Chapter 578: Using Hype to Ignite the Trend

After the first batch of news on the tonight's headlines was released, netizens' comments on delivery services gradually increased.

Many people are lamenting that the development of technology has made life more convenient, but many people are also complaining about why there is no food delivery in their area.

The momentum of public opinion is very good.

So the behind-the-scenes promoter, Boss Jiang, asked Lu Feiyu to add a few more news reports, and the focus of the report shifted from the queue at the door of Burger King to the introduction of fast-order meals.

"Boss, our fast-order meals are on the news!"

"What did they say?"

"It said that the fast-order meal delivery riders in pink clothes added a touch of warmth to this winter when travel is inconvenient."

"Hehe, this little word is used, and you are quite good at writing!"

The boss of the fast-order meal is Xi Zhongwen, and he has been doing the ordering business for three years.

Before, he had been doing telephone ordering, which was to outsource the delivery business of nearby merchants, negotiate low prices, make a profit from the price difference, and then go to office buildings to post advertisements to form a demand chain.

The office building is full of white-collar workers who need to solve the problem of three meals a day. Sometimes a phone call may require many orders.

On the basis of earning the difference from the merchant, he will charge an additional delivery fee.

But if the number of orders is large, the delivery fee he charges will be reduced accordingly.

Why?

Because if there are more orders, he can make a lot of money just from the price difference.

And ordering one or ten orders are delivered at one time, and the cost will not increase much.

In this case, the delivery fee will be discounted or even reduced if there are more orders. Xi Zhongwen gradually began to grow bigger and bigger, contracting the delivery business of many companies.

Then he called and directed his delivery staff to pick up the food and deliver it to the designated location.

If you want to say how much you can earn, it’s not much, because the labor cost of this industry is very high and it is difficult to suppress it, but the good thing is that his business has been in a growing trend, making the future full of infinite possibilities.

But since it is a business, it is an involuntary idea to want to do it bigger.

Xi Zhongwen is also like this, and gradually began to be dissatisfied with the current scale.

Later, the mobile Internet boom started, the market share of smartphones in China increased, and various apps emerged, changing people's lives in a very short time.

This made Xi Zhongwen think about the integration of the ordering business and the Internet.

So in September last year, the Kuaidiancan ordering platform was officially established.

But just like the bottleneck that Hungry did not encounter, if they want to expand this industry, the limitation is not the ordering form such as phone, text message or network, but the number of delivery staff.

Labor costs are very expensive. Unless there is a large amount of capital investment, it is difficult to expand in a short time.

Xi Zhongwen also looked for several investment institutions, but many people waved their hands when they heard it.

The fierceness of the group buying war is still in sight, and the industry competition of one general's success and thousands of bones have made many venture capital institutions dare not go out.

But Xi Zhongwen did not expect that the snow would fall so heavily this time.

Their backend orders surged like crazy, and they could not deliver them at all.

So he quickly asked the marketing manager of Kuaidiancan to recruit another batch of part-time workers, as many as fifty.

Of course, he never expected that his ordering platform would be on the headlines, and it was targeted for the whole day. Now, if he casually scrolled, the Internet would be full of news about his fast ordering.

Xi Zhongwen felt that he had met a bodhisattva.

And the strong publicity of the tonight's headlines soon made an institution called Excellence Ventures call him, wanting to talk to Xi Zhongwen about fast ordering.

Rich!

Xi Zhongwen had a premonition of a huge wealth!

At three o'clock in the afternoon, Xi Zhongwen and several partners in the team rushed to Excellence Ventures.

At this time, Wei Chengkun, the boss of Excellence Ventures, and investor Han Liang were waiting for them in the conference room. After meeting, the two sides shook hands cordially.

"Mr. Xi, we saw the news of the explosion of fast ordering in the tonight's headlines. We are very optimistic about the development model of fast ordering. I wonder if Mr. Xi has any idea of ​​doing it bigger?"

"Of course, I have, but the funds are a bit difficult now."

"We are here to help you solve this problem."

"..."

At three o'clock in the afternoon, Xi Zhongwen came out of the company of Excellence Ventures and completed his first meeting with investors.

After this meeting, he could easily see the excitement of Wei Chengkun and Han Liang, that is, the investment was almost settled.

However, Wei Chengkun did not give a clear answer, but said that he would evaluate it and consider the funds and shareholding.

So, the two sides agreed to meet again next week.

The next meeting would discuss the investment funds and shareholding ratio, as well as some details.

The situation is very good!

At the same time, at the headquarters of Ele.Bu, Zhang Xuhao also changed into a suit and arrived in Kyoto with Chen Jiaxin, and came to the headquarters of Dianping.

Zhang Xuhao had discussed with Chen Jiaxin before, hoping that she could contact Tencent's investment manager Peng Sheng through Dianping's connections.

But like Alibaba's investment manager, Peng Sheng also realized that the takeaway industry might burn more money than the group buying industry, so he politely declined.

Besides, with the current size of Ele.Bu, it is not worth their effort.

But after the news reached Zhang Tao, Zhang Tao had a different idea.

