Chapter 316 Details Determine Success or Failure

The tea drinks produced by the food factory have changed their product name and packaging since the second batch. Although the shape of the plastic bottle has not changed, the cartoon character made by Wang Yuying, a novice, is really cute and makes nerds and nerds love it. In addition, the taste is really good, so the sales volume is also greatly increased.

In a very short period of time, it has swept across counties, county-level cities, and towns in the entire province, especially the wholesale department of the township, which has been promoted by bosses of all sizes. They do not think that the taste of the drink is unique. There are countless types of beverages, but the most fundamental one is, where can it go if it tastes good? It's all marketing.

These people mainly promote Pengyu's beverages, not only can they earn the profits of normal beverage wholesales, but they can also exchange bottle caps for prizes when they are opened. The money is not a large amount, but as long as it accumulates over time, it is also very considerable! After all, the wholesale profit of a bottle of mineral water is not even a dime.

In terms of prizes, Pengyu has done a lot better than other drinks. For consumers, another bottle can be exchanged on the spot, which is more convenient for sellers. Unlike other drinks, prizes seem to be It's very good, it's either a big TV or cash, but if you really win the lottery, you shirk it with various reasons.

The details determine success or failure, and the grassroots will make the future. With the main promotion and goodwill of the sellers, what do ordinary people know? What's more, most of the beverage consumers are young people, who follow the trend seriously, and they will buy what others buy. In addition, the name of the drink, Yingying, is really easy to remember, and it is also accompanied by a beautiful cartoon character like a big-headed doll. Batch production of some different short stories about Yingying's classmates, so it is a unique selling point.

Yingying's sales speed of new products entering the market, which is contrary to normal, will naturally attract the attention of some large supermarkets in various cities. After all, the current market is completely a buyer's market. Customers are looking for this kind of drink a lot. It must be purchased, otherwise the customers will not be happy.

In the final analysis, the supermarket industry is somewhat similar to small merchants and hawkers, except that they put tens, hundreds, or even thousands of kinds of goods in the same shop, and sell things by bundling sales.

It is possible that a customer just wants to buy vegetables, but finds that the meat sold is quite cheap, and maybe buy some more meat. If they see that cigarettes are cheap, they may also buy a pack of cigarettes, and the difference may only be a few cents or even ten cents, but Anyway, everything is smooth and on the way, so I won't go to other places again.

But once you don't have what the customer wants to buy, he will go to other supermarkets, and he may buy more things in other supermarkets. In this way, the loss is not just a bottle of drink.

During this period of time, some large supermarkets in the city have contacted Li Zeyu, hoping to buy a batch of goods without paying the down payment and try to promote them, but they were politely declined.

Shen Dapeng set the "three no-entry" regulations for Li Zeyu's sales. In the supermarket, those who have venue fees are not allowed to enter, those who send their own promoters are not allowed to enter, and those who cannot buy goods in cash are not allowed to enter.

This kind of arrogant and strong attitude will naturally bring dissatisfaction to many supermarket managers, especially the large supermarket chains like Longmart. They really have the strength of Niubi, and they can carry out various promotional activities every day , but the medium-sized supermarkets can't bear the loss of customers caused by this drink, so they have no choice but to accept the conditions.

If it is really like what Shen Dapeng said before, comparing counties, towns and county-level cities in the province to rural areas, and prefecture-level cities to cities, then the strategy of the great grandfather to encircle the cities from the countryside has already been half successful, although he has not yet Completely occupy the market in the city, but it has already started, so there is no need to worry too much about the choice of other supermarkets.

For a while, the products became popular, which also highlighted the lack of production capacity. After all, there is only one production line. Even if they work overtime 24 hours a day, how can they meet the product demand of a province?

If Shen Dapeng followed the pace before, it would have been time to expand several production lines.

But now all the money is invested in unfinished buildings and projects in industrial parks, so the working capital is naturally a bit stretched.

"Shen Dapeng, recently we have opened up many medium-sized supermarkets in the city, so the demand for products has soared, and one production line is no longer enough to deal with it. Why don't we slow down the project and expand the production line first?"

In Pengyu's office, Wang Yuying asked tentatively.

"Don't worry, just wait."

Shen Dapeng shook his head and denied it directly.

"Shen Dapeng, you don't want to make money that is stable, do you?"

Wang Yuying was a little angry, "You want to do the project as soon as possible to please your future daughter-in-law, but can't you ignore our feelings? It's all money."

"Who said I don't want to make money anymore? What I need most now is money, but speaking of it, it seems like it's time!"

Shen Dapeng hesitated to speak, and immediately aroused Wang Yuying's curiosity, staring at Shen Dapeng blankly.

"Now all supermarkets and township wholesale departments are blocking the entrance of the factory to purchase goods. It seems that our factory is booming, but it is troublesome if we can't make too much money. It's time to hire an agent..."

"Uh, if you roll your eyes, nothing good will happen. Do you want to hire an agent again? Charge an agency fee?"

Wang Yuying deliberately stayed away for more than half a meter, curled her lips in disgust, "It's really a greedy and rascal behavior."

"So what if I'm a rascal? So what if I'm greedy? If I don't recruit agents or charge agency fees, where can I get the money to expand the production line? Or, Sister Wang, do you have money and don't want to earn it?"

It was originally Wang Yuying's words that mocked Shen Dapeng, but unexpectedly, she was asked back at the right time, and Wang Yuying was speechless immediately.

Knowing the news about recruiting an agent, Wang Yuying called Wang Huailong as soon as she left the office.

"Dad, our factory wants to recruit a beverage agent, that is the student named Yingying named after me. We are discussing to find a national or provincial agent. If it's okay, help me advertise in your network and see if there is any." Interested, as long as you introduce him, give him a 10% discount..."

"Forget it, just because of your stinginess, I'm afraid you'll break someone's bones, haha! I know, I'll mention it when I have time to have dinner with your uncles."

Wang Huailong hung up the phone, but suddenly smiled, his own daughter, it seems that it is really profitable to win this agent by implying inside and outside the words?

However, regarding Yingying’s drink, he also heard from his daughter that the word Ying was named after her daughter, and the cartoon characters on it were also made by her daughter. He was indeed paying attention, but he didn’t expect it to sell so well. If you can be an agent, it is also a profitable business.

Thinking about it, I picked up the phone, "Hello, is the investment promotion department? There is a product in Qingshu County, you go and follow up, Pengyu Food Factory's drinks, Yingying classmate series, yes, they want to recruit agents, try to go Negotiating a national agent, the worst is a provincial representative. City representative? Then why should I support you?"

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