Chapter 859

Xie family, father and son are in the study.

Just as Zhang Xiaobai and others guessed, they were discussing countermeasures.

But before discussing the countermeasures, Xie Qunxiang made a fuss first.

Xie's family is engaged in the jewelry industry, and originally planned to set up three sales outlets in the newly built Dawan Mall, but it was almost the same as discussed before, but now all of them are yellow.

The other party did not give a chance to discuss.

Xie Qunxiang didn't know why, but after hearing what his son said, he understood everything.

Xie Qunxiang paced around the room, sighed and said, "It's bad, I never thought Cheng Feng would have such a friend, what should we do?"

Xie Mingyu has already made it very clear that the Cheng family is now backed by the Yuanda Group and Dafang Real Estate. Xie Qunxiang has heard of the strength of these two big groups a long time ago, and he is afraid.

Xie Mingyu said: "Dad, there is nothing we can do now, they are obviously targeting us, this match must be fought!"

Xie Qunxiang said: "Fight? But how to fight? A Yuanda Group is not easy to deal with, plus a Dafang Real Estate, any one of them can kill us!"

Xie Mingyu said: "That's not necessarily true. Their advantage lies in their funds, and their disadvantage lies in their inexperience. The Cheng family and his son have nothing to fear."

Xie Qunxiang said: "I hope so, Mingyu, you have to keep a low profile in the future, and stay on top of things so that we can see each other later. If they didn't beat the Cheng family so badly back then, they wouldn't be so aggressive!"

Xie Mingyu snorted coldly in his heart, thinking that you didn't say that when you made the move.

Xie Mingyu said: "It's useless to say these things, we have to be prepared to deal with it, Cheng's supermarket will open soon, this first battle will definitely be a price war, you have to give me some support!"

In the competition of supermarkets, one is the source of goods, and the other is the price.

Now Xieke Supermarket has the upper hand in the supply of goods. After several years of development, the channel is better than Cheng's, and the purchase price is also lower.

Then only the price is left. Presumably with the support of Yuanda and Dafang Real Estate, the opening of Chengjia Supermarket will inevitably bring a wave of big promotions to attract traffic.

So this period is very important. If it can be suppressed, it will be easy to deal with in the future.

Xie Qunxiang nodded, and said, "Success, how much do you need to talk during the critical period."

With these words, Xie Mingyu felt relieved. Before, he was afraid that his father would be stingy and would not support him. It seemed that he was thinking too much.

When it comes to right and wrong, my father is still very reliable.

After leaving home, Xie Mingyu hurried back to the company.

Several high-level executives are meeting to study strategies.

Gaodahui reported: "Mr. Xie, we discussed with the others and decided that the best way to promote is to rebate."

There are undoubtedly several routines for shopping mall promotions: how much money is rebate, you can use it as money when you buy something next time; there is also a total purchase of more than a certain amount of money can be exchanged for gifts, the more you buy, the better you can exchange; One get one free activity, buy a large item and get a small item free.

Most of these activities are used in large shopping malls, not many supermarkets. After all, there are more daily necessities, so this method is not needed.

But now we have to think of this way, the enemy is about to attack.

Xie Mingyu thought for a while and said, "We don't need this kind of promotion, let's directly discount!"

Several people were shocked.

Although the above three promotion methods are also promotional methods, they can all be tricky. On the surface, consumers seem to get benefits, but the purchases are not as good as the sales. The most affordable ones are still the merchants.

Once there is a direct discount, there will be less room for operation. Consumers are not fools, and they know how much the product costs, which is tantamount to a real profit.

Gao Da said: "Mr. Xie, don't we suffer too much by doing this?"

Xie Mingyu said: "I went to find the old man just now, and I have already obtained support in terms of funds. The strength of the other party is very fearful. I am ready to fight a protracted war and not make money."

"Everyone! It is no exaggeration to say that the moment of life and death for our Xie Ke has come. We must not be careless. Everyone cheer up and win this battle. As long as we win this first battle, Yanjing will be Xie Ke's world in the future." !"

When the supermarket makes profits, it is the boss who suffers, which has little influence on these high-level managers.

Several people heard it and were full of confidence.

A few of them had worked in Cheng's family before, and they didn't take Cheng's supermarket seriously at all. After defeating him once, they didn't care about the second time.

Only Gao Da frowns, thinking that even if this is the case, he still can't guess the ending.

Just because this time the opponent is not only the Cheng family and his son, but also Zhang Xiaobai and Tian Ye.

One with brains and one with money are hard to deal with.

Xie Mingyu added: "Pay close attention to the news of Cheng's Supermarket. When they open, we will offer discounts whenever they open. Just be tough!"

For this battle, Xie Mingyu has already made sufficient preparations.

...

...

Aimar's development plan was aborted in this way. Henry never expected that, in the words here, this is called Cheng Yaojin, who was cut off by an unknown company.

Henry felt more and more that this place was not simple, and people's way of thinking was very strange. As a businessman, how can you give up profits for nothing?

Are they all fools?

Tan Wei said: "Chengjia Supermarket, the original leader of Yanjing's retail industry, had 30 supermarkets under it at its most prosperous time. After being poached by Xieke Supermarket a few years ago, the capital chain was cut off, and it has been in decline until now. .”

"Dawan Mall, which was quietly developed in Yanjing two years ago, claimed to be a newly rising real estate company. Unexpectedly, it was a dark move by Dafang Real Estate, and Dafang Real Estate is a well-known real estate company in the country."

"Conclusion 1. Cheng's Supermarket and Xieke Supermarket are enemies, and they belong to the kind of life and death. Conclusion 2. Cheng's Supermarket and Dafang Real Estate are close partners, and Dafang Real Estate will even give up their interests to support Cheng's Supermarket in the fight."

Colleagues are enemies, and both enemies must be careful.

Tan Wei analyzed the current situation in detail.

Henry asked, "What do you think we should do?"

Tan Wei thought for a while, and said: "There is an old saying in our country, the snipe and the clam fight for the fisherman's profit, we sit on the mountain and watch the tiger fight, no matter who wins or loses, it will hurt our vitality, which is good for us."

Henry smiled and said, "That's what I mean too. Let's follow the plan and re-select the address to build the supermarket. But who do you think will have the last laugh in this battle?"

Tan Wei said: "Currently, Xie Ke Supermarket's cards are bigger and the chances of winning are higher. But it's hard to say, the people in Cheng's Supermarket don't seem to be easy to mess with."

Henry suddenly raised the corners of his mouth, with a playful smile, "Since Xieke Supermarket has a greater chance of winning, for the sake of fairness, shouldn't we help the Cheng family?"

Tan Wei frowned and said, "What do you mean?"

Henry smiled and said, "From the beginning to the end of today's scene, don't you see anything else?"

Tan Wei suddenly realized, and said with a smile: "Gaoda, he is now the vice president of Xieke Supermarket. He used to be a senior executive of the Cheng family. I also noticed that he doesn't seem to have a good relationship with Xie Mingyu. We can do something about it."

Henry said: "You can do this matter. There was a character in ancient times who seemed to be called a house slave with three surnames. Once you betrayed once, there will be a second time. It will weaken Xie Ke's strength and increase our strength. Why? Enjoy it instead of doing it?"

Tan Wei said: "Should we wait and see? If Xie Ke falls into a disadvantage, I'm afraid it's better to make a move."

Henry shook his head, "Don't wait, if Xie Ke has the upper hand, I'm afraid we won't have a chance either."