Chapter 1105 Technology for Good (4K)

Fang Zhuo didn't take it to heart that he had communicated with Pony for a long time - it didn't seem like it had been a long time.

Competition is not about treating guests to dinner, and it cannot be so gentle. Who knows if Pony wants to use his defense-breaking to shake his own decision-making?

Fang Zhuo looks at others by himself and feels that this is very possible. The decision-maker is a human being and may be affected by emotional fluctuations. This is also an effective method.

But this method is not good for myself. I stand on the wall and have a clear conscience.

On February 28, which was also the last day of February 2010, many computer and mobile phone users welcomed a wave of red envelopes during the Lantern Festival.

Yixin's Spring Festival red envelope interaction data is really eye-catching. CCTV has been promoting the Spring Festival Gala's ratings to reach a new high in recent years, and has been promoting the 10.5 billion shake interactions. It has been promoting that this time it is close to young people.

The more publicized it is, the more enthusiasm of other manufacturers will be ignited.

Therefore, on the day of the Lantern Festival, various manufacturers tried to conduct a wave of red envelope interactions.

Penguin’s communication traffic is mainly on the PC side. It has launched an event where chatting with friends will randomly drop Yuanxiao/Tangyuan red envelopes. On the mobile side, users in the YMS camp are lacking. Other brands of mobile phones are limited by hardware foundation and system intelligence. The issue has become much less vocal.

Taobao offers random discounts on Lantern Festival red envelopes, making it festive and lively.

Baidu, because its user characteristics are not very good at red envelope cash, it has not devoted much resources to the transformation of the mobile terminal. It only has a red envelope appearance on the interface, Tieba and other system products, and its main focus is companionship.

360 also joined in the fun. It is a red envelope pop-up window in the lower right corner of the screen. You can get cash by registering for the game, and you also have the opportunity to get a huge red envelope of 9999 yuan!

Yike led the trend of electronic red envelopes this year, and continued its system operations on the Lantern Festival. From Yike mobile phones to Yigou e-commerce, there are similar red envelope discounts.

As for Yixin’s interaction, in addition to cash red envelopes, a new set of panda-themed emoticons were released at 1 p.m., including pandas stuffing red envelopes, pandas cooking glutinous rice balls and other emoticons.

In this way, major manufacturers have more or less used red envelope elements to celebrate the Lantern Festival, but the most popular one among these is Yixin.

The marketing effect of the red envelopes during the Spring Festival Gala is extremely popular. Regardless of whether there is Yixin on the phone or whether you have received red envelopes from other companies, when I mention this, I unconsciously think of the mountain monster who can shake and grab the red envelopes.

Many people are curious. Penguin Letter has announced a user scale of 10 million. What is Yixin doing with such a big momentum this time?

No one believes that Yixin will lag behind Laixin, but what is the gap?

On the night of the Lantern Festival, Fang Zhuo had a lively dinner with his whole family. Before he could finish his bowl of glutinous rice balls, he received a call from the secretary of the leader of the Industry and Information Technology.

"Mr. Fang..." Secretary Zhao was a little helpless. How long had it been before it started again?

"Solve the problem as soon as possible." Fang Zhuo promised without waiting for the other party to elaborate, and then talked about the current situation, "It's a big holiday tonight, and I can't urge employees to work overtime to review the materials submitted there. The fastest tomorrow, We will have a solution the day after tomorrow at the latest.”

He didn't expect that Pony would keep his word and go straight to the capital.

"Well, we still need to develop harmoniously." Secretary Zhao expressed his euphemistic attitude.

"Don't worry, Pony and I have talked a lot." Fang Zhuo is confident that this matter will be resolved properly. The Lantern Festival has passed, and there is no point in Pony holding on to it. Besides, he will not let go soon. Don't care about this anymore.

Penguin has announced the resumption time and will resume stock market trading at 2:30 pm on the first day of March to verify that the impact of the company's actions on the secondary market in these days has been eliminated.

