Chapter 1029 Unexpected

There are many ways to deal with competitors' price cuts.

For example, increase publicity efforts, such as point redemption or coupon rebates and other promotional methods, or improve competitiveness through after-sales.

Etc., etc!

The people sitting here are all senior leaders of Su's Electrical Appliances. It's unreasonable and unexpected!

However, what they didn't expect was that the chairman, who had been prepared, chose to fight head-on!

Obviously, this price war is inevitable!

It can be seen from the expressions of some people that they have objections, but they just don’t dare to say it!

A price war means loss of profits, and neither these leaders nor shareholders want to see it.

But he was the son-in-law of the Su family, and none of the Su family raised any objections, and they were even less qualified to object.

Su Jiawang hesitated to speak. Su Qian looked at him and coughed a few times, but said nothing.

Zhang Xiaobai said: "Brother, tell me, Su's Electrical Appliances will also adopt their promotional method. The slogan is that any electrical appliance is one dollar cheaper than Yuan's Electrical Appliances!"

There was an uproar!

This style of fighting is too harsh!

Su Jiaxing was stunned for a moment and said, "Okay! I'll make arrangements right now!"

Zhang Xiaobai added: "Second brother, we can't relax about the training, we still pay close attention to the implementation!"

Su Jiawang said: "Okay! You can't relax for a moment!"

Then Zhang Xiaobai announced the adjournment of the meeting.

A few people stayed until the end and seemed to want to say something. Su Qian very obediently called those people uncle and told them that the meeting was over!

After they left, Su Qian smiled and said: "Brother-in-law, did you see? They are all shareholders!"

Zhang Xiaobai said: "It's a small shareholder!"

Su's Electrical Appliances, the Su family is the major shareholder!

Su Qian covered her mouth and smiled, and said playfully: "Be careful, they will sue!"

Zhang Xiaobai smiled and said: "Just in time, let's find something for those three brothers to do, so as to save them from doing Tai Chi every day!"

Su Qian clicked her tongue and said: "Brother-in-law, I'm surprised that you are not nervous at all in this situation? Or do you think you have a sure chance of victory?"

Zhang Xiaobai said: "How can I be so good? But is it useful to be nervous and afraid? You have to face what you have to face!"

Su Qian raised her thumb and said something great.

Zhang Xiaobai asked, "Don't you have anything to ask me?"

Su Qian shook her head and said, "No, I will resolutely implement the plan proposed by my brother-in-law!"

He didn't have any doubts, but that didn't mean others didn't. Even the Su family brothers, who already had a good relationship, were puzzled.

The three brothers came to Zhang Xiaobai's office together.

Su Jiawang said: "Xiaobai, I was embarrassed to speak just now. Do we have to have a price war? Is there no other way?"

Su Jiaxing said: "I thought your increase in revenue and expenditure reduction were just a smokescreen for the Yuan family, but I never thought you would be serious about it. Xiaobai, you have to be careful in price wars!"

Su Jiaqiang said: "I just want to say one thing. Our opponent is the Yuan family. They are very powerful. In addition, they must have been preparing for a long time. A small fight can be done. If the two sides fight hastily, the consequences will be disastrous! Two tigers fighting, It is possible to die together!"

The words of the three brothers undoubtedly illustrate a problem: it is difficult to fight a price war, and we will not fight if we can.

Zhang Xiaobai shared the cigarettes with the three brothers, and then asked a question, "In the current situation, besides fighting them, is there any other choice?"

Su Jiaxing proposed several common solutions.

Zhang Xiaobai said: "Brother, if you are a consumer, do you value price discounts or those so-called vain promotion methods?"

Su Jiaxing thought for a while but didn't answer.

Zhang Xiaobai continued: "Don't try to fool consumers, especially at this critical moment, otherwise you will suffer big losses!"

"Yuan's Electrical Appliances is ruthless this time. Instead of lowering prices, they are trying to compete with us for the market! Temporarily losing some profits is nothing. Once the market is lost...it will be difficult to get it back!"

"Today's situation is actually very clear. They are successful and we can defend this position. No matter what method we use or what the price is, we must defend this position!"

Zhang Xiaobai spoke sincerely and from the bottom of his heart.

It was very effective. The three brothers were all moved and understood at the same time!

We don’t want to fight a price war, we have to fight! This battle may determine the future fate of the Su family.

Su Jiaxing sighed and said, "Money!"

In a price war, money is what we are fighting for.

Zhang Xiaobai said: "In the final analysis, it comes down to money! We care about money, and Yuan Ennai cares about it too. I am just preparing for a price war. As for whether we can fight, it depends on Yuan Ennai!"

After taking a puff of cigarette, Zhang Xiaobai continued: "Even if we are going to die, we have to drag him to be buried with us. We have to show this strength, otherwise he will not let it go!"

If Zhang Xiaobai had said this when he first came here, these three brothers would definitely have taken action, and they would have to fight if they couldn't defeat him.

You dare to speak up, Su's Electrical Appliances is not yours anyway.

Although we haven't been together for a long time, there is still a lack of tacit understanding, but we definitely have mutual trust!

Zhang Xiaobai said softly: "Brothers! I, Zhang Xiaobai, am not a person who only knows how to use my mouth. If it really reaches that level, before Su's Electrical Appliances dies, all my family property will be handed over!"

Zhang Xiaobai suddenly raised the corners of his mouth and said with a smile: "Isn't it just throwing money? What a coincidence! This is the only thing Zhang Xiaobai doesn't lack now!"

…

…

September 31st!

Tomorrow will be the beginning of the big promotion, and the tactics used by both parties are now completely clear.

Yuan Ennai personally hosted an afternoon meeting to prepare for battle tomorrow.

We had a meal together in the evening to boost morale, then returned home and called Yuan Yang to the study.

Yuan Ennai briefly explained the current situation, and then asked: "What do you think?"

Yuan Yang said: "Father, I think it's a good thing! Before, I was afraid that Zhang Xiaobai wouldn't accept the challenge, but I didn't expect that he would fall for it so quickly!"

Yuan Ennai asked indifferently: "Why do you think it is a good thing?"

Yuan Yang said: "We have been preparing for a price war from a long time ago, but Su's Electric has rushed to fight. How can he have so much funds to fight with us? If he really dares to fight us, Su's Electric will probably fight in the end. The electrical appliances are all broken!”

Yuan Ennai frowned and slammed the table, "Stupid!"

Yuan Yang was still imagining, but he suddenly returned to reality, his face a little ugly.

Yuan Ennai pointed at Yuan Yang's nose and said, "How many times have I told you? You can't be emotional, but you always don't listen!"

"What is our goal? It is not to defeat Su's Electrical Appliances, but to seize the market from him and develop ourselves!"

Yuan Yang thought, isn't this the same?

Yuan Ennai seemed to hear what he said in his stomach and drank: "It's different! The starting point is different, so the decision-making is different!"

Yuan Ennai took a few puffs of cigarette and continued: "I really didn't expect that Zhang Xiaobai would be so brave and dare to start a price war with me! He has been bluffing for so long, is he the only one who hasn't scared him?"

Yuan Yang lowered his head and did not dare to speak, as if whatever he said was wrong.

Yuan Ennai glanced at his son and said, "Let's wait and see what Zhang Xiaobai wants to do. If it doesn't work, then you will have to play!"

Yuan Yang raised his head, his eyes blank.