Chapter 184 The Spring Festival Stalls Are Just the First One
Netizens chatted and chatted about the martial arts curse in the movie circle,
Some people say that Haofang Culture is good in everything but that the subject matter is not chosen correctly.
Some people also say that Haofang Culture has a little lack of experience in movies. Ancient costume TV dramas and ancient martial arts movies are completely two concepts. Judging from the name of this martial arts movie, it is estimated that Mingsha Wenlv is promoting attractions again. Not surprisingly, Mingsha An inn has been built at Sha B&B, which is called Longmen Inn.
However, the popularity of costume TV dramas does not mean that costume movies are also the same.
certainly,
There are also some netizens who say that the curse of martial arts movies does not actually exist. In the final analysis, it is because traditional martial arts has declined. It has lost the market and lost its audience.
So netizens finally came to a collective conclusion,
The quality of "Dragon Inn" may be okay, but because of the subject matter and other reasons, it may eventually lose to "Legend of the New Moon" at the box office
As everyone knows,
When netizens expressed their opinions,
In Yancheng, in a high-end hotel in the city center, a group of people are exchanging glasses, drinking and drinking, very lively.
Only Qi Haoyong, who was sitting beside Ran Xiangfei, could still see the worry in his eyebrows even though he had a smiling face, and he couldn't let go.
"President Qi, what's the matter with you? Everyone here is your own, let go!"
After drinking three rounds,
Ran Xiangfei who was next to him also seemed to notice that Qi Haoyong had a forced smile, so he raised his wine glass and patted Qi Haoyong's shoulder.
"President Ran, I'm still a little uneasy!"
Glancing at Ran Xiangfei, Qi Haoyong whispered.
Over the past month, under Ran Xiangfei's instigation, Ning'an Cultural Tourism has started advertising through various channels. Although Ran Xiangfei helped to contact a promotional channel resource, Ning'an Cultural Tourism has borne the rest of the costs.
At present, the publicity effect is not bad, but this is the effect of Ning'an Cultural Tourism spending another 30 million in it.
Unlike Haofang Culture, Yancheng TV station only helped to run a friendship advertisement, Tiger Leopard Band and Hu Xiao posted a Weibo to achieve the same promotional effect as them.
Come and go, there is already a gap in cost.
"Unreliable? What's so unreliable! The film's promotional effect is so good now. The word-of-mouth of the early screening is also good, you just wait to collect the box office cut!
I estimate that the pre-sale box office on New Year's Eve can exceed 100 million. "
Ran Xiangfei stared.
During this period of time, as the promotion of the legend of Qingyue has achieved a certain effect, Ran Xiangfei finally stopped being impatient and did not say anything else. With the current popularity of Ning'an Cultural Tourism, the official announcement of Ning'an Cultural Tourism as the venue for the film festival will definitely be accepted by the public. .
It is not like Mingsha Cultural Tourism, which was almost recognized by the public in the past.
"President Ran, that's what I said, but I heard that Mingsha Cultural Brigade is still working on things quietly. All the engineering teams only have one day off on New Year's Eve.
In case there is another moth over there."
Qi Haoyong smiled wryly.
To be honest, Ning'an Cultural Tourism has no licenses available except for "Legend of the New Moon", but it is different there. This movie was dug up by netizens incidentally.
In addition, gradually there is a feeling,
It seems that the big move of Mingsha Cultural Tourism is not to compete for the film festival at all. If it is really for the purpose of competing for the film festival and loses the qualification to hold it, it may have stopped working long ago. How could it be more popular than before?
And some netizens recently said that Hongshagang Village, which is close to the homestay area, is very restless at night, with all kinds of animal calls one after another, which is more lively than when milking cows in a dairy farm.
In this way, it is almost impossible to say that there is no action over there.
So that every night in the dead of night when people are lying on the bed and thinking alone, they will have a doubt, whether they have been fooled by Ran Xiangfei.
"President Qi, don't worry! The Spring Festival stalls are just the first episode! I'll throw out a few random news later. The heat will always be on Ning'an Cultural Tourism's side,
It is basically impossible for Mingsha Cultural Tourism to grab the popularity!
You can even tell you responsibly that the entertainment headlines for the entire month of March will belong to Ning'an Cultural Tourism! "
Ran Xiangfei picked up the red wine glass and took a sip while showing an intoxicated expression, not caring about Qi Haoyong's worries at all.
"President Ran? The Spring Festival stall is just the first one? What cards do we have?"
Qi Haoyong's scalp tightened while he was a little dazed,
As the chairman of Ning'an Cultural Tourism, he knows best if there are any hot spots on Ning'an's side that can arouse heated discussions among netizens.
Could it be that Ran Xiangfei still wants him to do some other projects?
Now Ning'an Cultural Tourism has reached the point where it is exhausted, and it has no ability to launch any projects.
"Hehe, after the Spring Festival is over, we will officially announce Ning'an County Film and Television City as the venue for the film festival. Is this another hot spot?"
Ran Xiangfei glanced at Qi Haoyong.
"That's right! Well, except for this"
Qi Haoyong nodded hesitantly.
How about this?
It is certain that it will cause discussion among netizens, but it can only be regarded as a hot spot. It is still a bit reluctant to say that it is a hot spot.
