Volume 213【Football Team】
Chen Tao doesn't understand football, and Song Weiyang doesn't understand football either.
Two pseudo-fans discussed the establishment of a football club in a serious manner. This was a very common situation in the 1990s, and the bosses were all fucking blind.
The next day, Song Weiyang formally proposed the idea of forming a team at the company's high-level meeting. Yang Xin, Zheng Xuehong and others actually agreed, because football is so popular in Xikang Province. Quanxing team's strength is at most in the middle of A-A, but Quanxing team's fans are second to none in the country.
There are two fan slogans in China that are widely circulated, Guoan is an idiot, and Quanxing is rising.
In the three relegation battles of the Quanxing team at the end of last year, the average audience per game exceeded 40,000. At this time, the mountain city was not directly under the jurisdiction of the state and still belonged to Xikang Province. More than 800 mountain city fans took the train to cheer for the team.
Quanxing Daqu has already made a lot of money because of investing in the football team, so how could others not be jealous.
Half a month ago, a new Wuniu team was formed in Rongcheng, which later became the Rongcheng Sheffield United. It was 100% stimulated by last year's "Rongcheng Defense Battle".
The top management of Xifeng Company unanimously passed the resolution and immediately sent people to inquire about the market, and then everyone was dumbfounded.
At this time, the Quanxing team did not belong to Quanxing Daqu, but the product of Quanxing Daqu investing 1 million a year and cooperating with the Xikang Provincial Football Team to establish a club. It is said to be an investment of 1 million, but it is investing more every year. Last year, Ma Mingyu was sold at a high price of 420,000, and it cost more than 2 million to bring in 3 foreign aids from Brazil, and it is clamoring to invest tens of millions to build a training base.
Football is a toy for the rich, and 1 million yuan invested every year is only enough to play in amateur leagues.
Due to too much investment, Yang Xin, Zheng Xuehong and Guo Xiaolan all retreated, but Chen Tao insisted. In order to take care of everyone's thoughts, Song Weiyang made a decision to play the small league first and invest 5 million yuan in the first year to see the effect.
The second division league is currently semi-professional in nature. In addition to football clubs, government agencies, enterprises and schools can sign up to participate. In 1996, the second-tier league was divided into three stages: preliminaries, semi-finals and finals. The preliminaries belonged to provincial and municipal trials, and the winners could participate in the semi-finals in the five major regions.
In Rongping City alone, there are four teams participating in the competition, namely: the football team of the Municipal Sports Commission, the football team of the Light Chemical Industry College, the football team of Dongfanghong Boiler Factory (a central enterprise) and the football team of the Education Bureau.
These four teams first played amateur games in the city, and the champions were able to participate in the provincial trials.
Needless to say, the football team of the Municipal Sports Committee must be the most powerful, winning championships every year, and the other three teams are purely accompanying the prince to study.
Without further ado, Xifeng Company signed a contract with the Rongping Municipal Sports Commission, paying 100,000 yuan in one lump sum to sign the Municipal Sports Commission's football team, and then competed under the name of Xifeng Football Club. At the same time, the club bought the head coach of the Tianjin No. 2 team (A relegated team, disbanded directly after relegation) with a signing fee of up to 500,000 yuan.
When Song Weiyang returned to school and went to Shenghai, the city's amateur matches had already started, and the Xifeng football team crushed their opponents with absolute advantages, scoring nonsense scores of 5:0, 8:1, and 4:1 respectively. At the beginning of March, the Xifeng football team went to the province to participate in the selection competition. They lost by a big score in the first game. Fortunately, they encountered a weak chicken in the second game and regained their face.
As soon as the second match was over, the manager of Xifeng Football Club took money to find his defeated player, and bought the opponent's powerful goalkeeper at a high price of 30,000 yuan.
The third game was more interesting, with the opponents paddling together. At the end of the game, Xifeng Club immediately announced the purchase of a striker and a midfielder from the opposing team. Opposite was the football team of the city sports committee next door. They never expected to be able to enter the semi-finals, and it was easy to get 150,000 yuan.
Before the start of the fourth game, the Xifeng Club announced again that they had bought three wingers, midfielders and attacking midfielders from the A-A relegated team at prices of 200,000 yuan, 230,000 yuan, and 250,000 yuan, respectively.
Renminbi players, at least the opponents in the provincial trials cannot be provoked.
