Chapter 704 I Will Reshuffle the Cards
The number of private cars is huge and the growth rate is extremely fast. The entire market is like a domino, and it instantly fell to Didi.
At this time, Jiang Qin was in Linchuan, having dinner with several leaders in the city.
"Director Liu, I'll have a drink with you, thank you for your help."
"Mr. Jiang, you're polite. For five years, we in Linchuan have gone through ups and downs with Pintuan. I hope that the future will remain the same."
"Of course, no matter where Pintuan goes in the future, Linchuan will always be Pintuan's home."
Jiang Qin drank the wine in the glass in one gulp, his expression full of sincere gratitude.
The evaluation of Didi's participation in the "Energy Saving and Emission Reduction Science and Technology Innovation Award" was done a long time ago, and they were already on the recommendation list before the wedding started.
But the problem is that the energy saving and emission reduction award needs data support.
This thing does not mean that if you can save energy and reduce emissions, people will give you an award. The problem facing Didi is where to start and where to make the data needed for the competition.
It's not possible in Shanghai, and it's not possible in Kyoto. Only Linchuan has the courage to help Jiang Qin open a precedent.
Because of the five years of solidarity and cooperation, only Linchuan was willing to trust him.
It's quite interesting to say that although Jiang Qin is from Jeju, he is a young entrepreneur from Linchuan, whether facing the public or CCTV.
So for a period of time after the wedding banquet, newspapers and television throughout Linchuan helped to build momentum, frantically promoting energy conservation and emission reduction, and in the shortest time, a green whirlwind with the theme of "environmental protection" was set off, and various green economy posters were posted on the streets.
From the perspective of the people, Linchuan has entered the era of environmental protection, and Didi is just one aspect of it.
Linchuan is a heavy industrial city and a mineral resource city. Under the wave of transformation, it is not abrupt to vigorously promote environmental protection.
It withstood the pressure with the help of green reform, opened a precedent for Didi to operate private cars, made data, and won awards.
This is a huge favor, but it is also a huge wealth for Linchuan.
In the future, when someone looks back on this, Didi is just complying with the needs of urban development, uniting private car owners, and promoting green travel.
Nanshan has a Pizza Hut, and Linchuan has a leader.
Yu Tai from Experimental High School is one of the first private car owners to join Didi's operation. He once complained when reading newspapers before, saying that the government has no business, and only knows how to shout environmental protection slogans every day, and it is better to print fewer newspapers.
But he probably hasn't understood the relationship between Linchuan's implementation of energy conservation and emission reduction and his part-time job to pay for his father's hospitalization.
Some things are in line with the times, and at the same time they are creating the times.
In other words, Jiang Qin's entrepreneurship seems to have been accompanied by various names...
When Zhihu promoted it to external schools, it held high the name of work-study. Later, Pintuan promoted it in Linchuan City, using the university endorsement of Linda Learning Star.
And now, in order to get the Transportation Commission to agree to private car operations, he chose energy conservation and emission reduction, low carbon and environmental protection.
Sometimes the name is not important. You know what I want, and I know what you want. As long as the name makes sense, we can do it.
The state will certainly issue more detailed supplementary regulations in response to the rapid development of the taxi industry, but there will always be a serious lag between regulations and development.
Didi was able to eat up the market during the period when the regulations were not issued.
When the market is unified, the state will issue an order to rectify the industry, and that will be Didi's own business.
At the same time, Cheng Wei came out of the office of the Transportation Commission headquarters, his eyes were straight, and his mobile phone had received a lot of WeChat messages.
"Did you know that Didi is now operated by private cars?"
"Old Cheng, I got a private car on Didi!"
"Is Didi's doing this in compliance with regulations?"
"Mr. Cheng, your taxi market seems to be reshuffled by Didi."
The biggest unfairness between people is information asymmetry, just like ordinary people are still lamenting the development and progress of society, but people in the same business circle have learned a general idea of the whole story through various channels.
The fact that Didi used the public welfare name of energy conservation and emission reduction to get the Transportation Commission to acquiesce to his hiring of private cars has been clearly known in the circle in just a few days.
This is fucking bullshit!
What the fuck is the second half of the taxi war?
Jiang Qin reshuffled the entire track after leaving the stage. Now the game starts again from the beginning, and he has an absolute advantage. Are you surprised?
The market is occupied by you, so change the market!