Pony knows that Yi Ke is determined to block Penguin’s Lantern Festival event in the YMS ecosystem. No matter what the outcome of this upward feedback is, the Lantern Festival has passed. This kind of time-sensitive marketing is like a "letter" that wants to reproduce the Spring Festival Gala. Interaction will have to wait until next year.

Fang Zhuo guessed at his old friend's psychology and was ready to give him a Yixin data response tomorrow.

In addition, he also communicated with Wang Fengyi and exchanged some future investment directions.

At nine o'clock in the evening, Fang Zhuo did not choose the already established circle of friends, but updated a message on Weibo: I wish everyone a happy Lantern Festival.

He only felt the festive atmosphere after returning home and seeing his relatives, and he was inspired to send such a sincere group blessing.

However, being misunderstood is the fate of an expresser, especially since Weibo has a pioneering president, Wang Xing.

On Lantern Festival night, the shake red envelopes on Yike mobile phones and YMS ecological mobile phones are still lively. Wang Xing has been excitedly posting on Weibo since the Chinese New Year and discussing with Penguin executives from a distance. Today, I saw no updates on the "letter" There was movement and some rumors were heard, and the mood became even higher.

Before the boss even updated the news, Wang Xing publicly asked why Penguin’s “letters” didn’t have a red envelope function: Why aren’t letters sent red envelopes in YMS? Don't like it?

Immediately, he noticed his boss’s news and forwarded it immediately and commented: Except for Penguins.

——Wish everyone a happy Lantern Festival, except penguins.

This forced Fang Zhuo, who was happily reading comments from netizens such as "Internet God of Wealth" and "Fang Red Envelope", to return to the circle of friends... I really didn't mean it, and I couldn't just stare at other people's penguins all day long.

Although the competition with Penguin is indeed crucial this year...

This Wang Xing is really...

Forget it, I don't blame him, who let Penguin do something to Mr. Wang, let's not do it again.

The Lantern Festival is over, and time has entered March. The New Year atmosphere filled with red envelope elements has completely faded. As a pioneer, Yixin naturally disclosed information on this day by its president Zhang Xiaolong, and briefly summarized the success of the Spring Festival Gala marketing.

As of March 1, 2010, Yixin has been on the market for exactly 6 months, and the number of registered users has exceeded 30 million.

The Hippo incident was a good opportunity, and Yixin successfully established itself in the field of mobile instant messaging.

The electronic red envelope successfully broke through the circle during the Spring Festival. With its system advantages and multi-channel marketing, Yixin has become the most dazzling project star in the past six months - no one else.

In addition, Yixin President Zhang Xiaolong faced the media camera and enthusiastically announced that he was in talks with the operator China Unicom and hoped to reach a cooperation within the month.

Generally speaking, such clearly disclosed cooperation is probably close to being implemented...

This cannot help but amaze the media on the scene and more people in and outside the industry!

In just half a year, the user scale of Yixin has reached 30 million, which is already a heavyweight in the field of mobile communications.

According to Yixin's previous information disclosure, its users in January should not exceed 15 million, that is to say, with the 15 days of the Spring Festival, Yixin has at least increased its mobile users by 15 million!

Although it has been said that the future is the era of mobile Internet, no matter Baidu, Alibaba or Penguin, most of the volume is still PC. In this case, Yike has almost certainly got the ticket to the next era!

# Marketing textbook #

# Perfect marketing #

# Mobile Internet #

# Yike is here #

Many online media reported on Yixin's dynamics. In addition to discussing mobile Internet and perfect marketing during the Spring Festival, many people's attention was also focused on the afternoon.

Yesterday, Penguin announced that it would resume trading this afternoon, and Yixin announced impressive data in the morning. So... will Penguin's resumption of trading be interesting again?

A reporter asked Zhang Xiaolong, president of Yixin, this question on the spot.

