Chapter 811: Reversal of Online Comments
This story is not only happening in this city. In another city, there are similar people doing almost the same thing.
However, the view held by that person is completely different from that of the reporter. His investigation is not detailed enough. He stubbornly believes that there are serious problems in the internal management and work of Qixuan. Then, he just published everything he thought on his self-media platform.
This person is a famous marketing account.
His viewpoints and his pictures and texts were quickly forwarded in large numbers, causing a strong response.
However, when the pictures sent back by the reporter were published on the Weibo and WeChat platforms of the local evening newspaper, they were also forwarded by some local self-media. Gradually, they attracted the attention of some big Vs, who also forwarded this news without text and only nine long pictures...
In the comments of the two Weibo posts, there were a lot of supporters of each party. Then, when the two Weibo posts finally met, the supporters on both sides immediately fought.
The self-media behind these views also joined the battle. Most people were holding on to their views for some time. Seeing that Qixuan had opened up new markets without any publicity, and opened two cities at once, and these two cities were actually in the Pearl River Delta, not the Yangtze River Delta, the base of Qixuan bicycles, they were more convinced that there were serious problems with Qixuan's internal management.
Analyses from various angles, various irresponsible speculations, those who shared the same view as the reporter and believed that this was another manifestation of the national husband Shi Lei's confidence, seemed so fragile that they could not withstand a single blow in front of the huge fans of self-media.
This situation did not improve until 7:30 in the evening.
By 9 o'clock in the evening, the comments supporting Qixuan had even turned defeat into victory, overwhelming the doubts.
Self-media and big Vs fell silent, and they also realized that their lengthy analysis on this matter was actually bullshit.
The reason is very simple. There is a picture in front of them, which is a picture released from Qixuan's official Weibo account.
Similarly, there is no text description, just a simple picture. In fact, this can't even be called a picture, because it's actually a table.
The table shows the comparison of the market in the two new cities today after the launch of Qixuan bicycles.
The data is also increasing rapidly.
Before 8 o'clock in the morning, the number of downloads of Qixuan bicycle APP in these two cities was less than 30,000, and these 30,000 were obviously loyal fans of Qixuan. They downloaded Qixuan's APP in advance and just waited for Qixuan to enter the city where they lived and lived.
At 8:30, the download of Qixuan bicycle APP ushered in a small peak. In just half an hour, the download and installation volume had doubled, which means that Qixuan bicycle APP was downloaded and installed 30,000 times in this half hour.
At 9 o'clock, the download volume slowed down slightly, but there was still an increase of 10,000.
At 10 o'clock, as the Internet began to discuss the opening of this new market without any publicity and warning, the download of Qixuan bicycle APP ushered in the second peak.
In just half an hour, the download volume surged by 50,000.
After that, it was out of control. As of the time this picture was published, the number of downloads and installations of Qixuan Bike's APP in these two cities has exceeded 200,000 respectively.
Interestingly, the growth of the two cities is very balanced.
The two cities are very similar in terms of urban area, income level, and population, and their feedback to Qixuan Bike is also so similar.
This is certainly not enough to shut up those self-media.
The table in the picture also shows the usage and number of users of bicycles after Qixuan Bike opened two new markets today.
There are a total of 20,000 bicycles, 10,000 bicycles in each city, and the total number of uses has reached nearly 100,000 times, which means that the average number of uses of each bicycle is close to five times.
The most used bicycle was used 11 times, and the lowest was used three times. This means that not only was the usage rate of Qixuan Bike quite impressive on the first day, but also the frequency of use of each bicycle was quite average.
Such data is obviously impossible to brush out.
Because the data is often made by making a fuss about the frequency of use of a small number of bicycles, Qixuan cannot have such a large army of brushers to run all these 10,000 bicycles on the road.
The total number of users has reached 50,000, which means that among the 200,000 people who downloaded the Qixuan Bicycle APP in each city, a quarter have used Qixuan Bicycle. According to the calculation that each person needs to pay a deposit of 199, Qixuan's turnover in a single city today is at least 10 million.
Of course, a large part of this 10 million will be returned, and it is not so easy to form a deposit.
But in any case, this is already considerable.
Such data shows that Qixuan has a comprehensive plan for the market opening of these two cities, and is fully confident. It is not because of internal management problems as those self-media imagine. On the contrary, this is Qixuan's most successful test of market reaction.
After this successful test, when Qixuan opens similar second- and third-tier cities, the funds needed for publicity will be greatly reduced.
This almost means that Chongbai has been completely suppressed by Qixuan. They can only exist as a supplement to Qixuan and no longer have the qualifications to compete with Qixuan.
At this time, some people noticed that after Qixuan completed its B round of financing, Chongbai finally started their B round of financing.
However, they did not receive much attention in the media or in the venture capital circle.
At present, the venture capital circle's valuation of Chongbai does not exceed 500 million.
It seems to be a lot, doubled from the A round, but compared with Qixuan's B round valuation of 2.6 billion, this number seems so insignificant.
There was a hot discussion on the Internet again, but the direction of the hot discussion has quietly changed. Everyone began to study Qixuan's strategy this time, rather than the previous doubts about Qixuan's management.
At the same time, some people also began to investigate Shi Qiang's background. After all, he was the lead investor who gave Qixuan a valuation of 2.6 billion in the B round.
Soon, Shi Qiang's background was exposed, and the startups that Shi Qiang did in the United States, which he thought failed, but were absolutely successful in the eyes of others, were posted online one by one.
Then, the toilet-finding APP invested by Shi Qiang and Shi Lei was also dug out.
At this time, those self-media knew that Shi Qiang and Shi Lei had cooperated long before Qixuan, so Qixuan's last-minute change of leadership was probably a normal adjustment that had been planned for a long time.
But where did Yao Er go?
Yao Er, who these people were concerned about, was standing in a room on the 26th floor of a hotel in Tsim Sha Tsui, Hong Kong Island. He looked at the hot discussions on the Internet, picked up the phone and made a call.
Soon, a post appeared on the personal Weibo of a project manager of a venture capital company. Their company was also one of the companies that followed Qixuan's B round. He said that their company's valuation of Qixuan was 2.7 billion. In the end, they got two points of investment rights, saving two million yuan.
And Yao Er's account, which had only posted two Weibo posts, also had updates.
"I am in Hong Kong Island, following up on a new project, and my boss is still Shi Lei."
2