Chapter 1306: Execute First and Report Later

The tourist attractions of Lijia Village, Brother Mountain and Wolong Village have all been built, and everything is ready. All it takes is spring for the flowers to bloom.

Because flower blooming is a major feature of tourist attractions!

The pear blossoms on Xingshan Mountain in Lijia Village, the peach blossoms on Brother Mountain, and the wild flowers on the mountains in Wolong Village.

However, before the official opening, there must be a wave of publicity. The principle that the aroma of wine is not afraid of the depth of the alley is not suitable for modern society. Nowadays, any product needs publicity and operation, and the proportion of operation is increasing, and its importance is even comparable to product quality. .

Wei Wei and Shi Lei, Ji Xiaorou, made three operational promotion plans. Zhang Xiaobai was busy with the Dengfeng Steel business during this period, so they asked them to discuss it.

But without Zhang Xiaobai as the backbone, the three managers had serious differences, so Wei Wei was sent to invite Zhang Xiaobai.

Zhang Xiaobai came upstairs, Ji Xiaorou and Shi Lei puffed out smoke, Wei Wei frowned and opened the window.

The four people began to discuss.

Wei Wei handed Zhang Xiaobai three publicity plans.

Overall, the three options each have their own characteristics, pros and cons.

The first option is the most economical. Advertising in Tangcheng and several nearby cities, which are all third-tier cities, does not cost much. After a few waves of tourists come, rely on word of mouth to attract more tourists and repeat customers.

Old Siji Xiaorou supports this plan.

Zhang Xiaobai smiled and said: "Fourth, I guess you must support this!"

Ji Xiaorou is now the big housekeeper of the brothers' travel. She manages money and accounts carefully and spends as little money as possible.

Ji Xiaorou said: "Boss, you really misunderstood me this time. I don't support this plan just to save money!"

Zhang Xiaobai smiled and said, "Then tell me why?"

Ji Xiaorou explained: "First, I am quite confident in our tourist attractions. As the saying goes, the aroma of wine is not afraid of the depth of the alley. As long as tourists come, I believe they will definitely like this place. When the time comes, they will spread it to tens of thousands, so don't worry. Tourists? Good word of mouth is more useful than any advertising!”

Zhang Xiaobai waved his hand and said: "Your method is outdated and the effect will not be good. Even if it has an effect, it will take too long!"

"Fourth! Not counting the top apartment, we have already spent hundreds of millions. We can't wait for tourists to spread the word, and we need to see the money back immediately! You should talk about the second point!"

This reason is the first, and obviously there is the second, Zhang Xiaobai still gave him the right to speak.

Ji Xiaorou would definitely listen to her boss on this matter, and without any rebuttal, she would just throw out the next reason.

"Boss, I actually hope that there won't be too many people in the early stage, or we can do a trial run first, and continue to improve our projects and services based on tourists' opinions. When they are truly perfected, it won't be too late to promote them on a large scale!"

"The tourism industry involves large investments and a slow return on investment. It is not a sudden-rich industry, but a long-term industry! This is my suggestion!"

Zhang Xiaobai thought about it carefully and said, "Fourth, you have been to many scenic spots. Let me ask, what do you think of our scenic spots?"

Ji Xiaorou raised her thumb and said with a smile: "That must be this one!"

Zhang Xiaobai said: "We have made so many preparations in the early stage and we are very confident. Why bother to test tourists' reactions again?"

"Fourth, although your plan is stable, it lacks courage. My idea is that since it is done, it will be a blockbuster if it is not fired. This first shot must be fired!"

Ji Xiaorou took out a cigarette and said, "Sure! I listen to the boss!"

Shi Lei said with a smile: "I'm just saying your plan won't work, right? Xiaobai, look at the plan I support!"

If Ji Xiaorou's plan is economical, then Shi Lei's plan is simple and crude.

Tangcheng is not far from Beijing and Tianjin, making it suitable for weekend trips. Shi Lei set his sights on these two first-tier cities.

Advertisements were placed in crowded places such as subway and bus stops, a large number of flyers were printed, and a large number of people were hired to promote the campaign on the streets.

After Shi Lei finished telling the story, he asked confidently: "How is it? Is my plan feasible? Despite the huge commotion, it actually doesn't cost much, at least it's cheaper than advertising on a TV station!"

It is indeed expensive to place advertisements on TV stations. Even if you don't find celebrities to endorse, the TV stations will pay a lot of money, and they will also be divided into time periods. Zhang Xiaobai has experienced the drinking incident and has some understanding.

Zhang Xiaobai didn't even think about it and said with a smile: "Shitou, your plan is too low-end. To be honest, it's a bit low-end. It feels like it's going to hurt our tourist attractions!"

Shi Lei frowned and said, "Is there any? I think it's pretty good!"

Zhang Xiaobai smiled and said: "It reminds me of those who posted small advertisements to apply for certificates!"

Shi Lei scratched his head and said in a low voice: "There is still a difference!"

Ji Xiaorou smiled and said: "I told you that this plan is not feasible, but you still don't believe it!"

Zhang Xiaobai smiled and said: "It's great that Shitou can come up with a plan!"

After talking about the two plans, it was finally Wei Wei's turn. The little witch said: "Master, then you listen to me, this high-end one!"

"Actually, my idea is similar to Uncle Shi Lei's. I also focus on the first-tier cities in Beijing and Tianjin. Firstly, because they have money to spend, and secondly, because there are many companies, which is suitable for Wolong Village team building projects!"

"But the method is different. I think we should ask big celebrities to endorse and place advertisements on TV stations in Beijing and Tianjin. It is not unreasonable that advertising costs are getting higher and higher, just because it is really effective!"

Ji Xiaorou sighed and said, "But this would cost too much money. How much would it cost just to hire a big star to endorse it?"

Zhang Xiaobai looked at Wei Wei's playful smile and raised his eyebrows slightly, seemingly understanding her thoughts.

Wei Wei smiled and said, "Uncle Master, it doesn't cost much. Have you forgotten that we have a celebrity friend?"

Ji Xiaorou had already guessed this and said, "That depends on your master!"

Zhang Xiaobai said, "No! I won't invite Zhou Zhou and Pei Fei!"

Wei Wei asked in confusion, "Why?"

Zhang Xiaobai said, "Zhou Zhou has paid too much. You can't bother her with this kind of thing!"

During the drinking event, Zhou Zhou and Pei Fei endorsed the event for free. Later, when Wulin Game was promoted, they sang the theme song at the Spring Festival Gala.

Zhang Xiaobai felt that he owed them too much and really didn't want to bother them anymore.

Wei Wei said seriously: "Master, you taught me before that I should be good at using all the resources at hand!"

"They are both big stars, and Zhou Zhou has a very good relationship with Yanjing Satellite TV. They can help us a lot. Why are you so persistent?"

Zhang Xiaobai said: "Don't discuss this issue. If we choose this plan in the end, we will ask other stars to endorse it!"

Wei Wei pulled the corner of his mouth and said: "It's too late!"

Zhang Xiaobai frowned and asked: "What's too late?"

Wei Wei said: "I called Zhou Zhou and she agreed and should come soon!"

Zhang Xiaobai said angrily: "Why are you like this?"

Wei Wei stuck out his tongue, but he didn't know he was wrong!

Zhang Xiaobai took out his mobile phone and called Zhou Zhou.

"Don't come to Tangcheng, we have other plans here!"

Zhou Zhou said: "I'll be there tomorrow!"

After that, Zhou Zhou hung up the phone.

One update tonight!