"Coincidence, just coincidence." Zhang Xiaolong answered with certainty, "We launched Yixin on September 30th. There was no 30th last month, and the last day was the Lantern Festival, so we decided early on that we would hold a press conference in the new month, which happened to be the launch time of 6 months."

Pure coincidence!

But no one believed it...

Who doesn't know about the things between the two giants?

How can it be a coincidence? Why don't you say that Penguin bumped into you?

In any case, on the one hand, many media reported on the rapid rise of Yixin, and on the other hand, everyone paid attention to Penguin's resumption of trading.

Perhaps affected by the number of Yixin users and the cooperation between Yixin and China Unicom, Penguin held a press conference at 1 pm, focusing on introducing the official reason for the suspension of trading - group structure adjustment.

Penguin has adjusted from a division system to a group system, and established six major groups. The most eye-catching of these is that the PC and mobile versions of products such as QQ, QQ Space, and QQ Music have been included in the SNG social network group.

The goal of this social network group is to build a large social platform based on QQ and QQ Space, provide users with comprehensive instant messaging and social network services through communication software including QQ and Laixin, expand innovative value-added services, and create more value for users and partners.

In general, Penguin's adjustment this time is indeed very large, with six major businesses including social, games, online media, wireless, e-commerce and search, strengthening platform strategy, planning matrix prototypes, and emphasizing system competition.

The press conference was attended by the head Ma Huateng and President Liu Chiping, who personally announced the strategic adjustment, and their attitude was very serious.

However, what the media reported most widely was not the details of the structural adjustment, but Ma Huateng's final resolute speech at the press conference: "The future must be the era of mobile Internet."

"The purpose of Penguin's structural adjustment is to meet challenges and create higher value for users."

"The wind of the mobile era is getting stronger and stronger, and Penguin must go all in on mobile."

All in mobile!

Ma Huateng proposed a new strategic focus on behalf of Penguin!

Then, the stock price of Penguin, which resumed trading, plummeted again...

The last time Penguin's stock price evaporated $3.629 billion, a 12.3% plunge. This time, after the structural adjustment, the letter data, the Lantern Festival red envelope, and the All in strategy...

Another $1.86 billion evaporated! A 7.2% plunge!

"Too embarrassing, it's better not to hold this press conference..."

"If it's not held, the decline may not be just this!"

"The last time the plunge lasted all day, this time it was not until 2:30 that it resumed trading. If you count it this way, it seems to be about the same."

"Mr. Fang, please slow down! This is very important to me! I still have Penguin shares!"

"Mr. Fang, Mr. Fang, have you forgotten? You also recommended Penguin shares!"

Many netizens on Weibo shouted to Mr. Fang who posted a dynamic yesterday.

Fang Zhuo naturally did not respond to this.

However, he did pay attention to the changes in Penguin's architecture this time. Judging from the general performance of the architecture, Yixin's direct competitor "Laixin" is still below QQ.

This status comparison is not based on the current user scale, but a strategic reflection - since we are going to fully focus on the mobile terminal, should we choose QQ or Laixin?

As for Pony's All in, it sounds like the two Ma's joining forces at first. Fang Zhuo thought it was a slogan given to Pony by Ma Dian when he first saw the news, but he ruled out this possibility after thinking about it.

That night, Penguin's institutional shareholder Shenxin Technology Innovation once again issued a reduction announcement, which will reduce 1% of its shares in the next three months through centralized bidding transactions. It was less than a month since Wang Fengyi, the head of Shenxin Technology Innovation, was investigated for insider trading by Hong Kong.

In the morning, the situation of Yixin was disclosed, the stock price of Penguin plummeted in the afternoon, and Shenxin Technology Innovation reduced its holdings in the evening...

But the actions of Shenxin have even made some people feel no surprise - within five steps of Mr. Fang, there must be a well-known Chinese investor.