"Except for this? You will know after our official announcement. It is definitely a super hit. At that time, everyone's eyes will be on this film festival."
Slowly put down the red wine glass, Ran Xiangfei didn't say it clearly but put it off.
"ah"
I don't know why, although Qi Haoyong felt a little bit relieved, even though he felt tantalized. Anyway, as long as he is not allowed to invest again, it will be fine.
"Okay, relax! Everything is under control. Let's go, have a few more drinks with those friends. You are the host of this wine game. What's the matter with sitting like this?"
"That's all right!"
What "big explosion" Ran Xiangfei has in his hand is not clear to outsiders, even Xu Hao and Haofang culture who are far away in Su province are not clear, especially Xu Hao,
I have already started to prepare for the last mile of the Qingming Shanghe Tu, so I don’t have time to pay attention to this.
He only knew that the ancient architecture forum at the end of March was extremely important to Mingsha B&B, and he had to do his best to organize this event well, and Fang Hou even had full authority over the release of "Dragon Inn" in theaters.
Time flies,
In a blink of an eye, it is eleven thirty in the evening on the twenty-ninth night of the New Year's Eve,
Since the next day is New Year's Eve, there is no need to go to work, so many local employees chose to go home to pick up their parents this afternoon, and come to the B&B to celebrate the New Year together tomorrow.
This also makes the homestay area much deserted tonight than usual, but the office building of Haofang Culture is still lit at this time.
In the entire office area, all the staff were sitting in front of the computer, and so was Fang Hou.
without it,
This is Haofang Culture's first film to land, and it is impossible not to pay attention to it.
At twelve o'clock in the morning, the pre-sale of the movie will officially start, and it will officially land in theaters in the early morning of the first day of the new year.
For this Spring Festival, Fang Hou had no time to rest for nearly a month, submitted for review and contacted the theater, and finally got everything done a few days ago.
"Mr. Fang, how much box office do you think we can get in the first hour of the pre-sale?"
waiting time,
A manager finally couldn't hold back and looked at Fang Hou.
According to the popularity, the filming rate on the first day of "Dragon Inn" could have been higher this time, but I don't know if it was influenced by online public opinion or other factors. In the end, the comprehensive filming rate on the first day of "Dragon Inn" was five times lower than that of "Legend of the New Moon". percent.
Legend of the New Moon is 25%, and Dragon Inn's first-day filming rate is 20%.
but,
Although it is lower than Legend of the New Moon, to be honest, it has already met the expectations. The Spring Festival is the time when the movies are gathered online. 20% on the first day is really not low. .
"Hopefully five million!"
Turning to look at the staff, Fang Hou said.
Under normal circumstances, the pre-sale box office of the previous hour multiplied by ten is the total box office for the whole day of the New Year's Eve, even if there is a gap, it will not be much different.
For this movie, Fang Hou does not have high requirements for the box office, and it is considered a success to get 400-500 million in the end. According to the distribution ratio of the box office and then deducting taxes, Haofang Culture can finally get about 150 million yuan.
without it,
The cost of the movie Dragon Inn is right there!
The male protagonist is an unknown actor that Fang Hou found from other film studios according to the script, and the salary is two million. The villain is played by his company's martial arts instructor Zheng Dan himself, and the cost is lower.
In the end, the remuneration of all the actors added up to less than 10 million. In terms of publicity and distribution, because of the help of Yancheng TV Station and the drive of "Ace Mediation" in Yunxing, it didn't cost much, and the cost of treating guests was less than 10 million. one million.
As for the construction of Longmen Inn itself and Fuhuadao. The cost is also terribly low.
Even some costumes were borrowed from the security department of Mingsha Cultural Tourism, not to mention the construction of the inn. Driven by Xu Hao, the ancient building construction team is becoming more and more professional. It cost about 500,000 yuan.
In this regard, it is still in consideration of opening up the plot experience to tourists in the later stage, so that Longmen Inn can really have the accommodation function to accept tourists to book rooms, so a lot of pipelines are pre-buried in advance, otherwise the construction cost will be lower.
In short, after this wave,
The cost of the entire Dragon Inn is only about 12 million, and if the final box office share can reach 150 million, it will definitely be a big profit!
So Fang Hou didn't pay attention to the box office curse of martial arts movies uploaded on the Internet!
Dragon Inn can recover its cost with only 50 million box office. Is the magic spell still important?
"Five million? One day is fifty million! It should be about the same."
Hearing Fang Hou's estimate, the department manager hesitated.
There are no big-name stars in this movie, but the popularity and first-day filming rate are there, 50 million should not be difficult!
"wait!"
Fang Hou didn't say anything, but stared at the computer screen.
Eleven fifty-seven eleven fifty-eight in the morning!
On the Dragon Kingdom real-time box office data website, there is a dedicated column for the Spring Festival stalls. Various numbers start to dance like elves, and there will be new changes every minute, or even every second.
But Fang Hou and the staff were staring at the column of "Dragon Inn".
ps: Thank you for the tail number 3347, Yu Zhantianxia 2, Daz, who are the brothers for their rewards, and other brothers for their subscription and monthly ticket support. The old eight is very grateful, thank you!
Brothers, there are a lot of things these days, and the update of the old one may be scattered. I hope you will forgive me. After the busy few days, every day is tense.