Under the pressure of group buying, Dianping can no longer make any waves, and even if it invests more, it may be in vain.

He now needs a new growth point to ensure that his assets will not shrink.

With the idea of ​​trying his best, Zhang Tao specially asked Chen Jiaxin to bring Zhang Xuhao over, so as to facilitate the meeting at the Volkswagen headquarters.

"Please sit down, Mr. Zhang. Since we are relatives, there is no need to be polite."

Zhang Tao personally brewed tea and brought it to the two people.

Zhang Xuhao immediately smiled: "I am not Mr. Zhang, you are an old senior, how dare I call you Mr. Zhang in front of you, you should just call me Xiao Zhang."

"Hahahaha, I have indeed been working for Volkswagen for many years, it is not too much to call me a senior, how about this, I will call you Xuhao."

"Okay, Mr. Zhang."

Zhang Tao sat on the chair: "I have heard about Ele.bu from Mr. Chen. To be honest, I am very interested in your meal ordering business and have some investment intentions, but some things should be discussed face to face."

Zhang Xuhao nodded: "I understand this, Mr. Zhang, you can ask me any questions."

"Did you bring your development plan?"

"I brought it."

Zhang Xuhao planned to meet Peng Sheng from Tencent Investment Department, so he prepared a lot of information and handed it over directly from his bag.

After reading it, Zhang Tao roughly understood the current operating model of Ele.bu, so he started to talk about the issue he was most concerned about, which was cost and profit.

Regarding this, Zhang Xuhao also prepared documents, and many data were clear at a glance. This sufficient preparation made Zhang Tao feel a little relieved.

Because when investing, in addition to looking at the company, you also have to look at the boss's personality.

Being able to prepare things so thoroughly shows that Zhang Xuhao takes this matter very seriously, and he is not the kind of person who will run away after making a fortune.

However, when Zhang Tao checked the recent operating costs of Ele.bu, he couldn't help but frown slightly.

"Uh, Ele.bu's labor cost... is zero?"

"Yes, it is zero."

Zhang Tao pursed his lips: "No basic salary?"

Zhang Xuhao smiled slightly: "We are doing a part-time model. We pay according to the number of orders delivered. The more you deliver, the more you earn. This is also to encourage riders to take more orders."

"Then don't you buy insurance? Real-time delivery is riding an electric bike, which is still very dangerous."

"Since it is a part-time job, there is no need to buy insurance. This also saves a lot of expenses and reduces the company's troubles."

Zhang Tao was stunned for a moment, then took a sip of tea: "There is not even insurance, and it is stipulated that it should be delivered within half an hour. Can you recruit people?"

Zhang Xuhao coughed: "As long as the delivery fee is high, of course someone will be willing to do it, so I want to expand the scale now, and this requires a lot of investment."

"The delivery fee is so high, it is also a cost."

"Now the industry has just started, this money can not be spent, because there are not many willing to be part-time riders, we can only start from this aspect."

"What about the later stage?"

"In the later stage, when the industry is developed, we will reduce part of the delivery fee within the acceptable range of the riders, and at the same time, increase the price of vegetables on the platform, and let consumers bear the rest."

After listening, Zhang Tao opened his mouth and took a deep breath after a while.

There are talented people in every generation, and young people are still the most ruthless!

What does Zhang Xuhao mean?

First spend money on subsidies, give high delivery fees, and cultivate the rider industry and consumer habits together.

When the industry matures, the number of riders is saturated, and consumers can't do without takeaways, then share this cost with consumers and riders.

In this way, the biggest cost item of the ordering platform is directly gone! Talent!

What is the most important thing is to attract people with high delivery fees in the early stage and expand the industry, rather than buying insurance for the basic salary. This has another benefit.

That is, the rider industry will form a general consensus that it is normal for part-time riders not to buy insurance.

Once such an industry consensus is formed, it will be a blessing in the future!

"How about this, Xuhao, you and Mr. Chen stay in Kyoto for two more days, I will help you book a hotel, and then I will make a good plan."

"Okay, then I will stay for two more days."

Zhang Xuhao actually knew that Volkswagen, a gradually declining company, could not invest much money. At most, it was only one or two million, which was just a drop in the bucket for the development of the industry.

But he still lowered his posture and said all the good things because Tencent was behind Volkswagen.

As long as he could use the investment of Dianping to fight a beautiful expansion war, he was 90% sure that he could hook up with Tencent.

This is how to run a business. You must first enter the sight of capital and show your talent to get a steady supply of ammunition.

After leaving Dianping, Chen Jiaxin took the time to go back and found Zhang Tao.

"Mr. Zhang, do you think Hungry is not good?"

"Very good, if his current business model can be achieved, it must be promising. The most important thing is Zhang Xuhao, who is very ambitious. Young people nowadays are really sharper than us old guys."

"It seems that you also feel that his personality is somewhat similar to someone."

"Skilled in calculations and good at layout, I seem to see the shadow of Jiang Qin in the past."

(The last chapter was caught, and it was modified. Please vote for the monthly ticket!)