Chapter 708 Special Black Rod
After entering the new year, in addition to the reformation of the Big Bird cartoon and the launch of "Resurrection of Ancient Titans", there is one thing that needs to be resolved urgently.
Tiga introduces neon!
Tiga, which was launched last year, is restricted by Neon's new policy and cannot introduce Neon locally. As a result, many Austrian fans can only circumvent the wall to enter Chinese video websites and use Chinese subtitles and dubbing versions to satisfy their cravings.
This situation has been going on for a long time...
It will not be until the new year when TBS’s annual introduction quota is refreshed. The audience then learned that the neon version of "Ultraman Tega" was about to premiere.
PD Agency is very sincere!
There are not only Japanese subtitles, dubbing and theme songs, but also a limited-edition "Neon Special Edition" Spark Prism.
Uncle Meng comes to Neon to cut leeks again!
The so-called neon special edition is actually a black magic light stick. The shape is different from ordinary black sticks, and the pattern on the top is gold.
Other than that, there is no difference.
With this small change, the price is a full five thousand yen more expensive than the ordinary black stick. The sexy operation from the PD agency made Neon fans complain.
Even before the "Neon Limited Edition" black stick goes on sale, the term "IQ testing stick" has already spread on the Internet, and whoever buys it will be stupid.
As a result, it smells really good!
"I'm very sorry, the product has been removed from the shelves!"
After seeing this webpage pop-up prompt, many netizens realized what they had missed.
Limited edition...really limited edition!
In order to celebrate "Diga's premiere", PD created a total of 3333 limited black sticks. Once sold out, there will be no return.
The reason why it is "3333" is mainly because "TIGA" is the sacred number "3" in Indonesian, which is a metaphor for the switching of "three" forms.
In this round of panic buying, many Neon netizens did not buy it due to the influence of public opinion about the "IQ test stick". On the contrary, domestic netizens deliberately jumped over the wall to "steal chickens" after learning the news.
I really stole it!
Of the 3,333 copies of the limited black stick, half of them were snatched up by domestic "leak pickers" and the remaining half were Neon fans.
Now, public opinion has exploded!
Neon fans who previously clamored for "IQ test sticks" and tried their best to persuade their friends not to buy them or give money to Uncle Meng. Once I discovered the "potential value" of this black stick, I instantly regretted it.
They angrily criticized the PD agency...
It's obviously a "neon special offer" black stick, but half of the 3,333 places are Chinese. What kind of "neon special offer" is this?
This round doesn’t count, let’s do it again!
"Why? I didn't even turn on the accelerator, and I grabbed it despite such a high delay. Why should it be invalidated?"
"That's right! You Neon people are stupid, can you still blame us for jumping over the wall to grab a spot? The pre-sale is invalid, thank you for your imagination!"
"It's useless for you to make trouble. The PD won't pay attention to you if you talk online. Just accept your fate and remember to be more careful next time!"
"How dare you say it's fair? Why is there only the Neon special edition and not the Chinese special edition? Can this be called fair?"
The comments from domestic netizens aroused the anger of Neon netizens. The two sides were quarreling on the Internet around this topic.
Then they got into trouble in front of Meng Lang.
Domestic fans want an explanation why the limited black stick only has the neon version and not the Chinese version?
Neon fans also want an explanation, why did the Chinese take away half of the Neon limited edition black stick?
"It's been a long time since we've seen each other..."
Meng Lang touched his chin and said, "If we don't publish the Chinese version, it will save them money! How can I not collect IQ tax and they rush to give away money?"
Is making leeks so happy?
There are also Neon fans, too. They didn’t pay the IQ tax, were overtaken by others, and got into a mood.
I really can’t understand them!
This limited-edition black stick is a matryoshka version of the "ordinary black stick". Apart from the color, not even the mold has been changed. What's the point of fighting over it?
Don’t you understand if you don’t buy it and save 100%?
Although he didn't understand what these leeks were thinking, since they asked for it, Uncle Meng couldn't pretend to turn a blind eye.
"Don't worry, the Chinese version will be released!"
"Neon fans who haven't caught it yet can wait patiently, the next neon special gold stick will be out soon!"
"Fans in other regions don't be sad, we will also release special editions for North America, Europe, South America and Africa!"
Okay, let’s all take a break!
Isn’t it just the Divine Light Wand? Uncle Meng has a lot of them here, and they have all kinds of styles! Do you want to buy a gold rod or this silver rod?
After appeasing the fans and achieving the ending of "both lose and Meng win", Meng Lang called President Ono and asked about his promotion plan.
"Promotion?"
President Ono wondered: "Is there still a need for promotion? If you put the suffix of Ultraman on it, the audience will definitely watch it. Is there any need to advertise?"
This...this is also...
Through the foreshadowing of the previous works, the influence of the "Ultraman" IP has reached the point where "no one knows it".
In July last year, a Chinese media released a list of the "Top Ten Most Influential Virtual Characters in the World". Ultraman topped the list, with a comprehensive rating more than double that of Kamen Rider.
This is no joke!
Although the three major special effects are all famous, Kamen Rider and Super Sentai even performed better than Ultraman in terms of results. But on a "global scale", among the three major special effects, only "Ultraman" has the same level of influence as "Mickey Mouse".
The Cavaliers and the team are still a little behind.
Although the earning power and ratings are better than Ultraman, in terms of "fame", it really can't keep up with Ultraman.
the reason is simple……
The recognition of "huge tokusatsu" is so high!
The image of Ultraman created by Tsuburaya in this field is simply unsurpassed. The only opponent is his own Godzilla!
Life-size special photo, the recognition is a bit low!
Even Kamen Rider and Super Sentai change their leather cases every year. But they have too many competitors, and they keep trying, but they still can't achieve the effect of Ultraman.
This is really helpless.
After all, when people see the "miniature model", "folded hands" and "color timer", they immediately know that this is Ultraman.
And what about the knights?
The flying kick and belt are indeed very distinctive, but these two points combined are not as recognizable as Ultraman's "architectural model".
So what President Ono said makes sense.
Even if it does nothing, just the three words "Ultraman" are enough to attract the audience to turn on the TV.
Of course, promotion still needs to be done.
In the past, PD was short of money and could save on publicity and distribution fees. Now that it has become a large group, there is absolutely no need to save this money.
The basic package is enough!
Online website promotion, offline posters and billboards. TBS all-day advertising space, interviews with various variety shows...
After going through this set of procedures, Neon's local audience basically knew the news of "Diga Premiere".
They are very interested in this "non-M78 background" ENN. After all, I’m tired of looking at the M78 background, so it’s good to change things up once in a while!