Chapter 761 Six Degrees of Separation Theory (Please Subscribe)

The extension of Guangmei's project is to be expected. After all, the animation is so popular, you know with your butt that it can't be finished now.

Wrapped up by the results...

This is also an obvious common problem in the animation industry, that is, it is extremely easy for works to be overwhelmed by performance, forcing the project to be postponed or cut in half.

certainly!

Among the many clear examples, the ones that were forced to be cut in half are the most common. On the contrary, there are relatively few examples of projects like "Pretty Cure" that were forced to be extended due to their high popularity.

This shows how successful Guangmei has been in the local neon market...

without any exaggeration.

Since the anime "Pretty Cure" was aired, its local popularity has been as popular as the famous shoujo anime "Sailor Moon" series.

This is outrageous. After all, "Sailor Moon" has been aired for several seasons, and Guangmei has only aired more than 20 episodes!

When fans began to take more than 20 episodes of Guangmei to the "American War" series that has been aired for several seasons and has become increasingly popular, Guangmei has already won.

"Unfortunately……"

When he said this, Lao Zhang couldn't help but sigh and said: "Maybe it's because Guangmei has too few dramas, or maybe it's not spread widely enough. In areas other than Neon, its influence is always a little weak."

"There's no way!" Gu Miao shook her head and explained, "The popularity and huge influence of the American War series is a miracle that is difficult to replicate."

Guangmei is very good, but it has limitations after all. This limitation is not visible in Neon's home country, but it is fully reflected when it goes overseas.

Let’s not talk about anything else.

When Nishio announced that "PreCure" would be upgraded from a half-year series to an annual series, Gu Miao had already arranged manpower to "Chinese-duplicate" the first 26 episodes of the first season of "PreCure."

As a result, after it was aired on the Wanbao Video website, the response from domestic audiences was not as enthusiastic as when "Sailor Moon" premiered...

Why is this?

Both he and Lao Zhang were puzzled by this result. From their perspective, "Pretty Cure" is definitely a superior film, but why are domestic audiences so indifferent?

"Isn't that simple?"

"You have to think about it, after Guangmei is broadcast on Neon, who is the main audience? And after you translate it and move it to Wanbao Video website for broadcast, can these people see it?"

Ma Kui's words made Gu Miao and Lao Zhang suddenly wake up and understand why the first season of "Pretty Cure" was met with failure on Wanbao Video.

Careless!

Guangmei is a typical girl's animation, with quite a large audience who are relatively young, and the only channel for exposure to animation is television.

so……

Instead of getting it to be broadcast on the Wanbao Video website, it would be better to send it to a TV station for broadcast!

"It's difficult!"

Guangmei broadcasts weekly animation, one episode per week. This kind of weekly broadcast model is rarely accepted by domestic TV stations and can be scheduled well.

After much thought, Gu Miao finally decided to wait until all episodes of "Pretty Cure" were aired and the first season was completely completed before considering sending the animation to domestic TV stations for broadcast.

…

The decision made by Gu Miao was basically equivalent to an "imperial edict" in Wanbao, and no one dared to question or raise objections.

He said that after Guangmei is completed, it will be broadcast on domestic TV platforms, so let’s finish it first! He said that "Bear Bears" does not need vigorous promotion, then it does not need...

This decision is weird!

It is obviously such an important project, and Mr. Gu himself said that nothing can be lost, but he is so stingy and frugal in the early stage of publicity and distribution?

Not to mention ordinary animators and dubbing directors, even people around Mr. Gu such as Lao Zhang and Ma Kui have no idea what he is thinking.

Is this money saved too?

It's not necessary! Not to mention that Wanbao does not lack this publicity budget at all. Even if it is really short of money, it will be enough to divert some money from other projects.

"You don't understand..."

Gu Miao smiled and explained: "It's not that I'm reluctant to spend money, it's just that not spending it will have better results than spending it!"

"Aha?!"

Everyone is puzzled, what is the better effect of not spending money than spending money? What kind of fallacy is this? Is there anything wrong with publicity and promotion?

"So you don't understand!" Gu Miao rolled her eyes and said, "When "Pleasant Goat and Big Big Wolf" was launched, did we spend any money on promotion?"

"No!"

As someone who has experienced it, Ma Kui recalled the practice a few years ago: "At that time, it was all based on word of mouth from the audience. No one even watched the Jiangchuan Children's Channel outside the province."

"But at that time, the reason why we didn't spend money on publicity and promotion was mainly because we had no money! The animation production budget was all deceitful, so how could there be any extra money for publicity?"

"I understand what you mean."

Gu Miao nodded, indicating that he knew what Ma Kui wanted to say, so he added: "I didn't have any money in my pocket at that time, so it was broadcast in a very shabby way."

"But if you think about it from another angle, assuming we had money at that time and spent a lot of money on preliminary publicity and promotion, what would be the effect?"

Well!

Ma Kui choked.

He didn't know how to answer this assumption, which was full of uncertain factors.

Everyone thinks that when Pleasant Goat first aired, assuming the company had the money to do early publicity, the animation would become popular even faster.

But how fast?

Relying on advertising resources, can the speed at which a work be widely advertised be really faster than the audience's "word of mouth"?

"You must have heard of the six degrees of separation theory, right?"

"In this theory, there will be no more than six people between you and any stranger." Gu Miao touched her chin and said, "In other words, you can get to know any stranger through at most six people. people."

It's not that Gu Miao doesn't spend money.

He simply feels that for works such as "Pleasant Goat and Big Big Wolf" and "Bear Bears", the publicity and promotion strategy needs to be changed.

This kind of work naturally has the characteristics of "human-to-human transmission".

Therefore, instead of spending money on various online and offline advertising resources, it is better to find ways to make the "human-to-human" transmission of animation faster.

"I understand."

Ma Kui suddenly realized: "Are you planning to use the audience to achieve publicity and promotion effects?"

"That's right!" Gu Miao nodded, "I do think so. After all, no matter how good the promotional copy is, it can't be worth a word of goodwill from relatives and friends."

Spend your money wisely!

What advertising resources should I buy? Isn’t it nice to have this money and use it to do something meaningful, and use the mutual benefit of the audience to promote the popularity of the work?

Of course, ideas are ideas.

Gu Miao hasn't figured out the specific practical method yet. He just put together an execution plan through the "new" strategy of rogue software such as Xixi.

As for whether this plan is feasible? How effective can it be?

He couldn't guarantee it either.