If you think about it from another angle, it is not that Jiang Qin was late to give Mrs. Jiang a wedding, but that the entire track was waiting for him to finish the wedding and reopen...
Cheng Wei and Chen Chuanxing remained silent.
When they knew that Didi was secretly developing in Linchuan, they thought they had expected Jiang Qin's means and guessed that he wanted to surround the city from the countryside.
To put it bluntly, it was to disturb the sight in Shanghai and Kyoto, cover up his development in second-tier cities, and then surround him.
In their judgment, Jiang Qin's move was very bad, because judging from the speed of Uber, it would not leave him enough time.
But it was not until this moment that they realized that Jiang Qin had experimented with private car operations in the Linchuan Municipal Government, participated in the energy-saving and emission-reduction scientific and technological innovation selection, and then used this as a reason to convince the Transportation Commission to acquiesce in his operations.
They had thought about the private car operation model before, but they had never found a way to persuade the relevant departments to make an exception. But now they understand what it means to have a title to do things well...
Then Didi's crazy advertising in Shanghai and Kyoto from November before the New Year to March now has meaning in an instant.
Because consumers in these two places are already familiar with the Didi brand.
So when Didi directly tore into the market with the help of private cars, all the accumulated and suppressed in the early stage broke out at this moment.
The emperor of the O2O field is back.
In the following two days, the headline news "I work part-time as a driver at Didi, earning more than 10,000 yuan a month" has been read more than 100,000 times.
This news... looks familiar.
They seemed to say the same thing when the takeaway war broke out.
Hey, hey, hey, look, there is a place where Didi should be written as group takeaway. This is the soft article that was reposted last time!
But such a soft article, with the support of the traffic of the whole platform, attracted many private car owners to flock to it.
The online taxi track was broken.
The online car-hailing track was officially opened.
Because it involves an undefined gray industry, Didi cannot use conventional publicity methods.
For example, come to Didi to be a part-time driver, or Didi sincerely invites you to become a driver, this kind of thing is not allowed.
Just like Alipay in 2004, it continued to develop without a license, but it could not advertise openly.
But the headline article is not an advertisement, it is news, and at certain times, news has far more publicity value than advertisements.
The soaring number of Didi registrations is like opening its bloody mouth and showing an overwhelming attitude towards Uber.
"Foreign Internet companies cannot survive in China. This is a truth. No one is an exception."
"Uber? That sounds terrible. Do you know how to name it?"
"What's the name of that American? Tesla, right? He looks like he hasn't woken up yet. How can he compare with Yan Zu?"
"Oh, Travis? Tsk tsk tsk, the name sounds like a sled dog."
"What? You don't allow me to mock competitors, because it will damage the international image? No, he is a nobody. He is just a toy!"
After Didi occupied Shanghai and Kyoto at full speed, an interview clip that did not pass the review was leaked, which made a wave of extreme ridicule.
Before Travis had time to get angry, he received a document from the group buying.
"Dear Mr. Travis, I will not buy out 60% of your shares and let you cash out. I will love you until the end."
"..."
Probably because of the hot market, the time in spring passed quickly.
Even without the so-called endorsement, Bibi and Kuaidi still launched a part-time private car operation model in Shenzhen and Hangzhou in the name of Tencent and Alibaba. The main focus is energy conservation and emission reduction. Even if you don't admit that I am saving energy and reducing emissions, I will still save energy and reduce emissions.
They may be at risk of being rectified, but if they hesitate at this time, the entire market will be gone.
Therefore, the operation model of relying on private car owners through cooperative taxi companies has gradually begun to rise.
But Uber's luck is not as good as Bibi and Kuaidi.
They are also rapidly expanding their staff and recruiting private cars to enter the operation, but soon received a warning letter from the local transportation committee, accusing them of illegal operations and requiring immediate rectification, otherwise they will be severely dealt with.
Uber's start in the domestic market is legal, and the fleet he hired and the car dealership he signed have audit procedures.
It was the only one before, but it could not be sanctioned openly, but now it has entered a gray stage, and there are too many ways to sanction it.
Travis sat on the rooftop of the China World Hotel, watching the darkness coming from all directions, and suddenly realized that Jiang Qin had dragged him into a completely unfair market competition.
As local taxi brands, BB and Kuaidi still seem to have a chance to catch up, but Uber seems to be strangled by a mysterious force from the East.