sense of existence?

No way?

"Why are you so anxious recently?" Fang Zhuo spoke, and still noticed the mentality shown by everyone. He turned around in his mind and said, "For the time being, we are still in normal contact at work. If you have friends, please find friends. I will call Ma, the general manager of Tencent, and ask him. He has a good cooperation with China Unicom."

Tencent's current revenue was initially through China Unicom. Ma Huateng was on "Win in China" because this program was sponsored by China Unicom.

Oh yes, is there any connection with "Win in China"?

Fang Zhuo remembered another thread and decided to try.

He called Penguin Ma.

Fang Zhuo briefly explained the situation and asked Mr. Ma for help.

However, when Mr. Ma heard the names of the three leaders he met on the Sina hotline, he expressed his attitude that he could not help.

"Mr. Fang, it's not that I don't want to help, I'm afraid that I will do more harm than good. China Unicom is in a mess, mainly in two parts."

"One is the marketing department, and the other is the group department. The two sides are not as hostile as fire and water, but they are indeed two mountains."

"I am cooperating with the marketing department here, and you just talked about the group department. If you turn around and look for the leaders of the marketing department at this time, I'm afraid they will be very dissatisfied and interfere. It's better for you to try again."

"If it doesn't work in the end, I can help you connect with the marketing department."

Penguin Ma's help was very thoughtful.

Fang Zhuo thanked him.

Penguin Ma was in no hurry to hang up the phone: "Mr. Fang, I heard that Sina Hotline has been doing well recently and has a very pleasant cooperation with China Mobile. Please do me a favor. We at Tencent want to increase our cooperation with operators. Please give them a call."

"...Okay, we just started working together. It's not certain whether a call can help." Fang Zhuo agreed.

"It's okay. A little bit of accumulation makes a lot." Ma Huateng said cheerfully, "I'll treat you next time we meet."

"Hmm..."

Not only did he not find the right relationship, he also got involved.

Fang Zhuo ended his contact with Ma Huateng and turned to call Hu Meng of CCTV to try to find the right connections.

Hu Meng agreed, but also said in advance that there was little hope.

After these two calls, Fang Zhuo's thinking was no longer limited to Sina Hotline. He called Wang Fengyi of Shenxin Science and Technology, Xu Xin of Today Capital, and Xiong Xiaoge of IDG.

These people all have connections, and it's possible to get in touch.

Fang Zhuo's request soon received a response. Li Shibin himself had expressed his dislike for Fang Zhuo. As for where this dislike came from, it was not clear for the time being.

Hearing this news, Fang Zhuo was a little confused. He carefully sorted it out and found that he had never dealt with Li Shibin. He didn't know what link had offended the deputy general manager.

Sina Hotline still maintained contact with China Unicom, but the other party remained lukewarm and there was no way to break the deadlock for the time being.

As the early August passed, China Mobile's business continued to rise, and China Unicom fell into a deadlock.

On August 13, things took a turn for the better.

Fang Zhuo called Wang Yan to the office.

"Let's talk to China Unicom again and raise the specifications. I'll go find someone."

Wang Yan was a little surprised. He knew that no one had found a suitable way recently.

"It's not that I'm looking for someone, but someone is looking for me." Fang Zhuo smiled and handed over a newspaper.

Wang Yan took it and looked at it. The news on the page was an introduction to the achievements of national informatization construction, which mentioned Mr. Fang's registration network.

"I received a call and I have to attend a meeting and a class here in two days." Fang Zhuo said, "In two months, the key special plan for informatization in the five-year plan will be issued. The leaders want to hear the company's ideas before that."

"Mr. Fang, you don't want to complain, do you?" Wang Yan was surprised.

"What complaint, am I so ignorant? The leaders want to hear me talk about the informatization achievements in the medical field." Fang Zhuo was a little emotional. With the release of this special plan, the policy banner of informatization construction has completely cooled down.

He continued: "When you discuss the time, set a day for me to go to the meeting. When you ask me why I didn't arrive, just say that I went to attend the meeting."

"The call I received yesterday was from Director Xu. I'll probably see him during the meeting. Then I'll ask him to help me make a call to China Unicom."

"No matter how Li Shibin has objections to me, people in state-owned enterprises like this must pay attention to leadership authority, right?"

Fang Zhuo said so.

This time it will be about the registration network and has nothing to do with Sina Hotline Half Cent, but using this as a hint to Li Shibin, it might be effective.

Wang Yan agreed and felt that it was no problem. The meeting that Mr. Fang wanted to participate in was of a high level.

He smiled and said: "Mr. Fang, are you going to speak then? Don't you want to mention our Sina construction work?"

"I don't know if Sina has received the invitation. I have to ask Mr. Mao." Fang Zhuo did not ask Director Xu whether there was a Sina representative.

As for the informatization aspect of portal websites, Sina's recent performance has been a bit poor, with management turmoil and battles for control, which are not good things.

Wang Yan left the office and asked around, but found that there was no such invitation.

On August 15, Wang Yan led the Sina hotline team to the China Unicom headquarters for the fourth time. This time, because he had stated in advance that he would submit the final plan, deputy general manager Li Shibin also attended.

"Where's Mr. Fang? Isn't he the president of your hotline? Isn't he coming today?" Li Shibin said as soon as he sat down.

"Mr. Li, I'm really sorry. Mr. Fang has a leader and enterprise exchange meeting on information construction today, and I really can't come." Wang Yan looked helpless. When further explaining, he only used the names of a few big leaders to explain that Mr. Fang must Reasons to attend.

Li Shibin was a little dissatisfied when he heard Wang Yan's words, but he quickly sat up straight involuntarily.

His expression didn't change at all, and he nodded and said: "That is indeed more important. We have communicated many times anyway, so we can just talk."

Li Shibin didn't think he would lie about this kind of thing, and what he heard in his left ear suddenly didn't go out from his right ear, but turned around and went straight to his heart.

——Sina Hotline is an SP service provider relying on Sina, the first portal website in China. It has proven its business level with its performance in the market, and it has a good foundation for cooperation with China Unicom.

——China Unicom's high-quality users need wireless value-added services that have been tested by the market, and Sina Hotline has achieved this.

Before Director Xu called, Wang Yan found that today's negotiations had made real progress, and he felt inexplicable for a moment.

Three updates tomorrow.