After four games, the strength of Xifeng football team has greatly improved. One head coach of the A-A relegated team, three professional players from the A-A relegated team, plus several players who performed well in the B-League, this lineup can be dragged to play in the A-B League, placed in the semi-professional The second division is purely beating children.
However, the buying journey of Xifeng Football Club has just begun.
Before officially participating in the rematch of the Second Division, the Xifeng football team had spent another 900,000 yuan to buy four professional players under the suggestion of the head coach.
The Chinese football professional league started in 1994, and it has only been two years since it was fully played. Since last year's football clubs made a lot of money, in 1996, countless companies suddenly entered the market, and Xifeng Company was just one of them.
The most notable feature of these corporate football teams is that they are waving money to play in the second division, buying players while playing, and rushing to the first division in one to two years.
For example, the Shencheng Jinpeng football team was established one month earlier than the Xifeng football team. It was the first team formed by a private enterprise in China, and the Xifeng football team was the second. Shencheng Jinpeng also has a lot of money. In the first year, they entered A-B. In the second year, they almost entered A-A. In fact, they were able to enter A-A. However, at the critical moment, they encountered black whistle and paddling, and fell short. The boss was so angry that he sold the team to Hongta Mountain.
Coincidentally, Vanke's Wang Shitou also started playing football this year, waving banknotes and throwing money everywhere.
Historically, the top three players in this year's second-tier league are all newly formed "big clubs". The champion is Jinmen Vanke, the runner-up is Shencheng Jinpeng, and the third runner-up is Rongcheng Wuniu. The average team building time is no more than one year.
Haha, Wang Shitou formed the team from the Jinmen No. 2 team, but the head coach Zhang Guilai was poached by Xifeng Club in advance.
At the same time, Xifeng Company sent people to Chen Tao's hometown to talk to the local town government about building a medicinal material base.
I didn't want to make a big deal at first, and the initial investment was only 500,000 yuan, so I just asked the town government to sign a forestry contract. As a result, the local county government took action upon hearing the news, and contracted the entire mountain to Xifeng Company, which more than doubled the expected size of the material base.
Chen Tao took time to go back and have a meal with the leaders of the county government. Within a few days, the town leaders came to the village to do ideological work for the old village head. Chen Shi soon became the village director and was fully responsible for the village and Xifeng Company connection.
...
When Song Weiyang just returned to school, Changhong's President Ni finally went crazy.
Due to the sharp drop in stocks, the backlog of inventory, and the government's announcement to reduce tariffs on imported color TVs, Mr. Ni finally gritted his teeth and sold them at a loss.
The TV industry in the 1990s was already profitable, and Changhong was still a local company, with lower production, transportation and sales costs. But Mr. Ni lowered the price to such an extent that it was unprofitable, how could imported color TVs survive? The price gap is nearly doubled!
Domestic brands such as tcl, Skyworth, and Konka immediately followed up. These three bosses are always classmates. They discussed in private, and they will also drop as much as Changhong.
In the face of brutal price wars, not only imported color TV brands were killed across the board, but a lot of small domestic brands also died.
After this battle, Changhong's share in the Chinese TV market reached 35%, and brands such as TCL, Konka, Skyworth, and Panda lost another 36%.
Taking advantage of this patriotic nationalism, the domestic brand Maxam, which was bought and discarded by foreign capital, was also redeemed by the chairman of Shenghai Jiahua with a huge sum of money. In just two years, MAXAM with an annual sales volume of 300 million yuan was reduced to 6 million by foreign investment. The boss of Shenghai Jahwa announced with great grief: "Persist in the development of MAXAM for 15-20 years without wavering!"
Just at the beginning of 1996, patriotic public opinion in Chinese society reached a new height, and even inviting foreign devils to advertise would be criticized by newspapers.
Very Coke became popular during the Spring Festival with the help of large bottles. Although sales dropped after the Spring Festival, it far exceeded Song Weiyang's expectations. On the one hand, it is due to the patriotic public opinion, and on the other hand, the large bottle has made many consumers accept Xifeng products. In March, the market share of Very Coca-Cola remained at 26%!
The real three-legged cola era has arrived!
(I checked the information a few days ago and found a very embarrassing thing. In 1995, Coca-Cola and Pepsi did not have plastic bottles in China, and they would not be launched until the end of 1996. Had I known this, the rise of Coke would have been easier, but It has already been written, so I can only make mistakes.)