In one day, the familiar competitive situation between the two giants before the New Year has regained its brilliance, and it is almost certain that the stock price of Penguin will hardly rebound on the second day of its resumption of trading.

On the night of March 1, the Internet public opinion was very lively. The next morning, Fang Zhuo, who arrived at Hang Lung as usual, met the reporters who had been waiting for a long time. Two of them had the name "Sina" on their work badges.

Fang Zhuo stopped helplessly.

The Sina reporter took the lead, and other media reporters followed tacitly.

"Mr. Fang, what do you think of Penguin's corporate structure adjustment and stock price trend? What are your expectations for the future development of Yixin? Can it beat QQ?" The Sina reporter asked several questions in one sentence.

"This..." Fang Zhuo looked at the microphone in front of him and answered, "I am very optimistic about the development of Yixin. I believe it can continue to move forward under the leadership of Mr. Zhang. Anyway, just cheer for it."

"Mr. Fang, what do you think of Mr. Ma's 'All in Mobile'?" The Sina reporter asked again.

"Very good, very bold." Fang Zhuo joked, "Penguin All in Mobile, we will soon All in Computer."

The reporters were excited, and some couldn't help but imagine that when Yixin launched an offensive, was Mr. Fang going to go against the trend and attack the penguin?

The Sina reporter hurriedly asked: "Mr. Fang, Mr. Fang, does Yike have plans to do PC communication?"

Fang Zhuo shook his head and smiled: "I'm joking, Pony's statement is fine, the company always has to propose different strategies according to the development of different times, he's all good, we Yike have also had some experience in industry competition recently, and plan to put up a slogan, what do you think of 'Technology for Good'?"

The Sina reporter felt that the boss was being sarcastic, what industry competition, it was just a hint at the 3Q war, Yike's "keep improving" has always been very appropriate, and everyone also appreciates it, how could it suddenly change.

"Okay, okay, that's it, there are more people." Fang Zhuo noticed that it was gradually attracting onlookers, and ended the interview with Sina reporters and other reporters' visits.

The reporters were contented, and it was good to have Mr. Fang's positive response.

With the timely reports of online media such as Sina, Penguin began to fall again on the second day of the resumption of trading. It seems that the market sentiment still needs to digest the fact that a real heavyweight opponent has appeared in the mobile communications field, and needs to rebuild confidence in the future of Penguin.

At noon, someone suddenly found that Yike's official website updated its company purpose from four words to eight words.

——Keep improving, technology for good.

No, Mr. Fang, you are not kidding? Did you really add it? Or is the official website also joking?

This... Isn't this also printing the imprint of Penguin?

Yike wants technology for good, does it imply that some people don't use technology for good?

When such speculation appeared on Weibo, the pioneer Wang Xing gave his answer: Who, Penguin.

Fang Zhuo is not targeting Penguin. He just thinks that Yike, which has become a giant, should have the consciousness to play a greater role in the mobile Internet era. Whether it is corporate strategy or corporate culture, he thinks "technology for good" is appropriate.

Soon, Wang Xing received a call from Liu Zonghong, the boss's secretary, and was reminded tactfully not to pay too much attention to Mr. Fang's expression.

Being misunderstood is indeed the fate of the expresser, but there is really no need for one's own people to add fuel to the flames.

Wang Xing repeatedly assured on the phone that he would pay attention to his wording, but after hanging up the phone, he felt a little annoyed. He had done it, but he was still afraid of what others would say.

Then Yixin, that YMS, that Wang Fengyi, that meeting in Beijing, that public ridicule, were all done by me?

However, he changed his mind and thought that as a leader, he must cherish his feathers. No matter what the industry thinks, there is also a public image. After all, Mr. Fang is ________.

Thanks to the leader of "Let go of that female monkey", cough, I owe a lot of rewards and extra chapters, but I will definitely be able to add them!

I wrote some of this chapter yesterday, but my throat hurts and I feel drowsy today. I feel afraid that it is the second sheep. Everyone take care of your health.